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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 08/09/22

This Week in Martech: ⚙️ Blueshift Debuts Pre-Built AI Recommendations ✍️ Zuora To Acquire Zephr 👥 Carrieverse Partners With Polygon ⚙️ Iheartmedia Launches Metaverse Hub Iheartland ✍️ Ooma Acquires OnSIP ✍️ Linnworks Acquires WMS Provider SkuVault ✍️ Smartsheet Acquires Outfit Bolstering Its DAM Platform Brandfolder 

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Blueshift Debuts Pre-Built AI Recommendations

 

Blueshift, a Smart Hub platform for intelligent customer engagement, has announced the launch of its collection of 100+ pre-built AI Recommendation Recipes for marketers. 

"With today's release of AI Recommendations Recipes, we are excited to bring accessible AI directly in the hands of marketers," said Manyam Mallela, Co-Founder and Chief AI Officer at Blueshift.

"We are empowering a new generation of marketers who are data artists, combining the art of marketing with the power of AI and data science."

Zuora To Acquire Zephr

 

Zuora, a cloud-based subscription management platform is to acquire Zephr, a subscription experience platform used by digital publishing and media companies.

Carrieverse Partners With Polygon

 

Metaverse platform, Carrieverse, has announced its partnership with Polygon, an Ethereum scaling platform. 

“Carrieverse” is built for Generation Z and Alpha, mirroring real-world social content, including games, education, and commerce. Users can build their own world and NFTs while enjoying creative digital experience and content ownership.

Iheartmedia Launches Metaverse Hub Iheartland

 

iHeartMedia debuted iHeartLand, a committed music and gaming space within online game Fortnite, developed by Epic Games. 

The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Fortnite players will be able to visit iHeartLand to play mini-games and participate in exclusive meetups with artists.

Ooma Acquires OnSIP

 

Ooma, a smart communications platform for businesses and consumers, has announced it has acquired Junction Networks, a provider of cloud-based phone and unified communications services. 

We’re delighted to welcome OnSIP into the Ooma portfolio of business solutions,” said Eric Stang, chief executive officer of Ooma. OnSIP serves a marquee collection of approximately 50,000 primarily small business users and is well-respected for the ease of use and flexibility of its services and strong customer support. 

Linnworks Acquires WMS Provider SkuVault

 

Linnwork, an eCommerce enablement and operations management software platform, has announced its agreement to acquire SkuVault, a provider of inventory management systems and warehouse management systems software solutions. 

Smartsheet Acquires Brandfolder

 

Smartsheet, a platform for dynamic work, has acquired brand management, templating and creative automation platform Outfit. 

“Digital assets are the lifeblood for many organizations. More and more we are seeing the value that collaborative work management and digital asset management platforms working together can deliver for our customers,” said Mark Mader, CEO of Smartsheet. 

 

MarTech News Round-up – over and out.

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