The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Meet LXA, Learning Experience Alliance (formerly MarTech Alliance)

TLDR: An education business focused on marketing, sales and technology

Here at the LXA we love a good #TBT as much as the next guy, but when it comes to learning - we’re not about living in the past.

A floppy disk and a Rollardex might have been cutting edge back in the day, but in 2022 we both know they’re not going to cut the mustard.

Our motto? ‘keep upgrading’. 

For us that means upgrading your skills, knowledge, network - and ultimately your career and business.

(Full disclosure: There’s always an exception to the rule - in our books, old school arcade games and 90s Hip Hop will remain timeless for all eternity. Don’t @ us.)

We don’t believe our community should be committed to ongoing growth and development alone, we hold our team to the same promise.

Our small, but talented team is ambitious, creative, curious, and committed to ongoing learning and development too.

Way back when (‘when’ being precisely 4¾ years ago), we introduced the first anti-conference dedicated to marketing technology. Behold, AntiConLX (formerly #MarTechFest) was born. We have since added a whole range of ways to help our community better understand all things martech and marketing ops and build their careers and companies.

Today we provide events, courses and resources to serve our growing community. From our flagship, in-person anti-conference and exclusive, fine-dining dinners, to online DialUps and WebSeshs, we offer amazing learning and networking experiences across the whole events spectrum.

We also provide certified digital learning courses and corporate digital academies, as well as a library of resources.

You didn’t think we were going to stop there, did you?

On 7th April 2022, henceforth known as “LXA Day,” we renamed ourselves from MarTech Alliance to LXA and created three interconnecting tribes:

  • MarTech – Marketers, MOPs & martech specialists
  • SalesTech – Sales, SOPs & Growth/Revenue officers
  • NextTech - Innovation, Transformation & Digital officers
From the depths of SalesTech, to the futuristic world of NextTech and of course, continuing to lead the way in MarTech. We’ve got more channels, more experts and more learning experiences than ever before to help our community keep upgrading their skills, knowledge and network.

However you like to learn, let's #KeepUpgrading together.


Meet the A team.

We pity the fool who doesn’t love martech as much as we do.

Carlos Ryan Rich-illstration-blue hex
Carlos Doughty
CEO & Founder
Ryan McNamee
Account Executive
Richard Nolan
Chief Operating Officer
Graham-Charlton Holly-2 Frenci re-size
Graham Charlton
Head of Content
Holly Ripley
Senior Marketing Executive - Branding & Projects
Frenci Bardhi
Business Development Manager
Sarah-ONeill MicrosoftTeams-image (2)-4
 Izzy Casey-blue hexagon

Sarah O'Neill

Digital Content Writer 

Freya Atkinson

Learning Solutions Advisor

Izzy Casey

Head of Marketing 

Rach            Josie-Westcott   
Rachael Smith
Head of Audience Development
Josie Westcott
Senior Marketing Executive
MicrosoftTeams-image (1)-4 Sean Donnelly-blue hexagon MicrosoftTeams-image (3)-3

Gemma Rodger

Community Executive

Sean Donnelly

Head of Product

Ilya Melnikov

Production Executive



We are a small but mighty bunch who wear many hats as Marketing Technologists, Content Creators, Creatives, Martech Nerds, Marketers & Social Media Marketers bring mixed experience, perspective & skills to the table. Alexa play 'You're the Best' by Joe Esposito.

But we all share 3 common traits:

  • Practitioners – we're about more than theory and trending buzzwords. What we know, is from what we do first-hand. The proof is in our pudding sweet cheeks.
  • Doers – we believe in a practical, simple approach to everything, whether it be implementing the right tools or building your entire marketing and/or sales technology strategy.
  • Nerds – we simply love learning.

A bit more about us

Hey keen reader – you still with us? Why not bounce around our site to learn a little more…

  • Digital Learning - Open Digital Courses and customised Corporate Digital Academies
  • In-person & online events– connect with the industry’s very best at our flagship anti-conference IRL to URL, WebSeshs and exclusive, fine-dining dinners
  • News & Stories - stories on going ons in the world of martech, salestech and nexttech
  • Resources - Research, reports, landscapes and best practice guides for you to sink your teeth into


P.S. Good things come to those who keep scrolling. If you’ve made it this far down the page you deserve a lil treat… Check out our Playlist on Spotify. You’re welcome.