State of Sales Enablement Report 2025
Modern buyers are more informed, independent, and demanding than ever. Sales teams must evolve to keep pace, integrating AI, advanced enablement strategies, and cutting-edge technology. The 2025 State of Sales Enablement & Operations Report, powered by insights from over 100 senior leaders, reveals how top organisations are adapting and winning.
Our third annual State of Sales Enablement Report, produced in association with Allego, looks at the challenges faced by organisations uncovering key insights such as:
- Buyer behaviour is shifting: 78% of organisations report that buyers increasingly favour self-service journeys, requiring more personalised and omnichannel engagement.
- AI is transforming sales: 41% of businesses expect AI agents to replace 5-25% of sales roles within the next two years, while 54% anticipate even greater AI adoption.
- Sales enablement is maturing: The industry has seen steady growth in maturity, moving from 3.36 in 2022 to 3.68 in 2024 on LXA’s Sales Enablement Maturity Scale.
- Top barriers to progress: 27% of organizations cite data integration issues as a key challenge, while 25% struggle with budget constraints limiting investment in new tools.
- Technology investment is surging: 48% of companies are streamlining sales workflows with automation, and 46% are doubling down on Account-Based Marketing (ABM) platforms.
Featuring expert commentary, real-world case studies from companies like TIAA, Agilent Technologies, and The Hillman Group, and a deep dive into AI-driven sales enablement, this report is your blueprint for future-proofing your sales strategy.
