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State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 

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From Digital Transformation to Digital Evolution: Survival of the quickest

 

Learn why digital evolution is the key to success in the 2020s and beyond with the ground-breaking report from SiteImprove, created in partnership with Netcel, Optimizely, and independent research agency London Research.

From Digital Transformation to Digital Evolution: Survival of the quickest shares fresh market insights exploring digital maturity, digital transformation and the drivers and barriers to digital evolution.

Download the guide to learn:

  • The challenges and successes experienced by digital and marketing leaders across multiple sectors
  • How organisations are benchmarking their digital maturity and the key drivers and barriers
  • Valuable, actionable insights on the capabilities, tools, measurement and governance frameworks that will enable you to grow and optimise their digital offerings for the future

 

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