Certificate: Sales Enablement & Sales Operations Essentials

Designed to give you the skills and knowledge you need to get more from your salestech, enhance your sales processes, and improve the performance of your campaigns. Every detail of this 6-week course has been meticulously developed to equip you with the skills and knowledge necessary to maximise the potential of your salestech.

Drawing insights from extensive market surveys and research involving over 1K CSOs, CGOs, CMOs, and CROs, the curriculum has been shaped by industry-leading practitioners with decades of experience.

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SalesTech & Sales Operations Top Resources

Access all the essential resources to enhance your salestech knowledge and optimise sales operations. Explore best practices, buyer guides, research reports, and more to boost your salestech journey and fuel your sales initiatives.

Marketing & Sales Technology Predictions

The latest marketing, sales and technology trends for 2024, looking at data challenges faced by marketers, the growth of AI, and more.

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State of Sales Enablement, Operations and Technology 2023/24

The State of Sales Enablement, Operations & Technology examines how organisations are adopting sales enablement strategies to deal with a more digital, and more complex, sales process. While..

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Sales Enablement & Sales Operations Best Practice Guide

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

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2023 Predictions for Martech, Salestech and Nexttech

LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.

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Sales Enablement, Sales Operations & SalesTech Periodic Table

Our new periodic table brings together all the essential elements of Sales Enablement, Sales Operations, and SalesTech excellence. This periodic table serves to identify what needs auditing and..

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State of Sales Enablement & Operations

Sales enablement continues to evolve as a function and ecosystem within organisations of all sizes, as businesses align their sales content, training and operational activities to business..

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SalesTech Buyer Guide (2nd edition)

Salestech is where sales and technology meet.

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2024 Predictions for Marketing & Sales Technology

In the ever-changing realm of sales and marketing, businesses face
a multitude of challenges in navigating the fast-paced evolution of technology and shifting customer behaviours.

This comprehensive report compiles insights from a diverse array of sales and marketing experts, including perspectives from esteemed thought leaders such as Dr. Christine Bailey, Darrell Alfonso, John Hardy, and Scott Brinker. Together, they unveil the pivotal trends that have influenced the martech and salestech landscape in 2023, providing insightful projections for 2024.

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State of Sales Enablement, Operations and Technology 2023/24

The sales environment is becoming increasingly complex, which poses significant challenges to business growth and revenue. So how can you advance?

In our latest State of Sales Enablement, Operations and Technology report, explore the emerging trends that are shaping and driving success for European organisations, including unexpected shifts that demand your attention.

Sales Enablement & Sales Operations Best Practice Guide

The modern sales environment is increasingly complex, with customers demanding more personalised experiences and sales teams facing greater competition.

The Sales Enablement & Sales Operations Best Practice Guide delves into the art and science of sales enablement and sales operations. It explains how you can empower your sales team to have better conversations with customers and close more deals, with a higher ROI.

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SalesTech Trending Stories & Resources

Marketing & Sales Technology Predictions

The latest marketing, sales and technology trends for 2024, looking at data challenges faced by marketers, the growth of AI, and more.

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Resource

The State of Sales Enablement in the Age of AI

Watch on-demand: Improve your sales enablement strategies with the latest insights on the state of sales enablement in the age of AI. Discover how technology and advanced training can revolutionize..

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State of Sales Enablement, Operations and Technology 2023/24

The State of Sales Enablement, Operations & Technology examines how organisations are adopting sales enablement strategies to deal with a more digital, and more complex, sales process. While..

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Resource

Sales Enablement & Sales Operations Best Practice Guide

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What is a Sales Operations Manager?

But without knowing exactly what a sales operations manager is, it might all seem a bit complicated. But don't stress, we've got you.

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The Ultimate A-Z of Sales Enablement, Operations and Tech Terminology

We've put together a list of the top Sales Enablement, Operations and Tech Terminology. Consider this your top-tier, helpful, and hopefully comprehensive dictionary of phrases, acronyms and..

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What's the Role of a Modern Sales Enablement Manager?

What is the job and role of a Sales Enablement Manager? As a Sales Enablement Manager, you're the go-to person for sales reps whenever they need to brush up on their knowledge. You don't just have to..

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Certificate: Sales Enablement & Sales Operations Essentials

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

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Sales Enablement, Sales Operations & SalesTech Periodic Table

Our new periodic table brings together all the essential elements of Sales Enablement, Sales Operations, and SalesTech excellence. This periodic table serves to identify what needs auditing and..

DOWNLOAD

Resource

State of Sales Enablement & Operations

Sales enablement continues to evolve as a function and ecosystem within organisations of all sizes, as businesses align their sales content, training and operational activities to business..

DOWNLOAD

Resource

How to Increase Online Sales Using Live Chat

Online businesses often look to leverage their sales and business by using social media and community to their fullest potential. This means developing the right brand messaging while communicating..

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What is The Future Of SalesTech?

Sales tech has seen quite a few years of sustained growth, with investment rising dramatically. But what does its future look like?

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5 Steps to Achieving Sales and Marketing Alignment

Sales and marketing teams being aligned can be vital for company success. So how do you achieve this? Read the five steps for achieving sales and marketing alignment, here!

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How to Align Your SEO and Sales Teams

Misaligned goals can demotivate, reducing sales' perception they can achieve their goals. So, how can you align your sales team and SEO team?

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UK MarTech & SalesTech Landscape 2022

The UK marketing technology market has exploded, and we’re now seeing more innovation than ever. The fourth edition of our UK Martech landscape is now available to download!

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Moving From Basic to Advanced Marketing Analytics

Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..

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6 Benefits of Sales and Marketing Alignment

Sales and marketing should be BFFs. Unfortunately, misalignment is extremely common. So how do you ensure sales and marketing alignment, and what are the benefits?

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SalesTech Buyer Guide (2nd edition)

Salestech is where sales and technology meet.

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Your Guide to MarTech Tool Consolidation

Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.

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How to Use Storytelling in Your Sales

Sales storytelling is both an art and a science. So how can you create a narrative that creates a connection with your prospect?

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The A to Z of SalesTech Terminology

We've put together a list of the top Salestech terms. Consider this your comprehensive dictionary of SalesTech phrases, acronyms and abbreviations.

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How to Build the Ideal Sales Tech Stack for Your Team

Think more master craftsman, less cowboy builder. With companies using more and more technology to improve their sales productivity and win more deals, the perfect SalesTech stack is more vital than..

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Six Sales Books You Need to Read Right Now

We went and asked a few of our residential sales experts to recommend their favourite sales books

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The Top 10 SalesTech Influencers to Follow Right Now

We've got established names, we've got new names, all with one thing in common: they're mad for Salestech.

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Salestech: Stats and Trends for 2023

What does the current and future salestech landscape look like? Here's some statistics and trends to help you figure it out.

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The History of Salesforce

Based in the Salesforce Tower in San Fran, Salesforce reached the high heights of $21.25 billion of revenue in 2021 alone. What's the story behind Saleforce?

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Sales and Marketing Alignment: Stats and Trends for 2022

Sales stand on one side of the ice. Marketing on the other. Both wear matching sequinned leotards. The music starts, the spot light turns on.

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5 Ways Your Marketing Team Can Help Sales

Sales teams manage a lot of different factors today. Some are new, fresh challenges and some are old, but they are all part of a pretty delicate balancing act. No one wins in a silo, making it..

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How to Combine Email Personalisation and ABM

Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..

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What's The Secret Behind Companies with Great Sales and Marketing Alignment?

Oil and water. Toothpaste and orange juice. Sales and marketing. Sometimes things just don't go together. That last one, though? That one really needs to come together.

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Chatbots vs Conversational AI vs Virtual Assistants: What's the Difference?

Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo!

Recently, AI and ML..

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Building a Sales & Marketing Operations Dream Team for a $20Bn Company: The Story So Far

Nina Bennet talks about building a dream team, what they have learned along the way and what's next.

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What, Why, How of Digital Selling

Digital selling is basically changing the way sales and prospecting is done. The tools and platforms now available to most sales people mean that, although traditional methods are still effective,..

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The What, Why and How of Salestech Trends

Salestech is the combination of sales, and tech. Basically, it's the tools that are designed to help improve the productivity, speed, closing, coverage, and more, of sales teams. With 28% of Sales..

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How To Create Predictable, Scalable Sales Revenue

How do you achieve predictable and scalable sales revenue in your business? Thanks to the MarTechFest Dial-Up and Arron Ross, you can know!

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What is Social Selling and Why is it Trending?

Social selling is trending in the world of salestech. From connecting, commenting, liking, or sharing potential customers activity, sales reps can create meaningful relationships and increase their..

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Carlos Doughty

Meet Carlos Doughty, LXA's visionary founder and CEO in salestech education. He's cultivated a 30k+ strong salestech community, connecting enthusiasts globally. With a two-decade career, Carlos excels in digital transformation, launching digital sales processes, and seamless CRM implementations. His influence spans enterprises, startups, and major brands like HSBC, Euromoney, JP Morgan, and Freshfield.

Carlos's collaborations include Aaron Ross, Gary Vee, and Pam Didner, and he's a coveted keynote speaker at global tech events. He secured the MarTech Business Leader of the Year (UK) award in 2022, a testament to his industry prowess.

Learn from the man himself in his Certificate: Sales Enablement & Sales Operations Essentials course.

SalesTech Buyer Guide

Your step by step guide to SalesTech.

While we could sing and dance about salestech until the sun goes down, let’s get real. A fool with a tool is still a fool. Simply using a salestech tool isn’t going to make anyone a natural born salesperson. The tech can’t replace the fundamentals of great salespeople but it can supercharge them. And here’s how…