AI winners and losers, HubSpot's acquisition of the Hustle, creator economy and the new media landscape

The anti-conference | AI, Marketing & Sales Transformation Decoded

The State of Sales Enablement, Operations & Technology examines how organisations are adopting sales enablement strategies to deal with a more digital, and more complex, sales process. While companies using sales enablement and operations are reporting a positive impact on business performance, there remain issues around training and the adoption of technology. Dive into the report for insight into the latest trends. 

Tuesday 8th July, 4pm BST / 8am PDT / 11am EDT - Discover how AI transforms marketing teams, enhances capabilities, and shapes strategies in our upcoming session with Carlos Doughty. Join us to redefine your marketing approach.

25th June, online. Build a fully rounded and comprehensive understanding of digital marketing to advance your career.

AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed — and how you can, too.

LXA's Marketing Capabilities Perodic table sets out the elements you need for a comprehensive  marketing capabilities programme.  

AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed — and how you can, too.

Discover insights from the 2025 State of Sales Enablement Report, highlighting the impact of AI and advanced practices on sales success and organizational growth.

Coca-cola's CMO discusses the increasing importance of the role of marketing technology (martech) and artificial intelligence (AI) in shaping the industry's trajectory, and highlights the need for training to drive marketing maturity.

Martech: Love it or Loathe it? New survey by Clevertouch Consulting reveals only half of marketers love their Martech and the majority (67%) are now prioritising technology over creativity