LXA MBA: Essentials of Marketing Operations
20th Feb 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
This course has been created especially for marketing operations professionals to equip you with no-code programming skills that will empower you to create automated workflows and build tools to help you do your job better. By applying the skills you'll learn on this programme, you'll be well on your way to becoming a full-stack marketing operations professional, or what we like to call, a “marketing maker”.
In partnership with:
Workshop
February 2023
Online
LXA MBAs are mini-MBA programmes designed for busy, ambitious marketing, sales and tech professionals
Maintain cutting-edge knowledge to future-proof your career and boost your earning potential.
Gain recognition and reward with CPD points, a LinkedIn digital badge, and certification.
Impact and drive performance within your business in a meaningful way.
Grow your network of professional connections that can last a career and beyond.
Gain the skills you need in less time and with a lesser investment compared to a business school.
This programme is delivered completely online via a blend of on-demand and live tutorials. Over the course of six weeks, learners will engage with the course materials and complete independent exercises to develop their no-code skills. Learners who complete the programme will be equipped with the foundational skills they need to start independently building their own applications.
In module 1, we’ll introduce the concepts of no-code and low-code. The goal here is simply to explain what no-code & low-code is and why this topic has application for marketing operations professionals. We’ll outline how no-code can help marketers do their jobs better and no-code solutions can be deployed within an organisation that already has its own internal development unit.
Before you start using no code, we want you to start thinking like a developer so we’ve designed module 2, Think, to introduce you to the foundational concepts needed to build useful programmes. We’ll explain what is meant by algorithmic thinking and you’ll start developing a mindset to identify algorithms that are happening all around you.
In module 3, Analyse, we’ll examine business needs so that we can start to model the flow of data through our processes and systems with a view to identifying opportunities to architect new flows and processes.
In module 4, Design, you will start to functionally design new work and data flows which you will then translate into no-code solutions in module 5.
In module 5, you will activate everything you’ve learned by creating your own no code app in Bubble. We’ve designed the course to get all learners to create the same application. We’ve designed it like this to make sure all learners are equipped with the fundamentals of what you need to become an independent no-code developer. In this section, you will get access to a series of hands-on tutorials which we’ll support with live clinics to help you if you get stuck.
Your tutor will take you through eight lessons that will teach you how to build a social media application like Instagram. You will learn:
Where EdTech meets MarTech
Access via the internet
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Long enough to matter...not too long you get bored
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Interactive Q&A sessions with trainer & students
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Marketing Operations Mechanics Course Certificate
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Adaptive, flexible & social learning experience
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Access a library of content from the AntiConLX event series
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Teresa Walters is a qualified tutor that has been delivering technology courses for twenty years. She was also the founder of an award winning sustainable campaign group. She delivers Million Labs training to hundreds of students every month and recently used her no-code skills to launch a chores app for kids.
This course is relevant to any marketer looking to enhance marketing operations performance with greater digital fluency and mastery of no-code and low-code programming skills.
...who wish to accelerate marketing operations performance.
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
...who wish to extend their technology skills to facilitate greater martech integration
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...who wish to audit and update their department’s workflows and processes
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...who want to better understand no-code programming and become full stack marketing operations professionals
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...who are looking for new tools and tactics to drive growth efficiently and at scale.
...who want to expand the range of services and value they can offer their clients
Check out every LXA MBA and workshop
20th Feb 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
20th Feb 2023 | This course covers the A-Z of auditing and developing your marketing technology strategy.
20th Feb 2023 | This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
20th Feb 2023 | This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate..
Coming in 2023 | This course combines the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you drive long term growth and retention.
Coming in 2023 | This course will teach you the technical marketing, behavioural psychology and experimentation skills that underpin the cutting-edge field of growth hacking.
Extend your learning beyond a single course with membership options offering access to ALL comprehensive mini-MBAs every 2 months. Additionally, you’ll have access to quarterly workshops, monthly events, and fresh resources published weekly. No hidden fees, just all you can learn membership package.
Access to one workshop for you
Unlimited course access for you
Unlimited course access for you & your team
We run three intakes a year, one in February, July and November.
The next cohort commences 20th February 2023.
The course work is based on the exercises you complete in each module. You then compile it all together with your analysis and submit as the final course project.
Is the coursework mandatory?
The coursework is not mandatory but we recommend you submit the module coursework along the way and the final project to show your learnings
You can submit your questions in advance at any time during the course about the latest modules. Carlos will answers all of the questions during the live Q&A session.
You'll have the option to sign up for the live Q&As and have calendar reminders so you don't miss it! You can also submit questions during the Q&A and the session will be available to access on demand afterwards.
We recommend spending at least 2 - 3 hours per week
The course is £1,450 for individuals and to start your enrolment fill out the email form at the top of the page.
For group bookings please email Hello@martechalliance.com (we've got group discounts!)
Once you've completed your enrolment, you'll receive a detailed FAQ pack of what you can expect.
On the day of the course you'll receive a welcome email from our learning experience platform to set up your profile and start learning!
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