Meet Miquela! She's just a normal, average Gen-Z influencer. She loves iced coffee, noodles, tiny handbags, and that feta cheese pasta from TikTok. Oh yeah, and she's a robot. But boy, she won't let..
Before amassing an enviable data hoard that would make the Ghenghis Khan of data jealous, there are several considerations, including privacy, data value, ability to action, and ability to facilitate..
All too often, businesses dive into the 49 categories and pick a new logo for their martech stack without having clearly documented what the tool intention is.
This week in MarTech: This week in MarTech: Emotive raises $50 million, Vungle acquires GameRefinery, Zoomd signs an agreement with Social Media platform TikTok, and True Influence and Lotame..
Enterprise customer engagement strategies are hard to execute on, and involve a significant amount of people, process, and technology to get right. Marketers and brands alike are looking for guidance..
Social selling is trending in the world of salestech. From connecting, commenting, liking, or sharing potential customers activity, sales reps can create meaningful relationships and increase their..
What is the experience of women in Martech? We here at MarTech Alliance are dedicating ourselves to celebrating the brilliant women in our industry, 365 days instead of just one. Keep checking back,..
David Keens, Principal Marketing Technologist at Acxiom, explores how the identity space is evolving, what new technologies are emerging in todayâs changing consumer landscape, and how identity..
Andy Caron is Marketo Mad. Revenue Pulse's Head of Martech Consulting has been deeply ingrained in the Marketo community since 2012, and has been at the forefront of its evolution! From marketing, to..
Annette Ochoa, Head of Demand Generation, Lilt. Marketing, Events, Enterprise. Annette is multi-faceted! She's not just a marketing expert, though. Her degree from Santa Clara University, with a..
Brooke Bartos is the Senior Manager for Marketing Operations at Walker Sands Communications, is a 4x Marketo Champion, a Fearless 50 Marketer, AND part of the 25 Women to Watch in Marketing Ops...
