Managing 'Consent' in today's heavily regulated world is still a challenge. Done correct, it not only increases customer retention but also ability to create TRUST and long term business opportunities. Our experts share their journey and learning on 'how' consent management has helped FirstGroup to improve client retention and communication.
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Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
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