AntiCon Gradient BG LS
AntiCon Marketing

The anti-conference.
Tackling all things marketing transformation.

  17th October | London

https://player.vimeo.com/progressive_redirect/playback/954709809/rendition/720p/file.mp4?loc=external&signature=75815afb936aa9c25e5af9682dcd05a59c72a1cfe1df18c2bd120c8a5ba5fa5f
Screenshot 2023-11-20 at 16.25.14

What's In Store for Marketing?

 

 

Transformation Strategy | Unpacking the blueprint to marketing transformation excellence. From AI to ops, data to DX, tools to talent, enablement to activation.

AI & Automation
| Envisioning & activating AI of the possible in marketing.


Tools
| Mapping & stacking the modern stack. From Martech to Ad tech, ecommerce and salestech.


B2B
| NextGen B2B Marketing. Integrating, embedding and elevating B2B marketing and sales. From AI to ABM to ABS, activation to sales. enablement, marketing ops to sales ops


Data | Architecting and plumbing your data ecosystem to embrace the latest and greatest MarTech, adtech and salestech solutions.

Operations | Operations efficiency decoded for the AI era. From marketing and data to content and sales ops.

Marketing capabilities | Upskill, reskill and reinvent your marketing team's capabilities. From program design to academy activation, training to talent management, CoE to RACI.

Growth Marketing | The growth marketing playbook. From data driven to DX, personalisation to performance marketing, tools to testing, CRO.

AntiCon Gradient BG LS

Save the date &
register for updates

Paco Sitting RGB

A little more about AntiCon

AntiCon sits in the magic middle of event experience. Not a conference, summit or forum, not pretending to be a crazy festival.
AntiCon is the anti-conference that mixes the right content, with the right speakers, with the right experience.
AntiCon is the anti-conference tackling all things marketing transformation. From AI to automation, content to capabilities, martech and marketing ops, talent to tools.


 Keynote AntiCon October 2024 

Tom Fishbourne, the man behind the marketoonist is headlining AntiCon this October!

AntiCon Speakers- Bizzabo (1)

Tom Fishbourne

Insightfully Funny Keynote Speaker and Creator of Marketoonist

Marketoonist

Topics covered

TRANSFORMATION

  • Transformation strategy
  • Leadership in change
  • CX Reimagined
  • Brand Innovation

AI & AUTOMATION

  • AI for Marketing
  • Gen AI
  • Creative Automation
  • AI Powered Workflows
  • AI for Sales

TOOLS

  • Martech
  • Ad Tech
  • Madtech
  • Ecommerce
  • Salestech

OPERATIONS

  • Marketing Operations
  • Sales Operations
  • Data Operations
  • Content Operations

B2B

  • Sales Enablement
  • ABM
  • ABS
  • ABX

GROWTH MARKETING

  • Omnichannel
  • Personalisation
  • Email Marketing
  • Performance Marketing
  • CRO

DATA

  • CDP
  • CRM
  • AI & Data Privacy / Ethics
  • AI & Data Compliance
  • Data Governance

MARKETING CAPABILITIES

  • Academy Design & Delivery
  • Modern Marketing Teams
  • Marketing Enablement

START UP

  • Martech Start Ups
  • Ad Tech Start Ups
  • Salestech Start Ups

 

 Featured Topic: Data 

Join the data track to access key insights and practical takeaways on:

  • Building an audience data strategy for 2024
  • AI + Data = Marketing transformation
  • Navigating the Data landscape - Death of the 3rd party cookie, legislative changes & privacy
  • Data management & operations excellence
  • Designing & managing your data marketing stack

 

Including sessions for the most recognised and respected data tech vendors in the market.

 

 Featured Topic: Marketing Capabilities 

 

The event has a strong focus marketing talent management, competency and capability development.

Access key insights on:
- Building a marketing center of excellence
- The most in-demand marketing skills in 2024
- Marketing academy design & development effectiveness
- The power of marketing enablement
- Baking creativity, confidence and diversity into your marketing team DNA

 

Unilever-logo
2560px-HSBC_logo_(2018).svg
www.lxahub.comhs-fshubfsLXA Logos V2_LXA - Blue icon cutout-1-Aug-11-2023-10-35-01-7832-AM

 Featured Topic: MarTech 

martech-map-marketing-technology-landscape-2024

 

🛠️ The 2024 Marketing Technology Landscape

🛍️ Hit the shopping mall of MarTech, Ad Tech, Ecommerce and SalesTech tools at AntiCon

 

 

 Book Swap 

books

Education sponsor LXA will be hosting their #marketingbookclub activation with a trade a book program. Bring a book, get a book.

Make sure you roll down to the event with your marketing book to trade in for a new read.

 

Untitled design (43)

 

 A few of the speakers from our events series  

Scott Brinker

Scott
Brinker

Mr. MarTech, Editor Chief MarTec,
VP Platform Ecosystems HubSpot
Steven Bartlett-3

Steven
Bartlett

Dragon's Den Star, Founder & Diary of a CEO Podcast
Seth Godin

Seth

Godin 

Marketing Legend, author and Entrepreneur
Priti Mhatre

Priti
Mhatre

Managing Director Strategic Consulting & AI, Hogarth (WPP)
Grace Beverly

Grace
Beverly
TALA Founder, Entrepreneur & Influencer

Scott galloway

Scott
Galloway

One of the world’s best business professors, host of Pivot podcast
video

AntiCon Photo Album

Scroll through the action from previous AntiCon events

AntiCon Community

Amazon
Meta
Google
WPP
Capita
Iron Mountain
Tottenham
Vodafone
SKY
Barclays
Euromoney
FT
HSBC
BT
EATON
The Telegraph
Asos
Informa
GSK
Chelsea
Intuit
Legal & General
Arsenal
McKinsey
John Lewis
Netflix

 Partners 

Acxiom-01
Optimizely_Logo_Full Color_Dark_Digital
f3dadfca-a48e-4592-95d3-2e6b5ea72589
algo marketing
images-2
movableink-logo (1)
CMRT digital logo
Acxiom-01
Bynder-Logo-Blue
treasure data
BlueConic_Standard_Logo
metarouter
AntiCon Speakers- Bizzabo (43)
Amperity_Logo
tasman.ai
Seismic Logo Full Color
6sense
logo

Event Info & FAQs

Click to expand for more information