Building Marketing Skills & Knowledge in an AI Era for Human & Digital Employees (Agents)

• 🗓️ Date: Tuesday, 8th July
• 🕒 Time: 4pm BST / 8am PDT / 11am EDT
• 🎤 Hosted by: Carlos Doughty,  CEO & Course Instructor, LXA

What does the future of your marketing team look like?

AI isn’t just another tool—it’s a game-changer for how we think about skills, structure, and strategy. In this eye-opening session, LXA CEO - Carlos Doughty,  will challenge conventional thinking and explore how leading marketers are building hybrid teams of humans and AI agents to scale capability, accelerate delivery, and reclaim strategic focus.

Whether you’re a CMO, marketing leader, capabilities or L&D professional, this session will spark new thinking and leave you equipped to:

What You'll Learn

• How the marketing organisational structure is being reimagined for the AI era

• Why capability planning must include both humans and digital humans (agents)

• The Five A’s of the AI-enabled marketing - understanding AI isn't always the answer

• How to avoid “flabby thinking” and retain strategic, creative edge

• What smart capability assessments in an AI era look like