AntiCon Gradient BG LS
AntiCon Marketing

The anti-conference.
Tackling all things marketing transformation.

  17th October | London

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What's In Store for Marketing?

Transformation Strategy | Unpacking the blueprint to marketing transformation excellence. From AI to ops, data to DX, tools to talent, enablement to activation.

AI & Automation
| Envisioning & activating AI of the possible in marketing.


Tools
| Mapping & stacking the modern stack. From Martech to Ad tech, ecommerce and salestech.


B2B
| NextGen B2B Marketing. Integrating, embedding and elevating B2B marketing and sales. From AI to ABM to ABS, activation to sales. enablement, marketing ops to sales ops


Data | Architecting and plumbing your data ecosystem to embrace the latest and greatest MarTech, adtech and salestech solutions.

Operations | Operations efficiency decoded for the AI era. From marketing and data to content and sales ops.

Marketing capabilities | Upskill, reskill and reinvent your marketing team's capabilities. From program design to academy activation, training to talent management, CoE to RACI.

Growth Marketing | The growth marketing playbook. From data driven to DX, personalisation to performance marketing, tools to testing, CRO.

A little more about AntiCon

AntiCon sits in the magic middle of event experience. Not a conference, summit or forum, not pretending to be a crazy festival.
AntiCon is the anti-conference that mixes the right content, with the right speakers, with the right experience.
AntiCon is the anti-conference tackling all things marketing transformation. From AI to automation, content to capabilities, martech and marketing ops, talent to tools.


 Keynote AntiCon October 2024 

Tom Fishbourne, the man behind the marketoonist is headlining AntiCon this October!

AntiCon Speakers- Bizzabo (1)

Tom Fishbourne

Insightfully Funny Keynote Speaker and Creator of Marketoonist

Marketoonist

Confirmed Speakers October 2024

More announcements coming soon

Shanta Rampersad - OMD
Shanta Rampersad
Executive Director, AdOps, Tag Management & Analytics
Sinem Soydar - Shell
Sinem Soydar
Global Head of Digital and Social Media Strategy
Alex De FursacGash - Gartner
Alex De FursacGash
Senior Director, Analyst
Tom Fishburne - Marketoonist
Tom Fishburne
Author & Cartoonist
Georgi Pepelyankov - Kindred Group plc
Georgi Pepelyankov
Head Of Marketing Transformation
Lior Zaidner - Apex Group Ltd
Lior Zaidner
Director, Head Of Marketing Transformation
Giovanna Miritello - Vodafone
Giovanna Miritello
Big Data & AI Manager
Inna Lim - Sodexo
Inna Lim
Director Of Marketing, Strategy & Execution
Daniel Hulme - WPP
Daniel Hulme
Chief AI Officer
Simon Daniels - Forrester
Simon Daniels
Principal Analyst, Revenue Operations Strategies
Mishel Justesen - Capgemini
Mishel Justesen
DCX | Principal, Marketing Technology

Topics covered

TRANSFORMATION

  • Transformation strategy
  • Leadership in change
  • CX Reimagined
  • Brand Innovation

AI & AUTOMATION

  • AI for Marketing
  • Gen AI
  • Creative Automation
  • AI Powered Workflows
  • AI for Sales

TOOLS

  • Martech
  • Ad Tech
  • Madtech
  • Ecommerce
  • Salestech

OPERATIONS

  • Marketing Operations
  • Sales Operations
  • Data Operations
  • Content Operations

B2B

  • Sales Enablement
  • ABM
  • ABS
  • ABX

GROWTH MARKETING

  • Omnichannel
  • Personalisation
  • Email Marketing
  • Performance Marketing
  • CRO

DATA

  • CDP
  • CRM
  • AI & Data Privacy / Ethics
  • AI & Data Compliance
  • Data Governance

MARKETING CAPABILITIES

  • Academy Design & Delivery
  • Modern Marketing Teams
  • Marketing Enablement

START UP

  • Martech Start Ups
  • Ad Tech Start Ups
  • Salestech Start Ups

 

 Featured Topic: Data 

Join the data track to access key insights and practical takeaways on:

  • Building an audience data strategy for 2025
  • AI + Data = Marketing transformation
  • Navigating the Data landscape - Death, resurrection and reincarnation of the 3rd party cookie
  • Data management & operations excellence
  • Designing & managing your data marketing stack

 

Including sessions for the most recognised and respected data tech vendors in the market.

 

 Featured Topic: Marketing Capabilities 

 

The event has a strong focus marketing talent management, competency and capability development.

Access key insights on:
- Building a marketing center of excellence
- The most in-demand marketing skills in 2025
- Marketing academy design & development effectiveness
- The power of marketing enablement
- Baking creativity, confidence and diversity into your marketing team DNA

 Featured Topic: MarTech 

martech-map-marketing-technology-landscape-2024

 

🛠️ The 2024 Marketing Technology Landscape

🛍️ Hit the shopping mall of MarTech, Ad Tech, Ecommerce and SalesTech tools at AntiCon

 

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AntiCon Community

Amazon
Meta
Google
WPP
Capita
Iron Mountain
Tottenham
Vodafone
SKY
Barclays
Euromoney
FT
HSBC
BT
EATON
The Telegraph
Asos
Informa
GSK
Chelsea
Intuit
Legal & General
Arsenal
McKinsey
John Lewis
Netflix

AntiCon Partners

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Event Info & FAQs

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