Certificate: CX & Omnichannel Excellence

ENROLL
New dates announced soon

Craft seamless Omnichannel Customer Experiences

Equip yourself with the core pillars to omnichannel success with real life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between omnichannel and multi-channel marketing, explore consumer behaviour trends and diverse customer journeys, from traditional supply chains to direct-to-consumer models.

Overview

This live instructor-led course will guide you through the fundamentals of CX & Omnichannel Excellence across three modules

When
New dates announced soon
Instructor
Rachael Smith
Duration
9 hours
Price
£995 GBP / $1200 USD

Module 1: Omnichannel Foundations

  • Defining Omnichannel Marketing
  • Consumer Media Consumption & Buyer Behaviour Trends
  • Phygital: Bridging the Gap Between Offline and Online
  • Understanding Diverse Customer Journeys

Module 2: Omnichannel Planning

  • Core Pillars of Omnichannel Excellence
  • CX Mapping
  • CX Design

Module 3: Omnichannel Activation

  • Go-to-market Strategy
  • Simulating Your Omnichannel Strategy
  • Group Presentations & Feedback

Learning Outcomes

  1. Gain a clear understanding of omnichannel marketing and how it differs from multi-channel strategies.
  2. Develop insights into current consumer media consumption trends and buyer behaviours to inform marketing strategies.
  3. Learn how to effectively map diverse customer journeys, including traditional, digital, and direct-to-consumer paths.
  4. Apply CX mapping techniques to enhance and design new customer journeys across channels.
  5. Understand the role of technology and data in real-time personalization and activation within an omnichannel strategy.
  6. Build an integrated, actionable omnichannel strategy that effectively connect all marketing channels and touchpoints.

Tools & Resources

Take home a series of tools and templates to apply your knowledge on the job and drive forward your CX & Omnichannel efforts.

Resource & reading

  • Omnichannel marketing workbook
  • Integrated marketing framework
  • Persona mapping template
  • CX canvas

Exercises

  • CX mapping & auditing
  • CX design & simulation
  • Integrated marketing mapping

Scenarios & simulations

Learners are given a scenario to audit the current omnichannel experience, recommend ways to optimise it and present their findings back to a marketing director (role play).

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Learning Design

9 hours

 

Completion Badge

 

Tools & Resources

 

Slack Community

 

Live, Instructor-led

 

Fully Online

 

Interactive

 

£895 / $1200USD

 

Rachael - Close Up - Hexagon CC

Instructor: Rachael Smith

Over a decade in the game, Rachael has extensive marketing experience in Entertainment Media, Publishing, Events and Education for B2B and B2C audiences.

Joined the LXA team as its first official employee when the business launched, Rachael has been instrumental in its growth and development across all events, courses and resource products. As a hands-on 'Fat-T' marketer, she has a breadth of knowledge across content, operations, campaigns and strategy, and more, unafraid to roll up her sleeves and find creative solutions to complex problems.

Rachael is passionate about testing, learning and optimising with an insatiable hunger for new knowledge. Her skill set proves transferable across a range of industries and campaigns boasting record label partnership campaigns for Ed Sheeran through to managing the digital content strategy for leading magazine brands such as Marie Claire and Women's Health to leading growth for LXA's Education Portfolio and AntiCon event series.

Frequently Asked Questions

Learning Options

Choose single certification to join this course, or become a member and unlock access to this this course plus the Learning Library for 12 months.

Got a question about your booking? Contact us via hello@lxahub.com

Single Certification

For individuals and teams

£995
per learner, per certificate
ENROL
✅ Access to 1 x certificate course
❌ 100+ Lessons
❌ 70+ Modules
❌ 50+ Resources
❌ 20+ Courses
❌ 50+ Reports & Guides
❌ 100+ Video sessions from event series

Learning Library Membership

For individuals and teams up to 4

£1,495
per learner, per annum
BECOME A MEMBER
✅ Choose 1 of 3 live certificate courses
✅ 100+ Lessons
✅ 70+ Modules
✅ 50+ Resources
✅ 20+ Courses
✅ 50+ Reports & Guides
✅ 100+ Video sessions from event series

Teams Learning Library

For teams of 5+

£995
per learner, per annum
Contact us
✅ Choose 1 of 3 live certificate courses
✅ 100+ Lessons
✅ 70+ Modules
✅ 50+ Resources
✅ 20+ Courses
✅ 50+ Reports & Guides
✅ 100+ Video sessions from event series

Download the course brochure

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Who we've trained

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Who should enrol?

Generalist

  • Marketing
  • Branding
  • Technology
  • Operations
  • Programme & Project
  • Career Movers






Example job titles: Marketing manager, operations manager, BDMs, etc.

Leaders

  • Marketing
  • Branding
  • Data & Analytics
  • Digital
  • Transformation
  • Technology
  • Growth





Example job titles: Heads & directors of marketing, GMs, MDs, Heads & directors of digital, etc

Technical

  • eCommerce
  • Digital
  • Marketing Operations 
  • Marketing Automation & Tech
  • Agency MDs / Consultants
  • CRM / CDP / Data / Email
  • Digital marketing
  • ABM / Demand Generation
  • Transformation / Innovation
  • Strategists


Example job titles: CRM manager, marketing operations manager, sales operations manager, etc.

Why LXA?

Decades of Experience

Our team and network of instructional designers, SMEs, content operations managers, and learning experience design specialists each have decades of experience.

Crafting over 500 learning experiences for our 50k+ community means our team is well-placed to design and deliver your learning content. 

Uniquely Informed

With an annual event series that gains us access to hundreds of global thought leaders, interviews and surveys with over two thousand enterprise CMOs each year, and an expansive network of practitioner course instructors, our access to knowledge and expertise is unmatched.

Fast, Fresh Content

Our proprietary AI enabled production capabilities ensure we can quickly create and update content as the marketing landscape, buyer behaviours and market changes evolve.

Plus, we offer live workshop options to provide to the minute updated training.

Personalised Learning Design

With our unique approach to learning design, we can expertly craft learning paths and experiences that match cohort learning levels, experience, role focus, and training needs.

From entry level, to intermediate through to specialist and advanced, content is curated with the end-user in mind.

Marketing Enablement Focussed

We don't just help you upskill and reskill your team. We focus on learning design of materials and experiences that connect to your marketing operating model, stack and ways of working. Learning becomes a catalyst to enable the broader marketing strategy and framework. Our learning supports your marketing enablement effectiveness.

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