The creator economy refers to the monetisation of work made by independent creators. From vloggers, to streamers, to influencers, to YouTube dog chefs, the creator economy implies a shift in the..
From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..
73% of companies report that a CDP will be critical to their customer experience effort. But what is a CDP, and how do they differ from DMPs, and CRMs?
Gartner estimates that by 2020, natural language generation and artificial intelligence will be a standard feature of 90 percent of modern BI platforms. So, this is where NLG comes in.Â
Throughout this report, we explore exactly how CMOs can uncover the barriers they face in a customer-first, data-driven ecosystem, and how they can plan for and advance their data marketing strategy.
