Learning Library Membership
Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick..
Digital Marketing Recharged for the AI Era
New channels, new tools, new techniques. Marketing simply does not know how to sit still – it seems that daily, there's a proliferation of developments that mean the humble marketer has their work cut out for them. Don't even get us started on the AI explosion!
This course has been designed after a thorough audit of marketing's foundations, fads, emerging trends and key developments to create a modern syllabus for digital marketing excellence.
Over three live, instructor-led sessions, participants will navigate five modules that will help them develop and refresh their knowledge to stay ahead in a constantly evolving industry.
With exercises, case studies, coursework, and activities, this intensive course is created with engagement at the heart to ensure comprehension that translates into practical application.
Uncover the "why" behind your customers' actions.
Create scroll-stopping content that drives results.
Transform your content game with a winning framework that aligns messaging, formats, and operations. Discover how to harness AI to scale your creativity and deliver high-impact campaigns that engage and convert.
Turn your vision into a digital marketing masterpiece.
Learn to set clear goals, align messaging with customer journeys, and plan omnichannel strategies that deliver measurable outcomes. Personalisation, automation, and forecasting techniques will ensure every element of your strategy hits the mark.
Ignite your campaigns with next-level activation techniques.
From email and chatbots to social media and influencer marketing, master the art of engaging your audience on their preferred platforms. Explore best-practice advanced tactics across channels like retail media, SEO, and CRO to optimise campaigns for maximum impact.
Prove your marketing impact—and then amplify it.
This module takes you beyond basic metrics, teaching you to track KPIs that matter, uncover insights through AI tools, and refine your approach for continuous improvement. Learn to connect the dots between analytics and business success.
Break away from outdated digital marketing practices. The Next-Gen Digital Marketing Course will enable you to reinforce a concrete foundation in essential strategies, introduces innovative ways to optimise existing channels, and unlocks the potential of emerging platforms.
The result will be a comprehensive understanding of the ever-evolving marketing technology landscape to drive efficiency, effectiveness, and measurable results.
Take home a series of tools and templates to apply your knowledge on the job and drive forward your Digital Marketing efforts.
9 hours
Completion Badge
Tools & Resources
Slack Community
Live, Instructor-led
Fully Online
Interactive
£995 / $1200USD
Carlos Doughty is the Founder and CEO of LXA, having bootstrapped the business from his sofa into a globally leading education company in tech, growth marketing, martech, and marketing operations. He has built a community of over 100,000 enthusiasts in tech, marketing, martech, ad tech, and salestech.
With rich experience in digital transformation programs ranging from CRM and MAP to CDP, he possesses deep knowledge and expertise in running tech and marketing initiatives.
Carlos has consulted on projects for various enterprises and startups across industries, working with prominent brands such as HSBC, Euromoney, JP Morgan, and Freshfields. His global experience spans delivering projects in cities like London, New York, Beijing, Hangzhou, and Singapore.
A regular keynote speaker at marketing and tech events worldwide, he brings nearly two decades of experience in growth, marketing, and technology. He is also the host of the #MarketingBookClub, where he has interviewed notable figures such as Seth Godin and Scott Galloway. In recognition of his contributions, Carlos was named MarTech Business Leader of the Year in the UK.
Over a decade in the game, Rachael has extensive marketing experience in Entertainment Media, Publishing, Events and Education for B2B and B2C audiences.
Joined the LXA team as its first official employee when the business launched, Rachael has been instrumental in its growth and development across all events, courses and resource products. As a hands-on 'Fat-T' marketer, she has a breadth of knowledge across content, operations, campaigns and strategy, and more, unafraid to roll up her sleeves and find creative solutions to complex problems.
Rachael is passionate about testing, learning and optimising with an insatiable hunger for new knowledge. Her skill set proves transferable across a range of industries and campaigns boasting record label partnership campaigns for Ed Sheeran through to managing the digital content strategy for leading magazine brands such as Marie Claire and Women's Health to leading growth for LXA's Education Portfolio and AntiCon event series.
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Extend your learning journey for 12 months. Until the end of 2024, every marketer that registers for the Next-Gen Digital Marketing Course will automatically gain 12-month access to the members-only LXA Learning Library. Click enrol to redeem.
Got a question about your booking? Contact us via hello@lxahub.com
Marketers invested in developing and refreshing their knowledge to stay ahead in a constantly evolving industry.
Fast-paced, intensive course suited to marketers with at least 3 to 5 years of experience.
Application, examples and case studies that appeal to both B2B and B2C challenges and opportunities.
Our team and network of instructional designers, SMEs, content operations managers, and learning experience design specialists each have decades of experience.
Our proprietary AI enabled production capabilities ensure we can quickly create and update content as the marketing landscape, buyer behaviours and market changes evolve.
With our unique approach to learning design, we can expertly craft learning paths and experiences that match cohort learning levels, experience, role focus, and training needs.
Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick..
From content marketing, to search engine optimisation, CRM and CX essentials into data-driven insights and organising your marketing stack.
This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable..
Explore the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.
Equip yourself with the core pillars to omnichannel success with real life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between..
Become a strategic AI marketing operator. Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era.
Build a fully rounded and comprehensive understanding of digital marketing to advance your career
This course covers the A-Z of auditing and developing your marketing technology strategy.
This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
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