State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


Success Journey: How Condé Nast Uses a Customer Data Platform to Create Business Value

Watch this session with Diana Comsa from Condé Nast hosted by Treasure Data for a deep dive into the world of business value creation with the current MarTech focused on CDP. 

Diana discusses how Treasure Data’s CDP has changed the organisation and how the solution is a vital part of future-proofing her data strategy. She shares examples of use cases, tips and learnings from her journey. Tune in to learn about her vision of the challenges in the next few years and how she will address them in order to build a sustainable approach for first, second and third-party data.


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