LXA is the Intelligence-as-a-Service (IntaaS) platform for enterprise marketing capability.

At LXA we help large, complex organisations build and sustain modern marketing capability as marketing, technology, and AI continue to change faster than traditional training models can keep up.

LXA continuously diagnoses real capability gaps across roles and markets, then uses AI applied to your organisational knowledge and informed by our market intelligence to design and produce organisation-specific learning at speed. Human expertise is applied as customer success, not consulting dependency.

Unlike generic learning libraries, LMS/LXP tools, or consultant-led programmes, LXA delivers continuously updated, organisation-owned capability at enterprise scale.

Our platform powers:

• Role-based and maturity-led capability pathways

• Organisation-specific content, tools, and frameworks built around how your marketing actually operates

• Rapid production and continuous updating of learning as practices, platforms, and regulations change

• Multimodal learning experiences designed to be applied directly in the flow of work

LXA is designed for global marketing organisations that need relevance without fragmentation, speed without quality loss, and AI readiness without capability debt. Additionally LXA offers live online training workshops across marketing in areas such as AI, omnichannel, martech, etc.

LXA also offers a range of courses for individuals and smaller teams such as certification in AI marketing, martech, marketing operations, digital marketing, etc. These are available through the all access learning pass subscription.

The LXA group includes a 2nd business unit, AntiCon.

 

AntiCon, is the anti-conference event series by LXA. It tackles all things marketing and sales transformation across a range of online and in-person events. It's commonly known for it's mega event, more here.

AntiCon sits in the magic middle of event experience. Not a conference, summit or forum, not pretending to be a crazy festival. AntiCon is the anti-conference that mixes the right content, with the right speakers, with the right experience. AntiCon is the anti-conference tackling all things marketing transformation. From AI to automation, data to DX, talent to tools.

The event series provide rich insights and perspective to inform the development of new education materials for LXA.