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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 01/09/22

This Week in Martech: 👥 Neustar Partners With InfoSum ✍️QuestionPro Acquires Digsite ✍️ Medallia Acquires Mindful 💰 Lily AI Closes $25M Series B ⚙️Iheartmedia Launches Metaverse Hub Iheartland ✍️Sterling Technology Acquired By US-Based Transperfect ✍️YOYI TECH Acquires LinkFlow

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Neustar Partners With InfoSum

Neustar, a TransUnion company which specialises in identity management, has announced it has partnered with InfoSum to develop a privacy-first advertising future. The company has revealed its Neustar Unified Identity, its suite of identity resolution and data capabilities, is now available in the InfoSum Data Clean Room. 

“With InfoSum, we’re helping prepare the marketing world for the transformative changes happening in customer data and B2C marketing,” said Michael Schoen, EVP, Marketing Solutions at Neustar.

“This partnership reflects our strategic focus on consumer trust and the privacy-enhanced technologies and identity resolution capabilities that make delivering relevant and valuable customer experiences possible.”

QuestionPro Acquires Digsite

QuestionPro, a company which provides online survey and research services, has announced it has acquired DigSite's qualitative research capabilities and collaborative Insights Platform.

“Real-time qualitative exploratory research has become a critical part of evolving brands as they respond to a rapidly changing marketplace,” said Vivek Bhaskaran, Founder and CEO of QuestionPro.

“It’s now more critical than ever for brands to have access to both qualitative and quantitative research - and the combination of QuestionPro and Digsite does just that.”

Medallia Acquires Mindful

Medallia, a company which specialises in customer and employee experience, has announced it has now closed its acquisition of Mindful. Medallia and Mindful have worked closely since 2021, successfully collaborating with many shared customers. The terms of the transaction were not disclosed.

Lily AI Closes $25M Series B

Product attributes platform Lily AI has announced it has closed its Series B financing round, raising $25M with participation from Canaan Partners, Conductive Ventures, Sorenson Ventures and NEA, among others. 

Lily AI will use the new funding to further expand into mid-market retail e-commerce brands across home, beauty and fashion. 

Iheartmedia Launches Metaverse Hub Iheartland

iHeartMedia has debuted iHeartLand, an always-on entertainment space built using Fortnite's Creative toolset. 

“Our goal is to meet audiences where they are - delivering innovative, incredible programming to constantly challenge ourselves to take entertainment to the next level. iHeartLand will feature a full calendar of music and podcast performances at State Farm Park that give fans a chance to play and interact with shows and artists in awesome new ways,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group.

Sterling Technology Acquired By US-Based Transperfect

TransPerfect, a company which offers language and technology solutions for global business, announced on Monday it has acquired Sterling Technology, a provider of virtual data room solutions for M&A, corporate development, capital markets, and private capital. 

TransPerfect President and CEO, Phil Shawe, says, “We have admired Sterling’s strong reputation and leadership position in Europe. It is exciting to have them as part of our global team, and I have no doubt we will achieve great things for our clients. We welcome everyone at Sterling to the TransPerfect family.”

YOYI TECH Acquires LinkFlow

Omnichannel intelligent marketing platform service provider YOYI TECH has announced the acquisition of LinkFlow, a Customer Data Profile company. This comes soon after YOYI TECH announced the closing of its $20M series D funding round, led by Samsung Venture Investment(SVIC), NewQuest Capital under TPG, and Zhejiang SilkRoad Fund.

MarTech News Round-up – over and out.

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