State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


MarTech News: Round-Up 10/11/22

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This Week in Martech: 💰 Alation Raises $123M 💰 Positive Group Raises $110M 👥 OpenX Technologies and Permutive Partner ⚙️ Oracle Launches AI Models ⚙️ Sitecore Adds New Products 💰 AutoLeadStar Raises $40MMartech News Gif

Alation Raises $123M

Alation Inc., an enterprise data intelligence solutions company, today announced it has raised $123 million in a Series E financing led by Thoma Bravo, Sanabil Investments, and Costanoa Ventures

Positive Group Raises $110M

,Positive Group (formerly Sarbacane Group), parent company of Mailify and rapidmail has announced a $110M fundraising from EMZ and banking institutions, and at the same time a third acquisition in 2 years with the purchase of the company Marketing 1BY1.

OpenX Technologies and Permutive Partner

OpenX Technologies, Inc., an omnichannel advertising exchange, and Permutive, a privacy-safe audience platform for publishers and advertisers, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using third-party cookies or device IDs while preserving the safety and security of user data.

Oracle Launches AI Models

Oracle has announced the availability of 15 industry-specific AI models within the Oracle Unity CDP. These models will support customer data activation for brands in the automotive, CPG, communications, financial services, healthcare, high-tech, and utility industries.

Sitecore Adds New Products

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the reliance of the metaverse to brands. The announcements came in Chicago as Sitecore Symposium returned to in-person for the first time since 2019.

AutoLeadStar Raises $40M

AutoLeadStar, a Miami, FL-based provider of a digital customer data and experience platform for the automotive industry, raised $40M in Growth funding.

MarTech News Round-up – over and out.

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