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Resources Hub

Transform your ABM Strategy with the Account-Based Marketing Periodic Table

LXA's Account Based Marketing periodic table sets out the elements you need for a targeted account based marketing strategy.  
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Coca-cola global CMO primary learning objective: Martech and AI upskilling

Coca-cola's CMO discusses the increasing importance of the role of marketing technology (martech) and artificial intelligence (AI) in shaping the industry's trajectory, and highlights the need for..
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Webinar: Mapping and Stacking a High-Performance Marketing Team with Carlos Doughty

Build a high-performance marketing team with expert insights on roles, competencies, and capabilities. Join our exclusive webinar now!
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Event

Martech: Love it or Loathe it?

Martech: Love it or Loathe it? New survey by Clevertouch Consulting reveals only half of marketers love their Martech and the majority (67%) are now prioritising technology over creativity
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Driving Agency Growth in 2024: The AI, Data, and Martech Industry Overview

Discover how martech and AI are driving agency growth in 2024. Explore key trends, challenges, and opportunities for marketers and agencies in the evolving landscape of data and technology.
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The Evolution of Digital Messaging Excellence

The Evolution of Digital Messaging Excellence report looks at the role that mobile push and app notifications play in omnichannel marketing strategies. 
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Watch On-Demand: The State of Martech for Agencies & Martech Solution Providers

Discover key 2024 martech trends for agencies, including AI, data privacy, and digital commerce. Learn how agencies can drive growth through training and upskilling.
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Video

Digital Asset Management (DAM) Course

Learn how to maximise your Digital Asset Management investment with our comprehensive online workshop. Enhance brand consistency and streamline workflows. 
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Course

Understanding 2024 Martech Trends for Agency Growth

Discover key 2024 Martech trends for agency growth, from big tech platforms to data challenges. Stay ahead in the evolving martech ecosystem.
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Certificate: Digital Marketing

From content marketing, to search engine optimisation, CRM and CX essentials into data-driven insights and organising your marketing stack. 

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Course

Certificate: Data and Analytics Course

This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable..

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Course

Certificate: Account Based Marketing (ABM) Course

Explore the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.

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