Learning Library Membership
Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick..
Upskill, reskill & reinvent your marketing capabilities with LXA.
Your learning solutions partner.
Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick..
With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..
This webinar will explore how AI is reshaping marketing skills, roles, and organisational structures while offering insights into key industry trends.
Become a strategic AI marketing operator. Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era.
Build a fully rounded and comprehensive understanding of digital marketing to advance your career
Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick..
From content marketing, to search engine optimisation, CRM and CX essentials into data-driven insights and organising your marketing stack.
This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable..
Explore the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.
Equip yourself with the core pillars to omnichannel success with real life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between..
Become a strategic AI marketing operator. Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era.
Build a fully rounded and comprehensive understanding of digital marketing to advance your career
This course covers the A-Z of auditing and developing your marketing technology strategy.
This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
Maintain cutting-edge knowledge to future-proof your career and boost your earning potential.
Gain recognition and reward with CPD points, a LinkedIn digital badge, and certification.
Impact and drive performance within your business in a meaningful way.
Grow your network of professional connections that can last a career and beyond.
Gain the skills you need in less time and with a lesser investment compared to a business school.
Join AntiCon (by LXA, the events arm) 17th October, London.
AntiCon sits in the magic middle of event experience. Not a conference, summit or forum, not pretending to be a crazy festival.
AntiCon is the anti-conference that mixes the right content, with the right speakers, with the right experience.
AntiCon is the anti-conference tackling all things marketing transformation. From AI to automation, data to DX, talent to tools, enablement to activation, martech to salestech.
With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..
It's our goal at the LXA to help make marketing technology simple or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..
A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.
In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection.
With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..
LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.
This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..
How marketers can use customer date platforms to improve execution of data strategy and drive key business metrics.
Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..
Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..
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