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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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"MarTech... It's kind of a big deal." - A quote by us.

If you're a self professed martech nerd searching for the ultimate marketing technology nirvana to learn from the best marketers in the biz, you've struck solid gold my friend. That’s right, Marketing Directors & Managers, CMOs, Martech Specialists, Marketing Operations Profs (MOPs) and Marketing Technologists – we’re talking to you.

This channel will navigate you through the latest events, courses and resources the MarTech-sphere has to offer. Subscribe to our dedicated MarTech newsletter to stay two steps ahead of all the latest trends and impress your peers and pals with your ever-upgrading martech knowledge.

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MarTech Events, Courses & Resources

3 Top Reasons Why You Should Attend Marketing Conferences

If you are looking to be a Top Marketer (or a leader in a similar field), attending a Marketing Conference should be a regular occurrence.

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The Top 5 AI Content Tools For Speedy (and Effective) Content

A recent article published by Forbes estimates that as much as 60% of marketers believe that AI and machine learning will completely change how they create content. So, what tools can you use, you..

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Are Brands Dead?

Just 48% of consumers say that "brands appear genuine about what they say and stand for", and it's only getting worse. So, are brands dead?

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AntiConLX Global: Where technology meets marketing, sales & experience

25th May 2023, London

AntiConLX Global (formerly known as #MarTechFest) was launched in 2017 and has since grown to become the UKs premier marketing technology event.

Event

MarTech News: Round-Up 13/10/22

This Week in Martech: ⚙️ Optimizely Unveils New Product Updates 💰 Clearspeed Raises $27M ⚙️ Persado Introduces New API ⚙️ Qualtrics Announces Real-Time Contact Center Solutions ✍️ Shift Paradigm To..

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How Does Connected TV (CTV) Marketing Work?

Connected TV is, in basic terms, any device that is connected to a television to support video content and streaming. 
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What Is Conversational Marketing?

Conversational marketing is above all a customer-centric approach. It is dialogue-driven, easy, and accessible. So, it's no surprise that it's become the go-to strategy for driving customer..
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MarTech News: Round-Up 15/09/22

✍️   CVS Health To Acquire Signify Health  💰  PolyAI Raises $40M  👥  ActionIQ and Slalom Partner  ⚙️   HubSpot Debuts CX Innovations  ✍️   Instacart Acquires Rosie  💰  Regal.io Raises $38.5M  💰  ZineOne Raises..
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MarTech News: Round-Up 08/09/22

⚙️  Blueshift Debuts Pre-Built AI Recommendations  ✍️   Zuora To Acquire Zephr  👥  Carrieverse Partners With Polygon  ⚙️  Iheartmedia Launches Metaverse Hub Iheartland  ✍️   Ooma Acquires OnSIP  ✍️   Linnworks..
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What is Dark Social, and Why Should I Care?

'Dark Social' is when users will share content via private channels, such as email, WhatsApp, Facebook Messenger, or text. Is it as spooky as it sounds?
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MarTech News: Round-Up 01/09/22

👥 Neustar Partners With InfoSum  ✍️ QuestionPro Acquires Digsite  ✍️  Medallia Acquires Mindful 💰 Lily AI Closes $25M Series B ⚙️Iheartmedia Launches Metaverse Hub Iheartland  ✍️ Sterling Technology..
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MarTech News: Round-Up 25/08/22

 💰 Vidmob Raises $110 Million In Series D Investment Round 👥 NICE Secures Microsoft Partner Designation 👥 Transunion Partners With Canvas Worldwide 💰 Northbeam Raises $15M ⚙️ Constant Contact..

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What is the Recession Playbook for Marketing Leaders?

Gartner uncovers 9 actions marketing leaders can take to win through recession 
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How Personalisation Combats Uncertainty in the Customer Journey

As uncertainty rises worldwide, brands can reassure consumers through personalisation

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Delivering B2B Marketing Success with Precision Demand

B2B buying behaviour has changed to be more self-service and digital. As a result, B2B buyers act much more like B2C buyers  and have higher expectations of being heard, known, and understood.
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3 Simple Steps for Building an Engaged Online Community

 It's all about building an engaged, excited online community. Here are three steps you can take to do it. 
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The Value of Marketing Certifications

As a learning business, we get to meet all sorts of marketers who want to keep upgrading with us. 

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Marketing Leaders Book Club - The 22 Immutable Laws of Marketing

"Marketing is a battle of perceptions, not products," said Al Ries and Jack Trout in their seminal work The 22 Immutable Laws of Marketing.

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TikTok's Algorithm in 2022: Here’s How it Works

TikTok is expected to reach a whopping 84.9M users by the end of 2022. On top of this, as of April 2022, almost half of TikTok users in the U.S were a young demographic, being between 18 to 34..

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How to Effectively Measure Email Marketing

Exploring what the metrics are, how to calculate them, how to use them, and how to turn them into actionable insights can impact your program
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Marketing Leaders Book Club: Digital Darwinism 2nd Edition by Tom Goodwin

Digital Darwinism guides its reader through the unrelenting pace of change and uncertainty we see in the industry today.
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It’s The 90th Birthday Of Lego - What Can We Learn From Their CX?

In its most basic form, Legos are just building blocks. But loyal customers know the brand is much more than that.

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Combining Zero-party Data and Customer Loyalty in a Cookieless Era

As acquiring new customers becomes more difficult, companies should focus on their existing customers. 
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AntiConLX Global: Where technology meets marketing, sales & experience

21st Oct 2022, London

AntiConLX Global (formerly known as #MarTechFest) was launched in 2017 and has since grown to become the UKs premier marketing technology event.

Event

MarTech News: Round-Up 11/08/22

CleverTap Raises $105M Aisera Raises $90M mParticle Acquires Vidora  Ping Identity Bought for $2.8 Billion  Omeda Announces Investment From Sverica Capital  OpenText Unveils Cloud Editions 22   Accenture..
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Which Social Media Platform Algorithm Will Work For You?

The algorithms of the biggest social media platforms are constantly changing. As the priorities of these companies shift, the strategies of content creators will need to as well.

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Why Is Email Production So Hard? And What You Can Do About It

There is so much that goes into making one email. It can take over two days to create and execute a new email campaign, according to 40% of companies. So why is email production so hard? And what can..
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MarTech News: Round-Up 04/08/22

Klaviyo Raises $100M, Cynthia.Io Launches On-Demand AI Platform, Balance Raises $56M, Fexa Raises $40M, Bain & Company Debuts NPSx, Oracle Announces Next Gen Fusion Sales, Cordial Secures $50M, Gap..

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Top Tips for Creating Effective Email Content

It takes plenty of practice to perfect the art of creating effective email campaigns - and there is a lot to learn. 
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Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed

What’s the difference between Customer Data Management (CDM) vs. business intelligence platforms? Which platform provides the most actionable customer data insights?

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5 Myths About Customer Experience

Experience is largely made up from emotion. So, aim for a sustainable service not unachievable myths. Find out the top five, here!
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Google Pushes Third-Party Cookie Demise to 2024: What This Means for You

Google's long promised move to block third-party cookies will now begin in the second half of 2024 — at least.
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Financial Services Providers Need To Support Customers According To Their Evolving Needs

There’s a dichotomy in the behaviour of customers post-pandemic, but understanding your customers leads to business success.
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The Lead Funnel is Broken. Try Cross-Channel Activation Instead

More leads often just means more work for you, because if the funnel is stuffed full of contacts gathered just to meet goals, you’ll more likely create a blockage than create new business.
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Brands That Have Used Gamification to Cut Through Digital Marketing Noise

The digital universe is getting crowded, and it means consumer attention is waning. There is simply too much for them to see. Instead, brands need new ways to help cut through the noise
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Accessibility In Email: How Important Is It?

Email open rates average at around 20% which means for every five people who receive your email four won't even open it.
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Accessibility In Email: How Important Is It?

The average person receives over  100 emails a day  - so around 20 of those they are opening and engaging with. 
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5 Steps to Achieving Sales and Marketing Alignment

 Sales and marketing teams being aligned can be vital for company success. So how do you achieve this? Read the five steps for achieving sales and marketing alignment, here!
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Digital Marketing Transformation Roadmap: Your FAQs Answered

With 47% of organisations  having no digital transformation at all, and 59% expressing concern  that it may be too late for them to begin implementing digital transformation measures, it can seem like..
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7 MarTech Trends Marketers Should Know

At AntiConLX, a unique conference for marketing technology enthusiasts to gather, share, and learn, it was time to pull out the crystal ball and data insights on emerging trends. 
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LXA MBA: Essentials of Marketing Operations

4th Nov 2022

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

Course

LXA MBA: Essentials of Marketing Technology

4th Nov 2022

This course covers the A-Z of auditing and developing your marketing technology strategy.

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LXA MBA: Essentials of Growth Hacking

20th Feb 2023

This course will teach you the technical marketing, behavioural psychology and experimentation skills that underpin the cutting-edge field of growth hacking.

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LXA MBA: Marketing Operations Mechanics

20th Feb 2023

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate..

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How to Align Your SEO and Sales Teams

Misaligned goals can demotivate, reducing sales' perception they can achieve their goals. So, how can you align your sales team and SEO team?
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Q&A: Meet...AntiConLX Global Speaker Michela Cocco

We chatted to Michela Cocco from Nestlé Nespresso ahead of her session to get her tips, tricks and insights:

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UK MarTech & SalesTech Landscape 2022

The UK marketing technology market has exploded, and we’re now seeing more innovation than ever. The  fourth edition of our UK Martech landscape is now available to download! 
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Periodic table of Martech and Marketing Operations

The Periodic table of martech and marketing operations contains a five stage process for looking at your organisation's marketing technology strategy.
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Top 5 Growth Hacking Courses

Growth hacking is great to kickstart growth. But how do you become a certified growth hacker? Find out with the top 5 growth hacking courses!
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6 Benefits of Sales and Marketing Alignment

Sales and marketing should be BFFs. Unfortunately, misalignment is extremely common. So how do you ensure sales and marketing alignment, and what are the benefits?
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Three Brands With The Ultimate Digital Marketing Strategies

Digital marketing strategy is a hard graft sometimes. Which brands have the best approaches, and how can you grow your business with digital marketing?
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Marketing Attribution Best Practice Guide

Overview of marketing attribution platforms, and what they can offer to marketers
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Social Media Management Buyer's Guide

Social media has come a long way since its first incarnation as forums and message boards.  
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Three Creepy Examples of Personalisation, and How to Avoid The Trap

How do you provide personalisation, without creeping out your customers? So, how do you avoid the over-personalisation  trap? And which brands are doing personalisation wrong?
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Q&A: Meet...AntiConLX Global Speaker Sean Donnelly

Read our Q&A with AntiConLX speaker Sean Donnelly, Head of Product at LXA!
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Journey Orchestration Engines Buyer's Guide

Customer journey orchestration bridges the gaps between teams and touchpoints to actively manage the customer journey
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Q&A: Meet...AntiConLX Global Speaker Sam Choi

Read our Q&A with AntiConLX speaker Sam Choi! Sam is a passionate RevOps professional and is a big name in the turbulent world of early-stage B2B SaaS start-ups. 
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Marketing Budgets 2022: Stats and Trends

Marketing budgets are bouncing back. Find out all the latest marketing budget stats and trends for 2022 here!
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CDP Use Cases mParticle

How marketers can use customer data platforms to improve the execution of data strategy and drive key business metrics.
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Workflow Management Best Practice Guide

In this guide, we’ll take a deep dive into the growing market of workflow management tech. We’ll focus on what it is, how it works, and why now is a good time to invest in a robust workflow..
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SEO Technology Buyer's Guide

In this guide we’ll examine the SEO technology tools which help businesses of all sizes manage the different aspects of their SEO strategy. 
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Q&A: Meet...AntiConLX Global Speaker Natalie Drucker

Natalie brings a particularly unique insight into ethical marketing in the digital age. Read our interview with her, here!
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Q&A: Meet...AntiConLX Global Speaker Nora Zukauskaite

Nora’s experience has been very diverse from blue chip heritage brands such as Unilever Pond’s and Dove to fast-paced high growth start-ups such as Veleza
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5 Reasons Why Your Marketers Need Cloud Computing

Using cloud technology helps your team in a myriad of ways. From increased productivity to content creation find out the top five reasons to adopt one, here.
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Who is Scott Brinker?

Scott Brinker is a leading figure in the Martech space, co-founder of Ion Interactive, current VP Platforms Eco-systems at Hubspot and bestselling author
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Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.
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Data Privacy Best Practice Guide

We’ll outline the key issues around data privacy that marketers need to understand. This will include an examination of trends around data privacy and implications for the collection and management..
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Video Marketing Buyer's Guide

Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.

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Top 3 Commonly Used Vanity Metrics to Always Avoid in Your Marketing

Vanity metrics aren't when you're meticulously combing your hair as you're figuring out your newsletter subscribers. They're something to be avoided at all cost.
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ABM Best Practice Guide

Account-Based Marketing (ABM) has grown in popularity over the past few years, as marketers realise the effectiveness of a more focused alternative to other marketing approaches. 
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Six Marketing Books You Need to Read Right Now

Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand,  those with an annual income of..

Story

Five Marketing Ops Mistakes and How to Avoid Them

In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..

Story

AntiConLX DialUp: Joe Pulizzi and Robert Rose's 2021 in Review

Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..

Scott Brinker: From Big Data to Big Ops

We are in an era moving away from big data, to the era of big ops. So, how do we go from big data, with a scale and complexity of data collected, stored and analysed, to big ops, with the scale and..

Q&A: Scott Brinker on Martech Growth, 2022 Trends and Challenges

During our research for the recent Martech Report 2021/22, we had the pleasure of interviewing Scott Brinker. We talked about recent trends in the Martech industry, the effects of the pandemic (of..

Martech Budgets Set to Increase in 2022: Report

The demand, and need, for marketing technology has grown steadily over the past few years, with the martech industry now worth $344bn globally. 

AntiConLX Global: The Formula for Marketing Operations Success

For all of you lucky enough to catch it at AntiConLX Global, Darrell gave us the skinny on the formula for marketing operations success. The mops maps, so to speak. Try saying that quickly 10 times. 

DXP Buyer's Guide

To understand why a Digital Experience Platform (DXP) is important, first we have to define what digital experience is. Clearly, every one of us has experienced an interaction with a brand or another..
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The rising of no-code or low-code as MarTech Solutions for Digital Marketers

To enable as many users as possible to use the manufacturer's programs, more and more no-code and low-code platforms are being developed. Today, they are one of the biggest martech trends of all.

What, Why, How of Marketing Stack Management

A lot of change can unfold in the transformative digital world over the course of a year - we don’t have to look much further than the progression of the Marketing Technology Landscape to be reminded.

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CDP Buyer's Guide

DP Buyer Guide

Your step by step guide to Customer Data Platforms

 

Resource

What, Why, How of Digital Asset Management (DAM) Systems

The What, Why, How of Digital Asset Management (DAM) Systems

Buyer Guide: Your step by step guide to Digital Asset Management Systems

 

Resource
Christine cut out

Christine Bailey

CMO of PassFort, author of Customer Insight Strategies, Doctorate (DBA) in customer insight and advisory board member of EWPN (European Women in Payments Network).

Join keynote speaker Christine Bailey at AntiConLX Global on the MarTech Main Stage.

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