The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Keep upgrading your skills, your knowledge and your network with:

Certificate: Digital Transformation Essentials

With course instructor Tom Goodwin


Few courses can drive such immediate and profound growth as this. Digital transformation has the potential to unlock growth like never before, and now is the time to drive deep meaningful change by leveraging the power of new technology.

This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to come. From core business strategy and vision development to company structures and workflows, and better processes to culture change, this course drives meaningful change for individuals and companies alike.



18th September / 6 weeks



Coming Soon / 12 weeks



18 hours





Course instructor Tom Goodwin is also a bestselling author.  For a taste of Tom’s work and what to expect from him on the course check out his book. To celebrate the release of the course we are running a little competition! Enter your details for a copy of the course brochure and a chance to win 1 of 100 copies of ‘Digital Darwinism’


Explore this Course

Download the course brochure


Certificate: Digital Transformation Essentials Curriculum


Module 1: Introduction to Digital Transformation

  • Welcome and introduction
  • What is digital transformation?
  • Why do you need to digitally transform?
  • Waves of change and the digital age
  • Core pillars of digital transformation
  • Defining disruption
  • Auditing your transformation maturity

Module 2: How to Digitally Transform

  • What has the digital era changed?
  • Why don’t companies change?
  • 3 ways to transform
  • When to change
  • Jobs to be done and core competencies
  • Define, design & deliver

Module 3: Enablers of Digital Transformation

  • How to assess technology
  • AI enablement
  • Data strategy
  • Cloud, containerisation and API’s
  • Parameters of possibility
  • The altered rules of business

Module 4: Digital Business Strategy

  • What is a digital business strategy?
  • Evaluating your situation, threats and opportunities
  • Building your vision
  • Building your value proposition
  • Customer centricity
  • Building your business model
  • Outlining your roadmap

Module 5: Digital Operations

  • The third era of work
  • Operational capabilities
  • Products and experiences
  • Structure
  • Data analytics
  • Workflows and process
  • Tech stack capabilities
  • Agility
  • Innovation

Module 6: Digital Culture

  • The growth mindset
  • Leadership for the digital age
  • Policies and processes
  • Change management
  • Talent management for the digital age
  • Talent capability assessment
  • Open minds
  • Diversity & inclusion

Module 7: Recap & Final Instructions

  • Course summary
  • How to keep up with change
  • Revisit your audit
  • Assignment - Strategic document on how to drive change
  • Entering your assignment
  • Business case for change

What is this course NOT about?

Sample 6-Week Cohort Timetable

Certificate sample timetable

In-person graduation ceremony held twice per year at the AntiCon Global event in May and October

Your Resource Tool Kit

Alumni unlock lifetime access to practical, useful and real-world applicable resources. On the Certificate: Digital Transformation Essentials course you’ll be receive downloadable resources like these and more.

Transformation Maturity Matrix
CX Mapping
Jobs to be Done Template
Core Competency Mapping
Tech Stack Gap Analysis
SWOT Analysis
Business Model & Value Proposition Canvas
Business Impact Modelling
Barriers to Change Scorecard
Vision Framing Template
Team Capabilities & Gap Analysis
RACI Matrix
Transformation Team Job Specs
Cultural Values Mapping
Transformation Initiative Scoring & Planner

Course Instructor: Tom Goodwin

  •  Voted top voice in marketing globally by LinkedIn 4 years in a row with over 730,000 followers.
  • Co-founder of All We Have is Now, an insurgent business transformation agency to allow companies to unleash the power of new technology. Clients include GSK, Bayer, Huawei, Ebay, Alibaba,  Adobe, Mastercard, LVMH, McDonald's and Rabobank
  • Author of Digital Darwinism, a best-selling business book translated into over 10 languages.
  • Published over 600 times in an array of titles including Digiday, Adweek, The Guardian, Wired, GQ, AdAge, TechCrunch, Forbes and a special writer for the World Economic Forum
  • Advises a range of Fortune 500 companies on digital transformation across sectors including Automotive, Healthcare, Banking, CPG and Energy
  • Popular keynote speaker whose inspired audiences in over 38 countries and 5 continents.
  • Host of The Edge for Euronews, the number one European news station watched by 52 million people daily.

Learning Outcomes

  • Comprehend all aspects of digital business transformation
  • Audit current readiness for transformation
  • Identify key initiatives for change
  • Create and implement detailed roadmaps to transform
  • Diagnose and overcome key barriers for digital transformation
  • Understand context of business change and explain new methodologies for future market fit
  • Create your own toolkits to recognise and prioritise new technologies and business threats
  • Build your new business vision
  • Design your future business value proposition
  • Deliver effective business model design
  • Develop new operational capabilities
  • Evolve and implement new workflows for more effective working
  • Implement a cultural change program
  • Build confidence to select business tools for better working practices
  • Explain key components of customer centric working

Course Design

Why Digital Transformation Matters



The global digital transformation market is expected to reach $2.8 trillion by 2025




Of companies believe that digital transformation is critical to their success




Expected growth in the demand for digital transformation skills by 2025

(World Economic Forum)

Who is this course for?


  • Transformation
  • Digital
  • Strategists
  • Innovation
  • Futurists
  • Agency MDs
  • Consultants


  • Marketing
  • Technology
  • Operations
  • Programme & Project
  • Career Movers


  • Digital
  • Transformation
  • Marketing
  • Technology

L&D Teams


Are you looking to build your company's digital capabilities? Get in touch to find out how we can tailor the Certificate: Digital Transformation Essentials for your team.

Is this you?

Who we've trained

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5 Reasons Why Alumni Rate Our Courses

Insights from over 1k CMOs, CGOs, CSOs and CROs through our market surveys and research
Sessions delivered at our events from over 100 speakers per annum.
Tool and technology research and practitioner interviews to develop over 20 reports and platform guides published per annum.
Partnerships with the markets most recognised tech companies including Adobe, Tealium, Acxiom, Meta, Treasure Data to name a few.
Courses are crafted by industry leading practitioners with decades of experience working with world’s leading brands such as AWS, Euromoney and Indeed to name a few


Single course access

£1450 / $1875
per course, per person
Single Course Access
Feb, Jun, Nov
6 week cohort
Live instructor Q&A sessions
Course work feedback and commentary
In-person event invites
Access to workshops


Single course access at your pace

£995 / $1287
per course, per person
Single Course Access
Always on
12 weeks on-demand
Live instructor Q&A sessions
Course work feedback and commentary
In-person event invites
Access to workshops

Need help or have a question? Get in touch with the team: hello@lxahub.com / +44 (0) 203 2863766

Book a Chat

Course FAQs

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Certificate: Digital Transformation Essentials

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