In today’s changing privacy and technology landscape, building trust with your customers is critical. Marketers must understand these shifts and how to collaborate with their colleagues to meet the challenges and seize the opportunities presented. With a customer-centric, privacy-first strategy, marketers can meet compliance requirements, deliver new and engaging user experiences, build trust with customers through transparency, and more. In this session, we’ll review the current landscape and share key ways to gain trust by empowering users.
- Understand the regulatory and technology changes and the impact to marketers
- Learn how to empower your business to be an industry leader in customer trust and compliance
- Learn how consent and preference management can be leveraged to comply with regulations, enhance user experiences and build trust