Building the agentic marketing org. We benchmark your people and your agents against the market. We design your marketing organisation and capability framework for a workforce of both. Then we build your team’s AI fluency, with tools, learning and a network of leading brands sharing what works.
Introducing LXA’s Intelligence-as-a-Service (IntaaS) platform, supported by managed services. Diagnose marketing capability gaps and turn your knowledge and our market intelligence into personalised, always-current learning content, produced at speed using AI.
Your capability framework was built for one workforce. Now you’re managing two. Learn how to rebuild marketing capabilities for a team of people and AI agents.
Join AntiCon (by LXA, the events arm) 22nd May 2025, London.
AntiCon sits in the magic middle of event experience. Not a conference, summit or forum, not pretending to be a crazy festival.
AntiCon is the anti-conference that mixes the right content, with the right speakers, with the right experience.
AntiCon is the anti-conference tackling all things marketing transformation. From AI to automation, data to DX, talent to tools, enablement to activation, martech to salestech.
Every enterprise AI transformation runs on two plans. The technology plan is funded, governed and owned. The talent plan rarely gets the same weight, even though it's the talent side that determines..
Select one of our open courses to run in-house, in-person or online, as a customised workshop wrapped around your team's needs or as a masterclass, one packed interactive session of the essentials of..
Select one of our open courses to run in-house, in-person or online, as a customised workshop wrapped around your team's needs or as a masterclass, one packed interactive session of the essentials of..
On-demand coming soon | Get your All Access Learning Pass to enrol and get certified.
This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable..
Explore the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.
Equip yourself with the core pillars to omnichannel success with real life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between..
This course covers the A-Z of auditing and developing your marketing technology strategy.
This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
Maintain cutting-edge knowledge to future-proof your career and boost your earning potential.
Gain recognition and reward with CPD points, a LinkedIn digital badge, and certification.
Impact and drive performance within your business in a meaningful way.
Grow your network of professional connections that can last a career and beyond.
Gain the skills you need in less time and with a lesser investment compared to a business school.
Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..
Every enterprise AI transformation runs on two plans. The technology plan is funded, governed and owned. The talent plan rarely gets the same weight, even though it's the talent side that determines..
With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..
LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.
Stay up to date with the latest news, reports and training opportunities for individuals and teams.
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