Top Martech Experts to follow

The best way to learn is by doing right? Well, not always. Sometimes it's worth seeing what others are doing, others who know what they're doing. 

So, we've created a list of the top martech experts to follow, so you can do just that - follow them. Keep an eye on their career moves, their insights and ideas, and where they get their shoes. Maybe not the last one. Right, let's jump in. 

Scott Brinker is a computer programmer and entrepreneur. He is the VP of Platform Ecosystem at HubSpot, a customer relationship management (CRM) platform. 

He is also the creator of the Martech Supergraphic, a visualization of the marketing technology landscape.Scott Brinker Hexagon - Edited-1

Brinker was born in Fort Lauderdale, Florida in 1971. He graduated from Columbia University with a BS in computer science in 1993. He then went on to get an MBA from MIT Sloan School of Management in 1996.

After graduating from MIT, Brinker worked as a software engineer at several companies, including Microsoft and Amazon. In 2000, he co-founded i-on Interactive, a software company that provides interactive content solutions. Brinker served as president and CTO of i-on Interactive until 2007.

In 2008, Brinker launched the Chief Marketing Technologist blog, where he writes about marketing technology and its impact on businesses. He also created the Martech Supergraphic, which has become a popular tool for marketing professionals.

In 2014, Brinker joined HubSpot as VP of Platform Ecosystem. In this role, he is responsible for building relationships with marketing technology vendors and helping HubSpot customers integrate marketing technology solutions.

Scott Brinker is also a frequent speaker at marketing conferences and events. In fact, he is the keynote speaker at AntiCon in London every year!

He is also the author of the book Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative.

Frans Riemersma is the #10 Martech influencer in Europe and #1 in the Netherlands and the founder of MartechTribe.

Frans has over two decades of experience under his belt. From consulting, to research, to marketing, to authoring, he's dipped his toes plunged right into many parts of the industry. He's even been designing marketing stacks for 10+ years, for companies as wide-ranging as HP, Adidas, Audi, Unilever, IKEA, Volvo, Carlsberg, and more.Frans-hex

It's no surprise, then, that he's become the #10 martech influencer in Europe. 

But where did he start? Well, way way way way back in the distant year of 1997, he set up, in which he launched and managed the third-largest Art Database in the world at the time. Described as a "different take on brand management", the company saw Frans design the DAM functionality, onboarding tools, and PR strategy. 

His next venture was co-founding MRMLOGIQ, a business-driven marketing efficiency company, with Marketing Resource Management at the core of the business. Frans was responsible for designing optimised marketing operations environments and applying corresponding optimisation methods and tools.

But the innovation doesn't stop there. Frans leaves a breadcrumb trail of ground-breaking ideas all across the industry, during his decades within it. In his co-authored book "Marketing Resource Management; The noble art of getting things done in marketing efficiently", he presents some of his most interesting ideas around stacks. 

Frans is also a talented speaker, and is a regular on the main stage at AntiCon in London! 

Shama Hyder is the CEO of Zen Media. She is a well-known author, speaker, and marketing strategist.

Hyder has been hailed by Fast Company as a "millennial master of the universe" and a "zen master of marketing." She has been featured on prestigious lists such as Forbes and Inc.'s 30 under 30, showcasing her remarkable success at a young age.Speaker Headshots (3) 

Additionally, LinkedIn has consistently acknowledged her as a Top Voice in Marketing for four consecutive years. Her entrepreneurial prowess has also been acknowledged by The White House, which recognized her as a top 100 entrepreneur under the age of 30, and the United Nations, which listed her as a top 100 entrepreneur under the age of 35.

In a business landscape where only a small percentage of women-owned businesses surpass the $1 million revenue mark, Hyder has demonstrated her ability to navigate uncharted territory.

She is a trailblazer, particularly for women of colour facing even greater challenges in achieving significant business success.

Zen Media, under Hyder's leadership, provides PR and marketing services to tech-driven B2B companies worldwide.

 The agency boasts an impressive client portfolio that includes renowned brands such as Chase Business, Dwolla, ATB Ventures, Cox Communications, and more.

Hyder's expertise in marketing and PR in the digital age has established her as one of the world's leading authorities on the subject. She has shared her insights and expertise as a media correspondent for prominent outlets including Fox Business, MSNBC, Bloomberg, and CNBC.

Through her achievements, Shama Hyder has proven herself to be a highly influential figure in the world of entrepreneurship, marketing, and PR, making a significant impact on the industry.

David Raab is a marketing technology expert, independent consultant and the founder of the Customer Data Platform Institute.

David Raab is a marketing technology expert, independent consultant and author of literally thousands of articles on the subject of martech and analytics. David is also the founder of the Customer Data Platform Institute.

Speaker Headshots (4)David has established himself as a prominent figure in the industry.

As we've mentioned, he founded the Customer Data Platform Institute, an organisation dedicated to educating marketers and technologists about customer data management.

In 2013, David coined the term "CDP" and has been instrumental in shaping its definition ever since. Demonstrating his commitment to the field, he went on to establish the CDP Institute in 2016.

With a career spanning back to 1987, David has excelled as an independent consultant, specializing in marketing trends, technology strategy, product requirements, and vendor selection.

His clientele includes major firms in diverse sectors such as retail, insurance, healthcare, communications, publishing, consumer goods, marketing services, and technology.

Over the years, David has contributed extensively to the field through the publication of numerous articles on marketing technology.

His work has been featured in renowned publications such as Information Management, DM Review, DM News, Relationship Marketing Report, Bank Marketing, Target Marketing, and The Journal of Database Marketing.

David's expertise and insights have made him a sought-after presenter at conferences across the United States, Europe, and Asia.

Moreover, he has authored several authoritative resources, including the Marketing Performance Measurement Toolkit, B2B Marketing Automation Vendor Selection Tool, and Guide to Customer Data Platforms.

His dedication to staying at the forefront of the industry is evident through his regular contributions to his blog, which can be found at

Before embarking on his consulting career, David held senior marketing positions in the publishing and continuity industries.

He holds a bachelor's degree from Columbia University and an MBA from Harvard Business School, further solidifying his credentials and expertise in the field of marketing technology and analytics.

Darrell Alfonso is a highly accomplished marketer and Martech professional, and the Director of Marketing Strategy and Operations at

He has received several prestigious awards and recognition for his expertise and contributions.

In 2020, Darrell was named one of the top Martech Marketers to Follow, highlighting his ability to stayDarrell Alfonso Hexagon New at the forefront of the rapidly evolving marketing technology landscape. In 2018, he received the Fearless Marketer award, showcasing his innovative and bold approach to marketing.

Additionally, he has achieved the distinction of being a 2X Marketo Champion, a testament to his expertise in leveraging the Marketo platform for marketing success. He is also a certified Salesforce Administrator, demonstrating his proficiency in utilizing Salesforce for effective marketing operations.

Throughout his career, Darrell has provided consultancy services to esteemed Fortune 500 companies such as General Electric and Abbott Laboratories. Currently, he holds a leadership role in marketing operations at Amazon Web Services, where he plays a pivotal role in enabling hundreds of marketers to create exceptional customer experiences.

Darrell is not only an accomplished professional but also a respected thought leader in the Martech community. He frequently shares his insights and expertise as a speaker at various Martech events, contributing to the collective knowledge and advancement of the industry. Additionally, he actively engages with his audience by posting thought leadership content on platforms like LinkedIn and Twitter.

He also brings this expertise to you. Darrell is the course instructor for the Marketing Operations Essential Certificate, which allows marketers to elevate, refresh and formalise their marketing operations knowledge and skills to drive their company and career.

With his remarkable accomplishments, industry recognition, and commitment to sharing knowledge, Darrell stands as an influential figure in the world of marketing and Martech. His expertise and contributions continue to shape and elevate the field.

Carlos Doughty is Chief Marketing Technologist & CEO / Founder of LXA. And self-confessed martech nerd.

carlosCarlos spent over a decade in marketing for a FTSE250 media company helping some of the world's largest law firms, agencies, manufacturing, financial services and media companies, as well as tech start ups.

Carlos is a regular featured presenter and has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London.

He was also named 2020 Marketing Technology Business Leader of the Year (UK).

Driven by a passion for education and innovation, Carlos went on to establish LXA, formerly known as MarTech Alliance. As the founder of LXA, he has created a thriving platform that offers a comprehensive range of events, courses, and resources tailored to marketing, sales, and tech professionals.

He is also the dedicated course instructor for the Marketing Technology Essentials Certificate and the Sales Enablement and Sales Operations Essentials Certificate!

He has presented at a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London; Digital enterprise show, #MarTechFest, MarTech Nordic, The CMO Bank Marketing Briefing, MarTech India, SIPA, BIMA, DMA and more.

He is able to speak on a range of topics from marketing technology, influencer marketing, and content marketing to social media marketing.

Some of his accomplishments include the production of the global certification in MarTech, the creation of the UK and APAC martech landscape supergraphic, the development of The AntiConLX event series, and the establishment of the renowned #MarketingBookClub.

He has also conducted interviews with industry luminaries such as Gary Vaynerchuk, Seth Godin, Rand Fishkin, Tom Fishburn, Tom Goodwin, Scott Galloway, Robert Rose, Eric Ries, and Richard Branson, among many others.

Carlos Doughty's extensive experience, global perspective, and deep expertise in marketing have positioned him as a respected figure within the industry. He continues to push boundaries, innovate, and empower professionals through his work at LXA, inspiring the next generation of marketers, salespeople, and tech experts.

Apoorv Durga is a industry analyst, advisor, and technology executive renowned for his expertise in enterprise software products and technologies.

With a wealth of experience in implementation and advisory roles, Apoorv has made significant contributions to the field.Apoorv-Durga

Throughout his career, Apoorv has demonstrated a deep understanding of various marketing technologies, including Customer Data Platforms (CDPs), Ecommerce solutions, Journey Orchestration Engines, Web Content and Experience Management, Mobile and Omnichannel Delivery, Digital Asset Management, Campaigns and Lead Management, Social Media Analytics, Customer Experience Management, and CRM.

Additionally, he possesses extensive knowledge in Digital Workplace Technologies, such as Intranets, Enterprise Content Management, Cloud File Sharing, Portals and Application Software, Document Composition and Document Output Management, and Social Media and Collaboration tools.

Apoorv's expertise extends to setting and executing agendas for comprehensive research reports at RSG (Real Story Group).

He has led in-depth studies on topics including Customer Data Platforms (CDPs), Ecommerce, Journey Orchestration Engines, Enterprise Content Management (ECM), Cloud File Sharing, Enterprise Portals, Enterprise Mobile Technologies, Web Content & Experience Management (WCM), Customer Experience, and CRM.

His valuable insights have helped organizations navigate complex technology landscapes, guiding them in product selection and strategic technology recommendations.

Notably, Apoorv has authored numerous book-length technology and vendor evaluation reports in the aforementioned areas. His in-depth analysis and comprehensive assessments have provided invaluable guidance to organizations of various sizes and complexities.

Apoorv's academic pursuits have further enriched his expertise. He holds a PhD, and his research focuses on leveraging social media for achieving and sustaining competitive advantage.

His groundbreaking work proposes a practical framework that incorporates contemporary machine-learning techniques, providing valuable insights into harnessing the power of social media in the business world.

Not enough Marketing technology for you? Want to see your marketing ability skyrocket with just one simple browse? Then check out The 4Ps of Marketing Technology eBook, here!