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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Workshop: Marketing Operations Mechanics with No code

This course has been created especially for marketing operations professionals to equip you with no-code programming skills that will empower you to create automated workflows and build tools to help you do your job better. By applying the skills you'll learn on this programme, you'll be well on your way to becoming a full-stack marketing operations professional, or what we like to call, a “marketing maker”.

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WHAT

Workshop

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WHEN

February 2023

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WHERE

Online

Download the course brochure

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Giving you the tools to build your skills in marketing, sales, and tech

LXA MBAs are mini-MBA programmes designed for busy, ambitious marketing, sales and tech professionals

Build the skills you need
to stay ahead.

Maintain cutting-edge knowledge to future-proof your career and boost your earning potential.

Build the skills you need
to stand out.

Gain recognition and reward with CPD points, a LinkedIn digital badge, and certification.

Build the skills you need
to make a difference.

Impact and drive performance within your business in a meaningful way.

Build the skills you need
to connect.

Grow your network of professional connections that can last a career and beyond.

Build the skills you need
for less.

Gain the skills you need in less time and with a lesser investment compared to a business school.

Marketing Operations Mechanics: Build tools, workflows & processes with No-Code

This programme is delivered completely online via a blend of on-demand and live tutorials. Over the course of six weeks, learners will engage with the course materials and complete independent exercises to develop their no-code skills. Learners who complete the programme will be equipped with the foundational skills they need to start independently building their own applications.

1

Module 1: Understand

In module 1, we’ll introduce the concepts of no-code and low-code. The goal here is simply to explain what no-code & low-code is and why this topic has application for marketing operations professionals. We’ll outline how no-code can help marketers do their jobs better and no-code solutions can be deployed within an organisation that already has its own internal development unit.

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Module 2: Think

Before you start using no code, we want you to start thinking like a developer so we’ve designed module 2, Think, to introduce you to the foundational concepts needed to build useful programmes. We’ll explain what is meant by algorithmic thinking and you’ll start developing a mindset to identify algorithms that are happening all around you.  

3

Module 3: Analyse

In module 3, Analyse, we’ll examine business needs so that we can start to model the flow of data through our processes and systems with a view to identifying opportunities to architect new flows and processes.

4

Module 4: Design 

In module 4, Design, you will start to functionally design new work and data flows which you will then translate into no-code solutions in module 5.

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Module 5: Activate

In module 5, you will activate everything you’ve learned by creating your own no code app in Bubble. We’ve designed the course to get all learners to create the same application. We’ve designed it like this to make sure all learners are equipped with the fundamentals of what you need to become an independent no-code developer. In this section, you will get access to a series of hands-on tutorials which we’ll support with live clinics to help you if you get stuck.

Your tutor will take you through eight lessons that will teach you how to build a social media application like Instagram. You will learn:

  • How to build a mobile user interface
  • How to use workflows to navigate and manage data
  • How to create, edit, delete and manage data
  • How to manage user accounts and keep data private
  • How to use conditional logic to personalise the user experience
  • How to launch your app and share it with friends

Course Format

Where EdTech meets MarTech

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Course Instructor: Carlos Doughty

  • Named 2020 Marketing Technology Business Leader of the Year (UK)
  • Host of the weekly martech news video series
  • Marketing & tech book club podcast host - Interviewing the world's most famous marketers and entrepreneurs including Gary Vee,  and Seth Godin.
  • Researcher of UK & APAC marketing technology supergraphics.
  • Former chief marketing technology consultant to some of the world's largest law firms, agencies, manufacturing, financial services and media companies, as well as tech scale ups.
  • Founder of LXA (formerly MarTech Alliance) from his front room.
  • Regular featured presenter. Has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London

Guest Lecturer: Scott Brinker

  • The Godfather of Martech
  • Researcher of UK & APAC marketing technology supergraphics.
  • The Godfather of Martech.
  • VP Platform Ecosystem at HubSpot
  • Co-founder of Chief Marketing. Technologist blog, chiefmartec.com, with over 50,000 readers.
  • Creator of the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000
  • Co-founder and CTO of ion interactive (acquired in 2017), a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc).
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Guest Lecturer: Teresa Walters

Teresa Walters is a qualified tutor that has been delivering technology courses for twenty years. She was also the founder of an award winning sustainable campaign group. She delivers Million Labs training to hundreds of students every month and recently used her no-code skills to launch a chores app for kids. 

Example Timetable

LXA MBA Example Timetable

Who should enrol?

This course is relevant to any marketer looking to enhance marketing operations performance with greater digital fluency and mastery of no-code and low-code programming skills.

All Courses

Check out every LXA MBA and workshop

LXA MBA: Essentials of Marketing Operations

20th Feb 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

Course

LXA MBA: Essentials of Marketing Technology

20th Feb 2023 | This course covers the A-Z of auditing and developing your marketing technology strategy.

Course

LXA MBA: Essentials of Sales Enablement

20th Feb 2023 | This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

Course

Workshop: Marketing Operations Mechanics

20th Feb 2023 | This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate..

Course

LXA MBA: Essentials of Account Based Growth

Coming in 2023 | This course combines the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you drive long term growth and retention.

Course

LXA MBA: Essentials of Growth Hacking

Coming in 2023 | This course will teach you the technical marketing, behavioural psychology and experimentation skills that underpin the cutting-edge field of growth hacking.

Course

LXA Membership

Extend your learning beyond a single course with membership options offering access to ALL comprehensive mini-MBAs every 2 months. Additionally, you’ll have access to quarterly workshops, monthly events, and fresh resources published weekly. No hidden fees, just all you can learn membership package.

Single Workshop

Access to one workshop for you

£195 / $235
per workshop, per person
SINGLE WORKSHOP ACCESS
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Alumni Digital Community Space
In-person events
Quarterly workshops

Corp Membership

Unlimited course access for you & your team

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UNLIMITED COURSE ACCESS
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In-person events
Half-yearly briefing sessions

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