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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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State of Sales Enablement: Sales Operations and Salestech Report 2022/23

 

Sales enablement continues to evolve as a function and ecosystem within organisations of all sizes, as businesses align their sales content, training and operational activities to business objectives. 

Salestech, along with martech, is now big business. We estimate that the global market for salestech and martech solutions was worth $509.8bn in 2022. 

01-GLOBAL SALESTECH & MARTECH MARKET SIZE $508.9bn in pink

In our first annual State of Sales Enablement Report, produced in association with Seismic, we look into the current state of the industry, based on a survey of sales and growth leaders. 

The report looks into a number of topics around sales enablement, including: 

  • Sales enablement maturity
  • Building a culture of collaboration and alignment 
  • The need for skills and knowledge in the industry
  • Sales enablement content and measurement
  • The sales technology that businesses are investing in

Download your copy to find out more.

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