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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 12/01/23

This Week in Martech:  ✍️ WPP Acquires Fēnom Digital ✍️ Protiviti Acquires Digital Experience Agency R2i ⚙️The Trade Desk Launches Galileo for First-Party Data ✍️ 360PR+ Acquires Powers Brand Communications ⚙️ Nielsen Launches Nielsen ONE Ads 👥 Start.io Partners With Pixalate

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WPP Acquires Fēnom Digital

WPP, the world's largest communications services group, has recently acquired Fēnom Digital.

The acquisition will enable WPP to build on its existing digital marketing capabilities, as well as offer new services and solutions to its clients. With Fēnom Digital on board, WPP can now create profitable online campaigns for its clients that bring together the best of both traditional advertising and digital technology.

Protiviti Acquires Digital Experience Agency R2i

Global marketing and consulting firm Protiviti has acquired digital experience agency R2i, further bolstering its roster of digital transformation expertise.

The acquisition will help strengthen their ability to provide innovative solutions across customer experience, consumer insights, and e-commerce. In addition to a full suite of services designed to drive customer engagement and loyalty, the company will now offer digital experience optimisation, search engine optimisation (SEO) and user experience (UX) design capabilities.

The Trade Desk Launches Galileo for First-Party Data

The Trade Desk has launched Galileo for first-party data which will enable the firm to help marketers navigate their entire tech stack from a single source.

This platform offers an end-to-end solution to help customers optimise their digital campaigns across channels. Furthermore, 360PR+ has acquired Powers Brand Communications to expand its public relations, influencer marketing, content creation and crisis communications capabilities.

360PR+ Acquires Powers Brand Communications

The acquisition also marks an important milestone for 360PR+, a global public relations network with offices across 20 countries, adds Powers Brand Communications to its roster. This acquisition will enable 360PR+ to add more firepower to its rapidly expanding global presence and offer new services that include integrated marketing campaigns, content creation and social media strategies.

Nielsen Launches Nielsen ONE Ads

 

Nielsen has also launched Nielsen ONE Ads which is a comprehensive self-service platform that provides marketers with powerful insights into audience behaviour based on their usage of media platforms such as TV, radio and digital.

Start.io Partners With Pixalate

 

Start.io has partnered with Pixalate to help advertisers reach their target audiences more efficiently by utilizing data-driven insights from both companies. This will enable them to better understand the interests of their customers and develop strategies for future campaigns that are tailored towards those preferences. 

 

 

MarTech News Round-up – over and out.

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