Resources Hub

Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick..

From content marketing, to search engine optimisation, CRM and CX essentials into data-driven insights and organising your marketing stack. 

This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable..

Explore the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.

Equip yourself with the core pillars to omnichannel success with real life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between..

Become a strategic AI marketing operator. Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era. 

Build a fully rounded and comprehensive understanding of digital marketing to advance your career

Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a..

Watch on-demand: Real AI Driven Visual Search: Preparing Your Content Machine for AI Generated Content

Watch on-demand: From Traditional to Market Leading: A Traditional, Data-First Blueprint - South Western Railway

It's our goal at the LXA to help make marketing technology simple…or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..

A lot of change can unfold in the transformative digital world over the course of a year - we don’t have to look much further than the progression of the Marketing Technology Landscape to be reminded.

Semrush Releases 2 New ChatGPT Features, DoubleVerify Buys Scibids for $125 Million, Hightouch Raises $38 Million, Zeotap CDP Adds Option to Load Non-Customer Data...and more!

Join Andrew Stephenson, Marketing Director for Treasure Data as he explores the 5 key functions of a Customer Data Platform, or CDP.

As part of our Explainer Series, Andrew delves into the world of..

LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.

LXA's State of Data-Driven Marketing & Advertising 2023 Report looks at some key issues and trends around data-driven marketing.

💰Rally Raises $12 Million⚙️Tealium Adds No-Code Data Import👥Totango Partners With Jasper   👥Element and HighByte Announce Partnership...and more!

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

This report looks at the current state of B2B digital event experience, highlighting the continuing role of virtual events in B2B marketing.

The global QR Code Labels Market size is projected to reach $1268.1 million by 2026, from $916.7 million in 2020. And it doesn't seem to be slowing down.

 Businesses are increasingly turning to WhatsApp to engage with their customers in an informal, conversational way. It's a win for both consumers, who seem comfortable receiving communications from..

This course covers the A-Z of auditing and developing your marketing technology strategy.

Custom Timing | Dedicated course for your team. Private live Q&A sessions and bespoke branding in your private LXP portal

Custom Timing | Dedicated course for your team. Private live Q&A sessions and bespoke branding in your private LXP portal

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

Content AI is becoming increasingly popular as a way to streamline content creation. From chatbots to automated content generation, there are endless possibilities for improving the efficiency of..

LikeAcid wash jeans and neon, some marketing buzzwords scream "I refuse to innovate. I loved the 80s and I will not let it go. What do you mean they don't sell suits with shoulder pads anymore?!" ..

Founder and CEO Ollie Henderson knows the value of the work/life balance. So, along came the work/life flywheel. We sat down with Ollie to hear his tips, tricks, and insights for getting into a state..

LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.

This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe

Audiense Acquires SOPRISM, Teamitg Launches New-Look Inspired Thinking Group, Chattermill Raises $26M and more in this week's news

If you are looking to be a Top Marketer (or a leader in a similar field), attending a Marketing Conference should be a regular occurrence.

A recent article published by Forbes estimates that as much as 60% of marketers believe that AI and machine learning will completely change how they create content. So, what tools can you use, you..

OSF Digital Acquires Oegen, Bidgely Partners With NISC, Bizzabo Introduces Klik Experiential and more in this week's news

Alation Raises $123M, Positive Group Raises $110M, OpenX Technologies and Permutive Partner and more in this week's news

Just 48% of consumers say that "brands appear genuine about what they say and stand for", and it's only getting worse. So, are brands dead?

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..

Optimizely Unveils New Product Updates, Clearspeed Raises $27M, Persado Introduces New API and more in this week's news

Watch on-demand: How to Build a High-Performing Operations Teams for Sales and Marketing

Watch on-demand: Creativity in an AI world, the creator economy with Kevin Kelly

Vidmob Raises $110 Million In Series D Investment Round, NICE Secures Microsoft Partner Designation, Transunion Partners With Canvas Worldwide and mroe in this week's martech news

As uncertainty rises worldwide, brands can reassure consumers through personalisation

As a learning business, we get to meet all sorts of marketers who want to keep upgrading with us. 

"Marketing is a battle of perceptions, not products," said Al Ries and Jack Trout in their seminal work The 22 Immutable Laws of Marketing.

TikTok is expected to reach a whopping 84.9M users by the end of 2022. On top of this, as of April 2022, almost half of TikTok users in the U.S were a young demographic, being between 18 to 34 years.  

In its most basic form, Legos are just building blocks. But loyal customers know the brand is much more than that.

Catch our latest MarTech WebSesh on-demand to learn how you can use data and technology to deliver amazing customer experiences and a superior CX strategy. 

The algorithms of the biggest social media platforms are constantly changing. As the priorities of these companies shift, the strategies of content creators will need to as well.

Klaviyo Raises $100M, Cynthia.Io Launches On-Demand AI Platform, Balance Raises $56M, Fexa Raises $40M, Bain & Company Debuts NPSx, Oracle Announces Next Gen Fusion Sales, Cordial Secures $50M, Gap..

What’s the difference betweenCustomer Data Management(CDM) vs. business intelligence platforms? Which platform provides the most actionable customer data insights?

Contentsquare Raises $600M Microsoft Reveals Contact Center Platform Tealium Launches Pharma-Specific Package Freshworks and ZNet Technologies Partner InfoSum Launches New Data Clean Room Platform..

We chatted to Michela Cocco from Nestlé Nespresso ahead of her session to get her tips, tricks and insights:

How marketers can use customer date platforms to improve execution of data strategy and drive key business metrics. 

Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..

Artificial Intelligence (AI) is currently one of the biggest trends in marketing, with the prominence of tools like ChatGPT making its appeal more mainstream and accessible. We’ve created this..

Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.

Learn why digital evolution is the key to success in the 2020s and beyond by reading From Digital Transformation to Digital Evolution: Survival of the quickest - a new report exploring digital..

Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.

Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand, those with an annual income of..

Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand

In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..

Customer service is considered a priority for many companies. But who's responsible?

Check out the session on demand

Cognism raises $87.5m. Microsoft To Buy Activision Blizzard. ClariRaises $225 Million.Acxiom Partners With Transunion. Alteryx Buys Trifacta for $400 Million. LoopMe Sells Majority Stake to Private..

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 

Read all the latest stories in this week's martech news!

Read all the latest stories in this week's martech news!

Read all the latest stories in this week's martech news!

Read all the latest stories in this week's martech news!

Read all the latest stories in this week's martech news!

This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.

Read all the latest stories in this week's martech news!

Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.

Read all the latest stories in this week's martech news!

Yuck! Is that your data you've left lying around? Ugh, it's all mouldy. And what's this? More data under the bed? Right, it's time to clean all this up.

Marketing data is used to give marketers a..

Read all the latest stories in this week's martech news!

Chatting, the most human thing to do. Have a natter with your nan. Have a discussion with your dad. Have an argument with your aunt. Have a parley with your...postman. You get the idea. So why have..

8 Step Campaign Framework to creating a powerful marketing campaign. 

A look into modern marketing and the effect of data on marketing. Creative teams are having to use data to reach the right audience. They need to provide maximum integration for happy collaboration..

Carlos talks about the change in learning and Martech. 

Moni talks about the role of marketing operations and how to have a philosophical approach to operations. 

Trends in marketing automation and lead generation in this year and the whole decade. 

This presentation looks at the recipe of success. 1. Vision and Strategy, 2. Data, 3. Process, 4. People and 5. Technology.

How social media can support your marketing in a post GDPR world

Look at how a CDP can help us understand the customer experience and benefit your company. 

A presentation on marketing operations and how the industry is constantly growing and changing. He discusses how to achieve success and how your team can grow influence and impact and how to stand..

This presentation looks the 5 not so obvious tips to improving your marketing automation. For instance, Tip 1: Track Data Source. 

A talk about marketing operations and how organisations are now seeing how important marketing operations are.

How to use agile principals and practices to work more effectively in crazy times of change.

Most marketers run into issues when trying to grow their existing stack. This presentation discusses how we can do better under pressure. This can be an opportunity to get the most out of your..

Read all the latest stories in this week's martech news!

Read all the latest stories in this week's martech news!

DAM stands for Digital Asset Management and it pretty much does what it says on the tin: It’s a piece of software that helps you manage all your digital assets. Our latest guide explains more.

This week inMarTech:100-million-dollarinvestment for Ceros,Talkwalkeracquire Nielsen Social,subscription-based "malvertising" solutionannounced,ActiveCampaignenhancesautomation functionality

The APAC Marketing Technology Landscape Supergraphic 2020

Inspired by the one and only Scott Brinker, we have poured over teeny tiny logos, checked and rechecked classifications, laughed, cried and cried a little more in order to bring you the MarTech..