MarTech News: Round-Up 14/04/23

This Week in Martech: 

💰 Raises $132 Million ⚙️ Flip Launches Magicos 💰 Equator Secures $40M In Commitments ⚙️ Google Launches The First Public Beta Of Android 14 ⚙️ Jasper Announces API...and more!

Martech News Gif

Flip Launches MagicOS

Flip, a shopping social network that aims to restore trust in shopping, has announced the launch of MagicOS. This self-service e-commerce operating system offers a comprehensive platform for brands to launch and scale.

MagicOS provides an end-to-end marketplace for consumers and brands across several categories, such as electronics, fitness, home goods, lifestyle, wellness & nutrition, and more.

Flip's app, powered by community and patented technology, serves as a discovery destination, linking user video reviews to confirmed purchases.

Equator Secures $40M 

Equator, a climate tech venture capital firm with a focus on sub-Saharan Africa, has raised $40 million in commitments for its first fund.

Its limited partners include BII, the Global Energy Alliance for People and Planet (GEAPP), the Shell Foundation, and impact investor DOEN Participaties.

According to the company's statement, this initial close will provide resources for Equator to invest in startups in sub-Saharan Africa that work towards achieving carbon neutrality.

Google Launches Android 14 Public Beta Version

Google has launched the first public beta version of its operating system, Android 14, with several new features such as improved performance, system navigation, privacy, and user customisation.

Android 14 will be the first update in the latest Android OS cycle and will be available as an over-the-air (OTA) update for those already enrolled in the Android Beta Program.

The latest version will also be installed automatically for Android users running the Android 13 QPR3 Beta 2.1.

Jasper's API Offers Businesses Customised Generative AI Capabilities

Jasper, a generative AI platform, has announced the launch of its API, which allows businesses to integrate Jasper's AI engine directly into their products, applications, or websites.

Jasper's API offers interoperability across multiple language models for greater reliability, customisation, and security.

It enables businesses to integrate generative AI capabilities quickly, with a focus on privacy, secure access, and ownership of data.

G42 and Microsoft Collaborate 

G42 and Microsoft have announced their intention to collaborate on developing the public sector and industry-focused solutions that leverage Microsoft's partner ecosystem and cloud capabilities.

These solutions will benefit UAE organisations in addressing citizen and customer needs.

Naim Yazbeck, General Manager of Microsoft UAE, expressed excitement about the potential for collaboration with G42 and combining Microsoft's focus on resiliency, agility, and security with G42's unique capabilities and vision.

Captiv8 Integrates with Instagram's Creator Marketplace

Captiv8, the world's largest end-to-end influencer marketing platform, has announced that it is among the first to integrate with Instagram's creator marketplace. This integration enables brands on Captiv8 to send messages to creators through their priority inboxes.

Brands continue to prioritise influencer marketing campaigns, and there is a growing demand for tools to expedite research and connections with creators.

The Captiv8 solution with Instagram's creator marketplace solves these problems by allowing the ability to filter for and view creators and direct message them through the platform.

MarTech News Round-up – over and out.

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