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Certificate: AI Marketing Course

Become an AI-powered marketer

with Carlos Doughty

24th September, Online

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Overview

Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era. 

This course is designed for marketing professionals looking to harness AI for greater efficiency, smarter execution, and enhanced marketing impact. Covering foundational AI models, generative AI for content, AI-driven campaign activation, analytics, and the rise of AI marketing agents, it provides a structured, hands-on approach to integrating AI into daily marketing workflows. Participants will learn how to optimize content operations, automate decision-making, personalize at scale, and leverage AI-driven insights—all while future-proofing their roles in an AI-first marketing landscape. Through practical exercises, real-world case studies, and AI tool demonstrations, attendees will leave with a clear roadmap for transforming their marketing functions with AI. 

Cohort Session 1
Wednesday 24th September
Cohort Session 2
Wednesday 1st October
Cohort Session 3
Wednesday 8th October
Cohort Session 4
Wednesday 22nd October
Instructor
Carlos Doughty
Duration
12 hours
Price
£995 (GBP) / $1200 (USD) - All Access Learning Pass

Module 1: Essentials of AI Marketing 
AI Landscape, Marketing Prompting & Logic, AI Framework

  • AI landscape overview
  • AI marketing prompting
    • Speak AI (prompt): the limitations and logic of effective AI briefing
    • AI marketing prompt templates and use cases
  • AI marketing mechanics. Looking under the hood to understand the fundamental mechanics of AI logic for marketing. Exploring inputs, process, reasoning and outputs for marketing use cases
  • The evolution of the knowledge worker to the AI knowledge worker
  • Human power skills to realise AI ways of working and become an AI knowledge worker.​

​

Module 2: AI Marketing Strategic Planning

Maturity Assessment, Transformation Pillars, Initiative Prioritisation

  • Trends and insights on AI transformation: budgets, initiatives of focus and challenges
  • Introducing the LXA framework: 5s of AI marketing
  • AI marketing maturity assessment
  • The pillars of AI marketing transformation
  • The AI marketing transformation backbone
  • AI Initiative prioritisation and road mapping

Module 3: GenAI and AI Content Operations

Creative, Content Ops, SEO

  • Generative AI in marketing: personalised ads, social media, blogging, etc. GenAI for image, video, voice​
  • AI driven SEO essentials​
  • Optimising content operations with AI: workflows, content discoverability and distribution​
  • AI tools underpinning GenAI and content operations

Module 4: AI Activation​
Segmentation, Orchestration, Personalisation, Testing

  • AI logic, automation and action in campaigning
  • AI decisioning – the right message, at the right time, to the right person
  • AI enabled audience profiling
  • Advanced channel orchestration. Moving from multi-channel to omnichannel
  • Next best action (NBA) in campaigning
  • Hyper personalisation at scale
  • Multivariant testing and optimisation in campaigning
  • AI tools underpinning activation

Module 5: AI Marketing Analytics and Insight​
Customers, Competitors, Channels

  • AI for market, competitor and customer monitoring to insights​
  • Social media listening and sentiment analysis​
  • Campaign and channel performance tracking with AI​
  • From real-time to predictive analytics​
  • Transforming analytics to insight with AI​
  • Report automation​
  • AI tools underpinning marketing analytics and insight

Module 6: The Marketing AI Agent Revolution​
Agentic AI, Agent Builder, Digital Employees

  • Understanding the spectrum of automation to AI to agentic AI. Marketer to AI enabled marketer to AI marketing agent / marketing digital employees​
  • AI agent landscape​
  • Reimagining the marketing org, function, workflows and tasks​
  • Review and remap human marketing workflows to AI agents​
  • Building your AI agent​
  • AI agent tools

Learning Outcomes

  1. Understand the AI Marketing Landscape – Identify key AI models, their capabilities, and their role in marketing transformation.
  2. Master AI Prompting & Logic in Marketing – Develop effective AI prompts and briefing techniques to optimize AI-generated outputs.
  3. Learn to evaluate AI marketing maturity and develop a strategic roadmap using the LXA 5s framework and transformation pillars.
  4. Apply AI in Content – Leverage generative AI for scalable content creation, SEO, and automated workflows.
    Enhance Marketing Activation with AI – Use AI for audience segmentation, personalization, campaign orchestration, and testing.
  5. Leverage AI for Data & Insights – Utilize AI for real-time and predictive analytics, market monitoring, and performance optimization.
  6. Implement AI-Driven Decisioning – Automate marketing actions with AI-powered decision-making for improved targeting and engagement.
  7. Transform Marketing Teams with AI Agents – Understand AI agents, digital employees, and how to integrate them into marketing workflows.
  8. Select & Implement AI Tools – Evaluate and integrate AI tools across content, activation, analytics, and agent-based marketing.

Resources & Exercises

  • Next best action (NBA) design template
  • AI agent builder canvas design
  • AI marketing prompting template
  • AI glossary of terms
  • AI Marketing Initiatives template

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Learning Design

12 hours

 

Completion Badge

 

Tools & Resources

 

Slack Community

 

Live, Instructor-led

 

Fully Online

 

Interactive

 

£995 (GBP)

 


 

Carlos Doughty

Instructor: Carlos Doughty

Carlos Doughty is the Founder and CEO of LXA, having bootstrapped the business from his sofa into a globally leading education company in tech, growth marketing, martech, and marketing operations. He has built a community of over 100,000 enthusiasts in tech, marketing, martech, ad tech, and salestech.

With rich experience in digital transformation programs ranging from CRM and MAP to CDP, he possesses deep knowledge and expertise in running tech and marketing initiatives.

Carlos has consulted on projects for various enterprises and startups across industries, working with prominent brands such as HSBC, Euromoney, JP Morgan, and Freshfields. His global experience spans delivering projects in cities like London, New York, Beijing, Hangzhou, and Singapore.

A regular keynote speaker at marketing and tech events worldwide, he brings nearly two decades of experience in growth, marketing, and technology. He is also the host of the #MarketingBookClub, where he has interviewed notable figures such as Seth Godin and Scott Galloway. In recognition of his contributions, Carlos was named MarTech Business Leader of the Year in the UK.

Frequently Asked Questions

Download the course brochure

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Who we've trained

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All Access Learning Pass

12 Months access (No hidden fees/clauses - just packed with unbelievable value)
Team discounts available for limited time only. Offer expires 31st July.
Single Learner
£995
per learner, per annum
BOOK NOW
Teams 5 to 9
£595
per learner, per annum
BOOK NOW
Teams 10+
£495
per learner, per annum
BOOK NOW

What's Included?

🚀 All live online & on-demand courses:
🎓 Certificate: AI Marketing Course
🎓 Certificate: NextGen Digital Marketing
🎓 Certificate: Marketing Technology Course
🎓 Certificate: Marketing Operations Course
🎓 Certificate: Sales Enablement Course
📚 Plus the LXA Learning Library:
📂 100+ Lessons
📂 70+ Modules & 50+ Resources
📂 20+ Courses
📂 50+ Reports & Guides
📂 100+ Event series video sessions

Explore in-house training solutions

Who should enrol?

Generalist

  • Marketing
  • Branding
  • Technology
  • Operations
  • Programme & Project
  • Career Movers






Example job titles: Marketing manager, operations manager, BDMs, etc.

Leaders

  • Marketing
  • Branding
  • Data & Analytics
  • Digital
  • Transformation
  • Technology
  • Growth





Example job titles: Heads & directors of marketing, GMs, MDs, Heads & directors of digital, etc

Technical

  • eCommerce
  • Digital
  • Marketing Operations 
  • Marketing Automation & Tech
  • Agency MDs / Consultants
  • CRM / CDP / Data / Email
  • Digital marketing
  • ABM / Demand Generation
  • Transformation / Innovation
  • Strategists


Example job titles: CRM manager, marketing operations manager, sales operations manager, etc.

Why LXA?

Decades of Experience

Our team and network of instructional designers, SMEs, content operations managers, and learning experience design specialists each have decades of experience.

Crafting over 500 learning experiences for our 50k+ community means our team is well-placed to design and deliver your learning content. 

Uniquely Informed

With an annual event series that gains us access to hundreds of global thought leaders, interviews and surveys with over two thousand enterprise CMOs each year, and an expansive network of practitioner course instructors, our access to knowledge and expertise is unmatched.

Fast, Fresh Content

Our proprietary AI enabled production capabilities ensure we can quickly create and update content as the marketing landscape, buyer behaviours and market changes evolve.

Plus, we offer live workshop options to provide to the minute updated training.

Personalised Learning Design

With our unique approach to learning design, we can expertly craft learning paths and experiences that match cohort learning levels, experience, role focus, and training needs.

From entry level, to intermediate through to specialist and advanced, content is curated with the end-user in mind.

Marketing Enablement Focussed

We don't just help you upskill and reskill your team. We focus on learning design of materials and experiences that connect to your marketing operating model, stack and ways of working. Learning becomes a catalyst to enable the broader marketing strategy and framework. Our learning supports your marketing enablement effectiveness.

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