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AntiCon logo

 The anti-conference | AI, Marketing & Sales Transformation Decoded 

  22nd May 2025 | London

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Choose your stream

 

From Transformation strategy to talent,
AI to automation, data to DX.
Enablement to activation, content to the customer.
CX mapping to tool stacking: marketing, sales and business operations.

AI
Transformation

EXPLORE

Sales
Transformation

EXPLORE

Marketing Transformation

EXPLORE
Tom-Goodwin

Headline speaker: Tom Goodwin

A few of the speakers lined up...

Stay tuned for even more announcements

Speakers ACGL 0525_Tom Goodwin - All We Have is Now
Tom Goodwin
World-renowned trends and transformation expert and founder
Speakers ACGL 0525_Helen Burbank - Springer Nature
Helen Burbank
Director, Marketing Effectiveness & Strategic Projects
Speakers ACGL 0525_Daniel Hulme - WPP
Daniel Hulme
Chief AI Officer
Speakers ACGL 0525_Ankita Mehrotra - Aveva
Ankita Mehrotra
Marketing Strategy And Transformation Director
Speakers ACGL 0525_Kabir Patel - AstraZeneca
Kabir Patel
Global Head Of IT - Develop, Make, Digital Transformation And Sustainability
Speakers ACGL 0525_Romey Fritche - Sky
Romey Fritche
Martech Portfolio And Transformation Lead
Speakers ACGL 0525_Sophia Angelis - Brown-Forman Corporation
Sophia Angelis
Former SVP Global Marketing Excellence Director
Speakers ACGL 0525_Barry McEveer - iManage
Barry McKeever
Director of Marketing Operations
Speakers ACGL 0525_Carlos Doughty - LXA-1
Carlos Doughty
Founder, CEO and Course Instructor
Speakers ACGL 0525_Dana Abu Shakra - BAT
Dana Abu Shakra
Functional Future Capabilities Development Manager For Marketing
Speakers ACGL 0525_Stephen Pegler - Forterro
Stephen Pegler
Director, Sales Enablement
Speakers ACGL 0525_Aaron Spencer - OneAdvanced
Aaron Spencer
Revenue Enablement Director
Speakers ACGL 0525_Phil Hannabuss - Asite
Phil Hannabuss
Solutions Engineering Lead (Sales Enablement)
Speakers ACGL 0525_Olivier Ranunkel - Carwow
Olivier Ranunkel
Sales Enablement Manager
Speakers ACGL 0525_Rachael Smith - LXA
Rachael Smith
Managing Director
Speakers ACGL 0525_Sam Latter - Faria Educatoion Group
Sam Latter
Sales Enablement Manager
Speakers ACGL 0525_Frenci Bardhi - LXA-1
Frenci Bardhi
Senior Commercial Lead
Speakers ACGL 0525_Caroline Debenham - Cushman & Wakefield-1
Caroline Debenham
International Partner - Head Of Sales Enablement, EMEA
Speakers ACGL 0525_Andrew Exton - Equinix Inc
Andrew Exton
Director - Sales And Partner Enablement
Speakers ACGL 0525_Johanna Taborda - Xero
Johanna Taborda
Sales Enablement Business Partner - Uk
Speakers ACGL 0525_Anthony Doyle - Turnitin
Anthony Doyle
Director Of Sales Enablement
Speakers ACGL 0525_Konstantina Kapetanidi - Schroders plc
Konstantina Kapetanidi
Global Head Of CRM And AI Sales Enablement
Speakers ACGL 0525_Jack Nash - Bigtincan
Jack Naish
Senior Enterprise Account Executive
Speakers ACGL 0525_Roxanne Lewington - Canto
Roxanne Lewington
Growth Marketing Manager EMEA & APAC
Speakers ACGL 0525_Stefan Iacono - 6Sense
Stefano Iacono
Marketing Director, EMEA
Speakers ACGL 0525_Tom Sloan - ICP
Tom Sloan
Head of Content Management & Logistics Solutions
Speakers ACGL 0525_Jonathan Woolf - Intent HQ
Jonathan Woolf
Chief Revenue Officer
Speakers ACGL 0525_Edurne Rodriguez - Spotify
Edurne Rodriguez
Head Of Sales Training & Enablement
Speakers ACGL 0525_Manoj Raisinghani - Hitachi
Manoj Raisinghani
Vice President - GTM Operations, Strategy and Portfolio Solutions
Speakers ACGL 0525_John Buyers - Osborne Clarke
John Buyers
Head Of Artificial Intelligence
Speakers ACGL 0525_Sharon Braude - Redbull
Sharon Braude
Director Marketing Operations, Planning & Insight
Speakers ACGL 0525_Neil Brookman - Metarouter
Neil Brookman
GM & VP, EMEA
Speakers ACGL 0525_Jonathan Terry - Sage
Jonathan Terry
Commercial Enablement, Global Route To Revenue Sales & Success
Speakers ACGL 0525_Kim Brandes - Raboud University
Kim Brandes
Director co-creation
Speakers ACGL 0525_Oliver Sheerin - Bloomreach
Oliver Sheerin
Associate Director, Demand Generation, EMEA
Speakers ACGL 0525_Kelly Masters - Sitecore
Kelly Masters
Senior Product Marketing Manager
Speakers ACGL 0525_Leo Alshafei - Make
Leo Alshafei
Co-Head of Marketing
Speakers ACGL 0525_Bethany Hendricks - Usercentrics
Bethany Hendricks
Partner and Event Marketing Team Lead
Speakers ACGL 0525_Kristina Kalpokaite - Loop Horizon
Kristina Kalpokaite
Head of Strategy, Technology & Data
Speakers ACGL 0525_Harry Margerison - Merlin Entertainment
Harry Margerison
Senior Data Scientist
Speakers ACGL 0525_Alec Haase - Hightouch
Alec Haase
General Manager, AI Decisioning
Speakers ACGL 0525_James Taylor - HSBC
James Taylor
Head Of Data & MarTech Platforms
Speakers ACGL 0525_Dr Hady Khalaf - Bel
Dr Hady Khalaf
Chief Capability Officer
Speakers ACGL 0525_Madalina Bogden - DemandLab
Madalina Bogden
Director of Delivery Services
Speakers ACGL 0525_Mark Wheeler - Storyblok
Mark Wheeler
Chief Marketing Officer
Speakers ACGL 0525_Simon Daniels - Former Forrester
Simon Daniels
Director, Marketing Operations Consulting, Percassity Marketing Data Solutions / LXA Ambassador / Former Principal Analyst, Revenue Operations Strategies, Forrester
Speakers ACGL 0525_Tina Kataria - Coca-cola
Tina Kataria
Former Senior Director, Marketing Transformation
Speakers ACGL 0525_Michiel Dorjee - Optimizely
Michiel Dorjee
Director Digital Experience
Speakers ACGL 0525_TBC-55
Julia Porter
Senior Director Content Marketing
Speakers ACGL 0525_Ian Tilly - Smith & Nephew
Ian Tilly
Director, Commercial Training & Education
Speakers ACGL 0525_Dan Williams - Sky
Dan Williams
Head of Marketing Technology
Speakers ACGL 0525_Elad Simon - Zeotap
Elad Simon
CEO
Speakers ACGL 0525_Luke Coney - Entain
Luke Coney
Senior Product Manager
Speakers ACGL 0525_Andy Lewis - Virgin O2
Andy Lewis
Director of Digital Strategy & Innovation

Snaps from AntiCon 

What happens at AntiCon? Check out the snaps from our last few events

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What to expect from AntiCon

The original, and the only anti-conference

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This event sits in the magic middle of the event experience. Not a conference, summit or forum, not pretending to be a crazy festival. It's the anti-conference that mixes the right content with the right speakers with the right experience.

AntiCon tackles all things marketing transformation. From AI to automation, data to DX, talent to tools.

 

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Save the Date: AntiCon May 2025

Why AntiCon?

Rally the team and make a day of it!

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Be inspired

We hand pick, and ship in some of the greatest speakers on the planet just for you. 

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Map & stack

We run the ultimate event to help you to map and shop for your tech stack. You'll hear insightful cases studies plus meet with the market's leading providers in the space to demo their tech.

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The cutting edge

Be where the puck is heading. We focus on the forefront of marketing and tech, and where the two meet. It's here you can uncover your competitive advantage.

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Uncover Operations Excellence

We bring you the practical, the bridge between vision and action. We pack our event with sessions on marketing ops and sales ops so you can uncover what efficiency and effectiveness looks like in your organisation

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Meet your tribe

Connect with people like you. We bring together our community of marketing, sales and transformation leaders from brands like The Financial Times, Waitrose, HubSpot, Sky Gaming & Betting, Mondelez, AWS, Facebook, Heineken & plenty more.

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Experience

We bring you an event you'd choose to attend even if it wasn't for work. From barista coffee to street food pizza, burgers and beers. Plus our resident DJ dropping 90s Hip Hop from when the doors open. And the experience doesn't stop when the event does. Join our AntiCon After Dark Party.

AntiCon Community

Amazon
Meta
Google
WPP
Capita
Iron Mountain
Tottenham
Vodafone
SKY
Barclays
Euromoney
FT
HSBC
BT
EATON
The Telegraph
Asos
Informa
GSK
Chelsea
Intuit
Legal & General
Arsenal
McKinsey
John Lewis
Netflix

A few of our partners

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Loop Horizon
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AntiCon Playlist

Like our vibe? You'll love our playlist. Check out some of the beats our resident DJ will be spinning at AntiCon.
 

 

 

✔️Did we mention we're CPD Certified? Earn points towards your CPD learning.

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Event Info & FAQs

Click to expand for more information. Email hello@lxahub.com for any general enquiries.

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Where the magic happens...

AntiCon is taking up residence in one of London's most exciting new venues!

Set to the breathtaking backdrop of Canary Wharf, the unique space is giving us the chance to bring you even more amazing marketing technology content across three stages. Plus even more of the street food, DJs, and networking spaces you know and love.