Resources Hub

Real AI Driven Visual Search: Preparing Your Content Machine for AI Generated Content

Watch on-demand: Real AI Driven Visual Search: Preparing Your Content Machine for AI Generated Content

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From Traditional to Market Leading: A Traditional, Data-First Blueprint - South Western Railway

Watch on-demand: From Traditional to Market Leading: A Traditional, Data-First Blueprint - South Western Railway

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The Content experience: Using content to drive growth in a down economy

Dig deep into the power of the content experience and why it demands to lead the strategy of any brand looking to make a significant impact in 2023 and beyond.
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The State of Data Privacy and Trust in Marketing 2023

The State of Data Privacy and Trust in Marketing report produced in association with OneTrust, examines the challenges that marketers face, and how they can build and maintain customer trust.
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The State of Martech & Marketing Operations

The State of Martech & Marketing Operations examines the technology challenges organisations are facing, through a survey of CMOs. The industry continues to grow, and maturity levels are improving,..
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State of Sales Enablement, Operations and Technology 2023/24

The State of Sales Enablement, Operations & Technology examines how organisations are adopting sales enablement strategies to deal with a more digital, and more complex, sales process. While..
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What, Why, How of Marketing Technology - 4Ps of martech

It's our goal at the LXA to help make marketing technology simple…or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..

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Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.
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What, Why, How of Marketing Stack Management

A lot of change can unfold in the transformative digital world over the course of a year - we don’t have to look much further than the progression of the Marketing Technology Landscape to be reminded.

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Sales Enablement & Sales Operations Best Practice Guide

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

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Martech News: Weekly Round-Up 11/08/23

Semrush Releases 2 New ChatGPT Features, DoubleVerify Buys Scibids for $125 Million, Hightouch Raises $38 Million, Zeotap CDP Adds Option to Load Non-Customer Data...and more!

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AI-Powered Personalisation: Driving Transformation with your CMS

Whether an organisation is beginning the process of digital transformation, or looking to take their online presence and customer experience to the next level, a strong digital foundation can be the..
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