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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Featured
State-of-Martech-eBook-Cover

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Keep upgrading your skills, your knowledge and your network with:

Workshop: Marketing Operations Mechanics with No Code 

With course instructors Carlos Doughty, Scott Brinker and Teresa Walters

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This interactive workshop has been created especially for marketing operations professionals to equip them with no-code programming skills that will empower them to create automated workflows and build tools to help do their job better. You'll be hands-on, navigating the Bubble platform to build your own fully functional Instagram inspired app.

By applying the skills learnt on this programme, you'll be well on your way to becoming a full-stack marketing operations professional, or what we like to call, a ‘marketing maker'.

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ON-DEMAND

Immediate / 12 weeks

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DURATION

12 hours

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WHERE

Online

Explore this Workshop

Download the workshop brochure

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Workshop: Marketing Operations Mechanics with No Code Curriculum
1

Module 1: Understand

  • No-code, low-code and citizen developers
  • Where modern marketing and no-code meet

2

Module 2: Think

  • What are algorithms?
  • Mapping process flows

3

Module 3: Analyse

  • Back-end design
  • Front-end design

4

Module 4: Activate 

In the Activate module we bring everything we’ve learnt together by creating our own no-code app in Bubble. All learners create an application to equip them with the fundamentals of what is needed to become an independent no-code developer. We provide access to a series of hands-on tutorials to walk through the process and really get hands-on with the app building process.

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Course Instructor: Carlos Doughty

  • Founder & CEO of LXA. Bootstrapped the business from his sofa to the global leading education business in martech ​
  • Built a 0 to 100k+ community of martech, salestech, adtech and nexttech lovers ​
  • Rich experience in digital transformation programmes from CRM, MAP to CDP ​
  • Experience consulting on projects for enterprise through to start ups, cross industry, for brands such as HSBC, Euromoney, JP Morgan, and Freshfields ​
  • Global experience delivering projects across London, New York, Beijing, Hangzhou, Singapore, and more ​
  • Regular keynote speaker at marketing & tech events across the globe ​
  • Nearly two decades of growth, marketing and sales experience ​
  • Host of the #MarketingBookClub having interviewed the likes of Gary Vaynerchuk, Seth Godin, and Scott Galloway to name a few ​
  • Named 2022 MarTech Business Leader of the Year (UK)

Guest Instructors

Teresa-Walters

Teresa Walters

  • Qualified tutor, delivering technology courses for 20 years
  • Founder of an award-winning sustainable campaign group
  • Delivers Million Labs training to hundreds of students every month
  • Has used no-code skills to launch a chores app for kids
Scott-Brinker

Scott Brinker

  • The Godfather of MarTech
  • VP Platform Ecosystem at HubSpot
  • Co-founder of Chief Marketing. Technologist blog, chiefmartec.com, with over 50,000 readers.
  • Creator of the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000
  • Co-founder and CTO of Ion Interactive (acquired in 2017), a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc)

Learning Outcomes

  • Understand the concepts of no-code and low-code and their applications in marketing operations
  • Develop a mindset to identify algorithms and deliver algorithmic thinking 
  • Analyse your business needs to identify opportunities to architect new data flows and processes 
  • Design new functional work and data flows that can be translated into no-code solutions 
  • Build a mobile user interface using workflows to navigate and manage data in the no-code app Bubble.io
  • Learn how to use conditional logic to personalise the user experience and launch and share the app with colleagues

Course Design

Why No-Code Matters

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$187.0bn

Is the expected revenue to generate in the low-code, no-code market by 2023, according to Research and Markets.

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500m

Apps are reported to be developed by 2023, according to IDC. This is much more than decades of apps put together!

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Revolution

No-code and low-code technology has revolutionised the way apps are developed, and every organisation is looking for ways to harness its power across their marketing stack.

growth

Demand

Demand for digital innovation continues at a record pace, while technical expertise becomes increasingly scarce in a tight labour market.

Who is this course for?

Specialists

  • Digital Marketing
  • Marketing Operations 
  • Marketing Automation
  • Marketing Technology
  • Content Manager
  • CRM / CDP / Data
  • SEO
  • Demand Generation
  • Marketing Analyst

Generalists

  • Marketing
  • Technology
  • Operations
  • Programme & Project
  • Product
  • Content
  • Career Movers


Leaders

  • Marketing
  • Data & Analytics
  • Digital
  • Transformation
  • Technology




L&D Teams

 

Are you looking to drive the digital capabilities of your company’s marketing Specialists, Generalists and Leaders? Get in touch to find out how we can tailor the Workshop: Marketing Operations Mechanics with No Code for your team.

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NPS Score: 9

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5 Reasons Why Alumni Rate Our Courses

1
Courses are informed by insights from over 1k CMOs, CGOs, CSOs and CROs through LXA’s own market surveys and research.
2
Sessions delivered at our events from over 100 speakers per year including martech heavy-weights Scott Brinker, Sara McNamara and Frans Riemersma.
3
Tool and technology research and practitioner interviews to develop over 20 reports and platform guides published per year.
4
We partner with the markets most recognised martech companies including Adobe, Tealium, Acxiom, Meta, Treasure Data, and plenty more.
5
Courses are crafted by industry leading practitioners with decades of experience working with world’s leading brands such as AWS, JP Morgan, Euromoney, Indeed and more.

Membership

Unlimited course access for you

£2995 / $3495
per person, per annum
Unlimited Course Access
Always on
12 months cohorts or on-demand
Live instructor Q&A sessions
Course work feedback and commentary
In-person event invites
Access to workshops

On-Demand

Single course access at your pace

£195 / $245
per course, per person
Single Course Access
Always on
6 weeks on-demand
Live instructor Q&A sessions
Course work feedback and commentary
In-person event invites
Access to workshops

Need help or have a question? Get in touch with the team: hello@lxahub.com / +44 (0) 203 2863766

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