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The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 

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MarTech News: Round-Up 15/12/22

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This Week in Martech: âœï¸ Audiense Acquires SOPRISM ⚙️ Teamitg Launches New-Look Inspired Thinking Group 💰 Chattermill Raises $26M⚙️ Amazon Announces AWS Clean Rooms ✍️ VI Labs Acquires Motus Consumer Insights 👥 Relay42 Partners with digitalAudience ⚙️ Sendoso Launches A Freemium Egifting Service

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Audiense Acquires SOPRISM

Audiense today announced the acquisition of SOPRISM, the digital consumer insight tool which supports leading agencies and brands in developing their audience understanding.

As part of the acquisition, Audiense will merge the SOPRISM team and product into the existing platform, to enhance the analytics and insights available to customers.

Teamitg Launches New-Look Inspired Thinking Group

Teamit, a marketing agency, has announced its rebrand to focus on the two engines driving the business; their marketing services, and marketing technologies. 

"The message is very much evolution, not revolution. We’re bringing our visual identity bang up to date, making our services and tech more accessible than ever, but without losing what makes us unique within the industry – our collaborative, innovative, transformative approach to marketing," said the company in a press statement.

Chattermill Raises $26M

Chattermill, the Unified Customer Intelligence platform, today announced a $26M Series B funding round to double down on its growth, expanding its platform capabilities to meet its vision as the first true Unified Customer Intelligence Platform. 

Amazon Announces AWS Clean Rooms

Amazon has announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms.

These clean rooms will keep data secure, while advertisers can use insights from the data to optimize campaigns and make other advertising and marketing decisions based on these insights.

VI Labs Acquires Motus Consumer Insights

Motus Consumer Insights has been acquired by Vi Labs, an enterprise artificial intelligence company for digital health. The purchase price was not disclosed.

Relay42 Partners with digitalAudience

Relay42, an enterprise Customer Data Platform (CDP), has partnered with digitalAudience, a provider of digital identity resolution.

The partnership will "provide digital marketing teams with a greater range of cross-device identifiers to allow for a deeper customer understanding and improved customer journey personalization," according to the press release. 

Sendoso Launches A Freemium Egifting Service

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. The corporate gifting service is offering unlimited eGifting aimed primarily at the SMB market.

MarTech News Round-up – over and out.

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