State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


Meet LXA

TLDR: An education business focused on marketing, sales and technology.

Here at LXA we love a good #TBT as much as the next guy, but when it comes to learning - we’re not about living in the past.

A floppy disk and a Rollardex might have been cutting edge back in the day, but now we both know they’re not going to cut the mustard.

Our motto? ‘Keep upgrading’. 

For us that means upgrading your skills, knowledge, network - and ultimately your career and business.

(Full disclosure: There’s always an exception to the rule - in our books, old-school arcade games and 90s Hip Hop will remain timeless for all eternity. Don’t @ us.)

We don’t believe our community should be committed to ongoing growth and development alone, we hold our team to the same promise.

Our small, but talented team is ambitious, creative, curious, and committed to ongoing learning and development too.

Way back when (‘when’ being precisely 6 years ago), we introduced the first anti-conference dedicated to marketing technology. Behold, AntiCon (formerly #MarTechFest) was born. We have since added a whole range of ways to help our community better understand all things martech and marketing ops and build their careers and companies.

Today we provide events, courses and resources to serve our growing community. From our flagship, in-person anti-conference and exclusive, fine-dining dinners, to online DialUps and WebSeshs, we offer amazing learning and networking experiences across the whole events spectrum.

We also provide certified digital learning courses and corporate digital academies, as well as a library of resources.

You didn’t think we were going to stop there, did you?

On 7th April 2022, henceforth known as “LXA Day,” we renamed ourselves from MarTech Alliance to LXA and created three interconnecting tribes:

  • MarTech – Marketers, MOPs & martech specialists
  • SalesTech – Sales, SOPs & Growth/Revenue officers
  • NextTech - Innovation, Transformation & Digital officers
From the depths of  SalesTech, to the futuristic world of NextTech and of course, continuing to lead the way in MarTech. We’ve got more channels, more experts and more learning experiences than ever before to help our community keep upgrading their skills, knowledge and network.

However you like to learn, let's #KeepUpgrading together.


Meet the A team.

We pity the fool who doesn’t love martech, salestech, and nexttech as much as we do.

Carlos Ryan Rich-illstration-blue hex
Carlos Doughty
CEO & Founder
Ryan McNamee
Account Executive
Richard Nolan
Chief Operating Officer
Graham-Charlton lady3


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Graham Charlton
Head of Content

Nicky Sion

Office Manager

Frenci Bardhi
Business Development Manager
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 Izzy Casey-blue hexagon

Sarah O'Neill

Digital Content Writer 

James Davis

Sales Team Lead

Izzy Casey

Head of Marketing 

Rach            microsoft-team


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Rachael Smith
Director of Marketing and CX
Hannah Burrows
Events and CS Manager

Arthur Priggs

Senior Sales Consultant



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Rachel Keough

Marketing Campaign Manager

Eleonora Tundo

Business Development

Amanda Chee

Marketing Campaign Manager







James Newman

Senior Production Executive




We are a small but mighty bunch who wear many hats as Marketing Technologists, Content Creators, Creatives, Martech Nerds, Marketers & Social Media Marketers bring mixed experience, perspective & skills to the table. Alexa play 'You're the Best' by Joe Esposito.

But we all share 3 common traits:

  • Practitioners – we're about more than theory and trending buzzwords. What we know, is from what we do first-hand. The proof is in our pudding-sweet cheeks.
  • Doers – we believe in a practical, simple approach to everything, whether it be implementing the right tools or building your entire marketing and/or sales technology strategy.
  • Nerds – we simply love learning.

A bit more about us

Hey keen reader – you still with us? Why not bounce around our site to learn a little more…

  • Digital Learning - Open Digital Courses and customised Corporate Digital Academies
  • In-person & online events– connect with the industry’s very best at our flagship anti-conference IRL to URL, WebSeshs and exclusive, fine-dining dinners
  • News & Stories - stories on going ons in the world of martech, salestech and nexttech. Check out our newsletters for weekly updates !
  • Resources - Research, reports, landscapes and best practice guides for you to sink your teeth into


P.S. Good things come to those who keep scrolling. If you’ve made it this far down the page you deserve a lil treat… Check out our Playlist on Spotify. You’re welcome.