The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


2023 Predictions for Martech, Salestech and Nexttech


2023 Predictions for Martech, Salestech and Nexttech - Guide - Thumbnail

LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.

With input from experts including Joe Pulizzi, Seth Godin, Christine Bailey and Guy Kawasaki, we review the state of martech and sales enablement during 2022, and look ahead to the coming year.

Moving beyond trends, we also look at some timeless lessons that all marketers that remain relevant, whatever the changes we see in terms of technology and customer behaviour.

Key trends covered in the report include:

  • The potential impact of Generative AI
  • Why this is the year of first-party data
  • The next wave of digital transformation
  • Growing use of AI in sales enablement
  • Will we see the death of Twitter as we know it?