Providing the resources, events, intelligence, and training to upskill, reskill & reinvent your marketing competencies for today's digital landscape.
In the ever-changing world of sales and marketing, businesses face a multitude of challenges in navigating the fast-paced evolution of technology and shifting customer behaviours.
This comprehensive report compiles insights from a diverse array of sales and marketing experts, including perspectives from esteemed thought leaders such as Dr. Christine Bailey, Darrell Alfonso, John Hardy, and Scott Brinker. Together, they unveil the pivotal trends that have influenced the martech and salestech landscape in 2023, providing insightful projections for 2024.
Marketing technology is pivotal in driving strategic marketing, with CMOs tackling challenges to boost customer experience.
These include improving martech skills, proving ROI, smart tech choices, and keeping up with tech changes. Dive into our report, "State of Martech & Marketing Operations," for global trends shaping organisational success, offering key insights for decision-making.
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Discover how CMOs are navigating a billion-dollar industry, addressing key challenges and seizing opportunities.
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Why CMOs are dropping 30% of their budget on marketing technology.
The martech landscape now includes 14,106 solutions, marking a 27.8% growth from the 11,038 products recorded last year.
It's our goal at the LXA to help make marketing technology simple or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..
A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.
LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..
Uncover valuable insight around auditing your martech maturity to enhance your marketing processes and improve the performance of your campaigns. Centred on the LXA 5Ps of MarTech & Marketing Ops© framework, this programme explores the essential elements of proficient digital strategy by harnessing technology.
Over the course of 6 weeks, you will be led by Carlos Doughty, who will help you devise and implement methodologies and tactics to expand your influence, define and target your ideal audiences more precisely, and optimise your digital marketing and sales undertakings to augment business flexibility.
Marketing capabilities refer to the combination of skills, knowledge, processes, tools, ways of working, and practices that a marketing team needs to deliver effective marketing and drive overall business performance. Competencies are the individual's abilities - skills, knowledge, and talent required to carry out a task.
"MarTech... It's kind of a big deal." - A quote by us.
If you're a self-professed martech nerd searching for the ultimate marketing technology nirvana to learn from the best marketers in the biz, you've struck solid gold, my friend. That’s right, Marketing Directors & Managers, CMOs, Martech Specialists, Marketing Operations Profs (MOPs) and Marketing Technologists – we’re talking to you.
This channel will navigate you through the latest events, courses and resources the MarTech-sphere has to offer. From CX to growth hacking, Digital Asset Management to stack management, we've got it all. We've even got a marketer's best friend - infographics. Check out our Periodic Table of MarTech and Marketing Operations!
Subscribe to our dedicated MarTech newsletter to stay two steps ahead of all the latest trends and impress your peers and pals with your ever-upgrading martech knowledge.
An organization may be blessed with competencies in the form of talented and knowledgeable teams, but they must still ensure they have the right operations and enablement practices in place, such as agile ways of working and clearly defined and understood strategic vision, to put these skills into practice.
We have plans to organise a Marketing Technology Leaders Dinner soon.
If you're keen on joining us, please take a moment to fill out the form to stay connected.
With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..
Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a..
It's our goal at the LXA to help make marketing technology simple or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..
A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.
A Chief Marketing Technologist is basically a big-shot marketing executive who's in charge of all things tech-related when it comes to marketing.
The Chief Revenue Officer role has evolved throughout the years, to become the disruptive and innovative position it is today. At the forefront of innovation, the CRO embodies a dynamic approach,..
Step right up and see the world of Marketing Operations Specialists! These brave souls are the unsung heroes of the marketing realm, juggling data-driven strategies like circus performers mastering..
Threads. Millions of you have joined so far. The supposed "Twitter killer". The new virtual home of Gordon Ramsay and Shakira. But does anyone even know how it works?
The potential of AI and machine learning as a whole is vast, as it empowers brands to craft personalised content on a large scale, fostering a heightened sense of customer loyalty and engagement.
But..
We've created a list of the top martech experts to follow, so you can do just that - follow them. Keep an eye on their career moves, their insights and ideas, and where they get their shoes.
LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.
Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..
💰Rally Raises $12 Million⚙️Tealium Adds No-Code Data Import👥Totango Partners With Jasper 👥Element and HighByte Announce Partnership...and more!
Discover how subtle changes in product positioning, promotion, and marketing can influence consumer behaviour with Richard Shotton's 'The Illusion of Choice.' As a leading expert in applying..
This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.
This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.
In recent years, a new executive-level position has emerged in the business world: the Chief Revenue Officer (CRO). The CRO is a key player in driving revenue growth, customer acquisition, and..
Trung Phan is a prominent figure in the world of artificial intelligence (AI) and business, known for his expertise in the field and his entrepreneurial spirit.
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today′s Digital Consumeris quite the mouthful. But it does what it says on the tin.
The world of data analytics is rapidly evolving; with it, new technologies and methodologies are emerging. Two technologies that are becoming increasingly popular are Reverse ETL and Customer Data..
Demandbase Raises $175 Million Acquia Updates Its Cdp Oro Raises $13M and more in this week's martech news
The global QR Code Labels Market size is projected to reach $1268.1 million by 2026, from $916.7 million in 2020. And it doesn't seem to be slowing down.
Crisp Acquires Integral Group, Marin Software and Yahoo Integrate, NICE and Cognizant Partner and more in this week's martech news
Businesses are increasingly turning to WhatsApp to engage with their customers in an informal, conversational way. It's a win for both consumers, who seem comfortable receiving communications from..
This course covers the A-Z of auditing and developing your marketing technology strategy.
Content AI is becoming increasingly popular as a way to streamline content creation. From chatbots to automated content generation, there are endless possibilities for improving the efficiency of..
WPP Acquires Fēnom Digital, Protiviti Acquires Digital Experience Agency R2i, and more in this week's martech news
LikeAcid wash jeans and neon, some marketing buzzwords scream "I refuse to innovate. I loved the 80s and I will not let it go. What do you mean they don't sell suits with shoulder pads anymore?!" ..
Founder and CEO Ollie Henderson knows the value of the work/life balance. So, along came the work/life flywheel. We sat down with Ollie to hear his tips, tricks, and insights for getting into a state..
Social media platforms, and the demands of their users, are continuously evolving, updating, and shifting. So, marketers need to be constantly aware of the changes in order to remain on the feeds,..
LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.
This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe
Audiense Acquires SOPRISM, Teamitg Launches New-Look Inspired Thinking Group, Chattermill Raises $26M and more in this week's news
If you are looking to be a Top Marketer (or a leader in a similar field), attending a Marketing Conference should be a regular occurrence.
A recent article published by Forbes estimates that as much as 60% of marketers believe that AI and machine learning will completely change how they create content. So, what tools can you use, you..
OSF Digital Acquires Oegen, Bidgely Partners With NISC, Bizzabo Introduces Klik Experiential and more in this week's news
Alation Raises $123M, Positive Group Raises $110M, OpenX Technologies and Permutive Partner and more in this week's news
Just 48% of consumers say that "brands appear genuine about what they say and stand for", and it's only getting worse. So, are brands dead?
Optimizely Unveils New Product Updates, Clearspeed Raises $27M, Persado Introduces New API and more in this week's news
This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection.
Vidmob Raises $110 Million In Series D Investment Round, NICE Secures Microsoft Partner Designation, Transunion Partners With Canvas Worldwide and mroe in this week's martech news
As uncertainty rises worldwide, brands can reassure consumers through personalisation
As a learning business, we get to meet all sorts of marketers who want to keep upgrading with us.
"Marketing is a battle of perceptions, not products," said Al Ries and Jack Trout in their seminal work The 22 Immutable Laws of Marketing.
TikTok is expected to reach a whopping 84.9M users by the end of 2022. On top of this, as of April 2022, almost half of TikTok users in the U.S were a young demographic, being between 18 to 34 years.
In its most basic form, Legos are just building blocks. But loyal customers know the brand is much more than that.
The algorithms of the biggest social media platforms are constantly changing. As the priorities of these companies shift, the strategies of content creators will need to as well.
Klaviyo Raises $100M, Cynthia.Io Launches On-Demand AI Platform, Balance Raises $56M, Fexa Raises $40M, Bain & Company Debuts NPSx, Oracle Announces Next Gen Fusion Sales, Cordial Secures $50M, Gap..
What’s the difference betweenCustomer Data Management(CDM) vs. business intelligence platforms? Which platform provides the most actionable customer data insights?
How marketers can use customer date platforms to improve execution of data strategy and drive key business metrics.
Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..
Artificial Intelligence (AI) is currently one of the biggest trends in marketing, with the prominence of tools like ChatGPT making its appeal more mainstream and accessible. We’ve created this..
From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..
Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.
Learn why digital evolution is the key to success in the 2020s and beyond by reading From Digital Transformation to Digital Evolution: Survival of the quickest - a new report exploring digital..
Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.
Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand, those with an annual income of..
Some key Data and Privacy marketing statistics and trends for 2022.
Some key email marketing statistics and trends for 2022.
Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.
Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.
We are in an era moving away from big data, to the era of big ops. So, how do we go from big data, with a scale and complexity of data collected, stored and analysed, to big ops, with the scale and..
Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.
Join us at AntiCon, the LXA sister company's in-person anti-conference, tailored specifically for martech and marketing operations professionals.
Discover dedicated event tracks designed to elevate your skills, empower your team, and revolutionise your marketing strategies. Immerse yourself in sessions featuring insights from industry giants such as Unilever, Ray-Ban, Reckitt, Marketing Society, Vodafone, WPP, and HSBC.
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Book in a chat, and let's kickstart your learning journey together!
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