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  The Anti-Conference for those too busy building the future to wait for it 
 Marketing Transformation Decoded 

  21st May 2026 | London

AntiCon Gradient BG LS

What's In Store for Marketing?

This is the ultimate marketing transformation event, as we cover everything from AI to automation, orchestration to omnichannel, data to DX, personalisation to performance, and MarTech to salestech.

  • Transformation Strategy | Unpacking the blueprint to marketing transformation excellence. From AI to ops, data to DX, tools to talent, enablement to activation.
  • AI & Agentic | Envisioning & activating AI of the possible in marketing.
  • Tools | Mapping & stacking the modern stack. From Martech to Ad tech, ecommerce and salestech.
  • B2B | NextGen B2B Marketing. Integrating, embedding and elevating B2B marketing and sales. From AI to ABM to ABS, activation to sales enablement, and marketing ops to sales ops.
  • Data | Architecting and plumbing your data ecosystem to embrace the latest and greatest MarTech, adtech and salestech solutions.
  • Operations | Operations efficiency decoded for the AI era. From marketing and data to content and sales ops.
  • Marketing capabilities | Upskill, reskill and reinvent your marketing team's capabilities in an AI era. From program design to academy activation, training to talent management, marketing operating model to org chart, and culture to collaboration. From human to augmented to agent teams.
  • Marketing Procurement | Enabling high-impact martech, agency and training partner selection. From empowering procurement teams to act as strategic business partners to leveraging AI-driven efficiencies, and designing partnerships that deliver measurable value to marketing and beyond.
  • Omnichannel & CX | From orchestration to omnichannel, data-driven to DX, personalisation to performance marketing, tools to testing, and CRO.

Our Speakers

Meet the industry leaders and innovators shaping the future of marketing technology. Our speakers bring decades of combined experience from the world's leading brands.

No speakers found matching your search.
Jean-Pascal Amblat
Jean-Pascal Amblat
Head of Owned Channels and CRM
Anca Pintilie
Anca Pintilie
Head Of MarTech Expansion
Carey Winder
Carey Winder
UX Marketing Strategist
Jonathan Dytor
Jonathan Dytor
Head of Digital Marketing
Parry Malm
Parry Malm
CEO & Co-founder
Nader Hamad
Nader Hamad
Head of Global sales, GTM, Partners & Customer Enablement
Hazem El Taha
Hazem El Taha
Global Head of MarTech
Carlos Doughty
Carlos Doughty
Founder, CEO and Course Instructor
Rachael Smith
Rachael Smith
Managing Director & Founding Partner
Frenci Bardhi
Frenci Bardhi
Senior Commercial Lead
Anders Rosenqvist
Anders Rosenqvist
Marketing Performance Manager
Ali Ajam
Ali Ajam
Principal, Regional Digital Activation & Growth Marketing Lead
Theo Theodorou
Theo Theodorou
Managing Director
Dr. Christine Bailey
Dr. Christine Bailey
Managing Director & Global Head of Marketing
Kasper Tarp Mortensen
Kasper Tarp Mortensen
Sr. Director, Strategy and Engagement, Marketing & Medical
Alessandro Moretti
Alessandro Moretti
Head of Martech/AdTech Product
Mark Clydesdale
Mark Clydesdale
Head of Strategic Consulting
Sita Kalluri
Sita Kalluri
Director - Marketing Optimisation
Andrew Stephenson
Andrew Stephenson
Director of Global Marketing
Kelly Masters
Kelly Masters
Global Technology Product Marketer
Janet Hand
Janet Hand
AI Enablement Lead @ Google Cloud
Kerry Elsdon
Kerry Elsdon
SVP, Global Head of Digital Marketing and MarTech
Jonathan Woolf
Jonathan Woolf
CRO
János Moldvay
János Moldvay
Chief Data Science Officer
Aydin Gunal
Aydin Gunal
Senior Solution Consultant
Roxanne Lewington
Roxanne Lewington
Growth Marketing Manager EMEA & APAC
Mary Koomson
Mary Koomson
Director Digital Marketing
Vivek Nauhbar
Vivek Nauhbar
Global Head Insights & Analytics - Omnichannel COE, Marketing Excellence
Nabeel Shariff
Nabeel Shariff
Global Head of Digital Analytics
Natalie Howell
Natalie Howell
Marketing Excellence Director - Barilla Acceleration Team
Laura Hodge
Laura Hodge
Global Head of Sales Enablement
Courtny Edwards-Jones
Courtny Edwards-Jones
Head of GTM Operations
Viren Samani
Viren Samani
Executive Producer
Clara-Marie Eloy
Clara-Marie Eloy
Global Social Media Manager
Noorin Virani
Noorin Virani
Group Director Data & Insights
Sue Warren
Sue Warren
Former Head of Marketing Capability @ Sky
Zaf Kassam
Zaf Kassam
VP CRO
Veronika Kryuchkova
Veronika Kryuchkova
Head of Learning, Marketing Academy

Topics covered

Marketing Transformation Strategy

AI & Automation

Martech & Ad tech

SalesTech

B2B Marketing

Sales Enablement

Data Management

Marketing Ops & Sales Ops

Marketing Capabilities

Al-enabled Marketing

MarTech Strategy & Trends

Stack Management

Data Management

Customer Data Platforms (CDP)

Personalisation & Omnichannel

Why AntiCon?

Rally the team and make a day of it!

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Be inspired

We hand pick, and ship in some of the greatest speakers on the planet just for you. 

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Map & stack

We run the ultimate event to help you to map and shop for your tech stack. You'll hear insightful cases studies plus meet with the market's leading providers in the space to demo their tech.

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The cutting edge

Be where the puck is heading. We focus on the forefront of marketing and tech, and where the two meet. It's here you can uncover your competitive advantage.

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Uncover Operations Excellence

We bring you the practical, the bridge between vision and action. We pack our event with sessions on marketing ops and sales ops so you can uncover what efficiency and effectiveness looks like in your organisation

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Meet your tribe

Connect with people like you. We bring together our community of marketing, sales and transformation leaders from brands like The Financial Times, Waitrose, HubSpot, Sky Gaming & Betting, Mondelez, AWS, Facebook, Heineken & plenty more.

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Experience

We bring you an event you'd choose to attend even if it wasn't for work. From barista coffee to street food pizza, burgers and beers. Plus our resident DJ dropping 90s Hip Hop from when the doors open. And the experience doesn't stop when the event does. Join our AntiCon After Dark Party.

What to expect from AntiCon

The original, and the only anti-conference

video

AntiCon sits in the magic middle of the event experience. It is not a conference, summit or forum, and it is not trying to pass itself off as a wild festival either. It is the anti-conference that blends the right content, the right speakers and the right experience.

AntiCon dives into everything marketing transformation. From AI to automation, data to DX, and talent to tools.

What's in store

Get ready for a one-of-a-kind experience at AntiCon

  • Feast out with some of London's finest street food trucks
  • Crack a beer with breath taking views of the city skyline 
  • Meet Paco the pug, chief marketing officer
  • Check out our 90s tuck shop. From Space invaders to wham bars we have you covered
  • Play your favourite 90s computer games, from Golden Eye to Street Fighter
  • Enjoy all the greatest 90s Hip Hop beats from our resident DJ
  • Join AntiCon After Dark Party

Snaps from AntiCon 

What happens at AntiCon? Check out the snaps from our last few events

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AntiCon Community

Join our community of marketing, brand, martech/MOPs, SOPs, growth, and data-driven professionals, including marketers, technology, and digital officers.

Amazon
Meta
Google
WPP
Capita
Iron Mountain
Tottenham
Vodafone
SKY
Barclays
Euromoney
FT
HSBC
BT
EATON
The Telegraph
Asos
Informa
GSK
Chelsea
Intuit
Legal & General
Arsenal
McKinsey
John Lewis
Netflix

AntiCon Partners 2026

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Event Info & FAQs

Click to expand for more information. Email hello@lxahub.com for any general enquiries.