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The anti-conference tackling all things marketing transformation. 

IN-PERSON - LONDON
22nd May | Marketing Leaders Dinner
23rd  May | AntiCon - M
ain Event

ONLINE
20th May | AntiCon DialUp MENA
20th May | AntiCon DialUp APAC
21st May | AntiCon DialUp NOAM

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What's In Store?

 

From AI to automation, data to DX, enablement to activation, martech to salestech.

We'll be tackling all things:

  • Transformation Strategy | Unpacking the blueprint to marketing transformation excellence. From AI to ops, data to DX, tools to talent, enablement to activation.
  • AI & Automation | Envisioning & activating AI of the possible in marketing.
  • Tools | Mapping & stacking the modern stack. From Martech to Ad tech, ecommerce and salestech.
  • Operations | Operations efficiency decoded for the AI era. From marketing and data to content and sales ops.
  • Start Ups | Meet the new era of martech, ad tech and salestech start ups.
  • B2B | NextGen B2B Marketing. Integrating, embedding and elevating B2B marketing and sales. From AI to ABM to ABS, activation to sales. enablement, marketing ops to sales ops
  • Growth Marketing | The growth marketing playbook. From data driven to DX, personalisation to performance marketing, tools to testing, CRO.
  • Data | Architecting and plumbing your data ecosystem to embrace the latest and greatest martech, adtech and salestech solutions.
  • Marketing capabilities | Upskill, reskill and reinvent your marketing team's capabilities. From program design to academy activation, training to talent management, CoE to RACI.

AntiCon May 2024 Speakers

Scott Brinker

Scott Brinker

VP of Platform Ecosystems at Hubspot

Elfried Samba-2

Elfried Samba

CEO & Co Founder, Butterfly 3ffect, Ex Head of Social, Gymshark

Aaron Ross

Aaron Ross

Author and CEO of Predictable Revenue

Sophie Devonshire

Sophie Devonshire

CEO, The Marketing Society

Debbie Qaqish

Dr. Debbie Qaqish

Principal & Chief Strategy Officer, The Pedowitz Group (online session)

Sinem Soydar

Sinem Soydar

Global Head of Digital and Social Media Strategy, Shell

Kelly Jo Horton

Kelly Jo Horton

Principal Consultant RevOps Solutions (online session)

Carlos Doughty

Carlos Doughty

CEO, Founder & Martech Course Instructor, LXA

Shanta Rampersad

Shanta Rampersad

Executive Director AdOps, OMD

Richard Nolan

Richard

Nolan

COO and Martech Course Instructor, LXA

Courtny Edwards-Jones

Courtny Edwards-Jones

Marketing Operations, Manager Zuora

Viresh Narain

Viresh

Narain

Director, GrandVision (Ray-Ban & Oakley)

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A little more about AntiCon..

 

AntiCon sits in the magic middle of event experience. Not a conference, summit or forum, not pretending to be a crazy festival.

AntiCon is the anti-conference that mixes the right content, with the right speakers, with the right experience.

AntiCon is the anti-conference tackling all things marketing transformation. From AI to automation, data to DX, talent to tools.

Event topic hubs

TRANSFORMATION

  • Marketing Transformation
  • Sales Transformation
  • Digital Transformation
  • CX Transformation

AI & AUTOMATION

  • AI for Marketing
  • Gen AI
  • Creative Automation
  • AI Powered Workflows
  • AI for Sales

TOOLS

  • Martech
  • Ad Tech
  • Madtech
  • Ecommerce
  • Salestech

OPERATIONS

  • Marketing Operations
  • Sales Operations
  • Data Operations
  • Content Operations

B2B

  • Sales Enablement
  • ABM
  • ABS
  • ABX

GROWTH MARKETING

  • Omnichannel
  • Personalisation
  • Email Marketing
  • Performance Marketing
  • CRO

DATA

  • CDP
  • CRM
  • AI & Data Privacy / Ethics
  • AI & Data Compliance
  • Data Governance

MARKETING CAPABILITIES

  • Academy Design & Delivery
  • Modern Marketing Teams
  • Marketing Enablement

START UP

  • Martech Start Ups
  • Ad Tech Start Ups
  • Salestech Start Ups

Not to be missed

 🔔 Headline session from Mr MarTech himself Scott Brinker

🤖  LXA will release the results from The State of AI Marketing 2024

👀  Hear from the social media master Elfried Samba, ex-Gymshark Head of Social where he helped grow their Instagram following to 20m

🛠  Hit the shopping mall of Martech, Salestech & Ad tech tools

📚  Join best selling book author, Sophie Devonshire

🎤  Catch keynote session on driving martech effectiveness in 2024

💲  Catch sales legend Aaron Ross, the best selling author of 'Predictable Revenue', and early employee at SalesForce where he scaled sales aggressively

⚡ Soak up more cracking sessions from Shell, Acxiom, Ray-ban & Optimizely

Plus...

👉 Meet our community, build your connections. Rant and rave with others facing the same ups and downs

✔️ Gain CPD points towards your professional learning
 
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AntiCon Pics

What happens at AntiCon? Check out the snaps from our last few events

Why AntiCon?

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Be inspired

We hand pick, and ship in some of the greatest speakers on the planet just for you. This May you can hear from Scott Brinker, Mr Martech, the man that literally coined the word. He will unpack the impact of AI on martech and marketing. He will be joined by a ton of amazing brands and thought leaders.

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Map & stack

We run the ultimate event to help you to map and shop for your MarTech, SalesTech and Ad Tech tools. You'll hear insightful cases studies plus meet with the market's leading providers in the space to demo their tech.

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The cutting edge

Be where the puck is heading. We focus on the forefront of marketing and tech, and where the two meet. It's here you can uncover your competitive advantage.

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Uncover Operations Excellence

We bring you the practical, the bridge between vision and action. We pack our event with sessions on marketing ops and sales ops so you can uncover what efficiency and effectiveness looks like in your organisation

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Meet your tribe

Connect with people like you. We bring together our community of marketing, sales and transformation leaders from brands like The Financial Times, Waitrose, HubSpot, Sky Gaming & Betting, Mondelez, AWS, Facebook, Heineken & plenty more.

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Experience

We bring you an event you'd choose to attend even if it wasn't for work. From barista coffee to street food pizza, burgers and beers. Plus our resident DJ dropping 90s Hip Hop from when the doors open. And the experience doesn't stop when the event does. Join our AntiCon After Dark Party.

We pride ourselves on delivering a unique AntiCon experience


Here's what some of our past attendees say...

AntiCon Community

Amazon
Meta
Google
WPP
Capita
Iron Mountain
Tottenham
Vodafone
SKY
Barclays
Euromoney
FT
HSBC
BT
EATON
The Telegraph
Asos
Informa
GSK
Chelsea
Intuit
Legal & General
Arsenal
McKinsey
John Lewis
Netflix

The AntiCon Week

A Hybrid & Global Event Experience.

While our event is global we understand not everyone can hop on a plane, but fear not, we have you covered! You can still join us on the internet in advance of the big day and on-demand. Registration for online events will be open soon.

For those that are joining in 3D, we have something extra for you. If you're a marketing leader we also have an intimate dinner the night before the big day! 

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AntiCon DialUp
 MENA 

20th May | Online

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AntiCon DialUp
 APAC  

20th May | Online

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AntiCon DialUp
 NOAM 

21st May | Online

MLD-LONDON V2-1-4

Leaders Dinner
 London 

22nd May

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AntiCon
 London 

23rd May



AntiCon Sponsors

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Event Info & FAQs

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Where the magic happens...

AntiCon is taking up residence in one of London's most exciting new venues!

Set to the breathtaking backdrop of Canary Wharf, the unique space is giving us the chance to bring you even more amazing marketing technology content across three stages. Plus even more of the street food, DJs, and networking spaces you know and love.