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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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From Digital Transformation to Digital Evolution: Survival of the quickest

 

Learn why digital evolution is the key to success in the 2020s and beyond with the ground-breaking report from SiteImprove, created in partnership with Netcel, Optimizely, and independent research agency London Research.

From Digital Transformation to Digital Evolution: Survival of the quickest shares fresh market insights exploring digital maturity, digital transformation and the drivers and barriers to digital evolution.

Download the guide to learn:

  • The challenges and successes experienced by digital and marketing leaders across multiple sectors
  • How organisations are benchmarking their digital maturity and the key drivers and barriers
  • Valuable, actionable insights on the capabilities, tools, measurement and governance frameworks that will enable you to grow and optimise their digital offerings for the future

 

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