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AntiCon logo

 The anti-conference | Marketing Transformation Decoded 

  22nd May 2025 | London

AntiCon Gradient BG LS

What's In Store for Marketing?

This is the ultimate marketing transformation event, as we cover everything from AI to automation, orchestration to omnichannel, data to DX, personalisation to performance, and MarTech to salestech.

  • Transformation Strategy | Unpacking the blueprint to marketing transformation excellence. From AI to ops, data to DX, tools to talent, enablement to activation.
  • AI & Automation | Envisioning & activating AI of the possible in marketing.
  • Tools | Mapping & stacking the modern stack. From Martech to Ad tech, ecommerce and salestech.
  • B2B | NextGen B2B Marketing. Integrating, embedding and elevating B2B marketing and sales. From AI to ABM to ABS, activation to sales enablement, and marketing ops to sales ops.
  • Data | Architecting and plumbing your data ecosystem to embrace the latest and greatest MarTech, adtech and salestech solutions.
  • Operations | Operations efficiency decoded for the AI era. From marketing and data to content and sales ops.
  • Marketing capabilities | Upskill, reskill and reinvent your marketing team's capabilities. From program design to academy activation, training to talent management, marketing operating model to org chart, and culture to collaboration.
  • Omnichannel & CX | From orchestration to omnichannel, data-driven to DX, personalisation to performance marketing, tools to testing, and CRO.

A few of the speakers lined up...

Stay tuned for even more announcements

Speakers ACGL 0525_Tom Goodwin - All We Have is Now
Tom Goodwin
World-renowned trends and transformation expert and founder
Speakers ACGL 0525_Helen Burbank - Springer Nature
Helen Burbank
Director, Marketing Effectiveness & Strategic Projects
Speakers ACGL 0525_Daniel Hulme - WPP
Daniel Hulme
Chief AI Officer
Speakers ACGL 0525_Ankita Mehrotra - Aveva
Ankita Mehrotra
Marketing Strategy And Transformation Director
Speakers ACGL 0525_Kabir Patel - AstraZeneca
Kabir Patel
Global Head Of IT - Develop, Make, Digital Transformation And Sustainability
Speakers ACGL 0525_Romey Fritche - Sky
Romey Fritche
Martech Portfolio And Transformation Lead
Speakers ACGL 0525_Hamish Stacy - Molendez
Hamish Stacey
Senior Manager, US Oreo Consumer Data Lead
Speakers ACGL 0525_Sophia Angelis - Brown-Forman Corporation
Sophia Angelis
Former SVP Global Marketing Excellence Director
Speakers ACGL 0525_Barry McEveer - iManage
Barry McKeever
Director of Marketing Operations
Speakers ACGL 0525_Carlos Doughty - LXA-1
Carlos Doughty
Founder, CEO and Course Instructor
Speakers ACGL 0525_Dana Abu Shakra - BAT
Dana Abu Shakra
Functional Future Capabilities Development Manager For Marketing
Speakers ACGL 0525_Stephen Pegler - Forterro
Stephen Pegler
Director, Sales Enablement
Speakers ACGL 0525_Aaron Spencer - OneAdvanced
Aaron Spencer
Revenue Enablement Director
Speakers ACGL 0525_Phil Hannabuss - Asite
Phil Hannabuss
Solutions Engineering Lead (Sales Enablement)
Speakers ACGL 0525_Olivier Ranunkel - Carwow
Olivier Ranunkel
Sales Enablement Manager
Speakers ACGL 0525_Marina Holiasmenos - Forcepoint
Marina Holiasmenos
Sales Enablement Manager - EUR | UK | META
Speakers ACGL 0525_Rachael Smith - LXA
Rachael Smith
Managing Director
Speakers ACGL 0525_Bashir Uthman - LogicEra
Bashir Uthman
Strategic Partnership And Sales Enablement Director
Speakers ACGL 0525_Sam Latter - Faria Educatoion Group
Sam Latter
Sales Enablement Manager
Speakers ACGL 0525_Frenci Bardhi - LXA-1
Frenci Bardhi
Senior Commercial Lead
Speakers ACGL 0525_Caroline Debenham - Cushman & Wakefield-1
Caroline Debenham
International Partner - Head Of Sales Enablement, EMEA
Speakers ACGL 0525_Andrew Exton - Equinix Inc
Andrew Exton
Director - Sales And Partner Enablement
Speakers ACGL 0525_Johanna Taborda - Xero
Johanna Taborda
Sales Enablement Business Partner - Uk
Speakers ACGL 0525_Anthony Doyle - Turnitin
Anthony Doyle
Director Of Sales Enablement
Speakers ACGL 0525_Konstantina Kapetanidi - Schroders plc
Konstantina Kapetanidi
Global Head Of CRM And AI Sales Enablement
Speakers ACGL 0525_Jack Nash - Bigtincan
Jack Naish
Senior Enterprise Account Executive
Speakers ACGL 0525_Roxanne Lewington - Canto
Roxanne Lewington
Growth Marketing Manager EMEA & APAC
Speakers ACGL 0525_Stefan Iacono - 6Sense
Stefano Iacono
Marketing Director, EMEA
Speakers ACGL 0525_Tom Sloan - ICP
Tom Sloan
Head of Content Management & Logistics Solutions
Speakers ACGL 0525_Anca Pintilie - Amazon
Anca Pintilie
Head Of MarTech Expansion | Global, Amazon Talent Acquisition
Speakers ACGL 0525_Jonathan Woolf - Intent HQ
Jonathan Woolf
Chief Revenue Officer
Speakers ACGL 0525_Edurne Rodriguez - Spotify
Edurne Rodriguez
Head Of Sales Training & Enablement
Speakers ACGL 0525_Manoj Raisinghani - Hitachi
Manoj Raisinghani
Vice President - GTM Operations, Strategy and Portfolio Solutions
Speakers ACGL 0525_John Buyers - Osborne Clarke
John Buyers
Head Of Artificial Intelligence
Speakers ACGL 0525_Sharon Braude - Redbull
Sharon Braude
Director Marketing Operations, Planning & Insight
Speakers ACGL 0525_Neil Brookman - Metarouter
Neil Brookman
GM & VP, EMEA
Speakers ACGL 0525_Jonathan Terry - Sage
Jonathan Terry
Commercial Enablement, Global Route To Revenue Sales & Success
Speakers ACGL 0525_Kim Brandes - Raboud University
Kim Brandes
Director co-creation
Speakers ACGL 0525_Oliver Sheerin - Bloomreach
Oliver Sheerin
Associate Director, Demand Generation, EMEA

Topics covered

Marketing Transformation Strategy

AI & Automation

Martech & Ad tech

SalesTech

B2B Marketing

Sales Enablement

Data Management

Marketing Ops & Sales Ops

Marketing Capabilities

Al-enabled Marketing

MarTech Strategy & Trends

Stack Management

Zero to 3rd Party Data Collection & Management

Customer Data Platforms (CDP) & Data Clean Rooms (DTR)

Personalisation & Omnichannel Marketing

Marketing Enablement

Growth Marketing

Why AntiCon?

Rally the team and make a day of it!

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Be inspired

We hand pick, and ship in some of the greatest speakers on the planet just for you. 

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Map & stack

We run the ultimate event to help you to map and shop for your tech stack. You'll hear insightful cases studies plus meet with the market's leading providers in the space to demo their tech.

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The cutting edge

Be where the puck is heading. We focus on the forefront of marketing and tech, and where the two meet. It's here you can uncover your competitive advantage.

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Uncover Operations Excellence

We bring you the practical, the bridge between vision and action. We pack our event with sessions on marketing ops and sales ops so you can uncover what efficiency and effectiveness looks like in your organisation

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Meet your tribe

Connect with people like you. We bring together our community of marketing, sales and transformation leaders from brands like The Financial Times, Waitrose, HubSpot, Sky Gaming & Betting, Mondelez, AWS, Facebook, Heineken & plenty more.

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Experience

We bring you an event you'd choose to attend even if it wasn't for work. From barista coffee to street food pizza, burgers and beers. Plus our resident DJ dropping 90s Hip Hop from when the doors open. And the experience doesn't stop when the event does. Join our AntiCon After Dark Party.

What to expect from AntiCon

The original, and the only anti-conference

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This event sits in the magic middle of the event experience. Not a conference, summit or forum, not pretending to be a crazy festival. It's the anti-conference that mixes the right content with the right speakers with the right experience.

AntiCon tackles all things marketing transformation. From AI to automation, data to DX, talent to tools.

 

What's in store

Get ready for a one-of-a-kind experience at AntiCon

  • Feast out with some of London's finest street food trucks
  • Crack a beer with breath taking views of the city skyline 
  • Meet Paco the pug, chief marketing officer
  • Check out our 90s tuck shop. From Space invaders to wham bars we have you covered
  • Play your favourite 90s computer games, from Golden Eye to Street Fighter
  • Enjoy all the greatest 90s Hip Hop beats from our resident DJ
  • Join AntiCon After Dark Party

Snaps from AntiCon 

What happens at AntiCon? Check out the snaps from our last few events

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AntiCon Community

Join our community of marketing, brand, martech/MOPs, SOPs, growth, and data-driven professionals, including marketers, technology, and digital officers.

Amazon
Meta
Google
WPP
Capita
Iron Mountain
Tottenham
Vodafone
SKY
Barclays
Euromoney
FT
HSBC
BT
EATON
The Telegraph
Asos
Informa
GSK
Chelsea
Intuit
Legal & General
Arsenal
McKinsey
John Lewis
Netflix

A few of our partners

Logo-Optimizely-500x281px
Logo-LXA-Carlos Doughty-500x281px
Logo-ICP-500x281px
Logo-Metarouter-500x281px
Logo-Storyblok-500x281px
Logo-6sense-500x281px
Logo-Bloomreach-500x281px
Logo-Zeotap-500x281px
Logo-Big Tin Can-500x281px
Logo-Canto-500x281px
Loop Horizon
Logo-IntentHQ-500x281px
Logo-allego-500x281px
Logo-Sitecore-500x281px
Logo-Usercentrics-500x281px
Logo-Make-500x281px
Logo-Lead Forensics-500x281px
Logo-Hightouch-500x281px
Logo-DemandLab-500x281px

Event Info & FAQs

Click to expand for more information. Email hello@lxahub.com for any general enquiries.