MarTech News: Round-Up 08/09/22

This Week in Martech: ⚙️ Blueshift Debuts Pre-Built AI Recommendations ✍️ Zuora To Acquire Zephr 👥 Carrieverse Partners With Polygon ⚙️ Iheartmedia Launches Metaverse Hub Iheartland ✍️ Ooma Acquires OnSIP ✍️ Linnworks Acquires WMS Provider SkuVault ✍️ Smartsheet Acquires Outfit Bolstering Its DAM Platform Brandfolder 

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Blueshift Debuts Pre-Built AI Recommendations


Blueshift, a Smart Hub platform for intelligent customer engagement, has announced the launch of its collection of 100+ pre-built AI Recommendation Recipes for marketers. 

"With today's release of AI Recommendations Recipes, we are excited to bring accessible AI directly in the hands of marketers," said Manyam Mallela, Co-Founder and Chief AI Officer at Blueshift.

"We are empowering a new generation of marketers who are data artists, combining the art of marketing with the power of AI and data science."

Zuora To Acquire Zephr


Zuora, a cloud-based subscription management platform is to acquire Zephr, a subscription experience platform used by digital publishing and media companies.

Carrieverse Partners With Polygon


Metaverse platform, Carrieverse, has announced its partnership with Polygon, an Ethereum scaling platform. 

“Carrieverse” is built for Generation Z and Alpha, mirroring real-world social content, including games, education, and commerce. Users can build their own world and NFTs while enjoying creative digital experience and content ownership.

Iheartmedia Launches Metaverse Hub Iheartland


iHeartMedia debuted iHeartLand, a committed music and gaming space within online game Fortnite, developed by Epic Games. 

The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Fortnite players will be able to visit iHeartLand to play mini-games and participate in exclusive meetups with artists.

Ooma Acquires OnSIP


Ooma, a smart communications platform for businesses and consumers, has announced it has acquired Junction Networks, a provider of cloud-based phone and unified communications services. 

We’re delighted to welcome OnSIP into the Ooma portfolio of business solutions,” said Eric Stang, chief executive officer of Ooma. OnSIP serves a marquee collection of approximately 50,000 primarily small business users and is well-respected for the ease of use and flexibility of its services and strong customer support. 

Linnworks Acquires WMS Provider SkuVault


Linnwork, an eCommerce enablement and operations management software platform, has announced its agreement to acquire SkuVault, a provider of inventory management systems and warehouse management systems software solutions. 

Smartsheet Acquires Brandfolder


Smartsheet, a platform for dynamic work, has acquired brand management, templating and creative automation platform Outfit. 

“Digital assets are the lifeblood for many organizations. More and more we are seeing the value that collaborative work management and digital asset management platforms working together can deliver for our customers,” said Mark Mader, CEO of Smartsheet. 


MarTech News Round-up – over and out.

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