Marketing has more technology than ever. That’s supposed to make it easier. So why does it feel harder than it should be?

Stacks keep growing. AI promises breakthroughs. Yet many marketers are still struggling to reach the right audiences, personalise at scale, or move fast without relying on engineering. Something’s not adding up.

In this AntiCon DialUp session, we’ll dig into the findings of a new research report based on conversations with 384 marketers. The conclusions are uncomfortable but clear: most martech problems are not tool-related, but rather data and data access issues. And more tools and AI may not be the silver bullet to solve them.

In fact, when AI is applied to fragmented and inaccessible data, it can make issues worse. That helps explain why so many martech and AI pilots stall and why personalisation remains more aspiration than reality.

Get the detailed insights from the report, hear real-life use cases from companies that have faced and overcome these challenges, and learn from our presenters what to consider when it comes to data, where martech and AI may not be the solution, and where they genuinely provide value.

REGISTER TO GET YOUR FREE COPY OF THE REPORT: HAS MARTECH FAILED MARKTERS