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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 01/12/22

This Week in Martech: 👥 Yahoo and Taboola Sign 30-year Partnership ⚙️ Tealium Launches the Identity Partner Ecosystem💰 Symend Raises $40M ⚙️ Clearbit Integrates G2 Buyer Intent Data ✍️ DL Software Acquires Openbravo

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Yahoo and Taboola Sign 30-year Partnership

Online publisher Yahoo has signed a 30-year commercial agreement with Taboola, the content recommendation engine used by websites including the Daily Mirror, NBC News, Business Insider and The Independent.

Yahoo chief executive Jim Lanzone said:

“Partnering with Taboola enables Yahoo to further enhance the contextual and native offerings within our unified advertising stack. The partnership also allows Yahoo and Taboola to continue to differentiate in market, improving user, advertiser and publisher experiences across properties, while benefiting from the long-term tailwinds in digital native advertising."

Tealium Launches the Identity Partner Ecosystem

Tealium, a customer data platform (CDP), has announced its latest set of enhancements to its suite of data-driven strategies to produce an improved trusted customer view. 

"An organisation's first-party data can be a huge asset, but untrusted, ungoverned data is a liability," said Bob Page, Senior Vice President, Product at Tealium.

"Customer data is the lifeblood of any business. With the sunsetting of third-party cookies and customers demanding more control of how their data is used, organizations need to future-proof their business now."

Symend Raises $40M

Symend, a company which specialises in Behavioral Engagement Technology, has announced that it has raised over $40 million to further accelerate its growth and global market expansion.

This round, led by Inovia Capital, alongside a consortium of investors including; Impression Ventures, Mistral Venture Partners, BDC’s Growth Venture Co-Investment Fund, BDC Capital’s Women in Technology Fund, Plaza Ventures and EDC.

Clearbit Integrates G2 Buyer Intent Data

Clearbit, a company which provides B2B marketing intelligence, today announced they have built a new integration to support G2 Buyer Intent data in their platform.

“Marketers know that engaging the right companies at the right time is key, but with increased pressure to build high-quality pipeline, it’s never been more critical,” said Harlow Ward, CTO, Clearbit.

“With G2 and Clearbit, teams can now leverage the powerful combination of company fit and buyer intent to focus their funnel - and even use Clearbit Capture to discover key buyers and contacts at their best-fit, high-intent prospects.”

DL Software Acquires Openbravo

Barcelona-based Openbravo, a cloud-based unified commerce platform vendor, announced on Thursday that it has been acquired by DL Software, a France-based group of vertical software providers.

 

MarTech News Round-up – over and out.

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