The State of QR codes in 2023: Stats and Trends
The global QR Code Labels Market size is projected to reach $1268.1 million by 2026, from $916.7 million in 2020. And it doesn't seem to be slowing down.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
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The global QR Code Labels Market size is projected to reach $1268.1 million by 2026, from $916.7 million in 2020. And it doesn't seem to be slowing down.
LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.
Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..
💰 Rally Raises $12 Million ⚙️Tealium Adds No-Code Data Import 👥 Totango Partners With Jasper 👥 Element and HighByte Announce Partnership...and more!
Discover how subtle changes in product positioning, promotion, and marketing can influence consumer behaviour with Richard Shotton's 'The Illusion of Choice.' As a leading expert in applying..
This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.
This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.
In recent years, a new executive-level position has emerged in the business world: the Chief Revenue Officer (CRO). The CRO is a key player in driving revenue growth, customer acquisition, and..
Trung Phan is a prominent figure in the world of artificial intelligence (AI) and business, known for his expertise in the field and his entrepreneurial spirit.
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today′s Digital Consumer is quite the mouthful. But it does what it says on the tin.
The world of data analytics is rapidly evolving; with it, new technologies and methodologies are emerging. Two technologies that are becoming increasingly popular are Reverse ETL and Customer Data..
Demandbase Raises $175 Million Acquia Updates Its Cdp Oro Raises $13M and more in this week's martech news
Crisp Acquires Integral Group, Marin Software and Yahoo Integrate, NICE and Cognizant Partner and more in this week's martech news
Businesses are increasingly turning to WhatsApp to engage with their customers in an informal, conversational way. It's a win for both consumers, who seem comfortable receiving communications from..
Content AI is becoming increasingly popular as a way to streamline content creation. From chatbots to automated content generation, there are endless possibilities for improving the efficiency of..
12th June 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
12th June 2023 | This course covers the A-Z of auditing and developing your marketing technology strategy.
12th June 2023 | This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate..
WPP Acquires Fēnom Digital, Protiviti Acquires Digital Experience Agency R2i, and more in this week's martech news
Like Acid wash jeans and neon, some marketing buzzwords scream "I refuse to innovate. I loved the 80s and I will not let it go. What do you mean they don't sell suits with shoulder pads anymore?!" ..
Founder and CEO Ollie Henderson knows the value of the work/life balance. So, along came the work/life flywheel. We sat down with Ollie to hear his tips, tricks, and insights for getting into a state..
Social media platforms, and the demands of their users, are continuously evolving, updating, and shifting. So, marketers need to be constantly aware of the changes in order to remain on the feeds,..
LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.
This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe
Audiense Acquires SOPRISM, Teamitg Launches New-Look Inspired Thinking Group, Chattermill Raises $26M and more in this week's news
If you are looking to be a Top Marketer (or a leader in a similar field), attending a Marketing Conference should be a regular occurrence.
A recent article published by Forbes estimates that as much as 60% of marketers believe that AI and machine learning will completely change how they create content. So, what tools can you use, you..
OSF Digital Acquires Oegen, Bidgely Partners With NISC, Bizzabo Introduces Klik Experiential and more in this week's news
Alation Raises $123M, Positive Group Raises $110M, OpenX Technologies and Permutive Partner and more in this week's news
Just 48% of consumers say that "brands appear genuine about what they say and stand for", and it's only getting worse. So, are brands dead?
25th May 2023, London | Join 1000+ marketing, sales and tech professionals for the anti-conference where technology meets marketing, sales & experience
Optimizely Unveils New Product Updates, Clearspeed Raises $27M, Persado Introduces New API and more in this week's news
This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection.
Vidmob Raises $110 Million In Series D Investment Round, NICE Secures Microsoft Partner Designation, Transunion Partners With Canvas Worldwide and mroe in this week's martech news
As uncertainty rises worldwide, brands can reassure consumers through personalisation
As a learning business, we get to meet all sorts of marketers who want to keep upgrading with us.
"Marketing is a battle of perceptions, not products," said Al Ries and Jack Trout in their seminal work The 22 Immutable Laws of Marketing.
TikTok is expected to reach a whopping 84.9M users by the end of 2022. On top of this, as of April 2022, almost half of TikTok users in the U.S were a young demographic, being between 18 to 34..
In its most basic form, Legos are just building blocks. But loyal customers know the brand is much more than that.
The algorithms of the biggest social media platforms are constantly changing. As the priorities of these companies shift, the strategies of content creators will need to as well.
Klaviyo Raises $100M, Cynthia.Io Launches On-Demand AI Platform, Balance Raises $56M, Fexa Raises $40M, Bain & Company Debuts NPSx, Oracle Announces Next Gen Fusion Sales, Cordial Secures $50M, Gap..
What’s the difference between Customer Data Management (CDM) vs. business intelligence platforms? Which platform provides the most actionable customer data insights?
We chatted to Michela Cocco from Nestlé Nespresso ahead of her session to get her tips, tricks and insights:
How marketers can use customer date platforms to improve execution of data strategy and drive key business metrics.
Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..
Artificial Intelligence (AI) is currently one of the biggest trends in marketing, with the prominence of tools like ChatGPT making its appeal more mainstream and accessible. We’ve created this..
From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..
Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.
Learn why digital evolution is the key to success in the 2020s and beyond by reading From Digital Transformation to Digital Evolution: Survival of the quickest - a new report exploring digital..
Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.
Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand, those with an annual income of..
In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..
Some key Data and Privacy marketing statistics and trends for 2022.
Some key email marketing statistics and trends for 2022.
Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.
Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.
Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..
We are in an era moving away from big data, to the era of big ops. So, how do we go from big data, with a scale and complexity of data collected, stored and analysed, to big ops, with the scale and..
During our research for the recent Martech Report 2021/22, we had the pleasure of interviewing Scott Brinker. We talked about recent trends in the Martech industry, the effects of the pandemic (of..
The demand, and need, for marketing technology has grown steadily over the past few years, with the martech industry now worth $344bn globally.
For all of you lucky enough to catch it at AntiConLX Global, Darrell gave us the skinny on the formula for marketing operations success. The mops maps, so to speak. Try saying that quickly 10 times.
Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.
A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.
VP of Platform Ecosystems at Hubspot. Founder of the Chief Marketing Technologist blog. Scott Brinker has been an ongoing and all-consuming presence within the martech industry before it was even known as the martech industry.
Scott has been analysing marketing technology and its impact on marketing organisations and individuals for more than a decade. In fact, he's even written the book on it.
Join keynote speaker Scott Brinker at AntiConLX Global in London this May.
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