AntiCon DialUp: How to power Netflix-level personalisation in your lifecycle marketing
Watch on-demand | Everyone knows Netflix has mastered personalisation. But how do they actually do it?
Watch this session with Diana Comsa from Condé Nast hosted by Treasure Data for a deep dive into the world of business value creation with the current MarTech focused on CDP.
Diana discusses how Treasure Data’s CDP has changed the organisation and how the solution is a vital part of future-proofing her data strategy. She shares examples of use cases, tips and learnings from her journey. Tune in to learn about her vision of the challenges in the next few years and how she will address them in order to build a sustainable approach for first, second and third-party data.
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Watch on-demand | Everyone knows Netflix has mastered personalisation. But how do they actually do it?
In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.
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