Join industry leaders at the exclusive CMO Summit on October 13-14, 2025, in London for actionable insights, networking, and premium experiences focused on AI and marketing strategies.
Wednesday 15th October, The Ivy Market Grill. Once a year, LXA brings together a select group of senior marketing leaders responsible for marketing capabilities, marketing excellence, and the..
Select one of our open courses to run in-house, in-person or online, as a customised workshop wrapped around your team's needs or as a masterclass, one packed interactive session of the essentials of..
AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State..
New cohort dates announced soon, online. Build a fully rounded and comprehensive understanding of digital marketing to advance your career.
With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..
This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable..
Explore the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.
Equip yourself with the core pillars to omnichannel success with real life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between..
Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a..
Watch on-demand: How to Source Over €1.5M+ of Qualified Sales Pipeline in 12 Weeks
Watch on-demand: Real AI Driven Visual Search: Preparing Your Content Machine for AI Generated Content
Watch on-demand: From Traditional to Market Leading: A Traditional, Data-First Blueprint - South Western Railway
It's our goal at the LXA to help make marketing technology simple or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..
A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.
In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
Semrush Releases 2 New ChatGPT Features, DoubleVerify Buys Scibids for $125 Million, Hightouch Raises $38 Million, Zeotap CDP Adds Option to Load Non-Customer Data...and more!
A Chief Marketing Technologist is basically a big-shot marketing executive who's in charge of all things tech-related when it comes to marketing.
The Chief Revenue Officer role has evolved throughout the years, to become the disruptive and innovative position it is today. At the forefront of innovation, the CRO embodies a dynamic approach,..
A Chief AI Officer (CAIO) is a senior executive responsible for the overall strategy, development, and implementation of artificial intelligence (AI) initiatives within an organisation. The CAIO is..
Step right up and see the world of Marketing Operations Specialists! These brave souls are the unsung heroes of the marketing realm, juggling data-driven strategies like circus performers mastering..
But without knowing exactly what a sales operations manager is, it might all seem a bit complicated. But don't stress, we've got you.
Threads. Millions of you have joined so far. The supposed "Twitter killer". The new virtual home of Gordon Ramsay and Shakira. But does anyone even know how it works?
Prompt engineering involves the process of refining the text prompt submitted by a user to generative AI models in order to achieve specific tasks.
It's time to learn from the people in the know. The people who have written the literal book on the topic. The people you need to turn to when the AI rabbit hole goes too deep.
That's why we've..
Join Andrew Stephenson, Marketing Director for Treasure Data as he explores the 5 key functions of a Customer Data Platform, or CDP.
As part of our Explainer Series, Andrew delves into the world of..
With such tech as AI, the whole industry and way of working will likely change. Though change is scary, it does mean unprecedented progress, efficiency, and effectiveness. It also means AI has to..
The potential of AI and machine learning as a whole is vast, as it empowers brands to craft personalised content on a large scale, fostering a heightened sense of customer loyalty and engagement.
But..
We've created a list of the top martech experts to follow, so you can do just that - follow them. Keep an eye on their career moves, their insights and ideas, and where they get their shoes.
We've put together a list of the top Sales Enablement, Operations and Tech Terminology. Consider this your top-tier, helpful, and hopefully comprehensive dictionary of phrases, acronyms and..
LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.
LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.
Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..
💰Rally Raises $12 Million⚙️Tealium Adds No-Code Data Import👥Totango Partners With Jasper 👥Element and HighByte Announce Partnership...and more!
Discover how subtle changes in product positioning, promotion, and marketing can influence consumer behaviour with Richard Shotton's 'The Illusion of Choice.' As a leading expert in applying..
This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.
This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.
In recent years, a new executive-level position has emerged in the business world: the Chief Revenue Officer (CRO). The CRO is a key player in driving revenue growth, customer acquisition, and..
Trung Phan is a prominent figure in the world of artificial intelligence (AI) and business, known for his expertise in the field and his entrepreneurial spirit.
AI Voices are Scamming the Elderly, what is ERC-4337, and more with the martech news!
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today′s Digital Consumeris quite the mouthful. But it does what it says on the tin.
The world of data analytics is rapidly evolving; with it, new technologies and methodologies are emerging. Two technologies that are becoming increasingly popular are Reverse ETL and Customer Data..
Demandbase Raises $175 Million Acquia Updates Its Cdp Oro Raises $13M and more in this week's martech news
The global QR Code Labels Market size is projected to reach $1268.1 million by 2026, from $916.7 million in 2020. And it doesn't seem to be slowing down.
Crisp Acquires Integral Group, Marin Software and Yahoo Integrate, NICE and Cognizant Partner and more in this week's martech news
Businesses are increasingly turning to WhatsApp to engage with their customers in an informal, conversational way. It's a win for both consumers, who seem comfortable receiving communications from..
This course covers the A-Z of auditing and developing your marketing technology strategy.
Custom Timing | Dedicated course for your team. Private live Q&A sessions and bespoke branding in your private LXP portal
Custom Timing | Dedicated course for your team. Private live Q&A sessions and bespoke branding in your private LXP portal
AI has taken over our lives, from the phones we use to even the cars we drive! But with great power comes great responsibility. To ensure you’re up-to-date on all the AI-related news and..
This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
Content AI is becoming increasingly popular as a way to streamline content creation. From chatbots to automated content generation, there are endless possibilities for improving the efficiency of..
This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
WPP Acquires Fēnom Digital, Protiviti Acquires Digital Experience Agency R2i, and more in this week's martech news
LikeAcid wash jeans and neon, some marketing buzzwords scream "I refuse to innovate. I loved the 80s and I will not let it go. What do you mean they don't sell suits with shoulder pads anymore?!" ..
Founder and CEO Ollie Henderson knows the value of the work/life balance. So, along came the work/life flywheel. We sat down with Ollie to hear his tips, tricks, and insights for getting into a state..
Social media platforms, and the demands of their users, are continuously evolving, updating, and shifting. So, marketers need to be constantly aware of the changes in order to remain on the feeds,..
LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.
This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe
Audiense Acquires SOPRISM, Teamitg Launches New-Look Inspired Thinking Group, Chattermill Raises $26M and more in this week's news
Watch on-demand: AI winners and losers, HubSpot's acquisition of the Hustle, creator economy and the new media landscape
If you are looking to be a Top Marketer (or a leader in a similar field), attending a Marketing Conference should be a regular occurrence.
A recent article published by Forbes estimates that as much as 60% of marketers believe that AI and machine learning will completely change how they create content. So, what tools can you use, you..
OSF Digital Acquires Oegen, Bidgely Partners With NISC, Bizzabo Introduces Klik Experiential and more in this week's news
Alation Raises $123M, Positive Group Raises $110M, OpenX Technologies and Permutive Partner and more in this week's news
Just 48% of consumers say that "brands appear genuine about what they say and stand for", and it's only getting worse. So, are brands dead?
Could you tell if an article was written by AI? Many marketers are concerned and excited by the future of content creation, from art to articles, and everything in between.
Optimizely Unveils New Product Updates, Clearspeed Raises $27M, Persado Introduces New API and more in this week's news
Watch on-demand: How to Build a High-Performing Operations Teams for Sales and Marketing
Watch on-demand: Creativity in an AI world, the creator economy with Kevin Kelly
Web3 could very well be the future of the internet. It involves a space where people operate on decentralised, almost anonymous platforms. This means moving away from the big, guiding hands of tech..
With Creator Coins, influencers will be able to craft their own type of cryptocurrency, with which they can build fan engagement.
This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection.
Vidmob Raises $110 Million In Series D Investment Round, NICE Secures Microsoft Partner Designation, Transunion Partners With Canvas Worldwide and mroe in this week's martech news
As uncertainty rises worldwide, brands can reassure consumers through personalisation
As a learning business, we get to meet all sorts of marketers who want to keep upgrading with us.
"Marketing is a battle of perceptions, not products," said Al Ries and Jack Trout in their seminal work The 22 Immutable Laws of Marketing.
TikTok is expected to reach a whopping 84.9M users by the end of 2022. On top of this, as of April 2022, almost half of TikTok users in the U.S were a young demographic, being between 18 to 34 years.
In its most basic form, Legos are just building blocks. But loyal customers know the brand is much more than that.
Catch our latest MarTech WebSesh on-demand to learn how you can use data and technology to deliver amazing customer experiences and a superior CX strategy.
The algorithms of the biggest social media platforms are constantly changing. As the priorities of these companies shift, the strategies of content creators will need to as well.
Klaviyo Raises $100M, Cynthia.Io Launches On-Demand AI Platform, Balance Raises $56M, Fexa Raises $40M, Bain & Company Debuts NPSx, Oracle Announces Next Gen Fusion Sales, Cordial Secures $50M, Gap..
What’s the difference betweenCustomer Data Management(CDM) vs. business intelligence platforms? Which platform provides the most actionable customer data insights?
The use of IoT in marketing is about thinking outside the box and offering services in a valuable way for the customer irl.
Contentsquare Raises $600M Microsoft Reveals Contact Center Platform Tealium Launches Pharma-Specific Package Freshworks and ZNet Technologies Partner InfoSum Launches New Data Clean Room Platform..
We chatted to Michela Cocco from Nestlé Nespresso ahead of her session to get her tips, tricks and insights:
How marketers can use customer date platforms to improve execution of data strategy and drive key business metrics.
Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..
Artificial Intelligence (AI) is currently one of the biggest trends in marketing, with the prominence of tools like ChatGPT making its appeal more mainstream and accessible. We’ve created this..
From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..
Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.
Learn why digital evolution is the key to success in the 2020s and beyond by reading From Digital Transformation to Digital Evolution: Survival of the quickest - a new report exploring digital..
Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.
Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand, those with an annual income of..
Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand
In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..
Customer service is considered a priority for many companies. But who's responsible?
NextTech is the next tech. The tech of the future. The next big tech. Can you see where we got the name?
Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A.
How it started....how it's going...
Some key Data and Privacy marketing statistics and trends for 2022.
Every year, brands craft April Fool's campaigns. It offers an opportunity to communicate a light-hearted subversion of their brand image, entertaining their current community, whilst gaining..
Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A.
Some key email marketing statistics and trends for 2022.
Catch the session on demand
Check out the session on demand
Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A.
Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.
Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.
Cognism raises $87.5m. Microsoft To Buy Activision Blizzard. ClariRaises $225 Million.Acxiom Partners With Transunion. Alteryx Buys Trifacta for $400 Million. LoopMe Sells Majority Stake to Private..
Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A.
This course is packed with everything from marketing ops organization fit to campaign ops, to tech and project management - and everything in-between.
This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
This course covers the A-Z of auditing and developing your marketing technology strategy.
An overview of what makes the perfect data story cocktail. A focus on empathy.
Will 2022 be the year of blurring lines? Will we be asking "what is a media company", "what is a tech company?", or even "what's the difference between the two?". But most importantly, we'll be..
After meeting at MIT in 2004, Brain Halligan and Dharmesh Shah realised people were completely changing how they shopped. No longer did the whole pop-up, invasive, attention-grabbing techniques work...
According to a study conducted by Loyalty One, 94% of customers who received a surprise gift or special recognition felt more positive about the sending company and 34% of customers gave the brand..
Ad blockers are widespread these days and are used by many users. Today, 42.7% of internet users worldwide report using an ad blocker.
You've finally crafted the perfect email. It's pure art - how have you managed to match that Schitt's Creek gif so perfectly to the bullet points?! But wait, what's that? Someone's unsubscribed?..
Sales stand on one side of the ice. Marketing on the other. Both wear matching sequinned leotards. The music starts, the spot light turns on.
Yes, the death of third-party cookies has been delayed. No, savvy brands shouldn't procrastinate and just wait to see what happens. It's time to act!
Marketing legend Seth Godin joins us on the virtual stage for a 30 minute Q&A. Catch the action on-demand.
Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..
Read all the latest stories in this week's martech news!
"Another one?!" I hear you say. "I can barely keep up with the one we've got. I haven't even got a Twitter account yet!" Wowee. Wait until you hear about the Metaverse.
So, what is it? Where is..
If you caught our episode of AntiConLX DialUp with Content Kings Joe Pulizzi and Robert Rose, first up - you're welcome. Secondly, we have lots of things to discuss.
2022 will be an exciting time..
Sales teams manage a lot of different factors today. Some are new, fresh challenges and some are old, but they are all part of a pretty delicate balancing act. No one wins in a silo, making it..
This field borrows heavily from the agile software development framework, which was popularized by the 2001 Manifesto for Agile Software Development. Agile software development emphasizes..
AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.
If you're a seasoned demand generation marketer, you've probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel..
Businesses always need to find new ways to engage customers, but the ever-changing digital landscape makes this goal more challenging. Quality becomes an issue on its own due to spammy content or..
Big changes are coming to theON24 Platformthis month and first on the list are updates toON24 Engagement HubandON24 Target.
Hey girl hey. How's it going? Tell me aaaaall the gossip. Now, do you want to buy this product and/or service? I'll tell you about what happened with Bob and Megan at the office Christmas Party...
..
If you were lucky enough to join us this week for DialUp, you'll have gained an insight into the mind of Steven Bartlett; CEO, Youngest every Dragon's Den panellist, and wearer of great hats.
When quizzed on the advice he wish he'd gotten as a young entrepreneur, at this week's AntiConLX DialUp, Steven Bartlett the 28-year-old founder of Social Chain, didn't go overboard.
Steven Bartlett's Diary of a CEO podcast has been incredibly successful, with more than 5m downloads since it was launched.
Guests include a mixture of celebrities and business leaders, with Grace..
Read all the latest stories in this week's martech news!
Behavioural marketing isn't just being nice and polite in your campaigns. Please, sir, buy our product. Please and thank you. So very kind of you. In fact, people would probably find that..
Providing excellent customer experience requires the effective use of customer data, yet consumers aren't always willing to trust companies with their personal info.
Data is essential for companies..
Amazon is reported to have an interest in the acquisition of Hubspot, with reports that one of the Amazon Web Services teams have recommended the move.
A report from Business Insider suggests a..
Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"
While customer acquisition and marketing initiatives to generate new customers is important, customer retention of existing high-value customers is key. If you are focusing most of your marketing..
A spam trap is not just when you get your hand caught in a tin of processed, canned meat. I mean, it is an equally unpleasant situation, but one is a little more present in marketing than the other...
As a rule you should really avoid your inbox on Black Friday. Just the amount of â°clock emojisâ is enough to send anyone into a tailspin.
All you have to do is take a gander at my inbox this..
Webinars provide information to investors, prospects and customers, but they're also excellent tools for employee education. And, best yet, they can do so in a fun, entertaining and well-designed..
If 2020/21 taught us anything, it's that B2B marketing needs to be broken. Big time.
There's a common cause of contempt when it comes to business performance. Marketing departments blame sales for failing to convert leads while sales teams are just as quick to blame the quality of..
In 2021, more organizations are shifting towards an ABM program, and we're seeing marketing and sales departments work closer together.
As the Head of Digital Experience at BBC, it's my job to find fresh ways to use technology to build our business and delight our clients. About a year ago, I began experimenting with personal video..
My local bagel shop is teaming up with the pigeons who live in the rafters to provide breadcrumbs to hungry birds. Well, then, I can't deny them my custom now, can I? Could you add an apple turnover..
Read all the latest stories in this week's martech news!
The holiday season is well and truly upon us.
But who even wants one of those traditional holiday seasons, with mince pies, pumpkin pie, and pecan pie? All to the soundtrack of real-life, human..
Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.
Wait, only the marketing thing is..
From Dallas to Denver, Rogers to Rayleigh, Boulder to Baton Rouge, Torchy's Tacos has been fuelling fiery foodies with damn good tacos for over 15 years.
The selection and operation of sometimes complex marketing technology raises a lot of questions around management and responsibility.
Ding ding ding! The ref asks for a fair fight. Influencer steps out the red corner. Affiliate steps out the blue corner.
Affiliate stops to take a selfie. Influencer does a sponsorship announcement..
What constitutes a customer data platform (CDP) and what essential elements are required from a system to meet the demands of modern marketing?
As marketers, we know that creative content is a powerful way to tell our brand stories and generate leads, but marketing isn't only about getting your products or services in front of as many eyes..
Turns out Intelligent Time is not when you drink 5 Red bulls, eat a handful of Skittles, and go into your High School Geography exam. That's called The Big Brain Event and it's a completely different..
The B2B marketing world is abuzz with hybrid events, an event format promising to meld together the best elements of physical and virtual events.
Read all the latest stories in this week's martech news!
We are in an era moving away from big data, to the era of big ops. So, how do we go from big data, with a scale and complexity of data collected, stored and analysed, to big ops, with the scale and..
Unfortunately, we will not be answering questions on how to get the coveted 'marketing_rockstar420@gmail.com' address in this article. Although, I can put you in contact with a guy who can get you..
Who needs a crystal ball, or a incredibly creepy ancient fortune teller in a tiny tent, or even a Ouija board, to tell us what the future looks like.
Instead, we've got three of the most..
Personalised cookies involve those giant Millie's ones with the name "DAVE" on it. Cookies without personalisation is a whole new kettle of fish.
A recent survey from McKinsey found that 90% of..
During our research for the recent Martech Report 2021/22, we had the pleasure of interviewing Scott Brinker. We talked about recent trends in the Martech industry, the effects of the pandemic (of..
Follow every step you need to create a successful video marketing strategy, including goal setting, budgeting, establishing responsibilities, and more.
It's a bold claim, but it very well could be true.
I mean, think of PowerPoint's teachings like this: There's always something on the next slide. Or maybe: something is always going to go wrong,..
So, turns out you don't have to run your loyalty programmes like the mafia. Although, I tend to choose my coffee shops based on who threatens me and my family more, but those are my own issues.
..
You pursued a career in marketing for a reason. You're a free-thinking creative who excels at understanding what people want, and you obsess over what your customers and prospects need from you and..
If we think about martech maturity vs marketer tech skills maturity, you have to imagine it like this: one is wearing chinos in a wine bar, talking about taxes. The other is kicking the stuffing out..
Discover everything you need to know to get started with video marketing, from developing a strategy and determining what video types to make to distributing and analysing your content.
The advertising ecosystem has been upended and continues to shift, thanks in part to Google's plans to deprecate third-party cookies,
Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you.
The demand, and need, for marketing technology has grown steadily over the past few years, with the martech industry now worth $344bn globally.
Read all the latest stories in this week's martech news!
This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.
Now, when your very annoying Colin-Robinson workmate comes up to you at the coffee machine and says "Working hard, or hardly working", you'll actually be able to give him an answer.
Or you could do..
"Oh, another one of these terms", I hear you say. "What about the mega-space, or the augmented funnel forest. Or even the virtual reality hybrid tornado." Well, trust us on this one. It's pretty cool.
For all of you lucky enough to catch it at AntiConLX Global, Darrell gave us the skinny on the formula for marketing operations success. The mops maps, so to speak. Try saying that quickly 10 times.
I recently had the pleasure of presenting in-person at MarTech Alliance's anti-conference,MarTechFest Global 2021in London and I have to say, it was great to be back on stage presenting in front of..
We spoke to Lynne Capozzi, Chief Marketing Officer at Digital Experience Platform Acquia, about some of the trends from the company's recent CX report, the benefits of DXPs, and recent martech trends..
Not two, not three, not four, but FIVE digital selling insights popped out, fully-formed, from the brain of Christine Bailey and her PassFort team at this year's AntiConLX Global.
But don't worry..
Meta-this, meta-that. What happened to good ol' NFTs. Ah, a simpler time. But what is metatech, and what does it mean for the future of well, everything?
Regardless of what industry you are in, it's a well-established rule that around 80% of a company's revenue comes from 20% of its customers.
Recently companies have been taking huge steps, both overt and covert, into creating metaverse infrastructure. And with the martech landscape ramping up, and changing rapidly, it's not impossible..
Press Release
New solution focuses on accelerating growth through first-party data-driven customer acquisition and retention strategies for Toyota and Lexus in the United States
Conway, Ark...
The last 18 months have been challenging for everyone, particularly for the 79% of B2B marketers who described the past year as the most challenging time in the history of their careers. With..
In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m.
This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..
How could you begin to sum up Tom Goodwin's presentation in fewer words? Well, "good" might be accurate. "Great" might even work better. "Peerless", maybe. "On fleek", maybe not. "Pretty damn..
Read all the latest stories in this week's martech news!
In the last year, event planners have had to pivot their entire strategy to digital, unlocking a more dynamic, personalized experience while reaching a much larger audience than possible with..
Digital experience isthe hottest (and most profitable) trend in marketing right now. As the digital world continues to expand, so do customer expectations.
Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.
Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..
It's just a matter of time before marketing operations and automation professionals get asked by the CMO to create better revenue attribution models and reporting, and start trying to push the..
The growth of marketing technology (the global market is worth $344.8bn), presents challenges and opportunities for agencies, and we're seeing more of them move into this space, or increasing current..
Here he is. D.K himself. Giving us a rundown of the three big things that matter: Meaning, metrics, and mojo. Try to ignore the fact that they sound like three members of a 70s punk band.
Doug..
You've got three twigs, a roll of duct tape, and a handful of pushpins. Now, build your email list. C'mon, you were in the Scouts. You've got five minutes.
We're sharing key lessons from our research into marketer and consumer expectations around customer experience and privacy from our global CX report.
There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..
Yes, it's almost 2022. It's been a couple of years where we've seen a pandemic accelerate existing trends, in terms of the adoption of tech and changes in customer behaviour.
In its 2022..
Running a successful, always-on demo program with webinars can help boost a brand, engage audiences and help organizations identify and qualify leads that are actually a suitable fit for your service.
Read all the latest stories in this week's martech news!
A new report from Integrate into marketing maturity finds plenty of scope for improvement, with just 23% of marketers placing themselves in the top category.
MadTech is just a bunch of people in an abandoned warehouse, beads and whistles on, music pulsing, dancing round the latest iteration of the iPad. Someone's remixed Alexa. Steve Jobs is there. Wait,..
CMOs are reliant on marketing operations and campaign teams to deliver solid campaign results.
There's no need to say it again. (But we will.) The COVID-19 pandemic changed the rules of B2B marketing forever. And while account-based marketing (ABM) has gained traction over the past five-plus..
Being a marketer in 2021 ain't easy as they say. As we observe our own marketing team, navigating the ongoing pandemic while shifting from in-person events to virtual wine tastings has been nothing..
Yuck! Is that your data you've left lying around? Ugh, it's all mouldy. And what's this? More data under the bed? Right, it's time to clean all this up.
Marketing data is used to give marketers a..
As consumer demands perpetually evolve, the marketer's job specification becomes ever more difficult - it's what makes it equal parts exciting and frustrating.
ABM this. ABM that. Seems like all everyone does is talk about ABM. But it's for good reason. I mean ABM doesn't stand for awesome, brilliant marketing for nothing. Wait, what, it doesn't mean that?
As a bonus for attendees of our recent MarTechFest Global event, and for anyone who is interested in martech, we're featured on the latest This Old Marketing Podcast from Joe Pulizzi and Robert Rose.
Let's cut to the chase here: if you have a hand in creating, using, or communicating branded content, you donât need us to explain why brand guidelines are necessary.
As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users.
Sponsored
Acquia CMO Lynne Capozzi explains why the idea of differences between B2B and B2C marketing no longer applies. We're all marketing to humans.
Thereâs no such thing as âdoing business..
The Global market for marketing technology is estimated to be worth $344.8bn in 2021, a figure which underlines the huge role that martech now plays in almost every organisation.
This market size..
Read all the latest stories in this week's martech news!
Account-Based Marketing is one of the highest-yielding forms of B2B marketing. It's not easy, but when it works, it works like nothing else before it ever could, really.
Online retailers need to work hard to match the levels of experience expected by customers, according to a recent report.
The report, Website Experience Trends That Are Shaping Online Retail, was..
Oil and water. Toothpaste and orange juice. Sales and marketing. Sometimes things just don't go together. That last one, though? That one really needs to come together.
Meet Kunal! UK Lead and Senior Enterprise Account Executive for Relay42, Kunal is a customer journey powerhouse.
Chatting, the most human thing to do. Have a natter with your nan. Have a discussion with your dad. Have an argument with your aunt. Have a parley with your...postman. You get the idea. So why have..
Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo!
Recently, AI and ML..
A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or metrics like employee engagement. A CGO's role is to to collaborate, measure, and..
SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist
Christine Bailey discusses the importance of using data to enhance our storytelling. Smart marketers blend data and insights to enhance creativity and storytelling.
We are moving away from a one size fits all platform to catering for new and diverse platforms.
8 Step Campaign Framework to creating a powerful marketing campaign.
Maria Reyes, Marketing Director at Bauer Media talks about voice technology and how she ended up doing voice for Bauer.
The journey of implementing a MarTech stack and the effect that has had on the company.
Carlos Cantu speaks about what Twitter has to offer for brands.
A look into modern marketing and the effect of data on marketing. Creative teams are having to use data to reach the right audience. They need to provide maximum integration for happy collaboration..
Mine big data for high quality small business owners and surround them with an automated, immersive omnichannel experience to increase awareness, preference and conversion.
Nina Bennet talks about building a dream team, what they have learned along the way and what's next.
This video looks at the link between storytelling and data. Why emotional data is the answer to technology, time and trust.
How to reach a global audience, using the MarTech Alliance's 4Ps
20% of keywords never generated a conversion. This represents 22% of our spend in 2019 for paid search. This presentation looks at how to increase spend on advertising effectively.
This presentation looks at geeking out on developing a customer-centric product. Talking about how to address the customer needs and understand the customer problems to create the right experience.
A 3 people panel discusses the excitement of MarTech and the process of getting the best for a business
Fabio talks about the importance of having an agile approach to marketing.
Putting the customer at everything you do and the use of data for good.
Email is the central strategy where customer engagement is built. Its the core thread, this presentation investigates the process of this.
Understanding why money spent on advertising is wasted, a look into return on investment and AI.
Moni talks about the role of marketing operations and how to have a philosophical approach to operations.
This discussion looks at peoples behaviour right now and what is going to be permeant and what is temporary.
The future is faster than you think. This talk looks at the fact people have no idea how fast things are changing
A talk at AntiConLX Global by Jeff Eckman, CEO of Blue Green Brands
An unprecedented number of unexpected circumstances have occurred. A perfect storm has completely changed the way companies operate in just a few months.
The effects of 2020 on marketing and how to start a new marketing plan from scratch.
Trends in marketing automation and lead generation in this year and the whole decade.
How to understand consumer behaviour, Flavilla looks at the effects of different elements such as emotions and sensory marketing on purchasing behaviours.
John talks about the challenges presented by search, opportunities that have come around by change and ways ahead.
How to better understand your customers and then sources of influence.
We all know what CX is here. Most of us know what EX is too. But do we know what ROX is? The chances are that knowing the term Return on Investment shortens to ROI, then you can work out that ROX..
This presentation looks at the recipe of success. 1. Vision and Strategy, 2. Data, 3. Process, 4. People and 5. Technology.
How social media can support your marketing in a post GDPR world
Look at how a CDP can help us understand the customer experience and benefit your company.
This video looks at the power of AR, why the camera matters, the 3C's of camera marketing and creating scalable AR from home.
A look into global technology channels and the millions of companies in the ecosystem.
A presentation by Jamie about setting out to reach measurability of marketing in a complex, long-sales-cycle, enterprise B2B setting.
A presentation on marketing operations and how the industry is constantly growing and changing. He discusses how to achieve success and how your team can grow influence and impact and how to stand..
Decoding the DNA of your ICP. A look at a case study, methodology and takeaways.
The secrets behind how Larry blew up his Instagram
This presentation looks the 5 not so obvious tips to improving your marketing automation. For instance, Tip 1: Track Data Source.
The great webinar bonanza. A look into what we've learnt from the events of 2020.
Alina talks about how companies still struggle to get the most out of their technology.
Why Diversity shouldn't be a buzzword or a KPI. The importance of diversity in the industry and how the industry can progress.
A talk about marketing operations and how organisations are now seeing how important marketing operations are.
How to use agile principals and practices to work more effectively in crazy times of change.
Most marketers run into issues when trying to grow their existing stack. This presentation discusses how we can do better under pressure. This can be an opportunity to get the most out of your..
An inclusion marketing event; a 4 people conversation. An insight into diversity in the marketing industry.
A look into the change in buyer behaviour. B2B buyers now prefer to buy online when they have made a decision.
This interview discusses the book Indistractable and how to stay focus in the pandemic and non-pandemic time. It looks at the main distractions and how to focus away from them.
This presentation looks at data privacy and how you can manage your data privacy.
An agile approach to trend and audience intelligence. Combining conversational and behavioural data to help understand audiences.
A better understanding of AI technology and how they can be used.
Read all the latest stories in this week's martech news!
It's been a while since we've provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months.
BIMI sounds like the plucky little robot from a Sci-fi film. He's travelled all the way from his factory to save the Earth's last copy of Permission Marketing by Seth Godin. What a hero.
BIMI..
AI is set to be the most disruptive force in marketing for the next 10-20 years. It will be part of the whole marketing ecosystem in the near future. It will impact every part of the business.
London Customer intelligence company Acxiom, whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity will be seamlessly..
Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are very, very cute. The CEO has..
Little bit of CRM news for you today. Hold onto your hats.
Coinciding with the Virtual Inbound conference, Hubspot has announced a major upgrade of its CRM, turning its focus to three C's;..
Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten or so..
By any metric, the last 18 months will be a turning point in history and the fodder of historians, social commentators and children's textbooks for decades to come.
Meet Wyatt! With over a decade of martech experience under his belt, he's got industry knowledge in bales.
In fact, he started Uber's B2B CRM practise, growing the brand into the global monolith it..
To keep employees engaged, businesses need to adapt to a digital workplace and embrace technology. Here are 5 ways to use technology for remote work.
The working world doesnât look like it used..
Things are beginning to return to normal in regard to life post-Covid. Nonetheless, many of the changes in life that the pandemic introduced through necessity are here to stay.
More and more..
Woof, it's been quite the week for Facebook. A little bit of neglecting younger users here, a little bit of worldwide outage there. I'm sure Zuckerberg's too busy in his cryo-pod or watching Squid..
Data is not only the language of computing and of business, increasingly it's the language of life, every day.
Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided - so how can you use..
Read all the latest stories in this week's martech news!
33 billion dollars. That's the annual revenue of the Coca-Cola Company from 2020.
As of January 2021, approximately $20.5 billion was invested in De-Fi. So, what is this term you've heard your 15-year-old nephew chatting about with his friends on Discord? Also what's a TikTok? Who..
Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel.
This is one of the findings from Gartnerâs..
Meet Michael Mercer, one of ON24's Account Executives based out of London! Having just joined ON24 last year, Michael has played an instrumental role in the success of the EMEA Commercial team...
Website Experience Trends That Are Shaping Online Retail
Uncover the latest website experience trends and some key areas for improvement.
I pitched this article to my manager and one of the words I used in my provisional title resulted in me hearing him swear for the first time. On reflection, I am ashamed of the word I used. Itâs..
In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..
This report uncovers that there is a direct relationship between the areas invested in by businesses, and the customer experience offered to their customers. The businesses focusing on linking on and..
How to align branding and marketing to face present-day challenges in an agile way
The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.
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