The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

Logo_4.1 AntiConLX DialUp

AntiConLX DialUp Middle East

21st May, 2023 | On the internet

15:00 GST


AntiConLX DialUp Middle East

21st May, 2023 | On the internet

Your favourite anti-conference is heading your way, with an epic week of martech, salestech, ad tech and nexttech content delivered in-person and on-demand, across the globe.

We kick things off with a virtual session for the Middle East community, and the launch of the region’s State of Data-Driven Marketing research, with LXA CEO and Founder, Carlos Doughty.

Through the week we’ll be joined by heavy-hitting special guest speakers to deep-dive into the hottest trends and insights shaping the industry, including:

Strategy – Enhancing your data-driven strategic thinking. Threading together data + tech + marketing + advertising + sales.

CX & Engagement Design – Data-driven digital experience, content creation & messaging.

Operations – Marketing, sales and data operations excellence.

Data Plumbing – Architecting your data ecosystem to embrace the latest and greatest martech, ad tech, and salestech solutions  

Case Studies – Unpack data-driven marketing, advertising & sales case studies.

This action-packed week of content will include presentations, panel discussions, and interviews.

You can expect to hear from industry experts including Scott Brinker, Neil Patel, Darrell Alfonso, Sara McNamara, Kevin Kelly, Martin Kihn, Jill Rowley + more.

So, if you’re looking for essential sales and marketing strategies and tactics to deliver data-driven success in 2023 and beyond …

🔔 Keynote from the Godfather of Marketing Technology himself, Mr Scott Brinker.

🔮 Hear from Martin Kihn, author and data-driven marketing expert, on the future of ad tech, the death of the third-party cookie, and the role of CDPs.

🛠 Join the industry’s leading marketing ops influencers, author, speaker, and tutor Darrell Alfonso, and award-winning marketer Sara McNamara, join a panel discussion on delivering operational excellence in a data-driven marketing function.

📚 Flick the pages of our US version of the LXA Book Club, as we chat with Kevin Kelly, the founding executive editor of Wired Magazine.

⚙️ View additional sessions from the market's leading CDPs, DCRs, DAMs, DXPs, MAPs, ad tech, content platforms, events tech, professional service providers + more.

P.S. Can't make the live sessions? Don't sweat it. Register and we'll send you the on-demand recordings for each session.


The Format



Live Keynote Q&A



Expert Panel Session



Prizes & Giveaways