Just 10% of customers feel that brands are providing what they see as a 'good experience', though 82% of marketers feel they are meeting consumer expectations.Â
In our latest Marketing & Tech Book Club episode, Scott Galloway outlines both the crisis and opportunity brought to light by the pandemic in his latest release 'Post Corona' and discusses how the..
A guide for managing data privacy while creating effective marketing, with details of related legislation, and how technology can help you to manage customer data.
Who is Grace Beverley, otherwise known as GraceFitUK? The social media influencer and founder of the direct-to-consumer fitness brands TALA and Shreddy is making headlines!
B2B marketing is always changing. Technologies, market conditions, trends, the demands of consumers, Susan from Account's hair style. So, to keep up with this, you've got to remain agile and flexible.
It's quite the conundrum. Customers want personalised content, but they don't want me to go through their bins to find out what brand of deodorant they're using?! The contradictions are endless.Â
Itâs not an easy decision to move Marketing Automation platforms, so when migrating to a new system itâs important to get it as right as possible from the start.
When a customer leaves you, not all is lost. Our data shows that it is on average 10 times cheaper to reactivate a lapsed customer than it is to acquire a new one. Reactivation programs for lapsed..
Want to craft amazing digital experiences for both your customers and internal workforce? All of that starts with understanding the tools you use, and how it plays into your overall content marketing..
AI is very much at the forefront of marketing's future, so it stands to reason that you should get your foot in the door before it's too late and you're just playing some sort of catch-up game.
