Join the interactive, online Customer Data Workshop

• 🗓️ 10:00am - 11:30am, Thursday 18th September
• 📍 Zoom - The internet

Budgets are flat, teams are stretched, and yet customer expectations keep rising. Sound familiar?

This workshop will show you how to get more from what you already have, by connecting your data, unlocking AI-driven insights, and turning them into personalised, real-time experiences that customers actually value.

Delivered on Zoom, this will be an interactive workshop with exercises and cameras on to encourage engagement.

You’ll learn how to:

• Unify customer profiles across systems for a single, real-time view

• React instantly to behaviour changes so you never miss the moment

• Deliver relevant experiences at scale across marketing, sales, and support

• Increase engagement, loyalty, and spend without increasing budget or headcount

• Unlock the power of your data with a customer data platform
  
  

Topic Overview
Businesses face mounting challenges such as tool sprawl, data silos, and evolving privacy regulations, all of which hinder the ability to deliver personalised customer experiences at scale. In this workshop, we’ll explore how combining AI, your existing warehouse data, and a unified data strategy can help you unlock scalable personalisation to maximise your technology investments.

We’ll show you how composable Customer Data Platforms (CDPs) can help you integrate and build unified customer profiles, unlock AI-driven insights, and real-time data synchronisation with data warehouses to deliver personalised experiences across marketing, sales, customer support, and IT teams.

Learn how these latest developments streamline privacy governance, automate compliance, and drive measurable growth, with real-world examples from industries like finance and retail. 

Previous events have been attended by heads, directors and VPs of marketing from brands including Sky, Unilever, GSK, FT, HSBC, Coca-Cola, Burberry, Vodafone - so you can expect to be in good company.