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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 15/09/22

This Week in Martech: ✍️ CVS Health To Acquire Signify Health 💰 PolyAI Raises $40M 👥 ActionIQ and Slalom Partner ⚙️ HubSpot Debuts CX Innovations ✍️ Instacart Acquires Rosie 💰 Regal.io Raises $38.5M 💰 ZineOne Raises $28M

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CVS Health To Acquire Signify Health

CVS Health has announced it will acquire Signify Health, a home health and technology services company. The deal is valued at $8B, and it is expected to close in the first half of 2023. 

"Signify Health will play a critical role in advancing our healthcare services strategy and gives us a platform to accelerate our growth in value-based care," said CVS Health CEO Karen Lynch in a press release.

"This acquisition will enhance our connection to consumers in the home and enables providers to better address patient needs as we execute our vision to redefine the healthcare experience. In addition, this combination will strengthen our ability to expand and develop new product offerings in a multi-payer approach."

PolyAI Raises $40M

PolyAI a company which provides voice assistant services closed a $40M Series B funding round led by Georgian, with participation from Twilio Ventures, Khosla Ventures, Point72 Ventures, and Amadeus Capital Partners. 

This brings PolyAI's total raised to $70M and values the company at nearly $300M post-money and will be put towards supporting the company's go-to-market efforts as the company ramps up customer acquisition. 

ActionIQ and Slalom Partner

ActionIQ, a customer experience solutions company has partnered with Slalom, a global consulting firm focused on strategy, technology and business transformation. 

"This partnership brings together the unique advantages and technical superiority of the ActionIQ CX Hub with Slalom's strategy, technology, and business transformation services," said Neil Wilson, Vice President of Partnerships at ActionIQ.

"The ActionIQ CX Hub helps brands make every team member a CX champion through self-service ability to action the full breadth of customer data to deliver personalised customer experiences. This partnership will empower enterprise customers to utilize ActionIQ to the full extent through Slalom's AIQ-tailored service offerings."

HubSpot Debuts CX Innovations

Hubspot has announced a number of platform-wide enhancements during the opening of its annual INBOUND 2022 conference in Boston. 

The new features will include Customer Journey Analytics, Flexible Buying Experiences, Data Management Enhancements, and More Connected Experiences. 

Instacart Acquires Rosie

Instacart, a company which operates a grocery delivery and pick-up service, has acquired Rosie, an e-commerce platform for local and independent retailers and wholesalers. The financial terms of the deal were not disclosed. 

“For nearly a decade, our team has lived, breathed, and devoted ourselves to the success of local independent grocers and I couldn’t be more proud of what we’ve accomplished together,” said Rosie founder and CEO Nick Nickitas in a statement.

“Instacart’s mission of powering the future of grocery is closely aligned with our own, and I’m confident that combining our teams and technologies is the way to best continue serving these important retailers.

Together, we will continue to innovate and build easy-to-use and affordable digital solutions that help our retailer, wholesaler, and brand partners thrive and better meet the needs of their customers.”

Regal.io Raises $38.5M

Regal.io a provider of outbound phone and SMS sales solutions, has raised $38.5M in Series A funding. 

The round was led by Emergence Capital with participation from Founder Collective, Homebrew, Flex Capital, Inspired Capital, Operator Collective, Oisin Hanrahan, Angi CEO, and a number of executives from sales and marketing companies. 

ZineOne Raises $28M

ZineOne, an in-session marketing platform that provides enterprises with real-time behavioural intelligence and conversion-driving online shopping experience for anonymous website visitors, has announced it has raised $28M in Series C funding, with participation from Norwest and other existing investors. 

“We are solving a widespread challenge that brands face every day when privacy concerns are at an all-time high,” said Debjani Deb, CEO and co-founder of ZineOne.

“In-session marketing is a powerful, and we believe essential, way for marketers to appeal to shoppers at the moment they’re ready to buy, versus their previous buying intentions.”

MarTech News Round-up – over and out.

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