Certificate: Next-Gen Digital Marketing Course

Digital Marketing Recharged for the AI Era

ENROLL
27th February - 13th March 2025

Overview

New channels, new tools, new techniques. Marketing simply does not know how to sit still – it seems that daily, there's a proliferation of developments that mean the humble marketer has their work cut out for them. Don't even get us started on the AI explosion!

This course has been designed after a thorough audit of marketing's foundations, fads, emerging trends and key developments to create a modern syllabus for digital marketing excellence.

Over three live, instructor-led sessions, participants will navigate five modules that will help them develop and refresh their knowledge to stay ahead in a constantly evolving industry.

With exercises, case studies, coursework, and activities, this intensive course is created with engagement at the heart to ensure comprehension that translates into practical application.

Timing
27th Feb - 13th Mar 2025
Instructor
Carlos Doughty & Rachael Smith
Duration
9 hours
Price
£995 GBP / $1200 USD

Module 1: Insight

Uncover the "why" behind your customers' actions.

Dive deep into market trends and customer behaviours to create laser-focused marketing plans. This module equips you with the tools to map personas, profile your ideal customers, and apply these insights to unlock meaningful connections across digital platforms.

  • Markets, customers & competitor tracking
  • Persona mapping​ / ICP mapping
  • Application of customer profiling to digital platforms

Module 2: Content

Create scroll-stopping content that drives results.

Transform your content game with a winning framework that aligns messaging, formats, and operations. Discover how to harness AI to scale your creativity and deliver high-impact campaigns that engage and convert.

  • Content framework​ - Principles, messages, content formats, operations & AI enablement
  • EXERCISE: Content framework application

Module 3: Plan

Turn your vision into a digital marketing masterpiece.

Learn to set clear goals, align messaging with customer journeys, and plan omnichannel strategies that deliver measurable outcomes. Personalisation, automation, and forecasting techniques will ensure every element of your strategy hits the mark.

  • Digital marketing goal setting: Product, audience, channels, budgets
  • Audit & Design: CX, Messaging & Omnichannel
  • EXERCISE: CX / Messaging / Omnichannel application
  • Personalisation design from automation to AI
  • Digital marketing planning
  • EXERCISE: Digital Media Planning & Forecasting

Module 4: Activate & Optimise

Ignite your campaigns with next-level activation techniques.

From email and chatbots to social media and influencer marketing, master the art of engaging your audience on their preferred platforms. Explore best-practice advanced tactics across channels like retail media, SEO, and CRO to optimise campaigns for maximum impact. 

  • Data driven vs data informed, Data management & intent
  • Marketing stack explainer
  • Marketing stack design & management
  • Email Marketing
  • EXERCISE: Email marketing best practice design
  • AI Chat Bot Messaging
  • SMS & WhatsApp Marketing
  • Mobile App Messaging
  • Social media, creator & influencer marketing - Threads, TikTok, Linkedin, Instagram, X, YouTube
  • EXERCISE: Social media planning & influencer selection
  • Retail Media, Marketplaces, Resellers
  • PPC & Display
  • SEO - SERP, Conversational, Social
  • Conversion rates optimisation (CRO), UI/UX, Ecommerce

Module 5: Measure

Prove your marketing impact—and then amplify it.

This module takes you beyond basic metrics, teaching you to track KPIs that matter, uncover insights through AI tools, and refine your approach for continuous improvement. Learn to connect the dots between analytics and business success.

  • Channel marketing KPIs & Testing
  • Meaningful measurement: CPL, CLTV, ROI
  • From analytics to insights enabled by AI
  • EXERCISE: Data analytics to insights using ChatGPT

Learning Outcomes

Break away from outdated digital marketing practices. The Next-Gen Digital Marketing Course will enable you to reinforce a concrete foundation in essential strategies, introduces innovative ways to optimise existing channels, and unlocks the potential of emerging platforms.

The result will be a comprehensive understanding of the ever-evolving marketing technology landscape to drive efficiency, effectiveness, and measurable results.

  1. Master modern digital marketing trends and tools: Understand the evolution of digital marketing, identify emerging trends like AI, automation, and new platforms, and apply this knowledge to stay ahead in a fast-paced digital landscape.
  2. Align, design, distribute and govern your content with efficiency and precision: Craft relevant, engaging digital content tailored to modern consumer behaviours and leverage AI-powered tools to scale content creation, ensuring maximum engagement and conversions.
  3. Design integrated, omnichannel customer experiences: Develop your ability to strategically plan and execute multi-channel, multi-touchpoint marketing campaigns that align with customer journeys, combining personalisation, automation, and modern digital platforms to drive results.
  4. Measure and optimise marketing performance: Master the art of setting actionable KPIs, utilising advanced analytics, and incorporating AI tools to continuously assess and optimise marketing performance, ensuring ROI and business growth.

Tools & Resources

Take home a series of tools and templates to apply your knowledge on the job and drive forward your Digital Marketing efforts.

  • Digital Marketing Mix Planner
  • Content Planner
  • Facebook Persona Map
  • X/Twitter Persona Map
  • LinkedIn Persona Map
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Learning Design

9 hours

 

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Tools & Resources

 

Slack Community

 

Live, Instructor-led

 

Fully Online

 

Interactive

 

£995 / $1200USD

 

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Instructor: Carlos Doughty

Carlos Doughty is the Founder and CEO of LXA, having bootstrapped the business from his sofa into a globally leading education company in tech, growth marketing, martech, and marketing operations. He has built a community of over 100,000 enthusiasts in tech, marketing, martech, ad tech, and salestech.

With rich experience in digital transformation programs ranging from CRM and MAP to CDP, he possesses deep knowledge and expertise in running tech and marketing initiatives.

Carlos has consulted on projects for various enterprises and startups across industries, working with prominent brands such as HSBC, Euromoney, JP Morgan, and Freshfields. His global experience spans delivering projects in cities like London, New York, Beijing, Hangzhou, and Singapore.

A regular keynote speaker at marketing and tech events worldwide, he brings nearly two decades of experience in growth, marketing, and technology. He is also the host of the #MarketingBookClub, where he has interviewed notable figures such as Seth Godin and Scott Galloway. In recognition of his contributions, Carlos was named MarTech Business Leader of the Year in the UK.

Rachael - Close Up - Hexagon CC

Instructor: Rachael Smith

Over a decade in the game, Rachael has extensive marketing experience in Entertainment Media, Publishing, Events and Education for B2B and B2C audiences.

Joined the LXA team as its first official employee when the business launched, Rachael has been instrumental in its growth and development across all events, courses and resource products. As a hands-on 'Fat-T' marketer, she has a breadth of knowledge across content, operations, campaigns and strategy, and more, unafraid to roll up her sleeves and find creative solutions to complex problems.

Rachael is passionate about testing, learning and optimising with an insatiable hunger for new knowledge. Her skill set proves transferable across a range of industries and campaigns boasting record label partnership campaigns for Ed Sheeran through to managing the digital content strategy for leading magazine brands such as Marie Claire and Women's Health to leading growth for LXA's Education Portfolio and AntiCon event series.

Frequently Asked Questions

Learning Options

Extend your learning journey for 12 months. Until the end of 2024, every marketer that registers for the Next-Gen Digital Marketing Course will automatically gain 12-month access to the members-only LXA Learning Library. Click enrol to redeem.

Got a question about your booking? Contact us via hello@lxahub.com

Single Certification

For individuals and teams

£995
per learner, per certificate
ENROL
✅ Access to 1 x certificate course
❌ 100+ Lessons
❌ 70+ Modules
❌ 50+ Resources
❌ 20+ Courses
❌ 50+ Reports & Guides
❌ 100+ Video sessions from event series

Learning Library Membership

For individuals and teams up to 4

£1,495
per learner, per annum
BECOME A MEMBER
✅ Choose 1 of 3 live certificate courses
✅ 100+ Lessons
✅ 70+ Modules
✅ 50+ Resources
✅ 20+ Courses
✅ 50+ Reports & Guides
✅ 100+ Video sessions from event series

Teams Learning Library

For teams of 5+

£995
per learner, per annum
Contact us
✅ Choose 1 of 3 live certificate courses
✅ 100+ Lessons
✅ 70+ Modules
✅ 50+ Resources
✅ 20+ Courses
✅ 50+ Reports & Guides
✅ 100+ Video sessions from event series

Download the course brochure

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Who we've trained

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Who is this course for?

 

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Marketers invested in developing and refreshing their knowledge to stay ahead in a constantly evolving industry.

 

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Fast-paced, intensive course suited to marketers with at least 3 to 5 years of experience.

 

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Application, examples and case studies that appeal to both B2B and B2C challenges and opportunities.

Why LXA?

Decades of Experience

Our team and network of instructional designers, SMEs, content operations managers, and learning experience design specialists each have decades of experience.

Crafting over 500 learning experiences for our 50k+ community means our team is well-placed to design and deliver your learning content. 

Uniquely Informed

With an annual event series that gains us access to hundreds of global thought leaders, interviews and surveys with over two thousand enterprise CMOs each year, and an expansive network of practitioner course instructors, our access to knowledge and expertise is unmatched.

Fast, Fresh Content

Our proprietary AI enabled production capabilities ensure we can quickly create and update content as the marketing landscape, buyer behaviours and market changes evolve.

Plus, we offer live workshop options to provide to the minute updated training.

Personalised Learning Design

With our unique approach to learning design, we can expertly craft learning paths and experiences that match cohort learning levels, experience, role focus, and training needs.

From entry level, to intermediate through to specialist and advanced, content is curated with the end-user in mind.

Marketing Enablement Focussed

We don't just help you upskill and reskill your team. We focus on learning design of materials and experiences that connect to your marketing operating model, stack and ways of working. Learning becomes a catalyst to enable the broader marketing strategy and framework. Our learning supports your marketing enablement effectiveness.

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