State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


MarTech News: Round-Up 17/11/22

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This Week in Martech: ✍️ OSF Digital Acquires Oegen 👥 Bidgely Partners With NISC  ⚙️Bizzabo Introduces Klik Experiential ✍️ Toluna Acquires Further ✍️ Klaviyo Acquires Napkin.io

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OSF Digital Acquires Oegen

 OSF Digital, a provider of digital transformation services to companies worldwide, has announced the acquisition of Oegen Ltd., a UK-based Salesforce consulting firm. 

OSF Digital is acquiring Oegen to quickly establish a Salesforce Experience Cloud team in the UK region and expand the multi-cloud center of excellence and delivery team in the UK and EMEA.

Bidgely Partners With NISC 

The National Information Solutions Cooperative (NISC), an IT company that develops and supports software and hardware solutions, has announced a partnership with Bidgely's UtilityAI, an AI-powered, energy analytics company.

Bizzabo Introduces Klik Experiential


Event experience platform Bizzabo has launched a new wearable technology for in-person events called Klik Experiential. The new capabilities will be built into Bizzabo's SmartBadge, which helps deliver smooth check-ins, while enhancing exhibitor interactions and other on-site experiences.

Toluna Acquires Further


Toluna, a consumer insights provider and parent company of Harris Interactive, KuRunData, and now GutCheck, has announced the acquisition of Further’s industry-leading qualitative research technology platform, and the subsequent integration into Toluna Start.

Klaviyo Acquires Napkin.io


 Klaviyo, a unified customer platform that provides data-driven marketing tools, including email and SMS, for e-commerce businesses, today announced it acquired Napkin.io. Napkin.io provides developers with an easy and secure way to write and deploy code directly from a browser. 

MarTech News Round-up – over and out.

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