Courses

Learning Resources

Marketing Resources

In-Person Events

More

Courses

Learning Resources

Marketing Resources

In-Person Events

More

Certificate: Data and Analytics Course

ENROLL
New dates announced soon

Master Data-Driven Marketing and Analytical Insights

Lay a solid foundation in data-driven marketing, from understanding key technologies to mastering attribution models and KPIs. This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable insights.

Overview

This live instructor-led course will deep-dive Data and Analytics across three modules

Session 1
New dates announced soon
Instructor
Carlos Doughty
Duration
9 hours
Price
£995 GBP / $1200 USD

Module 1: Marketing Data Trends & Insights

  • Data Marketing Foundations
  • Data Trends & Insights
    • Landscape view of Martech, AdTech, SalesTech and the data engine underpinning it all
    • Data driven marketing maturity benchmarks
    • Data strategy shifts
    • Data Privacy
    • Evolution of AI capabilities

Module 2: Marketing data activation effectiveness

  • Marketing data driven activation pillars
    • Data quality & collection
    • Segmentation & personalisation
    • Balancing privacy
  • Data marketing stack unpacked - explore the range of tools and capabilities for data driven marketing excellence
  • Emerging tools to watch, explore or ignore for the new data landscape

Module 3: Analytics & Insight

  • Data analytics fundamentals
  • Market & customer research & insight techniques
  • Marketing KPIs vs Marketing ROI/ROT
  • Attribution models - A review of the different models and limitations
  • Predictive analytics
  • Data informed vs data driven

Learning Outcomes

  1. Understand the integrated landscape
  2. Learn how to evaluate and enhance your organisation's data-driven marketing maturity
  3. Develop strategic thinking for leveraging data effectively
  4. Master the use of data for segmentation, personalisation, and optimising the marketing stack to drive engagement and conversions.
  5. Cultivate skills in applying analytics for deeper market and customer insights, evaluating marketing performance through KPIs and ROI, and using predictive analytics to anticipate market trends.

Tools & Resources

Take home a series of tools and templates to apply your knowledge on the job and drive forward your Data and Analytics efforts.

  • Data audit template
  • Data maturity framework
  • Data to CX map
Resource-CDP-Vendor ScoreCard Template-Budgeting-3500x2500px

Learning Design

9 hours

 

Completion Badge

 

Tools & Resources

 

Slack Community

 

Live, Instructor-led

 

Fully Online

 

Interactive

 

Coming Soon

 

Carlos Doughty

Instructor: Carlos Doughty

Carlos Doughty is the Founder and CEO of LXA, having bootstrapped the business from his sofa into a globally leading education company in tech, growth marketing, martech, and marketing operations. He has built a community of over 100,000 enthusiasts in tech, marketing, martech, ad tech, and salestech.

With rich experience in digital transformation programs ranging from CRM and MAP to CDP, he possesses deep knowledge and expertise in running tech and marketing initiatives.

Carlos has consulted on projects for various enterprises and startups across industries, working with prominent brands such as HSBC, Euromoney, JP Morgan, and Freshfields. His global experience spans delivering projects in cities like London, New York, Beijing, Hangzhou, and Singapore.

A regular keynote speaker at marketing and tech events worldwide, he brings nearly two decades of experience in growth, marketing, and technology. He is also the host of the #MarketingBookClub, where he has interviewed notable figures such as Seth Godin and Scott Galloway. In recognition of his contributions, Carlos was named MarTech Business Leader of the Year in the UK.

Frequently Asked Questions

Learning Options

Choose single certification to join this course, or become a member and unlock access to this this course plus the Learning Library for 12 months.

Got a question about your booking? Contact us via hello@lxahub.com

Single Certification

For individuals and teams

£995
per learner, per certificate
ENROL
✅ Access to 1 x certificate course
❌ 100+ Lessons
❌ 70+ Modules
❌ 50+ Resources
❌ 20+ Courses
❌ 50+ Reports & Guides
❌ 100+ Video sessions from event series

Learning Library Membership

For individuals and teams up to 4

£1,495
per learner, per annum
BECOME A MEMBER
✅ Choose 1 of 3 live certificate courses
✅ 100+ Lessons
✅ 70+ Modules
✅ 50+ Resources
✅ 20+ Courses
✅ 50+ Reports & Guides
✅ 100+ Video sessions from event series

Teams Learning Library

For teams of 5+

£995
per learner, per annum
Contact us
✅ Choose 1 of 3 live certificate courses
✅ 100+ Lessons
✅ 70+ Modules
✅ 50+ Resources
✅ 20+ Courses
✅ 50+ Reports & Guides
✅ 100+ Video sessions from event series

Get touch to discuss Enterprise learning solutions

Download the course brochure

brochure_web_res

Who we've trained

coca-cola-logo
Euromoney-logo
facebook-logo
Logo-Amazon-500x281px
WPP-logo
TikTok-logo
hp-logo
Logo-Salesforce-500x281px
Logo-Accenture-500x281px
Logo-CVS Health-500x281px
Logo-Uber-500x281px
Logo-FT-500x281px
Logo-HSBC-500x281px
Logo-Shell-500x281px
Logo-3M-500x281px
Logo-HubSpot-500x281px
Logo-Paramount-500x281px
Logo-American Express-500x281px
Logo-Microsoft-500x281px
Logo-McKinsey-500x281px

Who should enrol?

Generalist

  • Marketing
  • Branding
  • Technology
  • Operations
  • Programme & Project
  • Career Movers






Example job titles: Marketing manager, operations manager, BDMs, etc.

Leaders

  • Marketing
  • Branding
  • Data & Analytics
  • Digital
  • Transformation
  • Technology
  • Growth





Example job titles: Heads & directors of marketing, GMs, MDs, Heads & directors of digital, etc

Technical

  • eCommerce
  • Digital
  • Marketing Operations 
  • Marketing Automation & Tech
  • Agency MDs / Consultants
  • CRM / CDP / Data / Email
  • Digital marketing
  • ABM / Demand Generation
  • Transformation / Innovation
  • Strategists


Example job titles: CRM manager, marketing operations manager, sales operations manager, etc.

Why LXA?

Decades of Experience

Our team and network of instructional designers, SMEs, content operations managers, and learning experience design specialists each have decades of experience.

Crafting over 500 learning experiences for our 50k+ community means our team is well-placed to design and deliver your learning content. 

Uniquely Informed

With an annual event series that gains us access to hundreds of global thought leaders, interviews and surveys with over two thousand enterprise CMOs each year, and an expansive network of practitioner course instructors, our access to knowledge and expertise is unmatched.

Fast, Fresh Content

Our proprietary AI enabled production capabilities ensure we can quickly create and update content as the marketing landscape, buyer behaviours and market changes evolve.

Plus, we offer live workshop options to provide to the minute updated training.

Personalised Learning Design

With our unique approach to learning design, we can expertly craft learning paths and experiences that match cohort learning levels, experience, role focus, and training needs.

From entry level, to intermediate through to specialist and advanced, content is curated with the end-user in mind.

Marketing Enablement Focussed

We don't just help you upskill and reskill your team. We focus on learning design of materials and experiences that connect to your marketing operating model, stack and ways of working. Learning becomes a catalyst to enable the broader marketing strategy and framework. Our learning supports your marketing enablement effectiveness.

LXA Courses

Learning Library Membership

Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick..

BECOME A MEMBER
Course

Certificate: Digital Marketing

From content marketing, to search engine optimisation, CRM and CX essentials into data-driven insights and organising your marketing stack. 

ENROL
Course

Certificate: Data and Analytics Course

This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable..

ENROL
Course

Certificate: Account Based Marketing (ABM) Course

Explore the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.

ENROL
Course

Certificate: CX & Omnichannel Excellence

Equip yourself with the core pillars to omnichannel success with real life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between..

ENROL
Course

Certificate: AI Marketing Course

Become a strategic AI marketing operator. Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era. 

ENROL
Course

Certificate: Digital Marketing Course

Build a fully rounded and comprehensive understanding of digital marketing to advance your career

ENROL
Course

Certificate: Marketing Technology Course

This course covers the A-Z of auditing and developing your marketing technology strategy.

ENROL
Course

Certificate: Marketing Operations Course

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

ENROL
Course

Certificate: Sales Enablement & Sales Ops Course

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

ENROL
Course