State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


AI winners and losers, HubSpot's acquisition of the Hustle, creator economy and the new media landscape

In this fireside chat, Carlos Doughty chatted with Trung Phan on:

  • Tech - AI winners and losers, AI research vs the human, AI of the possible
  • Social - Hot take on the state of twitter, hacks and tips for building your following
  • Media - Hubspots acquisition of the hustle, the era of tech swallowing up media, the evolution of the creator economy and disintermediation of media
  • Market analysis - The alternative approach to research and analysis; Memes moments not charts, twitter threads not reports, business news with personality