AntiCon Gradient BG LS
AntiCon Marketing

The anti-conference.
Tackling all things marketing transformation.

22nd May 2025 | London

https://player.vimeo.com/progressive_redirect/playback/954709809/rendition/720p/file.mp4?loc=external&signature=75815afb936aa9c25e5af9682dcd05a59c72a1cfe1df18c2bd120c8a5ba5fa5f
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What's In Store for Marketing?

 

This is the ultimate marketing transformation event, as we cover everything from AI to automation, orchestration to omnichannel, data to DX, personalisation to performance, and MarTech to salestech.

Transformation Strategy | Unpacking the blueprint to marketing transformation excellence. From AI to ops, data to DX, tools to talent, enablement to activation.

AI & Automation
| Envisioning & activating AI of the possible in marketing.


Tools
| Mapping & stacking the modern stack. From Martech to Ad tech, ecommerce and salestech.


B2B
| NextGen B2B Marketing. Integrating, embedding and elevating B2B marketing and sales. From AI to ABM to ABS, activation to sales enablement, and marketing ops to sales ops. 

Data | Architecting and plumbing your data ecosystem to embrace the latest and greatest MarTech, adtech and salestech solutions.

Operations | Operations efficiency decoded for the AI era. From marketing and data to content and sales ops.

Marketing capabilities | Upskill, reskill and reinvent your marketing team's capabilities. From program design to academy activation, training to talent management, marketing operating model to org chart, and culture to collaboration.

Growth Marketing | The growth marketing playbook. From orchestration to omnichannel, data-driven to DX, personalisation to performance marketing, tools to testing, and CRO.

 Keynote AntiCon October 2024 

The Funniest Man in Marketing...

Tom Fishburne, a cartoonist and marketing expert, is the founder of Marketoonist. He is widely recognised for his witty and incisive commentary on the humorous aspects of business and marketing.

Tom Fishburne

Tom Fishbourne

Marketoonist
Jordan Infographic

The Man Behind the Sidemen's $100M Empire...

As co-founder of Arcade Media, he has played a pivotal role in growing the Sidemen brand into a YouTube powerhouse, now boasting over 200 million followers across all social channels and billions of views. Beyond content creation, he has expanded the Sidemen brand into various ventures, including the Sides food range, which achieved the impressive feat of selling 100,000 cereal boxes in just 14 days and securing a 200-restaurant master franchise agreement. He also launched XIX Vodka, now stocked in Tesco, and Side+, a successful subscription app. Jordan has a dynamic understanding of the media landscape, influencer marketing, and a distinct ability to build challenger brands.

The Agenda

On-demand sessions are coming soon, exclusively for Gold, Silver, and Platinum ticket holders 😍
Feel free to review the agenda below for any released sessions. We'll notify you by email once they're available!

Check out the Agenda: How to Demo

October 2024 Speakers

 

Tom Fishburne - Marketoonist
Tom Fishburne
Author & Cartoonist
Katrina Broster - Financial Times
Katrina Broster
Marketing Performance & Technology Director
Jordan Schwarzenberger (1)
Jordan Schwarzenberger
Co-Founder / Manager of The Sidemen
Janick Van Daele - Mastercard
Janick Van Daele
Senior Counsel
Parry Malm - Punk with Drower
Parry Malm
Digital Anarchist
Giovanna Miritello - Vodafone
Giovanna Miritello
Big Data & AI Manager
Simon Daniels - Forrester
Simon Daniels
Principal Analyst, Revenue Operations Strategies
Aisha Khan - Teva Pharmaceutical Industries Ltd
Aisha Khan
Director Of Transformation, Strategic Marketing & Digital
Alex De FursacGash - Gartner
Alex De FursacGash
Senior Director, Analyst
Aggie Dawborn - Google
Aggie Dawborn
Head of Data & Measurement Infrastructure (Tech, Media, Telco)
Yomi Tejumola - Algomarketing
Yomi Tejumola
Founder & CEO
Michael Macwan - Uber Eats
Michael Macwan
Sales Manager UKI - Uber Eats
Ravi Kumar Naramsetty - Telia Sverige
Ravi Kumar Naramsetty
Head of MarTech IT, Sweden
Claire Marie Gigon - Boston Scientific Corporation
Claire Marie Gigon
Marketing Capabilities Sr. Manager - EMEA
Stewart Conway  - Columbia Threadneedle
Stewart Conway
Head of Digital and Sales Enablement
Natalie Howell - Barilla Group
Natalie Howell
Marketing Excellence Director - Barilla Acceleration Team
Marco Andre - Norvartis
Marco Andre
Global Head of Marketing & AI Excellence
Veronika Kryuchkova - Reckitt
Veronika Kryuchkova
Head of Learning, Marketing Academy
Tom Bianchi - Acquia
Tom Bianchi
SVP Product Marketing
Laura Merten - Hogarth Worldwide (WPP)
Laura Merten
Head of Martech Consulting
Charel Schmit - Mars Wrigley Europe and Central Eurasia
Charel Schmit
Regional Biddable Media Lead
Dana Abu Shakra - BAT
Dana Abu Shakra
Functional Future Capabilities Development Manager For Marketing
Jose Tarzian - Kapturall
Jose Tarzian
CEO
Athena Sharma - Artefact
Athena Sharma
Senior Director Consulting
Tim Lancelot  - MHR
Tim Lancelot
Head of Sales Enablement
Shanta Rampersad - OMD
Shanta Rampersad
Executive Director, AdOps, Tag Management & Analytics
Carlos Doughty - LXA
Carlos Doughty
Founder & CEO | Martech, Sales Enablement & Sales Ops Course Instructor at LXA
Denise Edwards - TD Bank
Denise Edwards
Senior Group Manager Marketing Capabilities
Phil Singer - Findmypast
Phil Singer
Senior Customer Engagement Manager
Belle Cartwright - Essence mediacom
Belle Cartwright
Global Technology Acceleration Lead
Stephen Stouffer - Tray.ai
Stephen Stouffer
Director, Automation Solutions
Malvina EL-Sayegh - Oyster
Malvina EL-Sayegh
Director of Revenue Enablement
Nick Mason - Turtl
Nick Mason
CEO & Founder
Mishel Justesen - Capgemini
Mishel Justesen
DCX | Principal, Marketing Technology
Stefano Iacono - 6sense
Stefano Iacono
Marketing Director EMEA
Georgina Beard - SEON Fraud Fighters
Georgina Beard
Head of Sales Enablement
Miles Jones - MetaRouter
Miles Jones
Head of Sales, EMEA
Thomas Ross - Purple Square
Thomas Ross
Senior Account Director
Dr Shorful Islam - BE DATA SOLUTIONS
Dr Shorful Islam
CEO and Co-founder
Rachael Smith - Managing Director
Rachael Smith
Managing Director
Ali Malek - OMD
Ali Malek
Executive Director of Data Science
Kristina Kalpokaite - Loop Horizon
Kristina Kalpokaite
Head of Strategy, technology & Data
Jonathan Woolf - IntentHQ
Jonathan Woolf
Chief Revenue Officer
Gökçe Duman - Ingosa
Gökçe Duman
Co-founder & Managing Partner
Ashish Gandhi - DataGuard
Ashish Gandhi
Enterprise Account Executive
Sinem Soydar - Shell
Sinem Soydar
Global Head of Digital and Social Media Strategy
Jack Beauchamp - Iterable
Jack Beauchamp
Enterprise Customer Success Manager
Pooja Dey - Sage
Pooja Dey
Global Brand Propositions Director
Peter Bell - Twilio
Peter Bell
VP of Marketing
Joanna Kahil-Williams - Frontify
Joanna Kahil-Williams
Senior Customer Success manager
Michael Wrigley - Ogilvy
Michael Wrigley
General Manager
Ioana Coman - Schroders
Ioana Coman
Capability Owner - Digital Marketing
Stu West - Clevertouch
Stu West
Chief Revenue Officer
Ben Purton - Ring Central
Ben Purton
Senior Director - Leader of Enablement for GSP, International & Public Sector
Mark Hartley - Purple Square
Mark Hartley
Senior Account Director
Antoine Chahine - DataGuard
Antoine Chahine
Account Executive
Harry Williams - Found
Harry Williams
Head of Growth
Jon Billett - Seismic
Jon Billett
Value Consulting Director
Nick Taylor - Brandwatch
Nick Taylor
Senior Director of Product Marketing
David Bustos - Metricool
David Bustos
Content Strategist

Topics covered

Marketing Transformation Strategy

AI & Automation

Martech & Ad tech

SalesTech

B2B Marketing

Sales Enablement

Data Management

Marketing Ops & Sales Ops

Marketing Capabilities

Al-enabled Marketing

MarTech Strategy & Trends

Stack Management

Zero to 3rd Party Data Collection & Management

Customer Data Platforms (CDP) & Data Clean Rooms (DTR)

Personalisation & Omnichannel Marketing

Marketing Enablement

Growth Marketing

AntiCon Gradient BG LS
Paco Sitting RGB

Save the Date: AntiCon May 2025

Why AntiCon

Floppy-Disc

Be inspired

We hand pick, and ship in some of the greatest speakers on the planet just for you.

Floppy-Disc

Map & Stack

We run the ultimate event to help you to map and shop for your MarTech tools. You'll hear insightful cases studies plus meet with the market's leading providers in the space to demo their tech.

Floppy-Disc

The cutting edge

Be where the puck is heading. We focus on the forefront of marketing and tech, and where the two meet. It's here you can uncover your competitive advantage.

Floppy-Disc

Uncover Operations Excellence

We bring you the practical, the bridge between vision and action. We pack our event with sessions on marketing ops and enablement so you can uncover and apply what efficiency and effectiveness looks like in your organisation. 

Floppy-Disc

Meet your tribe

Connect with people like you. We bring together our community of marketing, sales and transformation leaders from brands like FT, ASOS, Nike, 3M, Vodafone & Plenty more.

Floppy-Disc

Experience

We bring you an event you'd choose to attend even if it wasn't for work. From made to order coffee to street food pizza, burgers and beers. Plus our resident DJ dropping 90s Hip Hop from when the doors open. And our event doesn't stop when the event does. Join our AntiCon After Dark Party.

A little more about AntiCon

AntiCon sits in the magic middle of event experience. Not a conference, summit or forum, and not pretending to be a crazy festival.
AntiCon is the anti-conference that mixes the right content, with the right speakers, with the right experience.
AntiCon is the anti-conference tackling all things marketing transformation. From AI to automation, content to capabilities, martech and marketing ops, talent to tools.
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What's in store

Get ready for a one-of-a-kind experience at AntiCon

  • Feast out with some of London's finest street food trucks
  • Crack a beer with breath taking views of the city skyline 
  • Meet Paco the pug, chief marketing officer
  • Check out our 90s tuck shop. From Space invaders to wham bars we have you covered
  • Play your favourite 90s computer games, from Golden Eye to Street Fighter
  • Enjoy all the greatest 90s Hip Hop beats from our resident DJ
  • Join AntiCon After Dark Party

AntiCon Pics

What happens at AntiCon? Check out the snaps from our last few events

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AntiCon Community

Join our community of marketing, brand, martech/MOPs, SOPs, growth, and data-driven professionals, including marketers, technology, and digital officers.

Amazon
Meta
Google
WPP
Capita
Iron Mountain
Tottenham
Vodafone
SKY
Barclays
Euromoney
FT
HSBC
BT
EATON
The Telegraph
Asos
Informa
GSK
Chelsea
Intuit
Legal & General
Arsenal
McKinsey
John Lewis
Netflix

October 2024 Partners

Logo-Treasure Data-500x281px
Logo-LXA-Carlos Doughty-500x281px
Seismic Logo Full Color
Iterable-Logo
Logo-Purple Square-500x281px
DataGuard_logo
Logo-Acquia-500x281px
frontify
Logo-Twilio-500x281px
Logo-Metricool-500x281px
metarouter
make.com
algo marketing
Logo-6sense-500x281px
Logo-Clevertouch-Stuart West-500x281px
allego
Logo-Brandwatch-500x281px
Logo-Found-500x281px
Logo-Intent HQ-500x281px
kapturall-logo-black
Logo-Tray.ai-500x281px
Logo-Turtl-500x281px
Logo-Loop Horizon-500x281px
Logo-Lead Foresencis-500x281px
Logo-Martech3D-500x281px
ingosa
Logo-Be Data Solutions-500x281px

Event Info & FAQs

Click to expand for more information. Email hello@lxahub.com for any general enquiries.