22nd May 2025 | London
This is the ultimate marketing transformation event, as we cover everything from AI to automation, orchestration to omnichannel, data to DX, personalisation to performance, and MarTech to salestech.
Transformation Strategy | Unpacking the blueprint to marketing transformation excellence. From AI to ops, data to DX, tools to talent, enablement to activation.
AI & Automation | Envisioning & activating AI of the possible in marketing.
Tools | Mapping & stacking the modern stack. From Martech to Ad tech, ecommerce and salestech.
B2B | NextGen B2B Marketing. Integrating, embedding and elevating B2B marketing and sales. From AI to ABM to ABS, activation to sales enablement, and marketing ops to sales ops.
Data | Architecting and plumbing your data ecosystem to embrace the latest and greatest MarTech, adtech and salestech solutions.
Operations | Operations efficiency decoded for the AI era. From marketing and data to content and sales ops.
Marketing capabilities | Upskill, reskill and reinvent your marketing team's capabilities. From program design to academy activation, training to talent management, marketing operating model to org chart, and culture to collaboration.
Growth Marketing | The growth marketing playbook. From orchestration to omnichannel, data-driven to DX, personalisation to performance marketing, tools to testing, and CRO.
Tom Fishburne, a cartoonist and marketing expert, is the founder of Marketoonist. He is widely recognised for his witty and incisive commentary on the humorous aspects of business and marketing.
As co-founder of Arcade Media, he has played a pivotal role in growing the Sidemen brand into a YouTube powerhouse, now boasting over 200 million followers across all social channels and billions of views. Beyond content creation, he has expanded the Sidemen brand into various ventures, including the Sides food range, which achieved the impressive feat of selling 100,000 cereal boxes in just 14 days and securing a 200-restaurant master franchise agreement. He also launched XIX Vodka, now stocked in Tesco, and Side+, a successful subscription app. Jordan has a dynamic understanding of the media landscape, influencer marketing, and a distinct ability to build challenger brands.
On-demand sessions are coming soon, exclusively for Gold, Silver, and Platinum ticket holders 😍
Feel free to review the agenda below for any released sessions. We'll notify you by email once they're available!
Here is a sneak peek of some of the sessions coming your way (agenda released soon)
The event has a strong focus marketing talent management, competency and capability development.
Access key insights on:
- Building a marketing center of excellence
- The most in-demand marketing skills in 2025
- Marketing academy design & development effectiveness
- The power of marketing enablement
- Baking creativity, confidence and diversity into your marketing team DNA
Join the data track to access key insights and practical takeaways on:
Including sessions for the most recognised and respected data tech vendors in the market.
📈 Market trends from research teams at: Gartner, LXA & Forrester
🤖 AI, Martech & Salestech Solutions from: Google, Twilio, Treasure Data, Seismic, Optimizely, 6Sense & Acquia
🎤 Programmes delivered by: WPP, OMD, Algo Marketing, CleverTouch, Capgemini & more
📖 Transformation case studies by: FT, Schneider Electric, Bet365, Philips, HSBC, Mastercard, British Gas, Vodafone, AstraZeneca & Pepsi
We hand pick, and ship in some of the greatest speakers on the planet just for you.
We run the ultimate event to help you to map and shop for your MarTech tools. You'll hear insightful cases studies plus meet with the market's leading providers in the space to demo their tech.
Be where the puck is heading. We focus on the forefront of marketing and tech, and where the two meet. It's here you can uncover your competitive advantage.
We bring you the practical, the bridge between vision and action. We pack our event with sessions on marketing ops and enablement so you can uncover and apply what efficiency and effectiveness looks like in your organisation.
Connect with people like you. We bring together our community of marketing, sales and transformation leaders from brands like FT, ASOS, Nike, 3M, Vodafone & Plenty more.
We bring you an event you'd choose to attend even if it wasn't for work. From made to order coffee to street food pizza, burgers and beers. Plus our resident DJ dropping 90s Hip Hop from when the doors open. And our event doesn't stop when the event does. Join our AntiCon After Dark Party.
This Old Marketing podcast hosts and marketing legends Joe Pulizzi and Robert Rose join the #MarTechFest Global line up, delivering a special episode on their thoughts about the ‘MA State of Martech Report’
Your ticket is all inclusive, but that doesn't mean you can expect budget bites! We'll keeep your belly full with top notch street food and drinks.
The learning journey doesn't end once the day is over, additional exclusive content will be released on demand as well as resources and discounts to all upcoming courses
Get ready for a one-of-a-kind experience at AntiCon
What happens at AntiCon? Check out the snaps from our last few events
Join our community of marketing, brand, martech/MOPs, SOPs, growth, and data-driven professionals, including marketers, technology, and digital officers.
Click to expand for more information. Email hello@lxahub.com for any general enquiries.
The AntiCon agenda is coming soon! Be sure to apply to register and be updated as soon as it's released 🎉
How do I get a ticket?
Apply here to attend AntiCon. We'll contact you within 24-48 hours if your application has not been successful.
When will I receive my ticket?
Our team will aim to review your application within 2-3 working days. If it's a perfect match you'll will receive an email confirming your ticket information 😍
Do need to print my ticket out?
No need to print your badge at home—we’ve got you covered! Simply type your name or email into our registration kiosks to print your ticket on arrival.
Are tickets transferable?
Yes, they are. To transfer to a new name, search for your confirmation email with the subject line ‘You're going to AntiCon’ and follow the link to amend your registration details.
If you cannot attend AntiCon, please transfer your ticket to a colleague or friend who works in marketing, sales, or advertising. If you are unable to transfer your ticket, please contact hello@lxahub.com.
For inquiries about discounts and promotions, including Diversity Passes and Charity or not-for-profit passes, please email us at hello@lxahub.com.
Food and beverages are available for purchase throughout the event. Please refer to your ticket type for allocations of food and drink tokens. Gluten-free, vegetarian, vegan & halal options will be available. For further specific requests, including catering for allergies, please get in touch with the team at hello@lxahub.com
Upon arrival at MAGAZINE London you will be prompted to search your name and/or email address at one of our many ticket kiosks.
Once your booking is located you can simply print your badge. We recommend downloading our event app for a faster check-in experience (the event app is coming soon).
Please be aware you may be asked to provide proof of ID or purchase. Security may perform bag checks before entry to the venue is allowed.
AntiCon takes place at Magazine London, you'll find it right on the bank of the Thames near the O2 and North Greenwich station.
Click here for directions and info on how to get to AntiCon.
We would like to make your visit to AntiCon as enjoyable as possible. The venue offers step-free access to all spaces and onsite accessible toilet facilities.
If you have specific requirements, we are more than happy to assist. Please get in touch via hello@lxahub.com to discuss your needs confidentially.
Complimentary coat room facilities are provided to all attendees.
Items are left entirely at the owner’s risk, regardless of dress code enforcement.
Every effort will be made to take care of all items stored and to return items safely and promptly.
AntiCon and Magazine are not liable for damages to the items stored.
Intercontinental O2: 2 minute walk
Holiday Inn Express London Greenwich: 3 minute drive
Raddison RED: 4 minute drive
ibis London Docklands Canary Wharf: 14 minute drive
Click here for more recommendations.
Please note, AntiCon is not affiliated with these hotels and makes these recommendations based on location to the even venue only.
Looking to book a large group? We recommend opting for our Gold Team tickets!
You can also get in touch directly to discuss bespoke group ticket discounts via hello@lxahub.com
At registration you will be asked to submit your details to confirm you agree to the storing & processing of your personal data by LXA (formerly MarTech Alliance) as described in the privacy statement.
Please note that you will be issued a bar-coded name badge upon entry to the event. Exhibitors and other associates may have bar code readers. By allowing your badge to be recorded, you are deemed to have consented to ticketing over your registration details. Allowing your badge to be scanned is akin to handing over a business card.
When you enter AntiCon, you enter an area where photography, audio, and video recording may occur. By entering the event premises, you consent to interview(s), photography, audio recording, video recording and its/their release, publication, exhibition, or reproduction to be used for news, web casts, promotional purposes, telecasts, advertising, inclusion on websites, social media, or any other purpose by LXA and its affiliates and representatives. Images, photos and/or videos may be used to promote similar LXA events in the future, highlight the event and exhibit the capabilities of LXA.
You release LXA, its officers and employees, and each and all persons involved from any liability connected with the taking, recording, digitising, or publication and use of interviews, photographs, computer images, video and/or or sound recordings.
By entering the event premises, you waive all rights you may have to any claims for payment or royalties in connection with any use, exhibition, streaming, web casting, televising, or other publication of these materials, regardless of the purpose or sponsoring of such use, exhibiting, broadcasting, web casting, or other publication irrespective of whether a fee for admission or sponsorship is charged. You also waive any right to inspect or approve any photo, video, or audio recording taken by LXA or the person or entity designated to do so by LXA.
You have been fully informed of your consent, waiver of liability, and release before entering the event.
Yes, AntiCon has an event app. Here, you can view the agenda and other useful information. The app is coming soon, and more information will be shared once it is available.
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