22nd May 2025 | London
More major speakers announced soon.
Tom Fishburne, a cartoonist and marketing expert, is the founder of Marketoonist. He is widely recognised for his witty and incisive commentary on the humorous aspects of business and marketing.
As co-founder of Arcade Media, he has played a pivotal role in growing the Sidemen brand into a YouTube powerhouse, now boasting over 200 million followers across all social channels and billions of views. Beyond content creation, he has expanded the Sidemen brand into various ventures, including the Sides food range, which achieved the impressive feat of selling 100,000 cereal boxes in just 14 days and securing a 200-restaurant master franchise agreement. He also launched XIX Vodka, now stocked in Tesco, and Side+, a successful subscription app. Jordan has a dynamic understanding of the media landscape, influencer marketing, and a distinct ability to build challenger brands.
On-demand sessions are coming soon, exclusively for Gold, Silver, and Platinum ticket holders 😍
Feel free to review the agenda below for any released sessions. We'll notify you by email once they're available!
AntiCon sits in the magic middle of event experience. Not a conference, summit or forum, and not pretending to be a crazy festival.
AntiCon is the anti-conference that mixes the right content, with the right speakers, with the right experience.
Tackling all things AI, Marketing and Sales Transformation.
What happens at AntiCon? Check out the snaps from our last few events
We hand pick, and ship in some of the greatest speakers on the planet just for you.
We run the ultimate event to help you to map and shop for your MarTech, SalesTech and Ad Tech tools. You'll hear insightful cases studies plus meet with the market's leading providers in the space to demo their tech.
Be where the puck is heading. We focus on the forefront of marketing and tech, and where the two meet. It's here you can uncover your competitive advantage.
We bring you the practical, the bridge between vision and action. We pack our event with sessions on marketing ops and sales ops so you can uncover what efficiency and effectiveness looks like in your organisation
Connect with people like you. We bring together our community of marketing, sales and transformation leaders from brands like The Financial Times, Waitrose, HubSpot, Sky Gaming & Betting, Mondelez, AWS, Facebook, Heineken & plenty more.
We bring you an event you'd choose to attend even if it wasn't for work. From barista coffee to street food pizza, burgers and beers. Plus our resident DJ dropping 90s Hip Hop from when the doors open. And the experience doesn't stop when the event does. Join our AntiCon After Dark Party.
A Hybrid & Global Event Experience.
While our event is global we understand not everyone can hop on a plane, but fear not, we have you covered! You can still join us on the internet in advance of the big day and on-demand. Registration for online events will be open soon.
For those that are joining in 3D, we have something extra for you. If you're a marketing leader we also have an intimate dinner the night before the big day!
Trust us when we say, we'd go above and beyond to deliver our anti-conference experience...
We’ve got London’s finest street food trucks on speed dial plus bite sized treats served throughout the day.
You can bank on our resident DJ to deliver a 90s HipHop soundtrack to kick start the convo.
No ‘samey sessions’ here. Count on a range of session topics from Content & Engagement, Data, Strategy & Trends and everything in between.
Whether it’s a little healthy competition in the arcade, bonding over a beer or sharing insights from sessions, we help bring attendees together inside and outside of the office.
We’ve got a jam-packed series of sessions across MarTech, Ad Tech, SalesTech and NextTech. Book sessions across these channels to create your perfect agenda for the day.
AntiCon is a learning experience like no other. Expect sessions from the stage transported to your screen, learning over lunch, author AMA’s and everything in between.
VP of Platform Ecosystems at Hubspot
CEO & Co Founder, Butterfly 3ffect, Ex Head of Social, Gymshark
Author and CEO of Predictable Revenue
CEO, The Marketing Society
Principal & Chief Strategy Officer, The Pedowitz Group (online session)
Director of Global Marketing Capabilities, Unilever
Principal Consultant RevOps Solutions (online session)
CEO, Founder & Martech Course Instructor, LXA
Director of Audience Solutions OMD
Platform Activation Lead & Marketing Automation, Accenture Song
Marketing Operations Manager Zuora
Head of Learning, Marketing Academy Reckitt
Founder and CEO, customers.ai (online session)
Head of Sales Operations EU, Service Express
Principal Sales Consultant, Sprinklr
COO and Martech Course Instructor LXA
✔️Did we mention we're CPD Certified? Earn points towards your CPD learning.
Click to expand for more information. Email hello@lxahub.com for any general enquiries.
The AntiCon agenda is coming soon! Be sure to apply to register and be updated as soon as it's released 🎉
How do I get a ticket?
Apply here to attend AntiCon. We'll contact you within 24-48 hours if your application has not been successful.
When will I receive my ticket?
Our team will aim to review your application within 2-3 working days. If it's a perfect match you'll will receive an email confirming your ticket information 😍
Do need to print my ticket out?
No need to print your badge at home—we’ve got you covered! Simply type your name or email into our registration kiosks to print your ticket on arrival.
Are tickets transferable?
Yes, they are. To transfer to a new name, search for your confirmation email with the subject line ‘You're going to AntiCon’ and follow the link to amend your registration details.
If you cannot attend AntiCon, please transfer your ticket to a colleague or friend who works in marketing, sales, or advertising. If you are unable to transfer your ticket, please contact hello@lxahub.com.
For inquiries about discounts and promotions, including Diversity Passes and Charity or not-for-profit passes, please email us at hello@lxahub.com.
Food and beverages are available for purchase throughout the event. Please refer to your ticket type for allocations of food and drink tokens. Gluten-free, vegetarian, vegan & halal options will be available. For further specific requests, including catering for allergies, please get in touch with the team at hello@lxahub.com
Upon arrival at MAGAZINE London you will be prompted to search your name and/or email address at one of our many ticket kiosks.
Once your booking is located you can simply print your badge. We recommend downloading our event app for a faster check-in experience (the event app is coming soon).
Please be aware you may be asked to provide proof of ID or purchase. Security may perform bag checks before entry to the venue is allowed.
AntiCon takes place at Magazine London, you'll find it right on the bank of the Thames near the O2 and North Greenwich station.
Click here for directions and info on how to get to AntiCon.
We would like to make your visit to AntiCon as enjoyable as possible. The venue offers step-free access to all spaces and onsite accessible toilet facilities.
If you have specific requirements, we are more than happy to assist. Please get in touch via hello@lxahub.com to discuss your needs confidentially.
Complimentary coat room facilities are provided to all attendees.
Items are left entirely at the owner’s risk, regardless of dress code enforcement.
Every effort will be made to take care of all items stored and to return items safely and promptly.
AntiCon and Magazine are not liable for damages to the items stored.
Intercontinental O2: 2 minute walk
Holiday Inn Express London Greenwich: 3 minute drive
Raddison RED: 4 minute drive
ibis London Docklands Canary Wharf: 14 minute drive
Click here for more recommendations.
Please note, AntiCon is not affiliated with these hotels and makes these recommendations based on location to the even venue only.
Looking to book a large group? We recommend opting for our Gold Team tickets!
You can also get in touch directly to discuss bespoke group ticket discounts via hello@lxahub.com
At registration you will be asked to submit your details to confirm you agree to the storing & processing of your personal data by LXA (formerly MarTech Alliance) as described in the privacy statement.
Please note that you will be issued a bar-coded name badge upon entry to the event. Exhibitors and other associates may have bar code readers. By allowing your badge to be recorded, you are deemed to have consented to ticketing over your registration details. Allowing your badge to be scanned is akin to handing over a business card.
When you enter AntiCon, you enter an area where photography, audio, and video recording may occur. By entering the event premises, you consent to interview(s), photography, audio recording, video recording and its/their release, publication, exhibition, or reproduction to be used for news, web casts, promotional purposes, telecasts, advertising, inclusion on websites, social media, or any other purpose by LXA and its affiliates and representatives. Images, photos and/or videos may be used to promote similar LXA events in the future, highlight the event and exhibit the capabilities of LXA.
You release LXA, its officers and employees, and each and all persons involved from any liability connected with the taking, recording, digitising, or publication and use of interviews, photographs, computer images, video and/or or sound recordings.
By entering the event premises, you waive all rights you may have to any claims for payment or royalties in connection with any use, exhibition, streaming, web casting, televising, or other publication of these materials, regardless of the purpose or sponsoring of such use, exhibiting, broadcasting, web casting, or other publication irrespective of whether a fee for admission or sponsorship is charged. You also waive any right to inspect or approve any photo, video, or audio recording taken by LXA or the person or entity designated to do so by LXA.
You have been fully informed of your consent, waiver of liability, and release before entering the event.
Yes, AntiCon has an event app. Here, you can view the agenda and other useful information. The app is coming soon, and more information will be shared once it is available.
AntiCon is taking up residence in one of London's most exciting new venues!
Set to the breathtaking backdrop of Canary Wharf, the unique space is giving us the chance to bring you even more amazing marketing technology content across three stages. Plus even more of the street food, DJs, and networking spaces you know and love.
🏠 | LXA HQ, 37 Cremer St, BK118, London E2 8HD
✉️ | hello@lxahub.com
☎️ | +44 (0) 203 2863766
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