Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
Sales and technology, an unwritten love story...until now.
If tools designed to help sales teams boost productivity, drive speed to lead and better understand prospects (to say the least) sound like something that would tickle your fancy - or enough to make your mind go *cha-chiiiiing* - you've landed in the right place. Sales enablement managers, sales operations professionals, sales engagement execs, growth and revenue officers, BDRs, sales reps and managers - we’re looking at you.
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In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
12th June 2023 | This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.
This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe
25th May 2023, London | Join 1000+ marketing, sales and tech professionals for the anti-conference where technology meets marketing, sales & experience
Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..
Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.
Learn why digital evolution is the key to success in the 2020s and beyond by reading From Digital Transformation to Digital Evolution: Survival of the quickest - a new report exploring digital..
Sales stand on one side of the ice. Marketing on the other. Both wear matching sequinned leotards. The music starts, the spot light turns on.
Sales teams manage a lot of different factors today. Some are new, fresh challenges and some are old, but they are all part of a pretty delicate balancing act. No one wins in a silo, making it..
Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..
Oil and water. Toothpaste and orange juice. Sales and marketing. Sometimes things just don't go together. That last one, though? That one really needs to come together.
Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo!
Recently, AI and ML..
Nina Bennet talks about building a dream team, what they have learned along the way and what's next.
Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..
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Sales enablement continues to evolve as a function and ecosystem within organisations of all sizes, as businesses align their sales content, training and operational activities to business objectives.
Salestech, along with martech, is now big business. We estimate that the global market for salestech and martech solutions was worth $509.8bn in 2022.
With 20 years in SaaS, Jilly Rowley knows the game. One of the early employees at Salesforce, she's been on the ground floor of the sales revolution.
Jill is a Social Selling Evangelist and Enablement expert, with 6 years in management consulting and 6 years professionally speaking.
Don't miss Jill live at AntiConLX DialUp North America
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Your step by step guide to SalesTech.
While we could sing and dance about salestech until the sun goes down, let’s get real. A fool with a tool is still a fool. Simply using a salestech tool isn’t going to make anyone a natural born salesperson. The tech can’t replace the fundamentals of great salespeople but it can supercharge them. And here’s how…
Our new periodic table brings together all the essential elements of Sales Enablement, Sales Operations and SalesTech excellence.
This periodic table serves to identify what needs auditing and developing to advance sales enablement maturity at your organisation.
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