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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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MarTech, SalesTech & NextTech: Year Review & 2023 Predictions

21st October | AntiConLX Global | The O2  London 
20th October | Marketing Leaders Dinner | The O2  London 
19th October | AntiConLX DialUp North America |  On the internet 
18th October | AntiConLX DialUp APAC |  On the internet 

EVENT STREAMS:
https://player.vimeo.com/progressive_redirect/playback/733297227/rendition/540p/file.mp4?loc=external&signature=8b2ae07f9c072b6324da8658338dca5ff8dbdab528829432b6f3de34a64b8fe3

AntiConLX Week Speakers

URL and IRL, you'll hear from a range of leaders on MarTech, NextTech and SalesTech

✈️ Join us in London this October. Our epic event attracts a global community. While we would love for you to make the trip if you can't don't worry we have you covered with our dedicated online live sessions for 🌎N.America and 🌍APAC.

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Event session streams

MARTECH

If you're a self-professed martech nerd searching for the ultimate marketing technology nirvana to learn from the best marketers in the biz, you've struck solid gold my friend. That’s right, Marketing Directors & Managers, CMOs, Martech Specialists, Marketing Operations Profs (MOPs) and Marketing Technologists – we’re talking to you.

Martech sessions covering:

  • B2B Marketing
  • Content & Engagement
  • Data
  • Experience
  • Marketing operations
  • MarTech Strategy & trends

 DON'T MISS  -  Martech and marketing ops heavy hitters: the "Godfather of Martech", Scott Brinker, Global Marketing Operations Leader at Amazon Web Services, Darrell Alfonso. And Author, CMO of PassFort, Dr Christine Bailey.

Plus an online sesh from best selling author, podcast host and marketing legend Guy Kawasaki.

SALESTECH

If tools designed to help sales teams boost productivity, drive speed to lead and better understand prospects (to say the least) sounds like something that would tickle your fancy - or enough to make your mind go *cha-chiiiiing*  - you've landed in the right place. Sales Directors & Managers, Growth & Revenue Officers, Sales Operations Profs (SOPs) - we’re looking at you.

SalesTech sessions covering:

  • Sales enablement
  • Sales content management
  • Sales operations
  • Sales stack management
  • AI Driven sales
  • SalesTech strategy & trends

 DON'T MISS  - Sales enablement and B2B Marketing author, consultant and podcast host Pam Didner. 






NEXTTECH

NextTech is the tech of the future. The next big tech. Whether it's NFTs, Web 3, or The Metaverse, we're talking all the futuristic digital trends taking the new world by storm. We unpack how marketing, sales & CX need to evolve for the new world. Innovation & Transformation Officers, CDOs, Digital Profs and Marketing Technologists – this is for you.

NexTech sessions in marketing, sales & CX in:

  • Web3
  • Tokenisation & NFTs
  • The metaverse
  • Innovation management
  • Digital transformation
  • NextTech strategy & trends

 DON'T MISS  - Ground-breaking author, speaker, futurist and consultant on innovation & digital transformation Tom Goodwin in London.

Plus an online sesh from tech contrarian, best selling author, podcast host, professor Galloway, will join online.


Our speakers are some of the best in the game

And we're not the only ones who think so...

Top sessions

 Our not-to-be-missed picks of the day

🎤 Keynote from godfather of marketing technology Scott Brinker.
 
📉 The release of the 2023 State of MarTech - unpack the latest trends and insights in the space from the LXA research team.
 
📈 Hear from Pam Didner, B2B marketing expert, author, podcaster and international speaker on the growth of the sales enablement ecosystem.

📉 2023 State of Sales enablement, Sales Ops & SalesTech Drop – Catch key insights on space from the LXA research team.

🛠 Headline sesh from marketing ops influencer, author, speaker, Darrell Alfonso - Global marketing operations @ Amazon Web Services (AWS) & course instructor @ LXA. 

⚡ Soak up more martech mastery from Dr Christine Bailey, CMO - Passfort and LXA's CEO & Course instructor Carlos Doughty.
 
🔮 Peer into the future through the lens of tech contrarian, innovation and transformation expert, Tom Goodwin, as he unpacks what every marketing department needs to pay close attention to - or ignore. 

📚 Book club pop up – LXA will sit down with a secret author from our book club to answer all your questions.

🎓 Join the pop up campus to meet alumni, connect with course instructors in IRL and get a taster of the LXA MBA digital courses.
 
✅ Plus unpack predictions for the year ahead and beyond from Professor Scott Galloway - co-host of Pivot podcast, best selling author, and serial entrepreneur. And if that wasn't enough we also have more lined up; Guy Kawasaki, marketing legend, professor, podcast host and author of 15x books. Both will join us online in the days building up to the main event.
 
⚙️ And sessions from the market's leading CDPs, DAMs, DXPs, MAPs, content platforms, events tech, professional service providers + more.
View the agenda
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Download the event brochure

The AntiConLX Global Week

A Hybrid & Global Event Experience.

While our event is global we understand not everyone can hop on a plane, but fear not, we have you covered! You can still join us on the internet in advance of the big day and on-demand.

For those that are joining in-person, we have something extra for you. If you're a marketing leader we also have an intimate dinner the night before the big day! 

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DialUp
 APAC 

Tuesday 18th October (1.5hrs)
13.00 SGT, 15.00 AEST & 17.00 NZST
The internet

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DialUp
 North America 

Wednesday 19th October (1.5hrs)
10.00 PST, 13.00 EST, 19.00 GMT
The internet

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Marketing Leaders Dinner 

Thursday 20th October (Evening)
18.00 - 22.30 GMT
London

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AntiConLX Global

Friday 21st October
(All day)

08.00 - 20.00 GMT
London



AntiConLX Global Photo Album

Scroll through the action from AntiConLX Global July 2022

The AntiConLX Pledge

Trust us when we say, we'd go above and beyond to deliver our anti-conference experience... 

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We would sooner eat our Sales Manager's tie than let you eat a sad, stale sandwich. 

We’ve got London’s finest street food trucks on speed dial plus bite sized treats served throughout the day. 

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We would rather see our Account Exec's perform a duet on the main stage before we let you network in awkward silence.

You can bank on our resident DJ to deliver a 90s HipHop soundtrack to kick start the convo.

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We would happily kidnap a keynote speaker before we let you leave uninspired.

No ‘samey sessions’ here. Count on a range of session topics from Content & Engagement, Data, Strategy & Trends and everything in between. 

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We would braid friendship bracelets until our fingers bled before we let our attendees leave un-bonded

Whether it’s a little healthy competition in the arcade, bonding over a beer or sharing insights from sessions, we help bring attendees together inside and outside of the office.

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We’d sooner star in our own streaming service before we leave you with just one channel. TechFlix and chill?

We’ve got you covered with all the tech channels you could ever need, no exceptions. Expanding beyond just MarTech with session streams from SalesTech and NextTech too.

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We’d rather re-sit our maths exams before we limit your learning experiences.

AntiConLX is a learning experience like no other. Expect sessions from the stage transported to your screen, learning over lunch, author AMA’s and everything in between. 

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Why come to AntiConLX Global?

Rally the team and make a day of it!

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Outstanding Speakers

Tom Goodwin, Scott Brinker, Pam Didner and Darrell Alfonso and stacks of other fantastic speakers to be released soon.

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Topical focus

This year we're expanding beyond martech with sessions on SalesTech and NextTech (Web3, Metaverse & NFTS) led by the biggest names in the game

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Epic learning experience

With free beers, beats, bants & a fully stacked agenda, our flagship anti-conference offers the best way to #KeepUpgrading your knowledge, skills and network.

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Make some mates

Join a community of marketing, sales and digital transformation leaders from brands like Swarovski, The Financial Times, Waitrose, Sky Gaming & Betting, Mondelez, Shelter, Facebook, Heineken, Argos & plenty more

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One action packed day

It's hard to get away from your desk at the best of times, so we've made sure AntiConLX Global is one compact and action packed day (save those out of offices for trips to the Maldives!)

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Great Grub 

We're not about sad stale sandwiches so don't expect budget bites! We'll keep your belly full with top notch street food and drinks.

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Fluff free

Join practical and dynamic sessions focused on learning outcomes - NOT sales pitches dressed up as keynote presentations. Our speakers tell it as they see it and deliver unfiltered expertise and practical insights.

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First-class venue

With unbroken views across the River Thames, Magazine London is located on Greenwich Peninsula, close to North Greenwich tube station, offering excellent transport links from the West End, London Bridge and Canary Wharf. 

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The Campus

We're taking learning to the next level with our LXA Campus. Check out a new dedicated space for freshers and course alumni to connect, collaborate, and have peer-to-peer coaching.
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Covid Safe

We're pumped to be back live and in-person to do what we do best, but rest assured we've taken every precaution to make sure your event experience is safe. You can book with confidence knowing that should covid impact the event, your ticket is fully refundable. Check out the FAQs for more information.

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Book Club 

AntiConLX Global is where our Book Club comes to life! Keep your eyes peeled to see which best-selling authors will be joining us live on stage.

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Bonus Round

The learning journey doesn't end once the day is over, additional exclusive content will be released on demand as well as resources and discounts to all upcoming courses

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Download the AntiConLX Global brochure

But don't just take our word for it

Here's what our July 2022 attendees had to say...

Meet and greet the LXA course instructors

Carlos Doughty

LXA MBA: Marketing Technology Essentials with Carlos Doughty

Get certified in marketing technology by learning to audit your martech maturity and build your marketing tech strategy with your course instructor, Carlos Doughty, CEO & Founder, LXA, Learning Experience Alliance.

Darrell Alfonso

LXA MBA: Marketing Operations Essentials with Darrell Alfonso

Get certified in marketing operations by learning to refresh, formalise and elevate your marketing ops knowledge and skills with your course instructor, Darrell Alfonso, Global Marketing Operations, AWS (Amazon Web Services).
Sean Donnelly

LXA MBA: Marketing No-code Essentials with Sean Donnelly

Get certified in No-code by learning how to think like a developer, understand conceptual structures and develop techniques to build your first application with your course instructor, Sean Donnelly, Head of Product, LXA, Learning Experience Alliance.

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AntiConLX Global Community

Amazon
Meta
Google
WPP
Capita
Iron Mountain
Tottenham
Vodafone
SKY
Barclays
Euromoney
FT
HSBC
BT
EATON
The Telegraph
Asos
Informa
GSK
Chelsea
Intuit
Legal & General
Arsenal
McKinsey
John Lewis
Netflix

2022 Speaker Line Up

More announcements coming soon!

 

Recent speakers from:

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LXA MBA Series Membership 

Save 75% with the all you can learn membership: AntiConLX Global tickets, Access all LXA MBA digital courses, Premium content & a ton more

Sponsors:

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Download the AntiConLX Global brochure

Event Info & FAQs

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Where the magic happens...

AntiConLX Global is taking up residence in one of London's most exciting new venues!

Set to the breathtaking backdrop of Canary Wharf, the unique space is giving us the chance to bring you even more amazing marketing technology content across three stages. Plus even more of the street food, DJs, and networking spaces you know and love.