Building a Marketing Academy in an AI Era

• 🗓️ Date: Tuesday, 8th July
• 🕒 Time: 4pm BST / 8am PDT / 11am EDT
• 🎤 Hosted by: Carlos Doughty,  CEO & Founder, LXA

What does the future of your marketing team look like?

AI isn’t just another tool—it’s a game-changer for how we think about skills, structure, and strategy. In this eye-opening session, Carlos Doughty will challenge conventional thinking and explore how leading marketers are building hybrid teams of humans and AI agents to scale capability, accelerate delivery, and reclaim strategic focus.

Whether you’re a CMO, marketing leader, or L&D professional, this session will spark new thinking and leave you equipped to:

What You'll Learn

• How the marketing team model is being reimagined for the AI era

• Why capability planning must include both humans and digital agents

• The Five A’s of the AI-enabled marketer—and where you fit

• How to avoid “flabby thinking” and retain strategic, creative edge

• What smart capability assessments and L&D programs look like now

• Real-world frameworks you can use to map, measure, and modernise your team