Customer Data Workshop & Networking Breakfast

• 🗓️ 9:00am - 12:00pm, Thursday 18th September
• 📍 Russell Square, London

Budgets are flat, teams are stretched, and yet customer expectations keep rising. Sound familiar?

This workshop will show you how to get more from what you already have, by connecting your data, unlocking AI-driven insights, and turning them into personalised, real-time experiences that customers actually value.

You’ll learn how to:

• Unify customer profiles across systems for a single, real-time view

• React instantly to behaviour changes so you never miss the moment

• Deliver relevant experiences at scale across marketing, sales, and support

• Increase engagement, loyalty, and spend without increasing budget or headcount

• Unlock the power of your data with a customer data platform

Agenda at a glance

• 9:00am - You're asked to arrive at 48-49 Russell Square in Central London, where you'll meet and mingle with other workshop participants. Look for Rachael on arrival so she can mark you as arrived and help you make your first connections.
  Breakfast will be available grazing style, enjoy yoghurt pots, premium wraps and sandwiches, pastries, tartlets and more.
• 9:30am - We'll take our seats so the workshop can commence. Be prepared to take notes, team up for exercises and share your thoughts with other participants. There will be worksheets, flipcharts and notebooks provided.
  Enjoy bottomless coffee, tea, water and soft drink across the morning to help you stay hydrated and alert. Breakfast items will remain available all morning.
• 12:00pm - The workshop will wrap up, and participants can head back to the office (or call it a day if they're lucky). Post-workshop resources and slides will be shared with all participants via email.

Topic Overview
Businesses face mounting challenges such as tool sprawl, data silos, and evolving privacy regulations, all of which hinder the ability to deliver personalised customer experiences at scale. In this workshop, we’ll explore how combining AI, your existing warehouse data, and a unified data strategy can help you unlock scalable personalisation to maximise your technology investments.

We’ll show you how composable Customer Data Platforms (CDPs) can help you integrate and build unified customer profiles, unlock AI-driven insights, and real-time data synchronisation with data warehouses to deliver personalised experiences across marketing, sales, customer support, and IT teams.

Learn how these latest developments streamline privacy governance, automate compliance, and drive measurable growth, with real-world examples from industries like finance and retail. 

Networking overview
Don't miss the opportunity to chat and connect with fellow marketing leaders on the data-driven marketing challenges faced and how to best tackle them.

Previous events have been attended by heads, directors and VPs of marketing from brands including Sky, Unilever, GSK, FT, HSBC, Coca-Cola, Burberry, Vodafone - so you can expect to be in good company.