Resources Hub

Four Examples of Eye-Catching Welcome Emails

Sending a welcome email will likely net you 320% more revenue than promotional emails. So how do you do it?
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Call Centres and Contact Centres: What's the Difference?

What are the main differences between Call Centres and Contact Centres, and when should your business use which one?
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How to Launch a Webpage in 3 Days: No Code Required

How a product marketer used Acquia Site Studio's low code tools to launch a new webpage in only 3 days without writing a single line of code.
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Martech News: Weekly Round-up 28/07/21

Amperity Raises $100M On A $1B+ Valuation, Zoominfo Drops $575M On Chorus.Ai, Zoom To Acquire Five9, Qualtrics Acquires Usermind, Pantheon Raises $100M, Amperity Raises $100m, Aleph Alpha Raises $27M..
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What, Why, How of the Creator Economy

The creator economy refers to the monetisation of work made by independent creators. From vloggers, to streamers, to influencers, to YouTube dog chefs, the creator economy implies a shift in the..
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B2B Marketing: Stats and Trends for 2021

From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..
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CDPs, DMPs, CRMs. What's the Difference?

73% of companies report that a CDP will be critical to their customer experience effort. But what is a CDP, and how do they differ from DMPs, and CRMs?
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How to Get Sales to Act on Hybrid Event Follow Up

How can marketers get sales to follow up on hybrid events? Discover the basics of hybrid follow up in this blog.
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What Is Ethical AI and Is It Important?

There's a lot of mention of something called Ethical AI in digital marketing today, but what is it and how does it impact you?
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What is Natural Language Generation, and is it the Future of Content?

Gartner estimates that by 2020, natural language generation and artificial intelligence will be a standard feature of 90 percent of modern BI platforms. So, this is where NLG comes in. 
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Know Your Customers Better in 2021 with the Power of Receipt Data

Receipt processing technology is an alternative to traditional data collection and helps you learn more about your customers for personalization.
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Migrating your Marketing Automation Platform (MAP) - BluprintX

How easy would it be for you to migrate to a new marketing automation platform (MAP)? Find out about it in this article.
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