This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection.
Unfortunately, we will not be answering questions on how to get the coveted 'marketing_rockstar420@gmail.com' address in this article. Although, I can put you in contact with a guy who can get you..
Inspired by the one and only Scott Brinker, we have poured over teeny tiny logos, checked and rechecked classifications, laughed, cried and cried a little more in order to bring you the MarTech..
This report uncovers that there is a direct relationship between the areas invested in by businesses, and the customer experience offered to their customers. The businesses focusing on linking on and..
Will 2022 be the year of blurring lines? Will we be asking "what is a media company", "what is a tech company?", or even "what's the difference between the two?". But most importantly, we'll be..
LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.
The use of IoT in marketing is about thinking outside the box and offering services in a valuable way for the customer irl.
We're sharing key lessons from our research into marketer and consumer expectations around customer experience and privacy from our global CX report.
If you are looking to be a Top Marketer (or a leader in a similar field), attending a Marketing Conference should be a regular occurrence.
According to a study conducted by Loyalty One, 94% of customers who received a surprise gift or special recognition felt more positive about the sending company and 34% of customers gave the brand..
As consumer demands perpetually evolve, the marketer's job specification becomes ever more difficult - it's what makes it equal parts exciting and frustrating.
This presentation looks the 5 not so obvious tips to improving your marketing automation. For instance, Tip 1: Track Data Source.
To keep employees engaged, businesses need to adapt to a digital workplace and embrace technology. Here are 5 ways to use technology for remote work.
The working world doesnât look like it used..
Sales teams manage a lot of different factors today. Some are new, fresh challenges and some are old, but they are all part of a pretty delicate balancing act. No one wins in a silo, making it..
It's time to learn from the people in the know. The people who have written the literal book on the topic. The people you need to turn to when the AI rabbit hole goes too deep.
That's why we've..
Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided - so how can you use..
This field borrows heavily from the agile software development framework, which was popularized by the 2001 Manifesto for Agile Software Development. Agile software development emphasizes..
What constitutes a customer data platform (CDP) and what essential elements are required from a system to meet the demands of modern marketing?
Creating Personalised, Relevant Experience in the Digital Age. Find out what zero-party data is, why it matters, and how brands are collecting and using it with Cheetah Digital solutions, download..
Press Release
New solution focuses on accelerating growth through first-party data-driven customer acquisition and retention strategies for Toyota and Lexus in the United States
Conway, Ark...
London Customer intelligence company Acxiom, whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity will be seamlessly..
The growth of marketing technology (the global market is worth $344.8bn), presents challenges and opportunities for agencies, and we're seeing more of them move into this space, or increasing current..
AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.
Watch on-demand: AI winners and losers, HubSpot's acquisition of the Hustle, creator economy and the new media landscape
Artificial Intelligence (AI) is currently one of the biggest trends in marketing, with the prominence of tools like ChatGPT making its appeal more mainstream and accessible. We’ve created this..
How to align branding and marketing to face present-day challenges in an agile way
Catch the session on demand
Check out the session on demand
Marketing legend Seth Godin joins us on the virtual stage for a 30 minute Q&A. Catch the action on-demand.
Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand
Come make friends with Frans - the founder of Martech Tribe, all round CX genius. In his webinar 'AntiConLXDialUp: Driving your martech maturity - How to achieve journey orchestration excellence', we..
Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..
If you caught our episode of AntiConLX DialUp with Content Kings Joe Pulizzi and Robert Rose, first up - you're welcome. Secondly, we have lots of things to discuss.
2022 will be an exciting time..
When quizzed on the advice he wish he'd gotten as a young entrepreneur, at this week's AntiConLX DialUp, Steven Bartlett the 28-year-old founder of Social Chain, didn't go overboard.
If you were lucky enough to join us this week for DialUp, you'll have gained an insight into the mind of Steven Bartlett; CEO, Youngest every Dragon's Den panellist, and wearer of great hats.
Here he is. D.K himself. Giving us a rundown of the three big things that matter: Meaning, metrics, and mojo. Try to ignore the fact that they sound like three members of a 70s punk band.
Doug..
Who needs a crystal ball, or a incredibly creepy ancient fortune teller in a tiny tent, or even a Ouija board, to tell us what the future looks like.
Instead, we've got three of the most..
There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..
Not two, not three, not four, but FIVE digital selling insights popped out, fully-formed, from the brain of Christine Bailey and her PassFort team at this year's AntiConLX Global.
But don't worry..
For all of you lucky enough to catch it at AntiConLX Global, Darrell gave us the skinny on the formula for marketing operations success. The mops maps, so to speak. Try saying that quickly 10 times.
Just 48% of consumers say that "brands appear genuine about what they say and stand for", and it's only getting worse. So, are brands dead?
This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.
A new report from Integrate into marketing maturity finds plenty of scope for improvement, with just 23% of marketers placing themselves in the top category.
In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..
From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..
The last 18 months have been challenging for everyone, particularly for the 79% of B2B marketers who described the past year as the most challenging time in the history of their careers. With..
There's no need to say it again. (But we will.) The COVID-19 pandemic changed the rules of B2B marketing forever. And while account-based marketing (ABM) has gained traction over the past five-plus..
It's a bold claim, but it very well could be true.
I mean, think of PowerPoint's teachings like this: There's always something on the next slide. Or maybe: something is always going to go wrong,..
Making sure your brand is current, clear, and consistent across all media channels has become a frantic race to keep up with ever-changing technology. The best way to Keep Calm and Brand On is by..
Businesses always need to find new ways to engage customers, but the ever-changing digital landscape makes this goal more challenging. Quality becomes an issue on its own due to spammy content or..
The potential of AI and machine learning as a whole is vast, as it empowers brands to craft personalised content on a large scale, fostering a heightened sense of customer loyalty and engagement.
But..
Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..
The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.
Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo!
Recently, AI and ML..
This video looks at the link between storytelling and data. Why emotional data is the answer to technology, time and trust.
How to reach a global audience, using the MarTech Alliance's 4Ps
AI is set to be the most disruptive force in marketing for the next 10-20 years. It will be part of the whole marketing ecosystem in the near future. It will impact every part of the business.
Watch on-demand: Creativity in an AI world, the creator economy with Kevin Kelly
What’s the difference betweenCustomer Data Management(CDM) vs. business intelligence platforms? Which platform provides the most actionable customer data insights?
In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m.
This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..
Some key Data and Privacy marketing statistics and trends for 2022.
This eBook will help forward-thinking marketers develop the business case for leveraging a platform that harmonizes all customer data, from whatever touchpoint into a single source of truth where..
We are moving away from a one size fits all platform to catering for new and diverse platforms.
Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.
Email is the central strategy where customer engagement is built. Its the core thread, this presentation investigates the process of this.
Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel.
This is one of the findings from Gartnerâs..
Some key email marketing statistics and trends for 2022.
In 2021, more organizations are shifting towards an ABM program, and we're seeing marketing and sales departments work closer together.
The advertising ecosystem has been upended and continues to shift, thanks in part to Google's plans to deprecate third-party cookies,
Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you.
Yes, it's almost 2022. It's been a couple of years where we've seen a pandemic accelerate existing trends, in terms of the adoption of tech and changes in customer behaviour.
In its 2022..
Things are beginning to return to normal in regard to life post-Covid. Nonetheless, many of the changes in life that the pandemic introduced through necessity are here to stay.
More and more..
In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..
Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten or so..
Learn why digital evolution is the key to success in the 2020s and beyond by reading From Digital Transformation to Digital Evolution: Survival of the quickest - a new report exploring digital..
Watch on-demand: From Traditional to Market Leading: A Traditional, Data-First Blueprint - South Western Railway
Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.
This presentation looks at geeking out on developing a customer-centric product. Talking about how to address the customer needs and understand the customer problems to create the right experience.
The Global market for marketing technology is estimated to be worth $344.8bn in 2021, a figure which underlines the huge role that martech now plays in almost every organisation.
This market size..
Businesses are increasingly turning to WhatsApp to engage with their customers in an informal, conversational way. It's a win for both consumers, who seem comfortable receiving communications from..
Understanding why money spent on advertising is wasted, a look into return on investment and AI.
As the Head of Digital Experience at BBC, it's my job to find fresh ways to use technology to build our business and delight our clients. About a year ago, I began experimenting with personal video..
This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe
ABM this. ABM that. Seems like all everyone does is talk about ABM. But it's for good reason. I mean ABM doesn't stand for awesome, brilliant marketing for nothing. Wait, what, it doesn't mean that?
As marketers, we know that creative content is a powerful way to tell our brand stories and generate leads, but marketing isn't only about getting your products or services in front of as many eyes..
The holiday season is well and truly upon us.
But who even wants one of those traditional holiday seasons, with mince pies, pumpkin pie, and pecan pie? All to the soundtrack of real-life, human..
Providing excellent customer experience requires the effective use of customer data, yet consumers aren't always willing to trust companies with their personal info.
Data is essential for companies..
Ad blockers are widespread these days and are used by many users. Today, 42.7% of internet users worldwide report using an ad blocker.
As uncertainty rises worldwide, brands can reassure consumers through personalisation
Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are very, very cute. The CEO has..
Woof, it's been quite the week for Facebook. A little bit of neglecting younger users here, a little bit of worldwide outage there. I'm sure Zuckerberg's too busy in his cryo-pod or watching Squid..
Watch on-demand: How to Build a High-Performing Operations Teams for Sales and Marketing
You've got three twigs, a roll of duct tape, and a handful of pushpins. Now, build your email list. C'mon, you were in the Scouts. You've got five minutes.
Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..
How marketers can use customer date platforms to improve execution of data strategy and drive key business metrics.
Running a successful, always-on demo program with webinars can help boost a brand, engage audiences and help organizations identify and qualify leads that are actually a suitable fit for your service.
If you're a seasoned demand generation marketer, you've probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel..
Watch on-demand: How to Source Over €1.5M+ of Qualified Sales Pipeline in 12 Weeks
Personalised cookies involve those giant Millie's ones with the name "DAVE" on it. Cookies without personalisation is a whole new kettle of fish.
A recent survey from McKinsey found that 90% of..
As a rule you should really avoid your inbox on Black Friday. Just the amount of â°clock emojisâ is enough to send anyone into a tailspin.
All you have to do is take a gander at my inbox this..
Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.
Wait, only the marketing thing is..
Little bit of CRM news for you today. Hold onto your hats.
Coinciding with the Virtual Inbound conference, Hubspot has announced a major upgrade of its CRM, turning its focus to three C's;..
By any metric, the last 18 months will be a turning point in history and the fodder of historians, social commentators and children's textbooks for decades to come.
Webinars provide information to investors, prospects and customers, but they're also excellent tools for employee education. And, best yet, they can do so in a fun, entertaining and well-designed..
20% of keywords never generated a conversion. This represents 22% of our spend in 2019 for paid search. This presentation looks at how to increase spend on advertising effectively.
Ding ding ding! The ref asks for a fair fight. Influencer steps out the red corner. Affiliate steps out the blue corner.
Affiliate stops to take a selfie. Influencer does a sponsorship announcement..
Now, when your very annoying Colin-Robinson workmate comes up to you at the coffee machine and says "Working hard, or hardly working", you'll actually be able to give him an answer.
Or you could do..
Amazon is reported to have an interest in the acquisition of Hubspot, with reports that one of the Amazon Web Services teams have recommended the move.
A report from Business Insider suggests a..
Could you tell if an article was written by AI? Many marketers are concerned and excited by the future of content creation, from art to articles, and everything in between.
If 2020/21 taught us anything, it's that B2B marketing needs to be broken. Big time.
Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"
You pursued a career in marketing for a reason. You're a free-thinking creative who excels at understanding what people want, and you obsess over what your customers and prospects need from you and..
In its most basic form, Legos are just building blocks. But loyal customers know the brand is much more than that.
Founder and CEO Ollie Henderson knows the value of the work/life balance. So, along came the work/life flywheel. We sat down with Ollie to hear his tips, tricks, and insights for getting into a state..
The future is faster than you think. This talk looks at the fact people have no idea how fast things are changing
A talk at AntiConLX Global by Jeff Eckman, CEO of Blue Green Brands
AI has taken over our lives, from the phones we use to even the cars we drive! But with great power comes great responsibility. To ensure you’re up-to-date on all the AI-related news and..
Discover how subtle changes in product positioning, promotion, and marketing can influence consumer behaviour with Richard Shotton's 'The Illusion of Choice.' As a leading expert in applying..
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today′s Digital Consumeris quite the mouthful. But it does what it says on the tin.
Marketing & Tech Book Club
Join our free learning membership to stay up to date with the best best marketing & technology books, catch interviews, cartoons and podcast episodes.
8 Step Campaign Framework to creating a powerful marketing campaign.
The effects of 2020 on marketing and how to start a new marketing plan from scratch.
"Marketing is a battle of perceptions, not products," said Al Ries and Jack Trout in their seminal work The 22 Immutable Laws of Marketing.
As a bonus for attendees of our recent MarTechFest Global event, and for anyone who is interested in martech, we're featured on the latest This Old Marketing Podcast from Joe Pulizzi and Robert Rose.
The demand, and need, for marketing technology has grown steadily over the past few years, with the martech industry now worth $344bn globally.
I recently had the pleasure of presenting in-person at MarTech Alliance's anti-conference,MarTechFest Global 2021in London and I have to say, it was great to be back on stage presenting in front of..
Trends in marketing automation and lead generation in this year and the whole decade.
Klaviyo Raises $100M, Cynthia.Io Launches On-Demand AI Platform, Balance Raises $56M, Fexa Raises $40M, Bain & Company Debuts NPSx, Oracle Announces Next Gen Fusion Sales, Cordial Secures $50M, Gap..
Crisp Acquires Integral Group, Marin Software and Yahoo Integrate, NICE and Cognizant Partner and more in this week's martech news
Alation Raises $123M, Positive Group Raises $110M, OpenX Technologies and Permutive Partner and more in this week's news
WPP Acquires Fēnom Digital, Protiviti Acquires Digital Experience Agency R2i, and more in this week's martech news
Optimizely Unveils New Product Updates, Clearspeed Raises $27M, Persado Introduces New API and more in this week's news
Audiense Acquires SOPRISM, Teamitg Launches New-Look Inspired Thinking Group, Chattermill Raises $26M and more in this week's news
OSF Digital Acquires Oegen, Bidgely Partners With NISC, Bizzabo Introduces Klik Experiential and more in this week's news
Cognism raises $87.5m. Microsoft To Buy Activision Blizzard. ClariRaises $225 Million.Acxiom Partners With Transunion. Alteryx Buys Trifacta for $400 Million. LoopMe Sells Majority Stake to Private..
💰Rally Raises $12 Million⚙️Tealium Adds No-Code Data Import👥Totango Partners With Jasper 👥Element and HighByte Announce Partnership...and more!
Demandbase Raises $175 Million Acquia Updates Its Cdp Oro Raises $13M and more in this week's martech news
Vidmob Raises $110 Million In Series D Investment Round, NICE Secures Microsoft Partner Designation, Transunion Partners With Canvas Worldwide and mroe in this week's martech news
Contentsquare Raises $600M Microsoft Reveals Contact Center Platform Tealium Launches Pharma-Specific Package Freshworks and ZNet Technologies Partner InfoSum Launches New Data Clean Room Platform..
Read all the latest stories in this week's martech news!
Read all the latest stories in this week's martech news!
Read all the latest stories in this week's martech news!
Read all the latest stories in this week's martech news!
Semrush Releases 2 New ChatGPT Features, DoubleVerify Buys Scibids for $125 Million, Hightouch Raises $38 Million, Zeotap CDP Adds Option to Load Non-Customer Data...and more!
Read all the latest stories in this week's martech news!
Read all the latest stories in this week's martech news!