Courses

Learning Resources

Marketing Resources

In-Person Events

More

Courses

Learning Resources

Marketing Resources

In-Person Events

More

LXA Learning Membership 

Unlimited lessons, resources, courses, workshops and events. The perfect package for ambitious marketing, sales and tech professionals.

Upskill, reskill or reinvent your marketing competencies for today's digital landscape. 

Build the marketing capabilities to drive your marketing transformation.

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WHAT

Unlimited learning

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DURATION

12 months access

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WHERE

Online

Explore



Download the membership brochure

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Marketing Transformation

Learning Portfolio

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50+ Lessons


A range of classes from across foundations to advanced, covering the marketing spectrum across:

  • Data driven marketing including CDPs
  • Martech & marketing operations
  • Account-based marketing
  • CX Mapping & Omnichannel design
  • Channel playbooks across email marketing, SEM/SEO, content marketing & outreach, etc. 
  • Sales enablement & sales operations 
  • Marketing modelling & budgeting
  • Growth marketing methodology
  • Ecommerce
  • Multi-variant testing
  • Conversion rate optimisation (CRO)
  • UI/UX
  • Campaign operations
  • Personalisation & real-time marketing
  • Marketing automation
  • Marketing analytics

30+ Resources


Access to a rich catalogue of resources including CX mapping, maturity assessment, budgeting calculator, vendor selection, etc.

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All Courses

Check out every certificate course and workshop

Learning Library Membership

Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick..

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Course

Certificate: Digital Marketing

From content marketing, to search engine optimisation, CRM and CX essentials into data-driven insights and organising your marketing stack. 

ENROL
Course

Certificate: Data and Analytics Course

This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable..

ENROL
Course

Certificate: Account Based Marketing (ABM) Course

Explore the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.

ENROL
Course

Certificate: CX & Omnichannel Excellence

Equip yourself with the core pillars to omnichannel success with real life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between..

ENROL
Course

Certificate: AI Marketing Course

Become a strategic AI marketing operator. Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era. 

ENROL
Course

Certificate: Digital Marketing Course

Build a fully rounded and comprehensive understanding of digital marketing to advance your career

ENROL
Course

Certificate: Marketing Technology Course

This course covers the A-Z of auditing and developing your marketing technology strategy.

ENROL
Course

Certificate: Marketing Operations Course

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

ENROL
Course

Certificate: Sales Enablement & Sales Ops Course

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

ENROL
Course

Learning Design

Course Instructors

 

Carlos-pink

Carlos Doughty

Darrell-Purple

Darrell Alfonso

Course Instructors

 

Rachael Smith

Rachael Smith

Richard Nolan

Richard Nolan

Skills That Count

earth

$669.3bn

Is the size of the global martech and salestech market. Gain the skills to navigate a half a trillion-dollar industry.

money

72%

Of CSOs agree that ‘the market is lacking sales professionals with the necessary salestech, data, sales content or sales operations skills and knowledge’.

growth

25%

Expected growth in the demand for digital transformation skills by 2025

Who is an LXA Membership for?

Specialists

  • Marketing Operations 
  • Marketing Automation
  • Marketing Technology
  • Agency MDs / Consultants
  • CRM / CDP / Database / System Admin
  • SEO
  • ABM / Demand Generation
  • Sales Operations
  • Sales Enablement
  • Content
  • Sales Coach / Trainer
  • Sales Technology
  • Revenue / Growth Operations
  • Transformation
  • Digital
  • Strategists
  • Innovation / Futurists

Generalists

  • Marketing
  • Technology
  • Operations
  • Programme & Project
  • Sales
  • Business Development
  • Career Movers





 

 

Leaders

  • Marketing
  • Data & Analytics
  • Digital
  • Transformation
  • Technology
  • Sales
  • Revenue
  • Growth









L&D Teams

 

Are you looking to build your company's digital capabilities?
Get in touch to find out about LXA corporate membership options.

NPS-meter

Average LXA Course NPS Score 63

On average across all courses, LXA alumni rate their experience 9.1 out of 10. 84% would recommend the course to their network

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5 Reasons Why Alumni Rate Our Courses

1
Courses are informed by insights from over 1k CMOs, CGOs, CSOs and CROs through LXA’s own market surveys and research.
2
Sessions delivered at our events from over 100 speakers per year including martech heavy-weights Scott Brinker, Sara McNamara, Darrell Alfonso and Frans Riemersma.
3
Tool and technology research and practitioner interviews to develop over 20 reports and platform guides published per year.
4
We partner with the markets most recognised martech companies including Adobe, Tealium, Acxiom, Meta, Treasure Data and plenty more.
5
Courses are crafted by industry leading practitioners with decades of experience working with world’s leading brands such as AWS, JP Morgan, Euromoney, Indeed and more.

Book your spot here

Membership

12-months all you can learn

£2450 / $2995
(GBP / USD)
per person, per annum
Unlimited courses: 50+ lessons, 10+ workshops & courses
Access period: 12-months
Live orientation
Quarterly course work feedback and commentary
Certificate and badge
Lifetime access to alumni community
In-person event invites
Premium content incl. research reports and buyer guides
Access to workshops

Need help or have a question? Get in touch with the team: support@lxahub.com / +44 (0) 203 2863766

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