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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 17/11/22

This Week in Martech: ✍️ OSF Digital Acquires Oegen 👥 Bidgely Partners With NISC  ⚙️Bizzabo Introduces Klik Experiential ✍️ Toluna Acquires Further ✍️ Klaviyo Acquires Napkin.io

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OSF Digital Acquires Oegen

 OSF Digital, a provider of digital transformation services to companies worldwide, has announced the acquisition of Oegen Ltd., a UK-based Salesforce consulting firm. 

OSF Digital is acquiring Oegen to quickly establish a Salesforce Experience Cloud team in the UK region and expand the multi-cloud center of excellence and delivery team in the UK and EMEA.

Bidgely Partners With NISC 

The National Information Solutions Cooperative (NISC), an IT company that develops and supports software and hardware solutions, has announced a partnership with Bidgely's UtilityAI, an AI-powered, energy analytics company.

Bizzabo Introduces Klik Experiential

 

Event experience platform Bizzabo has launched a new wearable technology for in-person events called Klik Experiential. The new capabilities will be built into Bizzabo's SmartBadge, which helps deliver smooth check-ins, while enhancing exhibitor interactions and other on-site experiences.

Toluna Acquires Further

 

Toluna, a consumer insights provider and parent company of Harris Interactive, KuRunData, and now GutCheck, has announced the acquisition of Further’s industry-leading qualitative research technology platform, and the subsequent integration into Toluna Start.

Klaviyo Acquires Napkin.io

 

 Klaviyo, a unified customer platform that provides data-driven marketing tools, including email and SMS, for e-commerce businesses, today announced it acquired Napkin.io. Napkin.io provides developers with an easy and secure way to write and deploy code directly from a browser. 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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