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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Logo_4.1 AntiConLX DialUp

AntiConLX DialUp North America 

23rd May, 2023 | On the internet

08:00 PDT

CHANNELS:

AntiConLX DialUp North America

23rd May, 2023 | On the internet

You've guessed it, the online edition of your favourite anti-conference is coming back to North America!

We’ll be joined by special heavy-hitting guest speakers to deep-dive into the hottest trends and insights in martech, salestech, ad tech, and nexttech.

With a focus on the North American sector, this action-packed morning of content will include presentations, panel discussions, and interviews.

You can expect to hear from industry experts including Darrell Alfonso, Sara McNamara, Kevin Kelly, Martin Kihn, Jill Rowley and more.

So, if you’re looking for essential data-driven sales and marketing strategies and tactics to deliver success in 2023 and beyond …

🔮 Hear from Martin Kihn, author and data-driven marketing expert, on the future of ad tech, the death of the third-party cookie, and the role of CDPs.

🛠 Join the industry’s leading marketing ops influencers, author, speaker, and tutor Darrell Alfonso, and award-winning marketer Sara McNamara, join a panel discussion on delivering operational excellence in a data-driven marketing function.

📚 Flick the pages of our US version of the LXA Book Club, as we chat with Kevin Kelly, the founding executive editor of Wired Magazine.

⚙️ View additional sessions from the market's leading CDPs, DCRs, DAMs, DXPs, MAPs, ad tech, content platforms, events tech, professional service providers + more.

P.S. Can't make the live sessions? Don't sweat it. Register and we'll send you the on-demand recordings for each session.

 
 
Darrell Alfonso Hexagon New

Speaker: Darrell Alfonso

Martech

✍️ Author of The Martech Handbook
〽️Previous - Head of Global Marketing Operations AWS
🎓LXA Course Instructor
🏆 Award winning marketer
👨‍💻Leading Program Manager for Connect@Amazon

Speaker: Kevin Kelly

Artificial Intelligence and Bookclub


🎓Founding executive editor Wired Magazine
🎙️ Founding editor and co-publisher of Cool Tools
📖 Bestselling Author

Kevin-Kelly
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Speaker: Martin Kihn

Adtech and CDPs

🎓SVP Marketing Strategy Salesforce
👨‍💻Data-driven marketing expert
📈Former Research VP Garner
✍️Author 

Speaker: Sara McNamara

Marketing Operations

〽️Senior Manager, Marketing Transformation & Innovation, Salesforce
🏆Award-winning Marketing and Sales Operations Professional

 

Sara-McNamara

The Format

HP-Product-IconsQ&A

 

Live Keynote Q&A

HP-Product-IconsResources

 

Expert Panel Session

HP-Product-IconsPrize

 

Prizes & Giveaways