Resources Hub

Why Is Accounting Giant Intuit Buying Mailchimp?

This week, Intuit announced the acquisition of email marketing platform Mailchimp for £12bn. What's it all about? 
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Panel-Based Versus People-Based Marketing: Finding The Right Strategy For A Successful Customer Experience

A question at many companies concerns the expectations for results delivered by two marketing strategies and how much focus to place on each of them once the pandemic has ended.
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Three Tips for Top Tier Content Marketing for Start-ups

Compared to traditional marketing, content marketing can cost up to 62% less. But The Content Marketing Institute reports that over 63% of businesses don't have a formal or documented content..
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Three Ways Blockchain Is Changing Digital Marketing

Blockchain is a big deal, and a bigger market. In fact, it's projected to hit over $23.3 Billion by 2023, and $176 Billion by 2025. And on the other side, digital advertising is predicted to grow to..
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How to Evaluate if You Need a CDP

Do you know your customers, or are you missing out on potential revenue? Evaluate if you need a customer data platform (CDP) with these questions.
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How to Write a Webinar Agenda

A webinar agenda is more than just an outline. Learn how to write an agenda that'll plot a course for webinar success with this blog post.
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Parting the Sea of Sameness in B2B Marketing Requires Creative Bravery

Bynder’s Creative Director, Ljubica Jovanova, discusses how to part the sea of digital sameness and shares five tips to boost creative efficiency in B2B marketing.
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Personalisation: Stats and Trends for 2021

Key stats and trends on the use of personalisation in marketing, including customer expectations, ROI and much more.
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How, Why, and When to Use Snapchat for Business

Snapchat has over 249 million users, all around the world. The format was, and remains, so popular that bigger, established platforms like Facebook and Instagram have adopted similar features...
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WebSesh: The A to Z of Replatforming your Marketing Automation

In our latest webinar, we spoke to two Toms and a Floris on the latest in all things Marketing Automation, specifically on how you can run through the A-Z of marketing automation platform migrations...
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How Are B2B and B2C Content Marketing Different?

How does B2B content marketing differ from B2C? What are the key challenges? Where can B2B learn from B2C?
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Martech News: Weekly Round-up 09/09/21

Martech Alliance Acquires FS Martech. BrandMaker Acquires Hive9. Sitecore Buys Search Platform Reflektion. 6sense Buys Fortella. Lift AI Teams Up With Drift. Leapwork Raises $62 Million. Bizzabo..
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