Certificate: Marketing Technology (MarTech) Essentials

Uncover valuable insight around auditing your martech maturity to enhance your marketing processes and improve the performance of your campaigns. Centred on the LXA 5Ps of MarTech & Marketing Ops© framework, this programme explores the essential elements of proficient digital strategy by harnessing technology.

Over the course of 6 weeks, you will be led by Carlos Doughty, who will help you devise and implement methodologies and tactics to expand your influence, define and target your ideal audiences more precisely, and optimise your digital marketing and sales undertakings to augment business flexibility.

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Certificate: Marketing Operations Essentials

Embark on a journey to master the art of crafting and executing efficient marketing operational procedures. This course has been meticulously designed to help you optimise workflows, enrich customer experiences, amplify marketing ROI, and ultimately foster organisational growth.

Leading this transformative experience is Darrell Alfonso, a revered expert in marketing operations and the Director of Marketing Strategy and Operations at indeed.com. Over the span of 6 weeks, Darrell will guide you through the process of harnessing top-tier principles in marketing automation, personalisation, and orchestration. By doing so, you'll gain the expertise needed to construct and launch impactful marketing initiatives that drive results.

MarTech & Marketing Operations Top Resources

Access all the essential resources to enhance your martech knowledge and optimise marketing operations. Explore best practices, buyer guides, research reports, and more to boost your martech journey and fuel your marketing initiatives.

Marketing & Sales Technology Predictions

The latest marketing, sales and technology trends for 2024, looking at data challenges faced by marketers, the growth of AI, and more.

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The State of Martech & Marketing Operations

The State of Martech & Marketing Operations examines the technology challenges organisations are facing, through a survey of CMOs. The industry continues to grow, and maturity levels are improving,..

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What, Why, How of Marketing Technology - 4Ps of martech

It's our goal at the LXA to help make marketing technology simpleor at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..

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What, Why, How of Marketing Stack Management

A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.

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2023 Predictions for Martech, Salestech and Nexttech

LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.

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The State of Martech Report

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..

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A Guide to Martech Effectiveness

Marketing technology has become essential to marketers over the past decade. However, many marketers still see technology as the exclusive domain of IT, with key decisions on tech selection taking..

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Periodic table of Martech and Marketing Operations

The Periodic table of martech and marketing operations contains a five stage process for looking at your organisation's marketing technology strategy.

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2024 Predictions for Marketing & Sales Technology

In the ever-changing realm of sales and marketing, businesses face
a multitude of challenges in navigating the fast-paced evolution of technology and shifting customer behaviours.

This comprehensive report compiles insights from a diverse array of sales and marketing experts, including perspectives from esteemed thought leaders such as Dr. Christine Bailey, Darrell Alfonso, John Hardy, and Scott Brinker. Together, they unveil the pivotal trends that have influenced the martech and salestech landscape in 2023, providing insightful projections for 2024.

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Periodic Table of Marketing Capabilities

Delve into a comprehensive view that brings together the essential elements of a marketing capabilities programme. This table unveils the secret formula for creating a lasting impact in a sustainable way, seamlessly integrating marketing capabilities into your organisational DNA.

Explore the periodic table's key marketing groups:

Assessment & Design
Capabilities & Competencies
People & Structure
Operations & Enablement
Tools & Technology

The State of Martech & Marketing Operations 2023/24

As marketing technology takes centre stage in shaping strategic marketing initiatives, CMOs are navigating through a series of challenges to enhance the overall customer experience.

These hurdles encompass the quest for apt skills and knowledge to elevate martech maturity, demonstrating the ROI for martech endeavours, making informed technology selections, and staying abreast of the dynamic technological landscape.

Discover the global trends influencing and propelling success for organisations across the globe in our latest report, "State of Martech & Marketing Operations." Explore not only anticipated shifts but also unexpected turns that command your attention, providing valuable insights for informed decision-making.

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MarTech & Marketing Operations Trending Stories & Resources

Understanding 2024 Martech Trends for Agency Growth

Discover key 2024 Martech trends for agency growth, from big tech platforms to data challenges. Stay ahead in the evolving martech ecosystem.

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Marketing & Sales Technology Predictions

The latest marketing, sales and technology trends for 2024, looking at data challenges faced by marketers, the growth of AI, and more.

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Periodic Table of Marketing Capabilities

LXA's Marketing Capabilities Perodic table sets out the elements you need for a comprehensive marketing capabilities programme.

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Moving past the AI hype to the practical application of AI in marketing

Watch on-demand: Explore the power of AI driven marketing by moving past the AI hype and focusing on the practical application of AI. By harnessing the latest trends, technologies, and methodologies,..

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Get a Sneak Peek: See the MarTech & Marketing Ops framework in Action

Discover the power of the MarTech & Marketing Ops framework in action. Learn how AppLearn's Marketing Operations Manager used the LXA 5Ps model to develop their marketing tech strategy and achieve..

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The State of MarTech & Marketing Operations

Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a..

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The Marketing Operations Playbook for 2024

Watch on-demand: Discover the essential strategies, skills, and tools for marketing success in 2024 and beyond. Unveiling the Marketing Operations Playbook for 2024 with Darrell Alfonso. Gain..

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The State of Martech & Marketing Operations

The State of Martech & Marketing Operations examines the technology challenges organisations are facing, through a survey of CMOs. The industry continues to grow, and maturity levels are improving,..

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What, Why, How of Marketing Technology - 4Ps of martech

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Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.

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What, Why, How of Marketing Stack Management

A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.

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AI-Powered Personalisation: Driving Transformation with your CMS

Whether an organisation is beginning the process of digital transformation, or looking to take their online presence and customer experience to the next level, a strong digital foundation can be the..

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What is a Chief Marketing Technologist (CMT)?

A Chief Marketing Technologist is basically a big-shot marketing executive who's in charge of all things tech-related when it comes to marketing.

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What is a Chief Revenue Officer (CRO)?

The Chief Revenue Officer role has evolved throughout the years, to become the disruptive and innovative position it is today. At the forefront of innovation, the CRO embodies a dynamic approach,..

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What is a Marketing Operations Specialist?

Step right up and see the world of Marketing Operations Specialists! These brave souls are the unsung heroes of the marketing realm, juggling data-driven strategies like circus performers mastering..

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The Threads Algorithm: Here's How it Works

Threads. Millions of you have joined so far. The supposed "Twitter killer". The new virtual home of Gordon Ramsay and Shakira. But does anyone even know how it works?

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Cannes Lions Winners: Who did it best, Humans or AI?

The potential of AI and machine learning as a whole is vast, as it empowers brands to craft personalised content on a large scale, fostering a heightened sense of customer loyalty and engagement.

But..

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Top Martech Experts to follow

We've created a list of the top martech experts to follow, so you can do just that - follow them. Keep an eye on their career moves, their insights and ideas, and where they get their shoes.

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MarTech News Round-Up 02/06/23

💰 Hakkoda Secures New Investment Capital⚙️ ZoomInfo Enhances Product With Generative AI & Automation👥 Storyblok Partners with UC Berkeley✍️ Hawke Media Acquires Leverage Marketing ... and more!

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The State of Data-Driven Marketing

LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.

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CDP Buyer Guide

Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..

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MarTech News: Round-Up 21/04/23

💰Rally Raises $12 Million⚙️Tealium Adds No-Code Data Import👥Totango Partners With Jasper 👥Element and HighByte Announce Partnership...and more!

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LXA Marketing Leaders Book Club: The Illusion of Choice

Discover how subtle changes in product positioning, promotion, and marketing can influence consumer behaviour with Richard Shotton's 'The Illusion of Choice.' As a leading expert in applying..

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MarTech News: Round-Up 14/04/23

💰 ID.me Raises $132 Million ⚙️Flip Launches Magicos 💰 Equator Secures $40M In Commitments ⚙️Google Launches The First Public Beta Of Android 14 ⚙️Jasper Announces API...and more!

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The State of B2B Digital Event Experience

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

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The State of B2B Digital Event Experience - US Edition

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

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MarTech News: Round-Up 06/04/23

Dotdigital’s AI Assistant Powered By GPT-3, Winstonai, Is Announced,Big Purple Dot Integrates Chatgpt to Its CRM Ecosystem, and more

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MarTech News: Round-Up 31/03/23

WPP Buys Social Influencer Marketing Agency Obviously , Openview Raises $560M, Adobe to integrate generative AI into its CDP and more with the martech news!

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MarTech News: Round-Up 24/03/23

Blackstone Acquires Cvent Acquia Enhances Its DAM SystemCvent to Be Acquired by Blackstone and more with the martech news!

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What is a Chief Revenue Officer (CRO)?

In recent years, a new executive-level position has emerged in the business world: the Chief Revenue Officer (CRO). The CRO is a key player in driving revenue growth, customer acquisition, and..

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Who is Trung Phan?

Trung Phan is a prominent figure in the world of artificial intelligence (AI) and business, known for his expertise in the field and his entrepreneurial spirit.

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LXA Marketing Leaders Book Club: They Ask You Answer

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today′s Digital Consumeris quite the mouthful. But it does what it says on the tin.

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Reverse ETL vs CDPs: Who Will Win?

The world of data analytics is rapidly evolving; with it, new technologies and methodologies are emerging. Two technologies that are becoming increasingly popular are Reverse ETL and Customer Data..

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MarTech News: Round-Up 23/02/23

Demandbase Raises $175 Million Acquia Updates Its Cdp Oro Raises $13M and more in this week's martech news

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LXA Marketing Leaders Book Club: One Plus One Equals Three

The book is less of a structured "how-to" guide and more of a selection of inspiring short stories which present the reader with extreme, encouraging, and uplifting tales on how people shook up the..

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MarTech News: Round-Up 16/02/23

💰 TCS Scores $700 Million Deal ✍️Doopoll Assets Acquired by QuestionPro 💰 Ushur Raises $50 million ✍️ Infillion Acquires Market Research Platform Phonic ✍️ Sendinblue Buys Captain Target ✍️ Sensis..

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MarTech News: Round-Up 03/03/23

Sendinblue Integrates WhatsApp, Hubilo Buys Fielddrive, Vitally Raises $30 Million and more with the martech news!

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MarTech News: Round-Up 10/03/23

Verizon Business Partners with Sparq Live Limited, ChurnZero Partners With Northpass and more with the martech news!

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Growth Hacking: Your Top 10 FAQs Answered

Growth hacking, also known as guerrilla marketing, has been likened to the "art and science" of rapid experimentation across marketing channels and product development to identify the most effective..

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The State of QR codes in 2023: Stats and Trends

The global QR Code Labels Market size is projected to reach $1268.1 million by 2026, from $916.7 million in 2020. And it doesn't seem to be slowing down.

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MarTech News: Round-Up 09/02/23

Crisp Acquires Integral Group, Marin Software and Yahoo Integrate, NICE and Cognizant Partner and more in this week's martech news

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What Marketers Need to Know About Omnichannel Customer Journey Mapping & Experiences

Increasingly, business isn’t all about the product—it’s about the customer experience (CX). But according to a recent Forbes survey commissioned by Treasure Data, while three-quarters of business..

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Growing Your WhatsApp Marketing Lists - Part Two

Businesses are increasingly turning to WhatsApp to engage with their customers in an informal, conversational way. It's a win for both consumers, who seem comfortable receiving communications from..

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Peak Customer Experience Tools To Elevate Your Business

Market analysts anticipate rapid growth for the global UX market, from an estimated $465 million in 2021 to over $1.3 billion in 2028. Let’s take a look at several customer experience tools that..

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Growing your WhatsApp marketing lists: Part one

Companies love WhatsApp because of its informal conversation style that seems to connect in a way other messaging systems can’t replicate. It creates a more natural experience where conversations..

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MarTech News: Round-Up 26/01/23

💰 Microsoft Invests Billions More in OpenAI 👥 Samsung and Sprinklr Partner 💰 Authenticx Raises $20M ⚙️Lotame Launches First-Party Data Accelerator ⚙️Chatgpt To Support Digital Experience..

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MarTech News: Round-Up 26/01/23

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Certificate: Marketing Operations Essentials

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

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Certificate: Marketing Technology (MarTech) Essentials

This course covers the A-Z of auditing and developing your marketing technology strategy.

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Workshop: Marketing Operations Mechanics with No Code

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.

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MarTech News: Round-Up 12/01/23

WPP Acquires Fēnom Digital, Protiviti Acquires Digital Experience Agency R2i, and more in this week's martech news

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Top Ten Excruciating Marketing Buzzwords to Avoid in 2023

LikeAcid wash jeans and neon, some marketing buzzwords scream "I refuse to innovate. I loved the 80s and I will not let it go. What do you mean they don't sell suits with shoulder pads anymore?!" ..

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January Book of The Month 2023: Work/Life Flywheel

Founder and CEO Ollie Henderson knows the value of the work/life balance. So, along came the work/life flywheel. We sat down with Ollie to hear his tips, tricks, and insights for getting into a state..

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Workflow Management Best Practice Guide

In this guide, we’ll take a deep dive into the growing market of workflow management tech. We’ll focus on what it is, how it works, and why now is a good time to invest in a robust workflow..

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The Instagram and Facebook Algorithm Updates for 2023

Social media platforms, and the demands of their users, are continuously evolving, updating, and shifting. So, marketers need to be constantly aware of the changes in order to remain on the feeds,..

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2023 Predictions for Martech, Salestech and Nexttech

LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.

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How a DAM Can Significantly Improve Content Creation Workflows and Increase ROI

This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe

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Marketing Attribution Best Practice Guide

Overview of marketing attribution platforms, and what they can offer to marketers

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Social Media Management Buyer Guide

Social media has come a long way since its first incarnation as forums and message boards.

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MarTech News: Round-Up 15/12/22

Audiense Acquires SOPRISM, Teamitg Launches New-Look Inspired Thinking Group, Chattermill Raises $26M and more in this week's news

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Is ChatGPT the New Face of Search Engines?

The OpenAI project is probably the most talked about AI systems in the world right now. And, with the buzz around ChatGPT, it's clear that it'll change how we interact with search. What will this..

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MarTech News: Round-Up 01/12/22

Yahoo and Taboola Sign 30-year Partnership, Tealium Launches the Identity Partner Ecosystem, Symend Raises $40M and more in this week's news

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MarTech News: Round-Up 24/11/22

Contentstack Raises $80M, Ceros Releases Editor Tool,Optimizely Introduces DXP On Microsoft Azure Marketplace and more in this week's news

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3 Top Reasons Why You Should Attend Marketing Conferences

If you are looking to be a Top Marketer (or a leader in a similar field), attending a Marketing Conference should be a regular occurrence.

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The Top 5 AI Content Tools For Speedy (and Effective) Content

A recent article published by Forbes estimates that as much as 60% of marketers believe that AI and machine learning will completely change how they create content. So, what tools can you use, you..

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MarTech News: Round-Up 17/11/22

OSF Digital Acquires Oegen, Bidgely Partners With NISC, Bizzabo Introduces Klik Experiential and more in this week's news

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MarTech News: Round-Up 10/11/22

Alation Raises $123M, Positive Group Raises $110M, OpenX Technologies and Permutive Partner and more in this week's news

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Are Brands Dead?

Just 48% of consumers say that "brands appear genuine about what they say and stand for", and it's only getting worse. So, are brands dead?

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MarTech News: Round-Up 13/10/22

Optimizely Unveils New Product Updates, Clearspeed Raises $27M, Persado Introduces New API and more in this week's news

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How Does Connected TV (CTV) Marketing Work?

Connected TV is, in basic terms, any device that is connected to a television to support video content and streaming.

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What Is Conversational Marketing?

Conversational marketing is above all a customer-centric approach. It is dialogue-driven, easy, and accessible. So, it's no surprise that it's become the go-to strategy for driving customer..

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MarTech News: Round-Up 15/09/22

CVS Health To Acquire Signify Health,PolyAI Raises $40M, ActionIQ and Slalom Partner and more in this week's martech news

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MarTech News: Round-Up 08/09/22

Blueshift Debuts Pre-Built AI Recommendations,Zuora To Acquire Zephr, Carrieverse Partners With Polygon and more in this week's martech news

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What is Dark Social, and Why Should I Care?

'Dark Social' is when users will share content via private channels, such as email, WhatsApp, Facebook Messenger, or text. Is it as spooky as it sounds?

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MarTech News: Round-Up 01/09/22

Neustar Partners With InfoSum, QuestionPro Acquires Digsite, Medallia Acquires Mindful, Lily AI Closes $25M Series B and more in this week's martech news

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CDP Best Practice Guide

This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection.

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MarTech News: Round-Up 25/08/22

Vidmob Raises $110 Million In Series D Investment Round, NICE Secures Microsoft Partner Designation, Transunion Partners With Canvas Worldwide and mroe in this week's martech news

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What is the Recession Playbook for Marketing Leaders?

Gartner uncovers 9 actions marketing leaders can take to win through recession

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How Personalisation Combats Uncertainty in the Customer Journey

As uncertainty rises worldwide, brands can reassure consumers through personalisation

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Delivering B2B Marketing Success with Precision Demand

B2B buying behaviour has changed to be more self-service and digital. As a result, B2B buyers act much more like B2C buyers and have higher expectations of being heard, known, and understood.

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3 Simple Steps for Building an Engaged Online Community

It's all about building an engaged, excited online community. Here are three steps you can take to do it.

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The Value of Marketing Certifications

As a learning business, we get to meet all sorts of marketers who want to keep upgrading with us.

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Marketing Leaders Book Club - The 22 Immutable Laws of Marketing

"Marketing is a battle of perceptions, not products," said Al Ries and Jack Trout in their seminal work The 22 Immutable Laws of Marketing.

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TikTok's Algorithm in 2022: Here’s How it Works

TikTok is expected to reach a whopping 84.9M users by the end of 2022. On top of this, as of April 2022, almost half of TikTok users in the U.S were a young demographic, being between 18 to 34 years.

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How to Effectively Measure Email Marketing

Exploring what the metrics are, how to calculate them, how to use them, and how to turn them into actionable insights can impact your program

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Marketing Leaders Book Club: Digital Darwinism 2nd Edition by Tom Goodwin

Digital Darwinism guides its reader through the unrelenting pace of change and uncertainty we see in the industry today.

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It’s The 90th Birthday Of Lego - What Can We Learn From Their CX?

In its most basic form, Legos are just building blocks. But loyal customers know the brand is much more than that.

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MarTech News: Round-Up 11/08/22

CleverTap Raises $105M Aisera Raises $90M mParticle Acquires Vidora Ping Identity Bought for $2.8 Billion Omeda Announces Investment From Sverica Capital OpenText Unveils Cloud Editions 22 Accenture..

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Which Social Media Platform Algorithm Will Work For You?

The algorithms of the biggest social media platforms are constantly changing. As the priorities of these companies shift, the strategies of content creators will need to as well.

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Why Is Email Production So Hard? And What You Can Do About It

There is so much that goes into making one email. It can take over two days to create and execute a new email campaign, according to 40% of companies. So why is email production so hard? And what can..

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MarTech News: Round-Up 04/08/22

Klaviyo Raises $100M, Cynthia.Io Launches On-Demand AI Platform, Balance Raises $56M, Fexa Raises $40M, Bain & Company Debuts NPSx, Oracle Announces Next Gen Fusion Sales, Cordial Secures $50M, Gap..

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Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed

What’s the difference betweenCustomer Data Management(CDM) vs. business intelligence platforms? Which platform provides the most actionable customer data insights?

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5 Myths About Customer Experience

Experience is largely made up from emotion. So, aim for a sustainable service not unachievable myths. Find out the top five, here!

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Google Pushes Third-Party Cookie Demise to 2024: What This Means for You

Google's long promised move to block third-party cookies will now begin in the second half of 2024 — at least.

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Financial Services Providers Need To Support Customers According To Their Evolving Needs

There’s a dichotomy in the behaviour of customers post-pandemic, but understanding your customers leads to business success.

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The Lead Funnel is Broken. Try Cross-Channel Activation Instead

More leads often just means more work for you, because if the funnel is stuffed full of contacts gathered just to meet goals, you’ll more likely create a blockage than create new business.

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Brands That Have Used Gamification to Cut Through Digital Marketing Noise

The digital universe is getting crowded, and it means consumer attention is waning. There is simply too much for them to see. Instead, brands need new ways to help cut through the noise

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Accessibility In Email: How Important Is It?

Email open rates average at around 20% which means for every five people who receive your email four won't even open it.

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Accessibility In Email: How Important Is It?

The average person receives over 100 emails a day - so around 20 of those they are opening and engaging with.

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5 Steps to Achieving Sales and Marketing Alignment

Sales and marketing teams being aligned can be vital for company success. So how do you achieve this? Read the five steps for achieving sales and marketing alignment, here!

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Digital Marketing Transformation Roadmap: Your FAQs Answered

With 47% of organisations having no digital transformation at all, and 59% expressing concern that it may be too late for them to begin implementing digital transformation measures, it can seem like..

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How to Align Your SEO and Sales Teams

Misaligned goals can demotivate, reducing sales' perception they can achieve their goals. So, how can you align your sales team and SEO team?

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UK MarTech & SalesTech Landscape 2022

The UK marketing technology market has exploded, and we’re now seeing more innovation than ever. The fourth edition of our UK Martech landscape is now available to download!

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Periodic table of Martech and Marketing Operations

The Periodic table of martech and marketing operations contains a five stage process for looking at your organisation's marketing technology strategy.

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Top 5 Growth Hacking Courses

Growth hacking is great to kickstart growth. But how do you become a certified growth hacker? Find out with the top 5 growth hacking courses!

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How to Deliver Business Results with a Customer Data Platform

How marketers can use customer date platforms to improve execution of data strategy and drive key business metrics.

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Moving From Basic to Advanced Marketing Analytics

Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..

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AI-Driven Growth Best Practice Guide

Artificial Intelligence (AI) is currently one of the biggest trends in marketing, with the prominence of tools like ChatGPT making its appeal more mainstream and accessible. We’ve created this..

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B2B Marketing: Stats and Trends for 2022

From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..

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6 Benefits of Sales and Marketing Alignment

Sales and marketing should be BFFs. Unfortunately, misalignment is extremely common. So how do you ensure sales and marketing alignment, and what are the benefits?

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SEO Technology Buyer Guide

In this guide we’ll examine the SEO technology tools which help businesses of all sizes manage the different aspects of their SEO strategy.

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Three Brands With The Ultimate Digital Marketing Strategies

Digital marketing strategy is a hard graft sometimes. Which brands have the best approaches, and how can you grow your business with digital marketing?

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Three Creepy Examples of Personalisation, and How to Avoid The Trap

How do you provide personalisation, without creeping out your customers? So, how do you avoid the over-personalisation trap? And which brands are doing personalisation wrong?

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Journey Orchestration Engines Best Practice Guide

Customer journey orchestration bridges the gaps between teams and touchpoints to actively manage the customer journey

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Marketing Budgets 2022: Stats and Trends

Marketing budgets are bouncing back. Find out all the latest marketing budget stats and trends for 2022 here!

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CDP Use Cases mParticle

How marketers can use customer data platforms to improve the execution of data strategy and drive key business metrics.

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5 Reasons Why Your Marketers Need Cloud Computing

Using cloud technology helps your team in a myriad of ways. From increased productivity to content creation find out the top five reasons to adopt one, here.

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Your Guide to MarTech Tool Consolidation

Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.

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From Digital Transformation to Digital Evolution: Survival of the quickest

Learn why digital evolution is the key to success in the 2020s and beyond by reading From Digital Transformation to Digital Evolution: Survival of the quickest - a new report exploring digital..

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Who is Scott Brinker?

Scott Brinker is a leading figure in the Martech space, co-founder of Ion Interactive, current VP Platforms Eco-systems at Hubspot and bestselling author

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Data Privacy Best Practice Guide

We’ll outline the key issues around data privacy that marketers need to understand. This will include an examination of trends around data privacy and implications for the collection and management..

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Video Marketing Buyer Guide

Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.

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Top 3 Commonly Used Vanity Metrics to Always Avoid in Your Marketing

Vanity metrics aren't when you're meticulously combing your hair as you're figuring out your newsletter subscribers. They're something to be avoided at all cost.

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ABM Best Practice Guide

Account-Based Marketing (ABM) has grown in popularity over the past few years, as marketers realise the effectiveness of a more focused alternative to other marketing approaches.

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Six Marketing Books You Need to Read Right Now

Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand, those with an annual income of..

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Five Marketing Ops Mistakes and How to Avoid Them

In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..

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Data and Privacy : Stats and Trends for 2023

Some key Data and Privacy marketing statistics and trends for 2022.

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Email Marketing: Stats and Trends for 2023

Some key email marketing statistics and trends for 2022.

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Super Bowl Marketing: Stats and Trends for 2023

Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.

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Gamification in Marketing: Stats and Trends for 2023

Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.

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Scott Brinker: From Big Data to Big Ops

We are in an era moving away from big data, to the era of big ops. So, how do we go from big data, with a scale and complexity of data collected, stored and analysed, to big ops, with the scale and..

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DXP Buyer Guide

Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.

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The rising of no-code or low-code as MarTech Solutions for Digital Marketers

To enable as many users as possible to use the manufacturer's programs, more and more no-code and low-code platforms are being developed. Today, they are one of the biggest martech trends of all.

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Your Guide to Aligning branding and marketing with creative automation

Discover how branding and marketing can be aligned to face present-day challenges in an agile way

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Carlos Doughty

Carlos Doughty, founder and CEO of LXA, has built a thriving 100k+ community of martech, salestech, adtech, and nexttech enthusiasts.

With nearly two decades of experience, he's driven growth and digital transformation for global enterprises and startups alike, including HSBC, Euromoney, and JP Morgan. Carlos has collaborated with industry icons like Gary Vaynerchuk and Seth Godin, and he's now a prominent keynote speaker at global marketing and tech events. In 2022, he was honored as the MarTech Business Leader of the Year (UK).

Learn from the man himself in his Certificate: Marketing Technology (MarTech) Essentials course.