This Week in Martech: ✍️ Blackstone Acquires Cvent ⚙️ Acquia Enhances Its DAM System ✍️ Cvent to Be Acquired by Blackstone ⚙️ Habu Releases New Data Clean Room Enhancements 💰 Prescient AI Raises $4.5 Million ✍️ Splio Buys Tinyclues
Blackstone Acquires Cvent
Cvent a provider of event technology management solutions, has been acquired by Blackstone, an affiliate of private equity funds.
Cvent stockholders will receive $8.50 per share in cash, representing a premium of 52 per cent to the volume-weighted average share price over the 90 days prior to January 30, 2023, in a transaction valued at an enterprise value of approximately $4.6B.
“We are excited to share this announcement and look forward to our next chapter alongside the Blackstone team,” said Reggie Aggarwal, founder and CEO of Cvent.
“As one of the world’s largest private equity firms, Blackstone brings deep expertise in the event and hospitality industry, and with their backing, we plan to continue to invest in our business and deliver innovative solutions that meet our customers’ needs and power the meetings and events ecosystem.”
Acquia Enhances Its DAM System
Acquia has revealed new integrations for its DAM platform. Acquia DAM will enable a more efficient, automated content supply change.
These new features will provide greater control over brand consistency and productivity, and extend the value of content and data created in other systems.
Habu Releases New Data Clean Room Enhancements
Habu, a provider of enterprise data collaboration and data clean room solutions, has announced the release of new enhancements to its data clean room solution. The updates include advanced data masking capabilities, improved reporting and analytics, and expanded integrations with third-party platforms.
Habu's data clean room is designed to enable companies to collaborate on data projects while maintaining strict privacy and security controls. The solution allows organisations to securely share and analyse data without exposing sensitive information to unauthorised parties.
Prescient AI Raises $4.5 Million
President AI, a provider of a marketing attribution platform, has raised $4.5M in seed funding.
The round was led by Blumberg Capital, CEAS Investments, Darling Ventures and Troy Osinoff. The company intends to use the funds to deploy new AI capabilities to empower marketers to optimise ad spend.
"Prescient lets brands leapfrog over their competitors, who continue to rely on these fading technologies," said Prescient CEO Mike True.
"Pixel-based solutions are putting a short-lived bandaid over a long-term spending problem. Prescient is creating a 'future-proof' approach to attribution, leveraging machine learning to empower marketers to make unbiased, clear-eyed decisions about how to use their marketing budgets."
Splio Buys Tinyclues
Splio, a CRM company, has announced the acquisition of Tinyclues, a business which focuses on SaaS predictive marketing based on deep learning AI.
“AI has become the new standard for better-understanding customers and personalizing large-scale marketing communications regardless of industry or business size,” says Mireille Messine, Splio CEO.
“Individuation marketing based on machine learning was an initial response to these challenges. The Tinyclues platform, based on deep learning, strengthens our leadership and provides new opportunities for sectoral and geographical growth.”
MarTech News Round-up – over and out.
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