MarTech News: Round-Up 06/04/23

This Week in Martech: 

⚙️ Dotdigital’s AI Assistant Powered By GPT-3, Winstonai, Is Announced ⚙️ Big Purple Dot Integrates Chatgpt to Its CRM Ecosystem 💰 P97 Networks Receives $40M Growth Capital Investment from Portage...and more!

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Dotdigital’s AI Assistant Powered By GPT-3, WinstonAI, Is Announced

Dotdigital has developed WinstonAI as an AI assistant to help marketers improve their marketing efforts and increase engagement. With personalized recommendations, WinstonAI simplifies the language, suggests subject lines, and offers tips to make email marketing content more engaging.

Big Purple Dot Integrates Chatgpt into Its CRM Ecosystem

Big Purple Dot (BPD), a provider of customer relationship management (CRM) and recruiting solutions for the mortgage and real estate sectors has integrated ChatGPT into its CRM ecosystem.

As one of the first CRM companies in these industries to offer a conversational AI solution, BPD uses natural language processing (NLP) to interact with clients more easily and efficiently, streamlining their sales processes. This results in improved customer satisfaction, lead generation, and operational efficiency.

P97 Networks Receives $40M Growth Capital Investment from Portage

Portage, a global investment platform focused on fintech and financial services, has led a $40 million equity financing round in P97 Networks. P97 Networks is a leading provider of mobile commerce and digital marketing platforms for the convenience retail, auto, and fuel markets.

The investment comes from Portage's Capital Solutions strategy, and existing investors also participated. The funding will help P97 Networks fuel its strategic growth initiatives, consolidating its position as the leading provider of payment and loyalty solutions for mobility-focused retailers.

Mparticle Adds Data Warehouse Sync

mParticle, a Customer Data Platform, has expanded its data sources catalogue to include direct ingestion from data warehouses, starting with Snowflake (NASD: SNOW).

The platform plans to extend its support to Google BigQuery, Amazon RedShift, and Microsoft Azure. Warehouse Sync aims to provide cost and time savings for data teams who seek to maximize their existing data infrastructure while addressing the complexities of using customer data for personalisation.

Orb Raises $14 Million Series A For Flexible Billing Options

Orb, a modern pricing platform based in San Francisco, has raised $14 million in a Series A funding round, bringing its total raised to $19.1 million.

The round was led by Menlo Ventures, with participation from base case capital, The Cannon Project, Data Community Fund, Essence VC, FOG Ventures, Scribble Ventures, South Park Commons, and SV Angel, as well as founders and executives from leading companies such as Asana, Datadog, HubSpot, Braze, Notion, Plaid, Replit, and Vercel.

Orb's platform offers flexible billing options to help businesses grow and optimize their revenue.

Clevertap Gaming Unveiled at GDC 2023

CleverTap, the all-in-one customer engagement platform, has unveiled CleverTap Gaming at Game Developers Conference 2023.

The latest offering, set to launch in the summer of 2023, will offer full player management and help boost revenue from LiveOps, Lifecycle Marketing, and Remote Configuration by 3x with personalization across the entire player journey.

Umbrace Acquires Outfield Digital

Umbraco, a provider of open-source content management systems, has acquired Outfield Digital, a UK-based digital agency. The acquisition is aimed at strengthening Umbraco's digital capabilities and expanding its presence in the UK market.

Aprimo Adds OpenAI ChatGPT Integration

Aprimo, a provider of solutions for digital asset management and marketing resource management, has announced today that it has integrated OpenAI's ChatGPT technology through Microsoft Azure OpenAI Service to enhance its content operations platform.

This integration is the first of its kind in the DAM category and is essential for businesses to achieve better efficiencies across teams, reduce time to market, and increase the creation and distribution of on-brand assets across all channels.

With this integration, Aprimo's existing customers can now choose to access generative AI features that enhance content creation, transparency, and collaboration for an improved user experience.

MarTech News Round-up – over and out.

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