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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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AntiConLX Global 2022 - How Nespresso Humanises the Digital Customer Experience

1st July 2022, AntiConLX 2022 On Demand
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"Is it bad to send an email on a Friday?" Your email timing FAQs answered

Unfortunately, we will not be answering questions on how to get the coveted 'marketing_rockstar420@gmail.com' address in this article. Although, I can put you in contact with a guy who can get you..

10 Great Virtual Conferences You Have to See

Whether those experiences take place face-to-face, on your website or at a conference, delivering on those experiences in today’s day and age requires a virtual touch — one that’s engaging,..

10 Growth Hacking Tips and Tools You Need to Know

According to Harvard Business Review, it can be 5-25% more expensive to attract new customers than retaining existing ones. So, reducing churn can be far less costly than new user acquisition but..
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10 Insights from 1000's of marketing stacks

Catch the founder and CEO of CabinetM Anita Brearton presenting at the inaugural AntiConLX Dial Up (formaerly #MarTechFest Dial Up) in 2020
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15 of the Best Content Marketing Tools on the Market

We take a look at some of the best content marketing tools, from content creation to measurement

2018 UK Marketing Technology Landscape Supergraphic

Introducing The UK Marketing Technology Landscape Supergraphic; 414 UK MarTech Companies. #UKMarTech.

2018 UK MarTech Landscape Download

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2021 CX Trends & Insights Research Report

2021 CX Trends & Insights Research Report

 

Delivering exceptional customer experience is the key to remaining competitive in 2021 and beyond. 

2021 is The Year of The CDP

A customer data platform (CDP) is critical for creating personalised digital customer experiences. Here's why 2021 is the year of the CDP.

2021 Marketing Predictions

2021 and 2020 Marketing Predictions

2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.
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2021: The Year to Use Video in Your Digital Selling

Video messaging can increase email open rates, but few marketers are using them. We look at how video can be used to increase sales.

2022 Global Customer Engagement Review

Download the review to discover the biggest trends shaping customer engagement in 2022, and dive into the exclusive data insights that will help you tackle today’s business challenges.

2022 Super Bowl Ads: The Winners (and Losers)

The Super Bowl is the biggest event of the year for advertisers. In 2021, the average cost for ad space reached $5.6 million on average for a 30-second slot. Find out who the winners, and losers..

2022 The Year Martech Companies Will Be Buying Media Firms

Will 2022 be the year of blurring lines? Will we be asking "what is a media company", "what is a tech company?", or even "what's the difference between the two?". But most importantly, we'll be..

2022's 10 Most In Demand Skills for Technology and Marketing

Upwork the world's work marketplace, has announced the 10 most in-demand skills for technology, marketing, and customer service independent talent on Upwork in 2022.

3 Colour Rule's Flavilla Fongang: The Brand Experience Futurist Shaping the Martech Industry

Flavilla is a recognised leader in marketing, and for good reason. and now, she's coming to speak at this year's AntiConLX Global. So, we've sat down to talk with her, about all things tech,..

3 Excellent Examples of IoT Marketing Strategies

The use of IoT in marketing is about thinking outside the box and offering services in a valuable way for the customer irl.

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3 Lessons for Creating a More Unified Customer Experience (CX)

We're sharing key lessons from our research into marketer and consumer expectations around customer experience and privacy from our global CX report.

3 of the Best Influencer Campaigns Ever - and Why They Worked

A report from Mediakix suggested that the influencer marketing industry global ad spend was projected to reach $5-$10 billion market in 2020. 

3 Reasons to Reconsider your Marketing Automation Platform

If you’re already one of the millions of businesses worldwide who have made the move to marketing automation, you’re already one step ahead of the ones that are lagging behind the modern..

3 Signs You've Hit the Limits of Your Existing Marketing Automation Platform

For anyone who’s gone from the pain of using spreadsheets to coordinate campaigns, manage budgets and report on results, marketing automation (when implemented and used effectively), rapidly..

3 Simple Steps for Building an Engaged Online Community

 It's all about building an engaged, excited online community. Here are three steps you can take to do it. 
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3 Top Examples of Effective ABM Campaigns (and Why They Work!)

According to SiriusDecisions, 92% of B2B marketers find ABM to be extremely important in their overall marketing efforts. Let's look at an example of marketers doing ABM right.

3 Top Reasons Why You Should Attend Marketing Conferences

If you are looking to be a Top Marketer (or a leader in a similar field), attending a Marketing Conference should be a regular occurrence.

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3 Ways to Maximize Productivity for Marketers with Bynder and Wrike

Bynder partners with work management platform Wrike to help brands worldwide maximize productivity and accelerate business growth.

3 Ways to Support and Delight Your Customers

According to a study conducted by Loyalty One, 94% of customers who received a surprise gift or special recognition felt more positive about the sending company and 34% of customers gave the brand..

4 Brand Awareness Campaign Ideas for Your ABM Strategy

What is brand awareness? It can mean effectively placing your brand in front of your most important audiences, no matter where they are.

4 Branding Tips That'll Make Your Hybrid Event Stand Out

So, how do you even brand a hybrid event? Accommodate both physical and digital attributes with our four hybrid event branding tips.

4 Common Myths Debunked about MarTech Roles

There seems to be a common misconception about the skills and capabilities of martech pros. So I came up with a few mythbusters of my own...

4 Marketing Roles Every CMO Needs in Their Team in 2020

The Data Scientist, Marketing Technologist, Marketing Operations Manager and the Content Marketer. Why you need them on your team in 2020.

4 Reasons Search Is the Most Critical Issue for Your Brand This Year

From the unprecedented changes wrought by COVID-19 to the high-ROI nature of organic search, here are the four major reasons why search is critical for your brand.

4 Reasons Why You Need To Integrate Google Analytics And Marketo ASAP

With Marketo being such a robust marketing automation platform, and Google Analytics being the beast that it is, you might expect them to offer some type of out-of-the-box,..

4 Steps to Implementing a Reactivation Campaign

When a customer leaves you, not all is lost. Our data shows that it is on average 10 times cheaper to reactivate a lapsed customer than it is to acquire a new one. Reactivation programs for lapsed..

4 Things About Advertising That Don't Need to Be Said (but We're Saying Them Anyway)

Our experience as online consumers and targets of ads from birth means we're all latent advertising experts to a certain degree, right?

4 Truths and No Lies about Digital Media Measurement

Measuring results comparing test and control groups provides the clear proof of media campaigns’ impact on the bottom line.

4 Virtual Events You Don't Want to Miss

There are still a handful of organisers refusing to sit still and willing to break all the rules until they have cooked up the perfect virtual event recipe. Because like it or lump it, they’re here..

4 Ways to Put Innovation Into Action

As consumer demands perpetually evolve, the marketer's job specification becomes ever more difficult - it's what makes it equal parts exciting and frustrating.

5 Marketing Metrics You Need To Measure Return on Engagement

It's time to rethink your marketing with metrics that matter. Learn why you need to measure your Return on Engagement in this post.

5 Marketing Predictions You Can Not Ignore (And Will Help You Win)

It’s 2021 and Cheetah Digital are here with FIVE predictions that brand marketers must hear.

5 Marketing Trends to Watch Out For in 2022

We’re here to look at the future marketing trends to watch out for in 2022. The developments that will shape the way we create and publish content. The new methods we can use to engage with our..

5 Mindful Practices for Content Zen

Restore balance to your marketing. Learn five mindful practices to experience content zen.

5 Myths About Customer Experience

Experience is largely made up from emotion. So, aim for a sustainable service not unachievable myths. Find out the top five, here!
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5 Practical (and Not So Obvious) Tips to Improve Your Marketing Automation Setup Today

This presentation looks the 5 not so obvious tips to improving your marketing automation. For instance, Tip 1: Track Data Source. 

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5 Questions to Ask Your Marketing Tech Vendor Before You Sign on the Dotted Line

With so many martech solutions on the market, you need to be sure that you purchase the product that’s right for your needs.

5 Reasons Why Your Marketers Need Cloud Computing

Using cloud technology helps your team in a myriad of ways. From increased productivity to content creation find out the top five reasons to adopt one, here.
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5 Steps to Achieving Sales and Marketing Alignment

 Sales and marketing teams being aligned can be vital for company success. So how do you achieve this? Read the five steps for achieving sales and marketing alignment, here!
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5 Top Examples of B2B Cold Emails

Between 83%-92% of that content is watched without the viewer turning the audio on. Plus, video posts have 135% higher organic reach than regular photo posts, so you need to make the absolute most..

5 ways technology can solve hybrid and remote work challenges

To keep employees engaged, businesses need to adapt to a digital workplace and embrace technology. Here are 5 ways to use technology for remote work.

The working world doesn’t look like it used..

5 Ways to Celebrate National Dog Week: Paco Takeover

Paco is hittin' up a MarTech Alliance takeover. Here are his top 5 ways to celebrate National Dog Week.

5 Ways Your Data Will Help You Build an Amazing Customer Experience

Discover 5 ways your data will help you build an amazing customer experience with Andrew Stephenson, Director of Marketing for EMEA & India at Treasure Data

5 Ways Your Marketing Team Can Help Sales

Sales teams manage a lot of different factors today. Some are new, fresh challenges and some are old, but they are all part of a pretty delicate balancing act. No one wins in a silo, making it..

6 Benefits of Sales and Marketing Alignment

Sales and marketing should be BFFs. Unfortunately, misalignment is extremely common. So how do you ensure sales and marketing alignment, and what are the benefits?
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6 Ways to Optimize ABM With Website Personalization

ABM provides the account-level data needed to understand where buyers are in their journeys so how can marketers translate that to websites and landing pages to create a seamless customer experience?

7 Key Insights From Email Competitive Intelligence to Help You Master the Inbox

Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided - so how can you use..

7 MarTech Trends Marketers Should Know

At AntiConLX, a unique conference for marketing technology enthusiasts to gather, share, and learn, it was time to pull out the crystal ball and data insights on emerging trends. 
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7 Mistakes to Avoid When Implementing Lead Generation

A look at some of the key mistakes which may be holding back your lead generation efforts.

8 Key Metrics for Your Performance Marketing Reports

Click to find out the 8 most important metrics you need to monitor around the clock to remain successful.

A 3rd Year Of AntiConLX Magic In The Bag

Highlights of AntiConLX 2019

A CMO's Guide To CDPs: Achieving A Unified Customer Experience

This field borrows heavily from the agile software development framework, which was popularized by the 2001 Manifesto for Agile Software Development. Agile software development emphasizes..

A CMO's guide to CDPs: The four elements of a CDP

What constitutes a customer data platform (CDP) and what essential elements are required from a system to meet the demands of modern marketing?

A Common Sense Approach to Creating Exceptional Customer Experience

Martech won’t solve your rubbish CX journey design - A common sense approach to creating exceptional customer experience with Tom Goodwin!

A Data-First, Customer-Driven Approach to Digital Transformation

What's the goal of digital transformation? You could say it's to automate your supply chain, increase efficiency, or reduce customer wait time. But those are not end goals.

A Day in the Life - John Watton

Meet John Watton, VP EMEA Marketing for Yext, the Search Experience Cloud company. We caught up with John to learn more about his typical working day.

A Day in the Life - Vicki Scheele

Vicki Sheele leads the Commercial marketing function for EMEA North at Adobe. We caught up with Vicki to learn more about her typical working day.

A Day in the Life of Anita Brearton

Take a peek at a day in the life of Anita Brearton, CEO/Founder of marketing technology management platform, CabinetM.

A Day in the Life of Azeem Ahmad

Take a peek at a day in the life of Azeem Ahmad, Digital Marketing Manager at Staffordshire University.

A Day in the Life of Flavilla Fongang

Take a peek at a day in the life of Flavilla Fongang, serial entrepreneur and the founder of 3 Colours Rule and Tech London Advocates for Black Women in Tech.

A Day in the Life of Neil Stoneman

Take a peek at a day in the life of Neil Stoneman, Content Performance Director at Velocity Partners.

A Day in the Life of Nick Epstein

Take a peek at a day in the life of Nick Epstein, Lead Marketing Technology Consultant at Blended Digital.

A Day in the Life of Tim Bond

Take a peek at a day in the life of Tim Bond, Head of Insight at the Data & Marketing Association (DMA).

A History of Boxever

Boxever have recently been acquired by Sitecore, but how did they get to this point. What is Boxfresh and what do they do?

A history of Brandwatch, the company acquired by Cision

With Brandwatch being acquired by Cision for a not unsubstantial amount of money, questions are being asked how Brandwatch became what they are today...

A Marketer's Guide to Zero-Party Data

Creating Personalised, Relevant Experience in the Digital Age. Find out what zero-party data is, why it matters, and how brands are collecting and using it with Cheetah Digital solutions, download..

A Marketer's Why, What and When using Mobile Data

Customers don’t just want engaging mobile experiences, they expect them. Beyond the abundance of statistics that could be shared on consumer mobile habits that assert the importance of being..

A Marketers Guide: Privacy, Consent, and Personalisation in the Modern Privacy Era

With privacy protocols and data regulations lurking around every corner, the modern-day marketer has been forced to re-think the way they communicate with their customer.

Abbvie Transforms In-person Events Digitally To Drive Ongoing Engagement

Read our case study to see how Abbvie Transforms In-person Events Digitally To Drive Ongoing Engagement

ABM Best Practice Guide

Account-Based Marketing (ABM) has grown in popularity over the past few years, as marketers realise the effectiveness of a more focused alternative to other marketing approaches. 
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ABM Instead of Needles in Haystacks. Marmalade and Cuff Links. Coping with Normality.

The new normal: Personalised marketing, marmalade and cuff links.

About Paco: The Martech Mad Pug

Paco is a Marketing heavyweight (although that might just be the solid gold chain round his neck). He's not about that old-fashioned marketing stuff, though. It's all about the simple life with Paco...

Accessibility In Email: How Important Is It?

Email open rates average at around 20% which means for every five people who receive your email four won't even open it.
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Accessibility In Email: How Important Is It?

The average person receives over  100 emails a day  - so around 20 of those they are opening and engaging with. 
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Account-Based Marketing: Stats and Trends for 2021

87% of account-based marketers say that ABM initiatives outperform other marketing investments. So, like a fine wine, or piece of cheese, or Jeff Goldblum, ABM has gotten better year after year after..

Acquia Powers the Patriots through Super Sunday

Basking in the afterglow of a historic comeback by the New England Patriots in Super Bowl LI, Acquia can’t help but feel a little more than proud of their home team

Acxiom And Mullenlowe Profero Launch Fuse An End-To-End Owned Channel Personalisation Solution

Acxiom and MullenLowe Profero have partnered to launch ‘Fuse’, a Customer Data Platform led, owned-channel personalisation solution for marketing. Brands will be able to provide more valuable..

Acxiom Builds Innovative Marketing Platform for Toyota’s Move Away From Cookies

Press Release

New solution focuses on accelerating growth through first-party data-driven customer acquisition and retention strategies for Toyota and Lexus in the United States

Conway, Ark...

Acxiom Makes Sense of Google's Delay

Yes, the tech titan has announced its Chrome browser will continue to allow third-party cookies until late 2023, but that doesn’t mean brands should get complacent. A first-party identity graph..

Acxiom Partners with Adobe to Deliver Personalised Content-Based Customer Experiences

London Customer intelligence company Acxiom, whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity will be seamlessly..

Acxiom Partners with Treasure Data to Future-Proof Cookieless Prospect Marketing

This new integration between Acxiom & Treasure Data enables brands to bridge the gap between paid and owned media for a full-funnel view in a future cookie-less world.

Acxiom Real Identity Integrates with Sitecore To Help Brands Create Known Identities, Deliver Real-Time Decisioning And Web Personalisation.

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity is now integrated with..

Adobe Expands Customer Data Platform to Include B2B Sales

Adobe have just announced its intention to create a CDP for B2B customers, a key market area where this kind of data consolidation had been lacking, until now.

Agencies Doubling Down On Martech as Demand Grows

The growth of marketing technology (the global market is worth $344.8bn), presents challenges and opportunities for agencies, and we're seeing more of them move into this space, or increasing current..

Agile Marketing: Are You a Lover or a Hater?

The Agile craze has been sweeping the marketing nation for a few years now. While some love, some also love to hate.

AI and ML in B2B: Stats and Trends for 2022

AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.

AI With Soul: What is Human-Centred AI?

Human-centred AI is focused on creating an ethically designed algorithm, which has learnt from human input and collaboration. What does it mean for the future of customer experience?
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AI won't take your Marketing Job. Don't worry...

Lots of people are worried that they may lose their jobs in the future as the use of AI becomes more and more mainstream - but it isn't like that!
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Algorithms & Incentives: The Secret Forces of the Web

Rand Fishkin teaches you how to use Algorithms and Incentives to master SEO and have the internet bend to your will when trying to be more visible!

Aligning Branding and Marketing with Creative Automation

How to align branding and marketing to face present-day challenges in an agile way

Amazon Overtakes Walmart as Top Clothing Retailer in the US - and What This Means for Ecommerce

Amazon now claims a 30% to 35% share of the online apparel and footwear market, Wells Fargo said in a report on Monday. They continued: "Amazon now claims a 30% to 35% share of the online apparel and..

Ann Handley on Demand Generation in 2022

We were joined by industry legend, Ann Handley along with our expert panel for a live Q&A as we explore the ingredients to exceptional demand generation in 2022.

Announcing ON24 Breakouts

From a webinar to breakout rooms and back — deliver a seamless experience and capture rich audience data with ON24 Breakouts.

AntiConLX DialUp - Andrea Fryrear

It's time to get to know the AntiConLX DialUp speakers. Starting with Andrea Fryrear, Top 50 B2B marketing influencers / Agile marketing leader / Cofounder.

AntiConLX DialUp - Jaime Lopez

It's time to get to know the AntiConLX DialUp speakers. Starting with Jaime Lopez, B2B marketing revolutionary & GM, Marketing Ops at Wartsila.

AntiConLX DialUp - Malcolm Auld

It's time to get to know the AntiConLX DialUp speakers. Starting with Malcolm Auld, CEO & Founder of The Content Brewery.

AntiConLX DialUp - Marc Geffen

It's time to get to know the AntiConLX DialUp speakers. Starting with Marc Geffen, VP Research & Strategy at Pulsar.

AntiConLX DialUp APAC with Guy Kawasaki

18th October 2022, Online
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AntiConLX DialUp B2B APAC: B2B Personalisation Perfection

Catch the session on demand

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AntiConLX DialUp B2B: 2022 Demand Generation Playbook Unpacked

Catch the session on demand

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AntiConLX DialUp B2C: The Definition of Data Driven Marketing Excellence

Check out the session on demand

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AntiConLX DialUp with Scott Brinker & Darrell Alfonso

Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand

Event

AntiConLX DialUp with Scott Galloway

Catch the session on demand

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AntiConLX DialUp: Creating Predictable and Scalable Revenue

Catch the session from Aaron Ross, CEO and founder of Predictable Revenue - available now on demand
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AntiConLX DialUp: Dear marketers and technologists, we need to talk about the shiny new tech you've got your eye on

When interrogating a best practise or shiny thing, S&S note that sometimes things ARE as good as they look. But this means that it might be good in another situation, and not yours directly. First..
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AntiConLX DialUp: Driving your martech maturity - How to achieve journey orchestration excellence

Come make friends with Frans - the founder of Martech Tribe, all round CX genius. In his webinar 'AntiConLXDialUp: Driving your martech maturity - How to achieve journey orchestration excellence', we..

AntiConLX DialUp: How AI and No Code Transform Every Marketer into a Maker

Catch the session from Scott Brinker, editor at cheifmartec.com on demand
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AntiConLX DialUp: How to Drive Real Relationships, Reputation and Revenues

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AntiConLX DialUp: Joe Pulizzi and Robert Rose's 2021 in Review

Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..

AntiConLX DialUp: Joe Pulizzi and Steven Bartlett on Web 3.0

If you caught our episode of AntiConLX DialUp with Content Kings Joe Pulizzi and Robert Rose, first up - you're welcome. Secondly, we have lots of things to discuss.

2022 will be an exciting time..

AntiConLX DialUp: Martech Won't solve Your $hit CX Journey Design

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AntiConLX DialUp: MOPs and simple tech hacks that can make your campaigns magical

MOPs help marketing campaigns play nicely with your marketing automation system, and with any other martech that touches the ecosystem that your teams may be responsible for.
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AntiConLX DialUp: Social Features, the Secret to Making Your App Memorable

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AntiConLX DialUp: Steven Bartlett Explains Why Email Still Works

If you caught our AntiConLX DialUp sesh with Steven Bartlett, Ol' S.B gave us a run down on his top five B2B predictions for 2022. Among these was a big reveal: traditional social media is dead.

AntiConLX DialUp: Steven Bartlett on the Talent War

When quizzed on the advice he wish he'd gotten as a young entrepreneur, at this week's AntiConLX DialUp, Steven Bartlett the 28-year-old founder of Social Chain, didn't go overboard.

AntiConLX DialUp: The MOPs playbook - Crawl, Walk & Run Your Way To Success

We're all familiar with the 5 Pillars. Product, price, place, promotion and, most recently, people. Although we here at the LXA would also like to propose 'Party' be added to the list. Instead,..
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AntiConLX DialUp: Top Five B2B Predictions for 2022 from Steven Bartlett

If you were lucky enough to join us this week for DialUp, you'll have gained an insight into the mind of Steven Bartlett; CEO, Youngest every Dragon's Den panellist, and wearer of great hats. 

AntiConLX Global 2021: Meaning, Metrics, and Mojo

Here he is. D.K himself. Giving us a rundown of the three big things that matter: Meaning, metrics, and mojo. Try to ignore the fact that they sound like three members of a 70s punk band. 

Doug..

AntiConLX Global 2021: Panel Sesh - Lessons from 2021 and 2022 Trends

Who needs a crystal ball, or a incredibly creepy ancient fortune teller in a tiny tent, or even a Ouija board, to tell us what the future looks like.

Instead, we've got three of the most..

AntiConLX Global 2021: Vodafone's 'Always on' Marketing

There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..

AntiConLX Global 2022 - A Consent-Driven Data Model: The What, The Why, and The How

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - Attack the Beast: Why and How to Automate Manual Marketing Campaigns

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - Benchmark and Make Strides in Your Marketing Automation Maturity

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - Building and Scaling Your Brand Identity in a Digital World

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - Content is Dead. Long Live Content Experiences

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - Delivering Meaningful Engagement Using First Party Data

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - Four Areas That Will Turn Your Content Strategy Into A Growth Engine

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - How SalesTech Can Help You Close More Marketing Pipeline

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - The Power of Emotion in Personalisation

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022 - The State of Customer Experience 2022

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022: 5-Step Guide for Improving Sales and Marketing Communications in a Digital World

1st July 2022, AntiConLX 2022 On Demand.
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AntiConLX Global 2022: Creativity for the Many, Co-creation for All: How to Maximise Existing Muscle and Empower Employees

1st July 2022, AntiConLX 2022 On Demand.
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AntiConLX Global 2022: Cross-Channel Activation - a Must for Today's B2B Marketer

1st July 2022, AntiConLX 2022 On Demand.
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AntiConLX Global 2022: Five Martech Trends to Know if You Want to Invest in Martech

1st July 2022, AntiConLX 2022 On Demand.
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AntiConLX Global 2022: How Technology is Empowering the Evolution of Marketing

1st July 2022, AntiConLX 2022 On Demand.
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AntiConLX Global 2022: Machines to Capture Tastes and Trends

1st July 2022, AntiConLX 2022 On Demand.
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AntiConLX Global 2022: Marketing in a Cookieless World

1st July 2022, AntiConLX 2022 On Demand.
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AntiConLX Global 2022: Omnichannel Marketing & Maslow’s Hierarchy of Customers Needs

1st July 2022, AntiConLX 2022 On Demand.
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AntiConLX Global 2022: Steven Bartlett on Web3 – The Greatest Technological Shift of our Lifetime?

1st July 2022, AntiConLX 2022 On Demand
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AntiConLX Global 2022: Turning Account Intelligence into Action

1st July 2022, AntiConLX 2022 On Demand.
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AntiConLX Global: Five Customer Insights Driving Digital Selling Success

Not two, not three, not four, but FIVE digital selling insights popped out, fully-formed, from the brain of Christine Bailey and her PassFort team at this year's AntiConLX Global.

But don't worry..

AntiConLX Global: The Formula for Marketing Operations Success

For all of you lucky enough to catch it at AntiConLX Global, Darrell gave us the skinny on the formula for marketing operations success. The mops maps, so to speak. Try saying that quickly 10 times. 

APAC MarTech Landscape 2020

The APAC Marketing Technology Landscape Supergraphic 2020

Are apps like Clubhouse changing the world of audio marketing?

What is the future of Audio Marketing now that apps like Clubhouse have appeared and people are buying more Smart Speakers than ever?

Are Brands Dead?

Just 48% of consumers say that "brands appear genuine about what they say and stand for", and it's only getting worse. So, are brands dead?

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Are Episerver and Optimizely About to Transform the DXP Space?

Earlier this month, Episerver, a leading Customer-Centric Digital Experience Platform announced that it has entered an agreement to acquire Optimizely, the leader in experimentation and optimisation.

Automated Data Integrations Case Study

Click to find out how Adverity improved MediaCom's efficiency in client reporting & analytics by a whopping 75%.

Automating Your ABM Strategy... The Wrong Way

Learn about mining big data for high quality prospects and surrounding them with an automated, immersive omni-channel experience to increase awareness, preference, and conversion.

Automation Isn't Threatening Creativity; It's Enabling It. Here's Why.

With many of today's creative professionals felling overburdened and under pressure, creative automation can be the helping hand your marketing team needs.

B2B Game Changers Recap: 5 Key Takeaways for 2022 from Precision Demand Marketing Practitioners

In this B2B Game Changers Recap, learn from real-life Precision Demand practictioners about how the marketing landscape is changing, what they are investing in this year, and how they're approaching..

B2B Marketing Maturity Study Finds Scope for Improvement

A new report from Integrate into marketing maturity finds plenty of scope for improvement, with just 23% of marketers placing themselves in the top category. 

The Integrate State of Marketing..

B2B Marketing Trends & Evolution 2021

In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..

B2B Marketing Trends - Now & Next

Scott Vaughan shared the key insights Integrate has uncovered from the countless workshops and the data running through their Demand Cloud platform and ecosystem. Here are some of the highlights, but..

B2B Marketing: Stats and Trends for 2021

From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..

B2B Marketing’s New Opportunity: A Precision Demand Approach

The last 18 months have been challenging for everyone, particularly for the 79% of B2B marketers who described the past year as the most challenging time in the history of their careers. With..

Be A Better Field Guide - 5 Strategies For Helping Others Navigate The Martech Jungle

A good field guide can help people not familiar with the complexities of the martech landscape better understand the positive business impacts a solid data and technology strategy can deliver. But it..

Be Data-Driven or Be Displaced

Companies that believe they are what they sell are quickly being displaced by those that see themselves not just as a product, a service or a solution provider but as data-driven customer problem..

Benefits of a Customer Data Platform and Tips to Optimise your CDP

Marketers who are looking to limit achieve a unified, omnichannel approach are looking towards CDPs. So what are the benefits and how can it be optimised?

Best Marketing Books 2021

Our recommendations for the best marketing reads.

Best Working From Home Tweets

To give you a laugh during this uncertain time here are some of the best working from home tweets we’ve come across

Best Zoom Backgrounds

For all us of working at home enduring endless conference calls it’s time to add a little fun into the mix and switch up your backdrop.

Beyond ABM: Why We’re Building the Future with the Precision Demand Marketing Blueprint

There's no need to say it again. (But we will.) The COVID-19 pandemic changed the rules of B2B marketing forever. And while account-based marketing (ABM) has gained traction over the past five-plus..

Black LUMAscape - Highlights Black-Owned Martech Businesses

Investment bank, Luma Partners LLC has announced a black-owned media, marketing and technology landscape in contribution to the Black Lives Matter movement

Book Of The Month - Content Inc.

Written by Joe Pulizzi, the "Second Edition" of Content Inc goes into even more detail on how to develop genuinely brilliant content and so, so much more

Book Of The Month - Everything I Know about Life I Learned from PowerPoint

It's a bold claim, but it very well could be true. 

I mean, think of PowerPoint's teachings like this: There's always something on the next slide. Or maybe: something is always going to go wrong,..

Book Of The Month - Happy Sexy Millionaire

Steven Bartlett's book Happy Sexy Millionaire is MarTech Alliance's book of the month as it looks to dispell rumours about achieving happiness and success

Book Of The Month - The Practice

Seth Godin's bestseller The Practice is LXA's Book of the Month, as it teachers reader how to overcome creative boundaries...

Book Of The Month - Working Hard Hardly Working

At just 24, Grace Beverley the founder of fitness app SHREDDY and activewear brand TALA. On top of this, she's a social media powerhouse, with more than a million followers. It's not surprising that,..

Book of the Month: The Choice Factory by Richard Shotton

Carlos chats with Richard Shotton about his book The Choice Factory: 25 behavioural biases that influence what we buy about Uber's success with the application of psychological principals, the use of..
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Brand is the Biggest Demand Driver

B2B marketing often lags a decade behind B2C marketing. If you want to know where B2B is going, then just take cues from B2C.

Brand Management Software for Dummies

Making sure your brand is current, clear, and consistent across all media channels has become a frantic race to keep up with ever-changing technology. The best way to “Keep Calm and Brand On” is by..

Brands Failing to Meet Customer Experience Expectations: Report

Just 10% of customers feel that brands are providing what they see as a 'good experience', though 82% of marketers feel they are meeting consumer expectations. 

Brands That Have Used Gamification to Cut Through Digital Marketing Noise

The digital universe is getting crowded, and it means consumer attention is waning. There is simply too much for them to see. Instead, brands need new ways to help cut through the noise
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Building a Marketing & Sales Operations Machine

An overview of Eaton's own Nina Bennet at AntiConLX 2019. Building a Sales & Marketing Operations Dream Team for a $20 Billion Company: The Story So Far

Building a Marketing Data Team for Success. Go Far with Aligned Skills, Focus, and Structure

When teams and tech systems are siloed or fragmented, that means valuable customer data may also be. Learn how the right team can make a difference.

Business Growth Through Digital Marketing

Digital marketing has changed the way of communication between a company and their customers. There are new ways to operate as a result of the evolution of modern technologies. With this development..

Bynder x OnBrand: The Unstoppable Rise of Digital Experience and the Role of Creativity as a Digital Differentiator

Check out the highlights of Studio OnBrand '21 and learn how to leverage data, content, and creativity to get a head start in the digital experience race.

Bynder's Digital Asset Management Helps Brands Deliver Digital Experiences at Scale [4/4]

Businesses always need to find new ways to engage customers, but the ever-changing digital landscape makes this goal more challenging. Quality becomes an issue on its own due to spammy content or..

Call Centres and Contact Centres: What's the Difference?

What are the main differences between Call Centres and Contact Centres, and when should your business use which one?

Can AI Level up Your DAM?

AI and Machine Learning might sound like a Electro-funk duo, but in fact it represents a new, competitive advantage for marketers. In fact 43% of organisations currently use or plan to build/buy AI..

Can Social Feature SDKs Help Boost Your App's User Engagement?

With thousands of applications developed every year, integrating social features SDKs to boost user engagement can help an app stand out from its competition. Here’s how it can do that.

Canva Raises $200m Based on $40bn Valuation

Thanks to a new funding round led by T. Rowe Price, online design platform Canva is now valued at $40bn. The company raised $200m in the round, as the company continues its rapid growth. 

Capital D Leads Investment in Phrasee

Capital D, a private equity fund manager investing in disruptive mid-market businesses across Europe, has announced it acquired a majority stake in Phrasee today.

CDP Buyer's Guide

DP Buyer Guide

Your step by step guide to Customer Data Platforms

 

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CDP Directory

CDP Use Cases mParticle

How marketers can use customer data platforms to improve the execution of data strategy and drive key business metrics.
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CDP vs DMP what is the difference?

The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.

CDP Vs. CRM: What's the Difference and Why Do I Need One?

CDPs and CRMs are both big players in the martech world. But how do they size up? Do you need a CDP and CRM? And can you use a CRM to do what a CDP does?

CDPs Continue to Boom as Bloomreach Acquires Exponea

The CDP momentum is picking up speed with major acquisitions. The latest: Exponea have been acquired by Bloomreach.

CDPs, DMPs and CRMs: Do I Need One (Or All Three)?

CDP vs DMP vs CRM – what is the difference between them, what do they do and do I need one (or all three), with Neill Brookman from TreasureData

CDPs, DMPs, CRMs. What's the Difference?

73% of companies report that a CDP will be critical to their customer experience effort. But what is a CDP, and how do they differ from DMPs, and CRMs?

Celebrating Women in Martech - Year-round!

What is the experience of women in Martech? We here at MarTech Alliance are dedicating ourselves to celebrating the brilliant women in our industry, 365 days instead of just one. Keep checking back,..

Centre for Marketing Transformation: 2021 Digital Experiences Benchmarks Annual Report

2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already..

CGI Influencers: The (sci-fi) Future of Influencer Marketing?

Meet Miquela! She's just a normal, average Gen-Z influencer. She loves iced coffee, noodles, tiny handbags, and that feta cheese pasta from TikTok. Oh yeah, and she's a robot. But boy, she won't let..

Challenging Your Understanding of 'The Right Time'

A digital marketing campaigns effectiveness is based on 4 key factors, who you contact, what you send them, how you engage them & when it’s received. Mastering these 4 pillars will give you greater..

Chatbots vs Conversational AI vs Virtual Assistants: What's the Difference?

 Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo!

Recently, AI and ML..

Chatbots: A Shiny New Toy, or Where You Should Focus Your Time and Budget?

What can chatbots offer your customer experience? Or are they just another shiny new toy for the team to play with?

Clean and Clear: Why Email Hygiene is Still Essential

One out of every five emails never makes it to the recipient's inbox. It might be blocked by the service provider, or go into the junk folder.  Bad deliverability leads to a bad reputation. And that..

Cognitive Marketing and Your B2B Customers

95% of decision-making takes place in the subconscious mind. How B2B companies can use cognitive marketing to take advantage of this.

Combining Zero-party Data and Customer Loyalty in a Cookieless Era

As acquiring new customers becomes more difficult, companies should focus on their existing customers. 
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Coming This Summer: Zoom Events

Zoom Events, announced yesterday, is an all-in-one platform that aims to help users build engaging and interesting virtual experiences.  You'll be able to build your own branded event hub, manage..

Confidence in Customer Engagement is Paying Off for Brands

From a survey of 1,500 VP+ marketing executives, conducted by Wakefield Research on behalf of Braze, emerged three customer engagement trends. Number one, brands are more confident than ever about..

Consumers are Fighting to Regain Control of Their Data

...and it's costing marketers more than they think. It's been four years since GDPR brought marketers face-to-face with the reality of data privacy. In that time, the role of the marketer has changed..

Content tech - The Strategy and Stack you Need to Reach a Global Audience.

But, what is Content Tech? How does it differ from other martech solutions? What’s it’s whole deal? Paula Shannon, Chief Evangelist at Lilt, is discussing all o' this in her upcoming sesh, at..

Core Concepts of Predictive Marketing: Predict Likelihood To Buy

Propensity models, also called likelihood to buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a certain type of customer..

Core Concepts of Predictive Marketing: Using Look-alike Targeting

Look-alike targeting is a predictive analytics technique that can help you reach your ideal customer.

Core Concepts of Predictive Marketing: What is Customer Lifetime Value?

Digital advertisers have long relied on third-party cookie data to track web activity. However, these methods are becoming obsolete as the demand for greater data privacy forces marketers to adapt..

Could Onzoom Take on Eventbrite?

There’s no arguing there’s been a boom in Zoom. With their new event marketplace, Onzoom where does that leave Eventbrite?

Could Your Data be the Key to Delivering an Amazing Customer Experience?

Only by fully understanding your customers, their needs, their behaviours, their priorities and what they want from your brand - can you design an amazing customer journey.

Creating Multi-Channel Campaigns 101

So, you’ve put energy into your creative campaign theme, but that’s only part of the journey. It will fall flat and not reach your highest potential targeted reach if you’re not strategically..

Creativity & ML - Where Machine Learning Meets Human Creativity

AI is set to be the most disruptive force in marketing for the next 10-20 years. It will be part of the whole marketing ecosystem in the near future. It will impact every part of the business. 

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Creativity and scaling content creation in the age of automation

Why is it so difficult to be creative these days? Learn how marketers are leveraging creative automation tools to regain time for creativity and storytelling.

Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed

What’s the difference between Customer Data Management (CDM) vs. business intelligence platforms? Which platform provides the most actionable customer data insights?

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Customer Data Platform Treasure Data Raises $234 Million

In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m. 

This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..

Customer Data Platform, Tealium Brings Home $96 Million

Tealium have just announced a whopper of a funding round, bringing home $96 million for the customer data platform.

Customer Data Platforms vs. Master Data Management: What's the Difference?

What's a CDP? What's a MSM? And more importantly, how do CDPs and MDMs differ?

Customer Experience: Stats and Trends for 2021

The best way to understand and exploit Customer Experience is to know the relevant stats and trends, so you can improve your own!

Customer Satisfaction, Data & the Post-Pandemic Recovery

BERLIN (Reuters) -Germany's cartel office said it was examining Google's use of personal data and its Google News Showcase product under its new powers to

Customer Spotlight: How Bynder Helps Klarna Accelerate Growth with Smooth, Consistent Branding

See how the fast-growing Swedish bank, Klarna, uses Bynder to accelerate growth and measure brand consistency.

DAM in the DX [1/4]: Crafting amazing digital experiences with DAM

Want to craft amazing digital experiences for both your customers and internal workforce? All of that starts with understanding the tools you use, and how it plays into your overall content marketing..

DAM in the DX [2/4]: Building a business case for DAM integrations

Want to build a business case for an integrations strategy at your organization? This post will help you get started, while also helping you to better understand the wider value that can be achieved..

Data Privacy Best Practice Guide

We’ll outline the key issues around data privacy that marketers need to understand. This will include an examination of trends around data privacy and implications for the collection and management..
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Data Smart: Considering Your Data Gathering Strategy

Before amassing an enviable data hoard that would make the Ghenghis Khan of data jealous, there are several considerations, including privacy, data value, ability to action, and ability to facilitate..

Data-Driven Engagement for Modern Marketers

This eBook will help forward-thinking marketers develop the business case for leveraging a platform that harmonizes all customer data, from whatever touchpoint into a single source of truth where..

David Keens on How the Identity Space is Evolving

David Keens, Principal Marketing Technologist at Acxiom, explores how the identity space is evolving, what new technologies are emerging in today’s changing consumer landscape, and how identity..

Dear Marketers and Technologists, We Need to Talk About the Shiny New Tech You've Got Your Eye On

Before you put that nice, new, shiny piece of tech on your sky-high pile, take a step back. I know the people on Twitter have been talking about it. I know it’s got a snazzy name. But ask yourself..

Deepfake's Potential Impact on Content Creation

In the few short years since Deepfake technology was developed, we've had dead actors in almost every Star Wars film, and moustaches removed from at least one superhero film. The tech has come a..

Delivering B2B Marketing Success with Precision Demand

B2B buying behaviour has changed to be more self-service and digital. As a result, B2B buyers act much more like B2C buyers  and have higher expectations of being heard, known, and understood.
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Demand Generation vs Lead Generation: What's the Difference?

Lead generation and demand generation are two different but complementary things. Demand generation should create interest for your products which can then be turned into leads.

Digital Marketing Transformation Roadmap: Your FAQs Answered

With 47% of organisations  having no digital transformation at all, and 59% expressing concern  that it may be too late for them to begin implementing digital transformation measures, it can seem like..
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Diversity and Inclusion in Marketing in 2021: Has anything really changed?

In 2019, FTSE 100 had more CEOs called Steve, than there were CEOs from ethnic minorities. Has anything changed since then, especially in marketing? With such a booming and changing industry, you..

Do today's CMOs need tech skills?

Data breaches, a poorly managed social media storm, spam, lack of GDPR compliance, poor content or code governance can seriously damage a brand - the very thing a CMO is the custodian of.

Down to the Crunch: Third-Party Cookie Alternatives for When the Cookie Crumbles

Google's announcement that it will phase out third-party cookies on Chrome by 2022 shook stuff up.

Driving your Martech Maturity - How to Achieve Journey Orchestration Excellence

The gap between customer expectation and delivery – or the experience gap – is far too common. Individual departments are often focused on their role, fixated on their own targets. But customers..

DXP Buyer's Guide

To understand why a Digital Experience Platform (DXP) is important, first we have to define what digital experience is. Clearly, every one of us has experienced an interaction with a brand or another..
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EBook: B2B Digital Experience

This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.

Email Marketing Strategy Requires a Rethink: Gartner

Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel. 

This is one of the findings from Gartner’s..

Evaluate Best Practices with a Framework for Customer Engagement Maturity

Enterprise customer engagement strategies are hard to execute on, and involve a significant amount of people, process, and technology to get right. Marketers and brands alike are looking for guidance..

Every C-Level Job and What They Do

There are a silly amount of C-level executive jobs in the world of business (CEO, CMO, COO, etc) that it's hard to know who does what. Here's your definitive list!

Everything You Think You Know About Leads Is Wrong

In 2021, more organizations are shifting towards an ABM program, and we're seeing marketing and sales departments work closer together.

Examining Various Use Cases for a CDP

Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly. As a result, there is confusion..

Exploring CDP Implementation and Optimization

The advertising ecosystem has been upended and continues to shift, thanks in part to Google's plans to deprecate third-party cookies,

 

Feeling Sociable? Find Out How to Improve your Customer's Social Experience

New tech is going to make branding more social than ever. So, how can you make your in-app social interaction effective, worthwhile, and usable? Well, it's all about easy, breezy, and fun..

Financial Services Providers Need To Support Customers According To Their Evolving Needs

There’s a dichotomy in the behaviour of customers post-pandemic, but understanding your customers leads to business success.
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Financial Times: A Case Study in Martech Strategy

Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you. 

Five 2022 Marketing Predictions From Gartner

Gartner's Marketing Predictions webinar this week looked at some key marketing trends for 2022 and beyond, as well as the implications for CMOs. 

Five Best Practice Tips for Successful Webinars

Webinars have never been more important than now in how we interact in a digital-first world. How can you make your webinar stand out?

Five Emails to Get People Turning Up to Your Events

78% of event creators say email marketing is their most effective marketing tactic. And for those who track it, 45% of event ticket sales can be attributed to email. So, how do you do it well? Let's..

Five Examples of Apology Emails (and Why They Work)

if you're facing these issues: expired promotional codes, privacy breaches, or emailing the wrong list segment, then it might be time for an apology email.

Five Examples of Customer Re-engagement Emails (and Why They Work)

Businesses lose a fourth of their email list volume every year. So, to avoid churn, your list has to be managed correctly. Starting with chopping at those disengaged subscribers. 

Five Eye-Catching Examples of Cookie Banners

While the intent of most cookie banners are the same, i.e. to get a user's consent to keep collecting and analysing their data and behaviour on the site, the execution can differ wildly. 

Five Future Trends From the 2022 Super Bowl Commercials

Brands have gone beyond the mundane this super bowl. Instead, they've started looking towards the future. This year's commercials hyped emerging industries, like electric vehicles, the metaverse, and..

Five Key Predictions From Forrester for 2022

Yes, it's almost 2022. It's been a couple of years where we've seen a pandemic accelerate existing trends, in terms of the adoption of tech and changes in customer behaviour. 

In its 2022..

Five Key Questions to Ask Your Martech Vendor About Acquisition & Enrichment

Acquisition and enrichment strategies drive new customer growth, engage existing customers, and generate key psychographic data to fuel personalization

Five Key Trends in Events Tech

Things are beginning to return to normal in regard to life post-Covid. Nonetheless, many of the changes in life that the pandemic introduced through necessity are here to stay.

More and more..

Five Marketing Ops Mistakes and How to Avoid Them

In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..

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Five Quick Ways to Avoid the Dreaded Spam Filter

According to estimates, there are over 180 BILLION spam emails sent a day. That's billion with a B. Plus, nearly 85% of all emails are spam.

Five Things Marketers Should Stop Doing in 2021

"Stop one-size-fits-all marketing" is just one of the five things you need to stop doing in 2021. Learn five things you should be doing to see the success in the coming year.

Five Ways to Improve Your Customer Strategy

Your Customer Strategy is almost as important as your product these days, so here's 5 steps you can take that will help to improve yours!

Flipping the Webinar Script: 5 Rules to Break in 2021 and Beyond

Not sure about how to deliver effective, engaging webinars? You gotta break some rules. Discover the 5 webinar rules to break in 2021 here.

Four Emerging Technologies From the Gartner Radar for 2021

Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten or so..

Four Examples of Eye-Catching Welcome Emails

Sending a welcome email will likely net you 320% more revenue than promotional emails. So how do you do it?

Four of the Best Growth Hacking Case Studies

Growth hacking is, basically, a term used for any strategy focused on growth, especially in regards to early-stage start-ups. This is usually who needs to see a large amount of growth, in a small..

Four Tips to Improve Your Chatbots

With chatbots becoming more and more vital in the world of Customer Service and Experience, you need to make sure yours is up to scratch. Here's how to improve yours...

Funding the Future Web: What Next After Third-Party Cookies?

Alex Hazell, head of EMEA legal at Acxiom, discusses what the future holds for the web, as third-party cookies are set to be replaced

GameFi and Marketing: The Top 5 Play-to-Earn and NFT Games

2022 has been the year for GameFi fundraising, in fact, Metaverse and Gaming fundraising saw a huge increase from $874M in 2021, to $2.4B in 2022
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Gamification in Marketing: Stats and Trends for 2022

Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.

Gartner Releases 2021 Hype Cycle for Digital Marketing

Gartner have released their Hype Cycle for Digital Marketing, 2021 edition and here we will break down the key takeaways

Gartner's Top Marketing Predictions for 2021 and Beyond

Gartner gifts us with their Top Marketing Predictions for 2021 and Beyond.

German Marketing Technology Landscape Supergraphic

Following on from, their Finnish version, the team at Nordic Avaus Marketing Innovations have gifted us with another marketing technology landscape. This time we take a look at the German martech..

Getting Started with Conversational Marketing

Traditional marketers can get intimidated when writing for chat for the first time. It feels like a whole new landscape to learn.

Getting The Most out of the New ON24 Engagement Hub

Keep your content journeys going with streamlined experiences. See how the new ON24 Engagement Hub makes it possible with embeddable webinars.

Global Martech Industry Worth $344.8bn in 2021

The Global market for marketing technology is estimated to be worth $344.8bn in 2021, a figure which underlines the huge role that martech now plays in almost every organisation. 

This market size..

Go Premium or Go Home

For Stage Entertainment to evolve, it had to embrace changes to the customer experience, which used to begin in the theatre, but now starts on the web

Going Virtual: How 10 Companies Maximise Their Return on Engagement

The examples featured in this guide show how digital experiences can help achieve a broad number of goals, from powering key marketing campaigns to taking an entire industry conference online.

Google Announces Plans to Phase Out Universal Analytics by 2023

Google will be phasing out Universal Analytics by 2023, in favour of Google Analytics 4.

Google Defers Demise of Third-Party Cookies on Chrome

Google has decided to delay the phasing out of third party cookies in Google Chrome, promising this will now take place in mid 2023.

Google Pushes Third-Party Cookie Demise to 2024: What This Means for You

Google's long promised move to block third-party cookies will now begin in the second half of 2024 — at least.
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Growth Hacking is Here to Stay

Growth Hacking, once the buzz word de jour for start-ups - with companies such as Facebook, Slack, AirBnB et el having enjoyed unprecedented, exponential growth through the use of growth hacking..

Growth Hacking: Stats and Trends for 2022

Some key growth hacking statistics and trends for 2022. Check out how to growth hack, and how to become a growth hacker, through case studies and industry trends.

Headless and Hybrid CMS Platforms Buyer's Guide

Contextualise the challenge facing marketers with regard to content management and offer guidance in terms of how to overcome this challenge via the deployment of headless and hybrid content..
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Help! Should I Buy or Build my Customer Data Platform?

73% of companies report that a CDP is critical to their customer experience effort. Plus, 47% of respondents reported that they will increase their CDP budget by more than 25% in the next five years...

Hopin takes even more investment - what does this tell us about the events tech space?

Hopin have received the best part of half a billion dollars investment, bringing the valuation to $5 billion, what does this mean for the future of events?

How a B2B Marketing Agency in the EU Uses Video to Land More Client Business

As the Head of Digital Experience at BBC, it's my job to find fresh ways to use technology to build our business and delight our clients. About a year ago, I began experimenting with personal video..

How a DAM can improve content ROI

A guide to digital asset management platforms and the content challenges they can solve

How AI & No Code Transform Every Marketer into a Maker

Come learn how a remarkable wave of AI and no code tools can turn you from a mere marketer into a marketing maker, overnight. You can build apps, agents, automations, integrations, workflows, web..

How AI Could be Involved in Your DX Strategy and why...

There are four main ways that you should implement AI into your Digital Experience strategy. Here's which ones and why...

How and Why to build Customer Trust

The best ways you and your business can build customer trust, and why this should be a priority. Customer trust is absolutely imperative to have loyalty

How and Why to Create an ABM Content Strategy

ABM this. ABM that. Seems like all everyone does is talk about ABM. But it's for good reason. I mean ABM doesn't stand for awesome, brilliant marketing for nothing. Wait, what, it doesn't mean that?

How and Why to Drive Customer Loyalty and Word of Mouth with CX

How and why should you try to implement great CX in your company to drive customer loyalty and increase word of mouth advertising?

How Are B2B and B2C Content Marketing Different?

How does B2B content marketing differ from B2C? What are the key challenges? Where can B2B learn from B2C?

How are Brands Crafting Digital Experiences That Convert and Drive Revenue? [3/4]

As marketers, we know that creative content is a powerful way to tell our brand stories and generate leads, but marketing isn't only about getting your products or services in front of as many eyes..

How are You Going to Adapt to the Coronavirus Recession?

Here’s 14 strategies you should follow to adapt through the Coronavirus recession to ensure you come back fighting after this crisis.

How Brands Are Using the Metaverse to Reinvent the Holiday Season

The holiday season is well and truly upon us.

But who even wants one of those traditional holiday seasons, with mince pies, pumpkin pie, and pecan pie? All to the soundtrack of real-life, human..

How Brands Can Utilise User Generated Content

User-generated content has become a very important part of a modern marketing strategy. In an era where trust is king, consumers are turning to friends and family (or at least influencers..

How Can Marketers Overcome the Data Trust Gap?

Providing excellent customer experience requires the effective use of customer data, yet consumers aren't always willing to trust companies with their personal info. 

Data is essential for companies..

How Can MarTech Impact Business Growth?

While MarTech can be the catalyst behind digital transformation, it is often still evaluated and implemented on the merit of its ability to grow Marketing engagement KPIs.

How Creative Automation Tools Can Help Teams Elevate Marketing Personalization

Marketing personalization is reaching its high-water mark. See how creative automation helps teams reimagine the goals of segmentation and the role of creativity.

How DAM Can Turbo-Charge Your Website and Create Powerful Digital Experiences

Want to speed up your website and reduce bounce rate? Find out how image optimization and automation can create powerful digital experiences for your customers.

How Deeply is Customer Experience Measurement Affected by AdBlockers?

Ad blockers are widespread these days and are used by many users. Today, 42.7% of internet users worldwide report using an ad blocker.

 

 

How Digital Asset Management Helps Companies Boost their Social Media Marketing

As marketers, we're all familiar with the power of social media marketing and segmentation. Our job is to develop strategies to conquer consumers’ hearts and minds, engage with them meaningfully,..

How Do You Up Your Webinar Game?

Webinars have been at the centre of demand gen for years but in an era of no in person events they have become THE marketing channel. Find out how to raise your webinar design, delivery and follow up.

How Does Connected TV (CTV) Marketing Work?

Connected TV is, in basic terms, any device that is connected to a television to support video content and streaming. 
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How Dutch hair cosmetics brand Keune styles exceptional client experiences with DAM

See how Dutch hair care specialists Keune leverage Bynder to maintain brand consistency across global markets.

How Headless Commerce Improves the Customer Experience

In increasingly competitive markets, customer experience (CX) can be the key differentiator for consumers. In a digital-first world where customer journeys are complex, providing the best possible..

How Humanscale achieved 300% growth in new product category after pivoting with Bynder

Discover how office furniture experts Humanscale achieved marked increase in ROI and sales after pivoting with Bynder.

How Hybrid Events Can Increase Sponsorship Revenue

Hybrid events can help increase sponsorship enthusiasm and revenue. How? We dive into the details in this blog post.

How Hybrid Events Have Evolved and Where They Go From Here

What's in store for the future of hybrid events? Our very own Cheri Keith take a look at where hybrid events came from and where they're going.

How is Data Transforming Super Bowl Marketing?

The Super Bowl has been one of the biggest marketing events for decades. But the use of data has bought it into the 21st century. The thing is we've got a couple of issues.

How Many Categories Should Sit in My Stack?

All too often, businesses dive into the 49 categories and pick a new logo for their martech stack without having clearly documented what the tool intention is.

How Marketers Can Make the Most of Small Hybrid Events

Big, small or in between — you need to ensure your hybrid events drive real, measurable results. Understand the essentials in this post.

How Marketers Can Prioritise Consumer Privacy

Consumer privacy is all important, but data can mean a better customer experience. How businesses can balance privacy and the use of customer data,

How Martech Will Affect Your Future People and Strategic Needs

Whether you are a brand, an agency or a tech vendor, you’ll already know that martech spend is on the increase. The rapid behavioural change in consumerism over the past few years has..

How Personalisation Combats Uncertainty in the Customer Journey

As uncertainty rises worldwide, brands can reassure consumers through personalisation

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How Personalisation Efforts Can Help Customer Experience But Also Worsen it

Gartner kicked off our AntiConLX DialUp Series 2 with a bang as Alex brought us his brilliant live session titled: “How Personalisation Efforts Can Help Customer Experience… But Also Worsen..

How Social Media Can Boost Account Based Marketing

Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are very, very cute. The CEO has..

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How the Acquia Demand Generation Team Uses a CDP to Do More, Better and Faster

How our demand generation marketing team uses a customer data platform (CDP) to connect with customers at scale.

How the Facebook Algorithm Works (and Doesn't Work) For Marketers in 2021

Woof, it's been quite the week for Facebook. A little bit of neglecting younger users here, a little bit of worldwide outage there. I'm sure Zuckerberg's too busy in his cryo-pod or watching Squid..

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How the Low Code/ No Code Movement Helps Marketers

Forrester expects the no-code/low-code market to reach a staggering $21.2 Billion by 2022. In an era where digital transformation and innovation play a critical role in organisational growth,..

How the Metaverse Could Change Your Office

How can the metaverse change the way we work? Just like the benefits it brings to the rest of society, a cohesive metaverse could help individuals work together in a shared space, and reduce..
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How to Align Your SEO and Sales Teams

Misaligned goals can demotivate, reducing sales' perception they can achieve their goals. So, how can you align your sales team and SEO team?
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How to Audit Your Marketing Stack

Optimising your martech stack will benefit you in a bunch of ways. You'll be able to avoid tool overlap, keep your database accurate and clear, better team cohesion, and steady your software..

How to Build a $hit Marketing Stack

Building the optimal marketing technology stack is the ultimate holy grail for any marketing technologist.

How to Build an Email List from Scratch

You've got three twigs, a roll of duct tape, and a handful of pushpins. Now, build your email list. C'mon, you were in the Scouts. You've got five minutes. 

 

How to Build Growth Hacking into Your Business DNA

Transfer growth hacking from a buzzword into your business' DNA.

How to Build the Ideal Sales Tech Stack for Your Team

Think more master craftsman, less cowboy builder. With companies using more and more technology to improve their sales productivity and win more deals, the perfect SalesTech stack is more vital than..
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How to Combine Email Personalisation and ABM

Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..

How To Create Human Engagement in a Digital World

B2B marketers have turned to virtual events like never before over the past months. For many, the goal for these events has been to craft authentic, human and memorable experiences that emulate what..

How To Create Predictable, Scalable Sales Revenue

How do you achieve predictable and scalable sales revenue in your business? Thanks to the MarTechFest Dial-Up and Arron Ross, you can know!

How to Create World-Class Creative Production Process Using Smart Templates & Automation

By using efficient and effective creative production processes you and your team can save hundreds of hours of design and creative time.

How to Design an AI Marketing Strategy

AI is very much at the forefront of marketing's future, so it stands to reason that you should get your foot in the door before it's too late and you're just playing some sort of catch-up game.

How to Drive Real Reputation, Relationship, Revenues (Spoiler: It's much more the tech)

Account-based marketing is yours to master once you drive your reputation, relationships, and revenues with the help of Andrea Clatworthy...

How to Drive Successful Demos With Webinars

Running a successful, always-on demo program with webinars can help boost a brand, engage audiences and help organizations identify and qualify leads that are actually a suitable fit for your service.

How to Drive Successful Virtual Training Webinars

How can you drive a successful virtual training webinar? Discover the essentials of setting up and running one in this blog post.

How to Effectively Measure Email Marketing

Exploring what the metrics are, how to calculate them, how to use them, and how to turn them into actionable insights can impact your program
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How to Evaluate if You Need a CDP

Do you know your customers, or are you missing out on potential revenue? Evaluate if you need a customer data platform (CDP) with these questions.

How to F#&k Up your Martech Stack

Looking for some tip-top advice on how to f#&k up your martech stack? Probably not. But we're going to give it to you anyway.

How to F*ck Up Your Marketing Technology Strategy

Looking to create a seamless marketing technology strategy? Then avoid these 5 (surprisingly common) mistakes.

How to F*ck up Your Next Marketing Technology Procurement Project

There's a little more to it than just signing on the dotted line, so we've rounded up our top 5 ways to guarantee a f*cked up marketing technology procurement project

How to Get Sales to Act on Hybrid Event Follow Up

How can marketers get sales to follow up on hybrid events? Discover the basics of hybrid follow up in this blog.

How to Go Beyond the Webinar

Build your own virtual trade show experience with webinars and impress attendees. Learn how it's done with this guide.

How to Host a Successful Webinar

If you want to know how to run a successful webinar, then look no further than our very own webinar with webinar expert Mark Bornstein!

How to Identify Your Operational Approach

Moni Oloyede delivers another knock-out sesh: “How to Identify Your Operational Approach” at AntiConLX DialUp Series 2

How to Impove Your Visual Marketing

How do you boost your visual marketing return on investment (ROI) on your website? You need to make sure you use images and use them well!

How to Increase Online Sales Using Live Chat

Online businesses often look to leverage their sales and business by using social media and community to their fullest potential. This means developing the right brand messaging while communicating..
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How to Launch a Webpage in 3 Days: No Code Required

How a product marketer used Acquia Site Studio's low code tools to launch a new webpage in only 3 days without writing a single line of code.

How to Make Content Syndication Work in Today's B2B Precision Demand Marketing World

If you're a seasoned demand generation marketer, you've probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel..

How to make the Perfect Thumbnail for Video Selling

When dipping your toes into the waters of video marketing, you want to make sure you have the perfect thumbnail. Here's how to achieve that!

How to Map Influencer Marketing to Long-Term Sales (Hint: It's a Data Strategy)

Bowtech, an outdoor brand used influence marketing to build out its data base... with astounding results.

How to Personalise your B2B Email Marketing Campaigns

Email marketing tends to thrive through using a couple of elements: directness, engagement and relevance. But although these apply to B2B, you'll need some extra considerations.

How to Personalise Your Marketing Without Being Creepy

It's quite the conundrum. Customers want personalised content, but they don't want me to go through their bins to find out what brand of deodorant they're using?! The contradictions are endless. 

How to Pick a Brand-Relevant Influencer (and Three Top Tier Examples!)

Mediakix have suggested that the influencer marketing industry global ad spend was projected to reach $5-$10 billion market in 2020. But 30% of professionals claimed that influencer identification..

How to Prepare for MAP Migration: Your Six Step Action Plan

This  blog offers you an action plan to guide you through the six steps you need to take with MAP migration. 

How To Scale Zero Party Data

Within the last few years especially, consumers have been growing more and more aware about how their data is gathered, stored, and used. This has meant that companies are having to change their data..

How to Thrive in the 'New Normal': According to the Hubspot Holy Trio

If you weren’t able to catch the Hubspot C-suite's session at INBOUND 2020 this year, don’t worry. We’re here to round it up.

How to Use AI to Write Eye-Catching Email Subject Lines

Subject lines are up there for the most important parts of a successful email marketing campaign. Basically, if recipients choose to open your emails, you'll be able to start them down the pipeline...

How to Use Personalisation Without Cookies

Personalised cookies involve those giant Millie's ones with the name "DAVE" on it. Cookies without personalisation is a whole new kettle of fish.

A recent survey from McKinsey found that 90% of..

How to Use Storytelling in Your Sales

Sales storytelling is both an art and a science. So how can you create a narrative that creates a connection with your prospect?
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How to Use Technology to Improve Customer Service

Even if you think your customer service is perfect, there's always plenty of room to improve it. Here's how to do that!

How To Use Video in Your Email Marketing

Email marketing leads to way more action being taken by readers. Research has shown that video-based email marketing can significantly increase conversions - that means click-through rates increasing..

How to Use Video in Your Event Marketing: Before, During and After

Video is 600% more effective than print and direct mail combined, and 1200% times more likely to be shared than links and text combined, according to Forrester. But it's a trick surprisingly..

How to Write a Webinar Agenda

A webinar agenda is more than just an outline. Learn how to write an agenda that'll plot a course for webinar success with this blog post.

How to Write BLACK FRIDAY!! Email Subject Lines, and Three Top Examples

As a rule you should really avoid your inbox on Black Friday. Just the amount of ⏰clock emojis⌛ is enough to send anyone into a tailspin. 

All you have to do is take a gander at my inbox this..

How to Write the Business Case for Your Digital Transformation

Planning digital transformation for your business next year? It’s time to prepare! Read this article to find out how to write a compelling business case for your digital transformation.

How Today's Go-to-Market Teams Generate Revenue

Revenue growth for marketers has never been about capturing leads, doing a hand-off with your sales team, and then yet another hand-off to a different team when the lead becomes an actual customer.

How UCAS Resolved Web Stability Issues Around Admissions Time Using Acquia

Gaining a university or higher education place is one of the most exuberant moments in life. To make it all happen in the UK, UCAS processes over 3 million applications from some 765,000 prospective..

How Webinars Have Shifted our Perception of Value

Will we accept webinars now as priced events? Will we accept them but at a different price point? What will be the lasting impact?

How Will 5G Technology Change Marketing?

Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.

Wait, only the marketing thing is..

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How Will AI Transform Content?

Industry 5.0 is a new production model which focuses on the cooperation between humans and machines. It stands for the recognition that technological advances and human insight and creativity are..

How Will the Metaverse Revolutionise Immersive Customer Experiences?

As people spend more time in the metaverse, brands have to meet them there. What immersive experience will they create?
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How, Why, and When to Use Snapchat for Business

Snapchat has over 249 million users, all around the world. The format was, and remains, so popular that bigger, established platforms like Facebook and Instagram have adopted similar features...

How Journey Orchestration Enables Real-Time Decision Making

Forester VP and Principal Analyst Joana de Quintanilha explains the importance of journey orchestration, and how it enables real time decision making.

HubSpot Reveals New Improvements to its CRM

Little bit of CRM news for you today. Hold onto your hats. 

Coinciding with the Virtual Inbound conference, Hubspot has announced a major upgrade of its CRM, turning its focus to three C's;..

IAB Europe's Cookie Consent Framework Breaches GDPR Rules

In a move which has huge potential implications for the online ad industry, the Belgian Data Protection Authority (DPA) has ruled that IAB Europe's cookie consent framework violates GDPR. 

Ideal Customer Profile vs Buyer Persona: What's the Difference?

A BP and an ICP have plenty of similarities, in so the fact that your team can use them to develop guidelines to quantify leads. But, it's how and when you use them which creates the difference

Identifying Marketers' Biggest Challenges and Tackling Them Head On

By any metric, the last 18 months will be a turning point in history and the fodder of historians, social commentators and children's textbooks for decades to come.

IKEA Uses Data Intelligence to Prepare for Multi-channel Growth

Click to find out how Adverity helped IKEA create an easier and more streamlined way to collect and store data.

Improve Your Company’s Employee Education With Webinars

Webinars provide information to investors, prospects and customers, but they're also excellent tools for employee education. And, best yet, they can do so in a fun, entertaining and well-designed..

In an Age of Vanity Metrics, When it Comes to ROI - Measure What Matters

While vanity metrics can provide useful insights into the success of your content, these numbers should not be tied into ROI.

In Praise of the Marketing Technology Landscape Supergraphic!

Prehistoric continents, modern art or fiendish jigsaw? The latest Marketing Technology Landscape from the godfather of martech Scott Brinker (aka @chiefmartec) has drawn various comparisons regarding..

Influencer vs Affiliate Marketing: Who Wins?

Ding ding ding! The ref asks for a fair fight. Influencer steps out the red corner. Affiliate steps out the blue corner.

Affiliate stops to take a selfie. Influencer does a sponsorship announcement..

Infographic: What Comes Next in the Omnichannel Experience?

Bringing you the latest consumer trends from shopping enthusiasts - what they are looking for in the retail experience, and how brands can use these insights to attract and retain this most dynamic..

Innovations That Are Shaping Marketing Tech in 2020

Innovation never ceases to move industries forward, and as we enter the new decade, it will continue to shape possibilities for marketing.

Instagram's Algorithm in 2021: Here's How it Works

Instagram has revealed details of its algorithm. Here's what we know about it and what you can learn to make your posts more successful.

Integrate's CMO on the Launch of their Demand Acceleration Platform (DAP)

Integrate, a leader in B2B Precision Demand Marketing, recently announced its new Demand Acceleration Platform, so we caught up with CMO Deb Wolfe to find out all we can.

Internet of Things: A Beginner's Guide

What is The Internet of Things and how can marketers use it to deliver more relevant messaging to customers?

Internet of Things: Three Brands who are the VIPs of IoT

IoT devices can gain a bunch of useful data, which can be used in a number of different ways. The convenience they provide, and the novelty they have, means IoT devices have been embraced by the..

Interview - Marketing Book Club - 'Working Hard, Hardly Working' - Grace Beverley

Now, when your very annoying Colin-Robinson workmate comes up to you at the coffee machine and says "Working hard, or hardly working", you'll actually be able to give him an answer.

Or you could do..

Introduce Intelligence to Customer Experience: An Evolution Framework for Intelligent Decisioning

Customer Experience has become the battleground for brands, with intelligent decisioning the key weapon. As consumers of all ages have embraced the digital worlds of Google, Apple, Facebook and..

Investing in an SEO tool? Here's everything you need to ask

With SEO being the key element in your site’s ranking, choosing an SEO tool is a major decision for any organization. After all, a good SEO tool aids the success of your digital strategy and makes..

Investment managers Schroders talk scaling creative operations across 30+ markets with Bynder

We recently caught up with Schroders’ Bozena Ellis, Senior Brand Manager, and Farzana Ali, Creative Service Manager, to get a glimpse into their experiences with Bynder. With both directly involved..

IoT and Marketing: How IoT is Going to Change Marketing

IoT-Technologies (Internet of the Things) are reaching nowadays more business units and not only as a means to drive machines and production optimisation.

Is agile always the answer?

At AntiConLX 2019, Scott Brinker, Carlos Doughty, Tamsin Anasati-Pace and Sinem Soydar got together to answer - Is Agile Always the Answer?

Is Amazon About to Acquire Hubspot?

Amazon is reported to have an interest in the acquisition of Hubspot, with reports that one of the Amazon Web Services teams have recommended the move. 

A report from Business Insider suggests a..

Is CX a Differentiator? Your Customer Experience FAQs Answered

Customer experience is a totality of cognitive, affective, sensory, and behavioural consumer responses during all stages of the consumption process including pre-purchase, consumption, and..

Is Deep Learning the Future of Marketing?

deep learning is a means of predication and analysis on a vast scale. Through this, companies are using advanced AI to deliver hyper-personalised experiences to their customers

Is Generative AI the Future of Content?

Could you tell if an article was written by AI? Many marketers are concerned and excited by the future of content creation, from art to articles, and everything in between.

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Is Gmail, Youtube and Google Down?

#GoogleDown trends of Twitter as reports of issues with Gmail, Youtube and Google flood in from across the globe.

Is Influencer Marketing the Answer to Increased Privacy Regulations?

92% of consumers say companies must be proactive about data protection, with 64% saying they would blame the company, and not the hacker.

Is It Time to Rewrite Your B2B Marketing Playbook?

If 2020/21 taught us anything, it's that B2B marketing needs to be broken. Big time.

Is SendInBlue About to Take on MailChimp and HubSpot?

SendInBlue storms out of blue and into the running with the big players; MailChimp and HubSpot following their latest series B round funding raking in $160 million.

Is There a Place for B2B in the Metaverse?

Business is all about meeting your customers where they are, at the right time. Remember, B2C concepts and techniques are seeping into B2B. So how can the metaverse be adopted by B2B businesses?

Is Your Mindset Holding Your MarTech Potential Back?

Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"

 

It's Marketing's Job to Sell, Too

You pursued a career in marketing for a reason. You're a free-thinking creative who excels at understanding what people want, and you obsess over what your customers and prospects need from you and..

It’s The 90th Birthday Of Lego - What Can We Learn From Their CX?

In its most basic form, Legos are just building blocks. But loyal customers know the brand is much more than that.

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Jay Baer on The Definition of Data Driven Marketing Excellence

Jay Baer on The Definition of Data Driven Marketing Excellence
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Journey Orchestration Engines Buyer's Guide

Customer journey orchestration bridges the gaps between teams and touchpoints to actively manage the customer journey
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Key insights: Gartner's 2018 Marketing Briefing

Some key insights into the 2018 Gartner Marketing Briefing: ‘Excelling Through Digital Disruption in the World of Marketing’. A fantastic event with an illustrious set of speakers.

Know Your Customers Better in 2021 with the Power of Receipt Data

Receipt processing technology is an alternative to traditional data collection and helps you learn more about your customers for personalization.

LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

LinkedIn expands its marketing technology capabilities with acquisition of web analytics startup Oribi for $80M-90M

Linkedin's Algorithm in 2021: Here's How it Works

LinkedIn's algorithm, like many others, is a well-kept secret. But, thanks to research, observation, and trial and error, a few key tip and tricks have emerged.

Low Code/No Code Best Practice Guide

We’ll talk about how low-code and no-code can help marketers do their jobs better and we’ll outline some considerations in terms of how low-code and no-code solutions
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Making it stack up: How to get, and stay, in control of your martech

The 4Ps of Marketing Technology: your guide to developing an integrated martech strategy & road map. It ain’t just about your tech.

Making the Pivot to a Digital-First Strategy During COVID-19: 5 Useful Tips from Acquia Customers

5 Useful Tips from Acquia Customers to Make the Pivot to a Digital-First Strategy During COVID-19.

Managing Data Privacy - Legal + Marketing Technology

Since the introduction of the GDPR, and the CCPA in the USA, limitations have been placed on the types of data companies can utilise. So, companies must find ways to keep their martech stack going...

Marketing & Data Privacy Are Changing Radically - Here's How to Handle That

New data privacy policies from Google and Apple could rock marketers' world. Acxiom and Treasure Data help you adjust and thrive.

Marketing & Technology World Cup Dream Team

Some will argue we did it to jump on the bandwagon, others will say "hey these guys just wanted an excuse to watch football in work hours". They are both correct. Here's our pick for the World Cup..

Marketing Attribution Best Practice Guide

Overview of marketing attribution platforms, and what they can offer to marketers
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Marketing Automation: Stats and Trends

There's a lot you need to know about Marketing Automation before you dive straight into the deep end. Here's some stats!

Marketing Book Club

Marketing & Tech Book Club

Join our free learning membership to stay up to date with the best best marketing & technology books, catch interviews, cartoons and podcast episodes.

Marketing Book Club: 99 Strategies to get Customers by Flavilla Fongang

Flavilla Fongang gets down to business in her latest marketing book and gifts us with 99 Strategies to get Customers.

Marketing Book Club: Alchemy by Rory Sutherland

In his latest marketing book: Alchemy, Rory Sutherland challenges the notion of logical thinking and we manage to bag a chat with the man himself.

Marketing Book Club: Be More Pirate by Sam Conniff

Sam Conniff, founder, author and professional rule breaker joins our host Carlos in this episode to chat about his latest book Be More Pirate.

Marketing Book Club: Conversational Marketing by D. Gerhardt & D. Cancel

In a world where consumers have the luxury of on an demand real time lifestyle why do we still put up barriers to purchase in the B2B world? In this episode of the #MarketingBookClub, Carlos is..

Marketing Book Club: Crushing It by Gary Vaynerchuk

We caught up with Gary Vaynerchuk to chat about his book 'Crushing it' where entreprenurs get a styep-by-step guide to business and financial success.

Marketing Book Club: Customer Data Platforms by Martin Kihn and Chris O’Hara

In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with Martin Kihn and Chris O’Hara, authors of Customer Data Platforms about you guessed it, customer data platforms.

Marketing Book Club: Customer Insight Strategies by Christine Bailey

Christine Bailey cuts the BS and gets down to business in her new release: ‘Customer Insight Strategy: How to Understand Your Audience and Create Remarkable Marketing’. And it does exactly what..

Marketing Book Club: DataStory by Nancy Duarte

In her latest marketing book: DataStory, Nancy Duarte reveals presenting data well, is about more than just the numbers.

Marketing Book Club: Delusions of Brandeur by Ryan Wallman

Ryan Wallman, doctor turned creative copywriter joins our host Carlos in this episode to chat about his latest book Delusions of Brandeur.

Marketing Book Club: Digital Darwinism by Tom Goodwin

We caught up with Tom Goodwin to chat about his book 'Digital Darwinism', the quintessential book on digital disruption

Marketing Book Club: Digital Sense by Travis Wright and Chris J Snook

We caught up with Travis Wright and Chirs J Snook to chat about their book 'Digital Sense' showing marketers how digital can be implemented into everyday operations

Marketing Book Club: Everybody Writes by Ann Handley

Ann Handley, best-selling author of ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content’ has crafted the ultimate content marketer’s bible.

Marketing Book Club: Finding My Virginity by Richard Branson

Marketing Book Club: Geek Girl Rising by Heather Cabot

We caught up with Heather Cabot to chat about her inspiring book 'Geek Girl Rising' and the amazing sisterhood shaking up the tech world.

Marketing Book Club: Hacking Marketing by Scott Brinker

We caught up with Scott Brinker to chat about his book 'Hacking Marketing', the quintessential book onm martech and agile managament practices

Marketing Book Club: Indistractable by Nir Eyal

In our latest Marketing & Tech Book Club episode, we’re looking back on our chat with Nir Eyal on revealing the hidden psychology driving you to distraction in his latest release: Indistractable.

Marketing Book Club: Killing Marketing by Robert Rose and Joe Pulizzi

We caught up with Robert Rose to chat about his co-authored book 'Killing Marketing', the how-to guide for killing your marketing structure (as the only way to save it)

Marketing Book Club: Lost and Founder by Rand Fishkin

We caught up with Rand Fishkin to chat about his book 'Lost and Founder' and disucss the true truimphs and pitfalls of launching your own startup

Marketing Book Club: Post Corona by Scott Galloway

In our latest Marketing & Tech Book Club episode, Scott Galloway outlines both the crisis and opportunity brought to light by the pandemic in his latest release 'Post Corona' and discusses how the..

Marketing Book Club: Secrets of Sandhill Road by Scott Kupor

Scott Kupor joins this episode of the #MarketingBookClub to lift the lid on the world of venture capital, and chat about his book Secrets of Sandhill Road

Marketing Book Club: Social Selling by Tim Hughes

We caught up with Tim Hughes to chat about his book 'Social Selling', the how-to guide for any salesperson who doesn't want to get left behind

Marketing Book Club: That Will Never Work by Marc Randolph

Marc Randolph, Co-founder and first CEO of Netflix joins our host Carlos to chat about his latest book 'That Will Never Work'.

Marketing Book Club: The Agile Marketer by Roland Smart

We caught up with Roland Smart to chat about his inspiring book 'The Agile Marketer' where we learned more about the agile approach that has revolutionised software development

Marketing Book Club: The Algebra of Happiness by Scott Galloway

Scott Galloway joins us for this ep of the#MarketingBookClub to chat about his brilliant book The Algebra of Happiness

Marketing Book Club: The Four by Scott Galloway

We caught up with Scott Galloway to chat about his book 'The Four', the insightful analysis of the overreaching power of Google, Amazon, Apple and Facebook

Marketing Book Club: The Infinite Game by Simon Sinek

Simon Sinek, optimist, visionary, and bestselling author joins our host Carlos in this episode to chat about his latest book The Infinite Game.

Marketing Book Club: The Startup Way by Eric Ries

In this episode of the Martech Alliance Book Club, we interview Eric Ries on his ground-breaking book, The Startup Way, which explores how modern entrepreneurial management can create the conditions..

Marketing Book Club: This Is Marketing by Seth Godin

We caught up with Seth Godin to chat about his book 'This Is Marketing' showing marketers that you can't be seen until you learn to see

Marketing Book Club: Would You Do That To Your Mother? by Jeanne Bliss

We caught up with Jeanne Bliss to chat about her inspiring book 'Would You Do That To Your Mother' where we learned more about doing right by your customer and deliveirng a truly positive customer..
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Marketing Book Club: Your Ad Ignored Here by Tom Fishburne

We caught up with Tom Fishburne to chat about his book 'Your Ad Ignored', a collection of all his marketoons
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Marketing BS Free Dictionary - Jargon Made Simple

If you're not a technical geek, then you've come to the right place. Here are 25 important marketing terms, explained in plain English.

Marketing Budgets 2022: Stats and Trends

Marketing budgets are bouncing back. Find out all the latest marketing budget stats and trends for 2022 here!
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Marketing Budgets Fall 4.6% In 2021, Martech Share of Budget Increases

Marketing spend as a percentage of revenue fell to 6.4% in 2021, though martech has increased its share, with CMOs expect to spend more in this area during 2022. 

Marketing Leaders Book Club - Superfans

It's easy to forget about the people behind the data. In his book  Superfans,  Pat Flynn shows how you can create your biggest supporters from the smallest group. 
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Marketing Leaders Book Club - The 22 Immutable Laws of Marketing

"Marketing is a battle of perceptions, not products," said Al Ries and Jack Trout in their seminal work The 22 Immutable Laws of Marketing.

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Marketing Leaders Book Club: Digital Darwinism 2nd Edition by Tom Goodwin

Digital Darwinism guides its reader through the unrelenting pace of change and uncertainty we see in the industry today.
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Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.
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Marketing Ops Perspective: Three Steps to Improving Your Content Syndication Efforts in a Precision Demand Marketing World

Content syndication is a tried-and-true channel for B2B marketers. Here are three ways to improve your content syndication efforts to align with a Precision Demand Marketing approach.

Marketing Technology Landscape Supergraphic 2018: Key Takeaways

This supergraphic is put together and delivered by conference chair and all-round MarTech baller Scott Brinker, along with Jeff Eckman and Anand Thaker.

Marketing Technology Landscape Supergraphic 2020

The 2020 edition of Scott Brinker's Martech Landscape is upon us. Every marketers favourite infographics showcasing thousands of martech tools.

Marketing Transformation Helps Schwab Drive Marketing-Qualified Leads

Marketing transformation helps Schwab Advisor Services drive marketing-qualified leads and close deals worth over $100MM+

Martech Advisor chats to Scott Brinker

Ahead of the 2017 MarTech Festival, we caught up with headline speaker Scott Brinker to get his insights on accomplishing real marketing outcomes.

Martech Alliance Featured on Latest 'This Old Marketing' Podcast

As a bonus for attendees of our recent MarTechFest Global event, and for anyone who is interested in martech, we're featured on the latest This Old Marketing Podcast from Joe Pulizzi and Robert Rose. 

MarTech Alliance Quarantunes Playlist

To get us through lockdown we decided to create our own quarantunes playlist.

MarTech Alliance's Top 10 Interviews from 2021

It's been a massive year for us, and the martech industry in general. We've had our finger on the pulse with all the best names and events, and have been lucky enough to talk to some real big..

MarTech Alliance's Top 15 Posts From 2021

What a year it's been. We're talking about the waves and waves of edutaining articles we've been putting out of course. So, let's jump into our best-est, biggest, and brightest articles of this..

MarTech Alliance's Top 5 2022 Predictions For Martech

2021 was a year in which the martech industry grew, and grew, and continues to grow. Our martech report estimated that the global market for marketing technology was worth $344.8bn. What will we see..

MarTech Alliance's Ultimate UK Super Bowl Translation Guide

Read MarTech Alliance's Ultimate UK Super Bowl Translation Guide, specially made for UK viewers in mind!

Martech Budgets Set to Increase in 2022: Report

The demand, and need, for marketing technology has grown steadily over the past few years, with the martech industry now worth $344bn globally. 

Martech Diversity Scholarship

Following the recent #BlackLivesMatter movement, we at MarTech Alliance have launched our Martech Diversity Scholarship.

MarTech Fest Recap: Marketers Need a New Way Forward

I recently had the pleasure of presenting in-person at MarTech Alliance's anti-conference, MarTechFest Global 2021 in London and I have to say, it was great to be back on stage presenting in front of..

MarTech Festival Insights - The State of Marketing Technology 2017

If you weren't fortunate enough to come to our MarTech Festival 2017, AntiConLX, you can still catch some of the highlights including the keynote session.
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Martech LeadGen & Marketing Automation Trends

Trends in marketing automation and lead generation in this year and the whole decade. 

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Martech M&A Activity Continues to Grow in Q3 2021

A look at M&A activity in Q3 2021, using Luma data. Martech activity grew by 114% year on year.

Martech M&A Activity Grew by 95% in 2021

2021 has seen record growth in M&A activity in the Martech sector, with 166 major deals, compared with 85 in 2020.  Luma's 2021 Market Report finds that deal activity grew by 95% year on year. 

Martech M&A Activity Grows by 214% Year on Year

M&A activity in the Martech sector grew by 214% year on year as the industry continues its recovery from the pandemic. 

MarTech News: Round-Up 01/09/22

👥 Neustar Partners With InfoSum  ✍️ QuestionPro Acquires Digsite  ✍️  Medallia Acquires Mindful 💰 Lily AI Closes $25M Series B ⚙️Iheartmedia Launches Metaverse Hub Iheartland  ✍️ Sterling Technology..
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MarTech News: Round-Up 03/02/22

Simpli.Fi Acquires Coremedia Systems Tango Acquires Agilquest   Piano Partners With Snowflake   Vista Equity Partners, Evergreen Coast Capital Acquire Citrix Cloudinary Acquires Indivio   GWI Raises..
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MarTech News: Round-Up 03/03/22

Salesloft Announces Partnership with Google Jabmo Joins the ON24 Partner Network LinkedIn Acquires Oribi Dbt Labs Raises $222M Airmeet Raises $35 Million
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MarTech News: Round-Up 04/08/22

Klaviyo Raises $100M, Cynthia.Io Launches On-Demand AI Platform, Balance Raises $56M, Fexa Raises $40M, Bain & Company Debuts NPSx, Oracle Announces Next Gen Fusion Sales, Cordial Secures $50M, Gap..

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MarTech News: Round-Up 05/05/22

Medallia Acquires CXTeam Integrate Launches Precision Social and Cross-Channel Insights Mavrck Raises $135M  Movable Ink Raises $55M Yellow.ai Launches Low-code Digital Agents BWZ Media Acquires..
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MarTech News: Round-Up 06/01/22

Mastercard To Acquire Mcdonald’s Personalisation Platform Dynamic Yield. Integrate Receives Majority Investment From Audax Private Equity. Integral Ad Science Acquires Context. ON24 Announces New..

MarTech News: Round-Up 08/04/22

Mural acquires LUMA and launches the Collaborative Intelligence System OSF Digital Acquires Economic Research Company Netnomics Optimove Acquires Kumulos
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MarTech News: Round-Up 08/09/22

⚙️  Blueshift Debuts Pre-Built AI Recommendations  ✍️   Zuora To Acquire Zephr  👥  Carrieverse Partners With Polygon  ⚙️  Iheartmedia Launches Metaverse Hub Iheartland  ✍️   Ooma Acquires OnSIP  ✍️   Linnworks..
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MarTech News: Round-Up 09/06/22

 AppOmni Raises $70M Hootsuite Partners with TikTok Broadcom Acquires VMware.  Airship Acquires Gummicube 
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MarTech News: Round-Up 10/02/22

MarTech Alliance Announces AntiConLX  Siteimprove Reaches $100 Million ARR.  1Password Raises $620 Million  Acxiom and Treasure Data CDP Partner
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MarTech News: Round-Up 10/03/22

UserZoom Announces $800M Strategic Development Investment  Omnicom Acquires TA Digital Bynder Acquires GatherContent Brandwatch Acquires Paladin  CrafterCMS Announces Second Round of Financing
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MarTech News: Round-Up 11/08/22

CleverTap Raises $105M Aisera Raises $90M mParticle Acquires Vidora  Ping Identity Bought for $2.8 Billion  Omeda Announces Investment From Sverica Capital  OpenText Unveils Cloud Editions 22   Accenture..
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MarTech News: Round-Up 12/05/22

Conversica Partners With 6sense Account Insights  Pyramid Analytics Closes $120 Million Series E Financing  Smartly.io Joins TikTok Marketing Partner Program
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MarTech News: Round-Up 13/01/22

Optimove  Raises $75M.  T-Mobile  Acquires  Octopus   Interactive Yahoo  Announces a New Partnership With  Mikmak AskNicely  Raises $32M.  Tech Mahindra  Buys  Allyis India  and  Green Investments  for $125M.  ..
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MarTech News: Round-Up 13/10/22

This Week in Martech: ⚙️ Optimizely Unveils New Product Updates 💰 Clearspeed Raises $27M ⚙️ Persado Introduces New API ⚙️ Qualtrics Announces Real-Time Contact Center Solutions ✍️ Shift Paradigm To..

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MarTech News: Round-Up 14/04/22

ICIMS Acquires Candidate.ID Validity Acquires MailCharts Ogury Acquires Motionly   SamCart Raises $82 Million   Omnicom Teams Up With Firework
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MarTech News: Round-Up 14/07/22

Gnosis Safe Raises $100M Konnecto Raises $21M  SupportLogic Launches Agent Coaching and Evaluation (ACE) Application  Deutsche Telekom and Google Cloud Sign Partnership Agreement Medallia to Acquire..
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MarTech News: Round-Up 15/09/22

✍️   CVS Health To Acquire Signify Health  💰  PolyAI Raises $40M  👥  ActionIQ and Slalom Partner  ⚙️   HubSpot Debuts CX Innovations  ✍️   Instacart Acquires Rosie  💰  Regal.io Raises $38.5M  💰  ZineOne Raises..
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MarTech News: Round-Up 16/06/22

Demandbase Launches Demandbase Data (D2) Labs Salesforce Releases NFT Cloud Devo Raises $100 Million Tealium Integrates with Merkle Merkury
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MarTech News: Round-Up 17/02/22

Deloitte Digital Acquires Blended Digital  Branch Raises $300 Million  Starburst Raises $250 Million  Shopware Raises $100 Million AppDirect Acquires ITCloud.ca  Optimizely Partners with Google Cloud
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MarTech News: Round-Up 17/03/22

Insider Announces $121 million Series D round  Typeform Secures $135 Million in Series C Funding   Capital D Leads Investment in Phrasee  
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MarTech News: Round-Up 18/08/22

⚙️ Conductrics Integrates Customer Surveying Capabilities ⚙️ Reputation Adds New Social Experience Features 👥 Invoca Announces New Integration With Five9 ✍️ Pantastic Acquires LimeSpot Solutions..
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MarTech News: Round-Up 19/05/22

Storyblok Raises €44.8 million  ActiveCampaign Acquires Postmark and DMARC Digests Google Unveils Digital Workplace Plans  mParticle Launches CX Tool Journeys  StoryStream Announces Partnership With..
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MarTech News: Round-Up 20/01/22

Cognism raises $87.5m. Microsoft To Buy Activision Blizzard. Clari Raises $225 Million. Acxiom Partners With Transunion. Alteryx Buys Trifacta for $400 Million. LoopMe Sells Majority Stake to Private..

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MarTech News: Round-Up 21/04/22

OSF Digital Raises $100 million Series C Fulcrum Launches Customer Data Platform NICE and Deutsche Telekom Global Business Announce Partnership  Corporate Visions Acquires DSG
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MarTech News: Round-Up 23/06/22

Invoca Raises $83M InMoment Acquires ReviewTrackers Attentive Launches Concierge SMS Product CloudShare Partners With HubSpot  Storyblok Launches Technology Ecosystem
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MarTech News: Round-Up 24/02/22

Radar Raises $55 Million Conductor to Acquire Contentking Bloomreach Raises $175M   Movable Ink to Acquire Coherent Path Raydiant Raises $30 Million Series B Acquia Launches Drupal Cloud
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MarTech News: Round-Up 24/03/22

TripleLift Buys 1plusX for $150M  Terminus Launches Connected Account Experiences Edison Interactive teams up with Vistar Media Impact.com Acquires Pressboard
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MarTech News: Round-Up 25/08/22

 💰 Vidmob Raises $110 Million In Series D Investment Round 👥 NICE Secures Microsoft Partner Designation 👥 Transunion Partners With Canvas Worldwide 💰 Northbeam Raises $15M ⚙️ Constant Contact..

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MarTech News: Round-Up 26/05/22

CleverTap Acquires Leanplum Pega Partners with Celebrus Quantum Metric Releases VisibleUserZoom Acquires Testapic Vertice Comes Out of Stealth to Raise €24.7M  Tableau Introduces Tableau Cloud
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MarTech News: Round-Up 27/01/22

Thunderhead to be Acquired by Medallia. Mention Me raises $25M. Observable Raises $35.6M. CaptivateIQ Raises $100M Series C, Gains $1.25B valuation. Semrush Acquires Backlinko. SBI Acquires Smart..
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MarTech News: Round-Up 28/04/22

Observe.AI Raises $125M ON24 Acquires VIBBIO Elon Musk Acquires Twitter Strivr Lands $35M for VR Training ActionIQ Releases B2B Customer Experience Scorecard
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MarTech News: Round-Up 28/07/22

Contentsquare Raises $600M Microsoft Reveals Contact Center Platform Tealium Launches Pharma-Specific Package Freshworks and ZNet Technologies Partner InfoSum Launches New Data Clean Room..

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MarTech News: Round-Up 30/06/22

AntiConLX Global Comes to London ActionIQ Launches CX Hub Leadsquared Raises $153 Million Aircall Exceeds $100M in Annual Recurring Revenue Klaviyo Launches Unified Customer Platform Pathlight..
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MarTech News: Round-Up 31/03/22

Uniform Acquires Headless Creator Astronomer Raises $213M RapidAPI Raises $150M Island Raises $115M Zoomd Acquires AI Marketing Platform Albert
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Martech News: Weekly Round-up 01/09/20

SugarCRM Inc. acquire Node Inc., Bambuser and Relatable partner, Smartsheet to acquire Brandfolder, Outbrain partners with LMC and Crunchbase announce Salesforce integration

Martech News: Weekly Round-up 01/09/21

Infobip Collaborates With Adobe ,Rollworks Partners With Bombora And Kickfire, Memberful Partners With Spotify, Zendesk Acquires Cleverly.Ai, Cribl Raises $200 Million Series C, Emakina MENA Partners..

Martech News: Weekly Round-up 02/12/20

In this week's martech news: Salesforce in talks to acquire Slack, Adobe Expands CDP to Include B2B Sales, Adjust, announces partnership Adobe and more...

Martech News: Weekly Round-up 02/12/21

Read all the latest stories in this week's martech news!

Martech News: Weekly Round-up 03/02/21

In this week's MarTech News: Bloomreach acquires Exponea, Leadspace raise $46 million, Mediafly raise $25 million and Leadoo MT raise €5 million

Martech News: Weekly Round-up 03/03/21

In this week's MarTech News: Cision acquires Brandwatch, Exponea and Acxiom announce a data integration, Zeta Global raises $222.5M in debt financing, Blueshift takes home $30 million, Terminus..

Martech News: Weekly Round-up 03/11/20

CM Group Acquires Selligent Marketing Cloud, Stensul lands $16 Million, Intel to Acquire SigOpt, True Influence Partners with LiveRamp and DoubleVerify raises $350M

Martech News: Weekly Round-up 04/08/20

Microsoft to buy TikTok, Partnerize and Pepperjam acquisition, $45million for Chorus.ai, WEVO and Brandcast partnership and The Big Tech Antitrust Hearing

Martech News: Weekly Round-up 04/08/21

Contentful raises €148.3M at a valuation of €2.5B, Odoo Raises €180M, Dixa raises $105M, Qualtrics Acquires Clarabridge for $1.125 Billion, Uniphore To Acquire Jacada, Adobe Partners With..

Martech News: Weekly Round-up 04/11/21

Read all the latest stories in this week's martech news!

Martech News: Weekly Round-up 05/05/21

MessageBird Acquires SparkPost. Finoa Raises $22M. Mux Raises $105M. ON24 Launches Breakout Rooms. Adobe Announces CDP. Sony and Discord Partner.

Martech News: Weekly Round-up 06/10/20

SendInBlue raises $160 million, TransUnion to acquire Tru Optik, SAP to acquire Emarsys and Seismic raises $92 million

Martech News: Weekly Round-up 07/10/21

Read all the latest stories in this week's martech news!

Martech News: Weekly Round-up 08/09/20

Episerver acquire Optimizley, Reachdesk raise $6m, Exasol and Cittabase partnership, MSQ acquires Be Heard, Hall & Partners partner with Dynata and InfoSum raise ÂŁ11.4m

Martech News: Weekly Round-up 09/09/21

Martech Alliance Acquires FS Martech. BrandMaker Acquires Hive9. Sitecore Buys Search Platform Reflektion. 6sense Buys Fortella. Lift AI Teams Up With Drift. Leapwork Raises $62 Million. Bizzabo..

Martech News: Weekly Round-up 09/12/20

In this week's martech news: Facebook acquires Kustomer, Zephr raises $8 million, Bizzabo raises $138 million and Sprinklr integrates with Quora.

Martech News: Weekly Round-up 09/12/21

Read all the latest stories in this week's martech news!

Martech News: Weekly Round-up 10/02/21

In this week's MarTech News: HubSpot acquires The Hustle, Tealium raises $96M, Automattic acquires Parse.ly, Scratchpad secures $13 million, Storyblok raises $8.5M, Granulate Raises $30M and Avatria..

Martech News: Weekly Round-up 10/03/21

Hopin raises $400 million, Upland acquires BlueVenn, Medallia acquires Decibel, Piano acquires AT Internet, Okta acquires Auth0, Sitecore acquires Boxever and Four51, Widen and Shutterstock partner,..

Martech News: Weekly Round-up 11/08/20

Reels released, IBM launches platform with Influential, Yotpo raises $75m, Flash Memory Summit partner with TechTarget and Terminus integrates with Pardot

Martech News: Weekly Round-up 11/08/21

Bluecore Raises $125 Million, Fullstory Adds $103 Million, Retain.ai Raises $23 Million, Hootsuite Buys AI-Based Chat System Heyday, Aurea Buys XANT,  Auddy Limited Has Acquired Radio Wolfgang,..

Martech News: Weekly Round-up 11/11/20

Adobe is said to acquire Workfront, Intel has acquired Cnvrg.io, Logiq completes acquisition of Fixel AI and SalesLoft announces partnership with 6sense

Martech News: Weekly Round-up 11/11/21

Read all the latest stories in this week's martech news!

Martech News: Weekly Round-up 12/05/21

Demandbase Announces Major Acquisitions. TikTok Launches New Promotion and Ad Tools. Sitecore Acquires Moosend. Phrasee Partners with Braze. Adlava Partners with Treasure Island. Salesforce Launches..

Martech News: Weekly Round-up 13/01/21

In this week's martech news: OneTrust Raises $300 Million, Hopin Acquires Streamyard, SalesLoft Raises $100 Million, Amazon Acquires Wondery and Google Pilots Video Search Feature

Martech News: Weekly Round-up 13/10/20

Twilio to acquire Segment for $3.2 billion, AIA Thailand partners with Amdocs, Dialpad raises $100 million, Triller partners with Consumable and AntiConLX DialUp Series 2 drops next Monday

Martech News: Weekly Round-up 14/04/21

Skynamo Acquires mSeller, Quiq Acquires Snaps, WeCommerece Acquires Stamped, Impact Acquires Affluent, Finn Partners Acquires MintTwist, Sendbird Raises $100M at a $1B+ Valuation, and Twitter Has..

Martech News: Weekly Round-up 14/10/21

Read all the latest stories in this week's martech news!

Martech News: Weekly Round-up 15/09/20

NVIDIA to Acquire Arm, Oracle Out Bids Microsoft in TikTok Battle, Sprinklr Raises $200 Million, Tramazing and Zealic Solutions Partner, Sarbacane Raises $27M, Metadata.io Raises $6.5M and Airtable..

Martech News: Weekly Round-up 16/06/21

Gong Raises $250M. Etsy Acquires Site Depop. Cognigy Raises $44M. Outreach Closes $200 Million. Spiff Raises $46M. Tracer Raises $9.9 Million. iContact Acquires Moz.

Martech News: Weekly Round-up 16/09/21

Acquia Has Announced Its Acquisition Of Widen. Sendoso Secures $100 M. Microsoft Buys Takelessons. Mparticle Connects With Yahoo. Inmoment Acquires Lexalytics. Packable Announces Merger With..

Martech News: Weekly Round-up 16/12/20

In this week's martech news: Cisco to acquire IMImobile, Sprinklr announces integration with Quora, Wonder raises $11 million, TechTarget to acquire BrightTALK and more

Martech News: Weekly Round-up 16/12/21

Twitter Buys Messaging Platform Quill .Microsoft And Adobe’s Partner On Productivity. Graphcms Joins Independent Tech Group Mach Alliance. Samsung Ads Rolls Out Data Partnership With Major..

Martech News: Weekly Round-up 17/02/21

In this week's MarTech News: Reddit raises $250 million, ClickDimensions acquires Eletype, Reduct.Video raises $4 million and salestech provider, Skynamo acquires mSeller

Martech News: Weekly Round-up 17/03/21

This week in MarTech: This week in MarTech: Emotive raises $50 million, Vungle acquires GameRefinery, Zoomd signs an agreement with Social Media platform TikTok, and True Influence and Lotame..

Martech News: Weekly Round-up 18/08/20

TikTok signs first U.S. deal, Facebook announce paid online events, Claravine integrates with Adobe Experience Manager, IAS integrates with Google Ads Data Hub

Martech News: Weekly Round-up 18/08/21

Verint acquires Conversocial, Adverity secures $120M, Seismic acquires Lessonly, Foleon announces $10 million Series C funding, Salesforce announce plans to integrate Slack, T-Mobile confirm data..

Martech News: Weekly Round-up 18/11/20

Hopin raises $125 million, Zendesk and WhatsApp partner, Spotify acquires Megaphone, Livestorm raises $30 million and Demandbase unveils Demandbase One

Martech News: Weekly Round-up 18/11/21

Read all the latest stories in this week's martech news!

Martech News: Weekly Round-up 19/05/21

Monday.com files for an IPO, SightCall Raises $42M, CallRail Announces Acquisition of PhoneWagon, Digital Marketing Agency ADA secures $60 million, Microsoft Debuts New Webinar Capabilities in Teams,..

Martech News: Weekly Round-up 20/01/21

In this week's MarTech News: Sitecore Secures $1.2 Billion, Snap Acquires StreetCred, Webflow Raise $140 Million, Mailchimp Acquires Chatitive, ON24 Filed to Raise $100 Million in IPO

Martech News: Weekly Round-up 20/10/20

MessageGears partners with Sageflo, Kahoot! raises $215million and Stripe acquires Paystack for $200 million.

Martech News: Weekly Round-up 21/04/21

Cardlytics to Buy Data Platform Bridg in $350 Million Deal, OneSignal Announces Strategic Investment from HubSpot, Phrasee Announces Phrasee X, 6sense Gains $125 Million Series D Funding, Amsive..

Martech News: Weekly Round-up 21/07/21

UserLeap Raises $38M, MeetingPlay Raises $75M, Incorta Raises $120M, Leandata And Zoominfo Partner, Momentum Acquires Research Firm ITSMA, Attendify Acquires Hopin, Flipkart Valued At $37.6 Billion,..

Martech News: Weekly Round-up 21/10/21

Read all the latest stories in this week's martech news!

Martech News: Weekly Round-up 22/09/20

Siteimprove Partners with Nordic Capital, Pure Storage Acquires Portworx for $370m, BrandTotal raises $12m in Series B Round Funding and Everteam Global Services Merges with Intalio

Martech News: Weekly Round-up 23/06/21

Sprinklr Has Filed for IPO. Iterable Announces its $2 Billion Valuation. Spotify Launches Its Live Audio App. Spotify Acquires Podz. Brella Raises $10M Series A. Templafy Raises $60M

Martech News: Weekly Round-up 23/09/21

Matillion Raises $150 Million Series E. TransUnion Buys Neustar for $3.1 Billion. Persona Closes $150 Million Round. Dialpad Acquires Kare Knowledgeware. Incubeta Acquires Maze-One. Zeta and Adara..

Martech News: Weekly Round-up 24/02/21

In this week's MarTech News: Oribi raises $15.5 million, Leadspace and ZoomInfo partner, Tegrita and Motiva partner and Highspot raise $200 million

Martech News: Weekly Round-up 24/03/21

This week in MarTech: Contents raises $6 Million, Operative Acquires STAQ, Piaget Partners with Smartly.io, and Yotpo raises $230 Million.

Martech News: Weekly Round-up 25/08/21

Adobe Acquires Frame.io, Facebook Announces Horizon Workrooms VR, Talkdesk Valued at $10B After $230M Funding Round, Monterro Acquires Umbraco, MOLOCO Closes $150 Million Series C Financing, InfoSum..

Martech News: Weekly Round-up 25/11/20

Klaviyo Raises $200M, Cheetah Digital Partners With Swrve, Zeotap Raises $18.5M, Criteo Integrates with Oracle Data Cloud, and Netcore acquires Hansel.io

Martech News: Weekly Round-up 25/11/21

Read all the latest stories in this week's martech news!

Martech News: Weekly Round-up 26/05/21

Klaviyo Raises $320 million. Zoom Announces Events Platform. Snap Acquires WaveOptics. Pitch Raises $85M. Privacy.com Raises $43M. Twilio Buys Zipwhip. Piano Raises $88M

Martech News: Weekly Round-up 27/01/21

In this week's MarTech News: Citrix acquires Wrike, Omnipresent raises $15.8 million, Tealium and Agillic announce a new integration connector, and RichRelevance and Manthan Software merge to form a..

Martech News: Weekly Round-up 27/10/20

E-Commerce Marketing Tech firm, Rokt Raises $80 Million, Bloomreach and Exponea enter partnership, Lunar raises €40M in Series C Round Funding and Alida partners with Stratifyd

Martech News: Weekly Round-up 28/04/21

Extreme Reach Acquires Adstream. ActiveCampaign Raises $240M. HubSpot launches an Operations Hub. Terminus Launches Integration with LinkedIn. Facebook Creates Clubhouse clone.

Martech News: Weekly Round-up 28/07/20

This week in MarTech: 100-million-dollar investment for Ceros, Talkwalker acquire Nielsen Social, subscription-based "malvertising" solution announced, ActiveCampaign enhances automation functionality

Martech News: Weekly Round-up 28/07/21

Amperity Raises $100M On A $1B+ Valuation, Zoominfo Drops $575M On Chorus.Ai, Zoom To Acquire Five9, Qualtrics Acquires Usermind, Pantheon Raises $100M, Amperity Raises $100m, Aleph Alpha Raises $27M..

Martech News: Weekly Round-up 28/08/20

Sara McNamara joins the Slack team, Movable Ink raise $30 million, Jifflenow integrate with ON24, Mention Me and Ometria partnership, SupportLogic Raises $12 Million

Martech News: Weekly Round-up 28/10/21

Read all the latest stories in this week's martech news!

Martech News: Weekly Round-up 30/09/20

Cube Dev raises $6.2M, Eyeota integrates ID5’s Universal ID, Zoox Smart Data and Kubient partners and Momentum acquires Last Mile Insight LLC

Martech News: Weekly Round-up 30/09/21

Mirakl Bags €473.39M. Optimove Obtains $75M. Smartosc And Antsomi Partner. Accenture Buys BIIT Consulting And Experity. Sendinblue Acquires Three E-Commerce Marketing Companies For €40M. Semrush..

Martech News: Weekly Round-up 31/03/21

ActionIQ Extends its Funding Round to $100M, VIDIZMO Partners with NESIC, Yum! Brands Acquire Tictuk, Act-On Announces New Funding, Twitter Acquires Reshuffle, AnyRoad has Raised $10M. 

MarTech Podcast: Chris Wickson & Scott Brinker

Carlos chats to Scott 'godfather of martech' Brinker and Chris Wickson, GM at Akkroo and Integrate company about the inimitable Marketing Technology Landscape Supergraphic.

Martech Stats and Trends for 2021

Some of the key stats and trends around Martech, including market size, the vendor landscape, M&A activity, and marketing budgets.

MarTech Tool Consolidation: Three benefits to simplifying your tech stack

With over 8,000 marketing technology tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to..

Martech Web Sesh - A Marketers Guide: Privacy, Consent, and Personalisation in the Modern Privacy Era

Catch the session on demand
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MarTech WebSesh - The State of CX: CMO Trends & Insights

Catch our latest MarTech WebSesh on-demand to learn how you can use data and technology to deliver amazing customer experiences and a superior CX strategy. 

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Martech WebSesh: 2022 CX Trends decoded: From key report insights to case studies of rich DX activations

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

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Martech WebSesh: How Greggs revolutionised their CX

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

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Martech WebSesh: Martech & Marketing Ops Career Open Day

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

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Martech WebSesh: The Secret Ingredients to CX Excellence: Data, Design & Delivery

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

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Martech: 2020 and Beyond

The MarTech ecosystem still has space for growth. 

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Martech: Beat the Gold Rush in South Africa and Australia

A look at martech trends in South Africa and Australia, and

Meet ON24: Michael Mercer

Meet Michael Mercer, one of ON24's Account Executives based out of London! Having just joined ON24 last year, Michael has played an instrumental role in the success of the EMEA Commercial team...

Meet the odd couple: Creative + Operations

Creative operations brings structure, process and metrics to the creative process to optimize timeliness, capacity and costs. It involves looking at the creative process like a supply chain and..

Meet the women of LXA

This International Women's Day, I'd like to take the opportunity to shine a spotlight on the badass women of the LXA team. (Full disclosure, one of those women is yours truly.)
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Meet the Women of LXA 2021

Meet the women of MarTech Alliance; Ellen, Holly, Nicole, and Sarah!

Message Received: Why Conversational Text Marketing Works

How can you get the SMS click through rates up? In this customer centric world, you can't just send out a bulk message and a bunch of INVALID REQUEST INVALID REQUEST responses. You need that good..

Metaverse and Marketing: Stats and Trends for 2022

There are predictions out there that Metaverse could reach the $800B mark by 2024, as it is already sitting at around $47B thanks to a surge of interest in 2020 when the pandemic peaked.

Metaverse Marketing Unpacked, with Seth Godin, Steven Bartlett, Joe Pulizzi & Robert Rose

There are predictions out there that the Metaverse could reach the $800B mark by 2024.

Microsoft Acquires Activision in $68.7bn Metaverse Move

Microsoft has announced the acquisition of Activision Blizzard, the publisher between Call of Duty, World of Warcraft and Candy Crush.  The deal is worth $68.7bn, and now becomes the company's..

Microsoft in talks to buy TikTok

Microsoft in talks of a TikTok take over following the continued scrutiny of the Chinese video app from the Trump administration.

Migrating your Marketing Automation Platform (MAP) - BluprintX

How easy would it be for you to migrate to a new marketing automation platform (MAP)? Find out about it in this article.

Mind the Gap What's the Real Problem with Sales and Marketing?

There's a common cause of contempt when it comes to business performance. Marketing departments blame sales for failing to convert leads while sales teams are just as quick to blame the quality of..

Mm Whatcha Say? The Power of Social Listening

So, What is Social listening? It's all about analysing the conversations and trends happening not just with your brand, but other brands, and your industry as a whole. You can then turn this info..

MOPs Perspective: What’s the Ideal MarTech Stack?

Content syndication efforts are often riddled with poor data quality and high costs. Learn how to make content syndication work for your business. Read More.

MOPs vs Marketing Technologists - What's the Difference?

61% of CMOs agree that marketing technology is at the heart of marketing strategy, and is critical to meeting customer expectations. So, who's responsible for all this potential success? We look into..

National Working from Home Week

In honour of National Working from Home Week (next joke) we thought we'd play Devil's advocate and weigh up the pros and cons of working from home.
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Neuromarketing, the Science of Purchasing Behaviour: How to Use It Effectively to Attract and Convert More Prospects Into Customers

How to understand consumer behaviour, Flavilla looks at the effects of different elements such as emotions and sensory marketing on purchasing behaviours. 

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New at ON24: Hybrid Mode, Live Content in Engagement Hub and More!

At ON24, we're constantly working to provide you with the best digital engagement platform possible. The result? Better digital experiences for your audience and better insights for you.

New at ON24: Meeting Scheduler, Embeddable Target Experiences, and More!

Big changes are coming to the ON24 Platform this month and first on the list are updates to ON24 Engagement Hub and ON24 Target.

 

New Report: Better Data-Driven Decision Making in the Age of Unpredictability

A new EMEA report says there's an increasing lack of leadership confidence & an increasing “fear of messing up. Can more data-driven decision making help?

Next Generation of Personalisation Technology

The next-generation of personalization is here and this report will share with you use cases and advice to help you implement this game-changing tech.

NFTs and Marketing: Stats and Trends for 2022

Who are the winners and losers in the NFT marketing space? Here's some 2022 statistics and trends to help you figure it out.

NFTs and Their Role in The Creator Economy

With NFTs bringing in $2.4B in the second quarter of 2021 alone, which is not even accounting for off-chain sales, it's not looking like a passing fad. What might this mean for creators, and the..

NFTs Coming Soon to Instagram: Zuckerberg

Instagram is set to introduce NFTs in the 'near term', according to  Mark Zuckerberg. 

Nobody using your brand guidelines? Here’s why

Let's cut to the chase here: if you have a hand in creating, using, or communicating branded content, you don’t need us to explain why brand guidelines are necessary.

ON24 Webinar Benchmarks Report - EMEA

Since the founding of the World Wide Web, the amount of time people spend engaging on digital channels has grown at a breathtaking rate. And ON24 has been present for almost the entire journey since..

Online B2B Buyer Behavior is Changing

The changes in today's landscape mean big changes to online B2B buyer behavior. Transitioning to buyer-centric precision demand improves the digital journey.

Online Retailers Need to Work on Website Performance: Report

Online retailers need to work hard to match the levels of experience expected by customers, according to a recent report. 

The report, Website Experience Trends That Are Shaping Online Retail, was..

OPINION: Putting Your Loyalty Programme at The Heart Of Next-Gen CX

Case studies, tutorials and tips for marketers responsible for implementing marketing strategy and campaigns.

Pandemic-Focused Email Benchmark Assessment

It's been a while since we've provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months.

Panel-Based Versus People-Based Marketing: Finding The Right Strategy For A Successful Customer Experience

A question at many companies concerns the expectations for results delivered by two marketing strategies and how much focus to place on each of them once the pandemic has ended.

Parting the Sea of Sameness in B2B Marketing Requires Creative Bravery

Bynder’s Creative Director, Ljubica Jovanova, discusses how to part the sea of digital sameness and shares five tips to boost creative efficiency in B2B marketing.

Periodic table of Martech and Marketing Operations

The Periodic table of martech and marketing operations contains a five stage process for looking at your organisation's marketing technology strategy.
Resource

Personalisation: Stats and Trends for 2021

Key stats and trends on the use of personalisation in marketing, including customer expectations, ROI and much more.

Predicting the Un-predictable: Strategies to Engage & Win with AI

A better understanding of AI technology and how they can be used.

Video

Press Release: LXA acquires FSMarTech

9 September 2021. London: MarTech Alliance, the UK-based events, courses and resources business, has acquired FSMarTech, a dedicated community website for those using marketing technology within the..

Q&A: Adriana Jones Lima from OneTrust

Public Relations Offering Manager at OneTrust, Adriana Jones Lima is a PR, training, and events extraordinaire. As Project Manager for MEDA’s Annual Gala, she helped raise over $250,000, and over..

Q&A: Alex Olley from Reachdesk

So who are the vendors that make up the UK Marketing and Technology Landscape? We caught up with Alex Olley, Co-founder of Reachdesk to find out what makes them tick.

Q&A: Amandine Boitel Servain from Cheetah Digital

Amandine Boitel Servain is Vice President, Global Demand Generation, at Cheetah Digital, and lives life in the fast lane (terrible cheetah pun, sorry). Her specialities include Marketing strategy and..

Q&A: Andrea Clatworthy from Fujitsu

Andrea Clatworthy is the Global Head of Account Based Marketing at Fujitsu, and is a black belt in improving business results, M&A internal and external comms and culture and change management. In..

Q&A: Andy Caron from Revenue Pulse

Andy Caron is Marketo Mad. Revenue Pulse's Head of Martech Consulting has been deeply ingrained in the Marketo community since 2012, and has been at the forefront of its evolution! From marketing, to..

Q&A: Annette Ochoa from Lilt

Annette Ochoa, Head of Demand Generation, Lilt. Marketing, Events, Enterprise. Annette is multi-faceted! She's not just a marketing expert, though. Her degree from Santa Clara University, with a..