With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
Watch this session with Diana Comsa from Condé Nast hosted by Treasure Data for a deep dive into the world of business value creation with the current MarTech focused on CDP.
Diana discusses how Treasure Data’s CDP has changed the organisation and how the solution is a vital part of future-proofing her data strategy. She shares examples of use cases, tips and learnings from her journey. Tune in to learn about her vision of the challenges in the next few years and how she will address them in order to build a sustainable approach for first, second and third-party data.
Sponsored by:
Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
7th March 2024
Join us for the exclusive invite only event for leaders in marketing capabilities.
Join Andrew Stephenson, Marketing Director for Treasure Data as he explores the 5 key functions of a Customer Data Platform, or CDP.
As part of our Explainer Series, Andrew delves into the world of Customer Data Platforms, including the what, the why, and the how of the space.
Copyright © 2022 LXA / MarTech Alliance™ All Rights Reserved.
Company number: 10679461
