Resources Hub

ROX: Where CX and EX overlap

We all know what CX is here. Most of us know what EX is too. But do we know what ROX is? The chances are that knowing the term Return on Investment shortens to ROI, then you can work out that ROX..

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Top 5 lessons to delivering a successful Marketing Cloud Implementation

This presentation looks at the recipe of success. 1. Vision and Strategy, 2. Data, 3. Process, 4. People and 5. Technology.

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Supernova: Centralised Data Platforms blow sh*t up at The Economist

How social media can support your marketing in a post GDPR world

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The missing piece of your martech puzzle: a CDP

Look at how a CDP can help us understand the customer experience and benefit your company. 

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AntiConLX DialUp: The MOPs playbook - Crawl, Walk & Run Your Way To Success

We're all familiar with the 5 Pillars. Product, price, place, promotion and, most recently, people. Although we here at the LXA would also like to propose 'Party' be added to the list. Instead,..
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The Opportunity for Brands in AR Commerce

This video looks at the power of AR, why the camera matters, the 3C's of camera marketing and creating scalable AR from home.

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The power of ecosystem thinking for martech tech solutions and marketing tech agencies to drive product development, acquisition and customer success

A look into global technology channels and the millions of companies in the ecosystem.

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The quest for marketing measurability in B2B

A presentation by Jamie about setting out to reach measurability of marketing in a complex, long-sales-cycle, enterprise B2B setting. 

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The Rise of Marketing Operations: Building a path to business impact and career success. 

A presentation on marketing operations and how the industry is constantly growing and changing. He discusses how to achieve success and how your team can grow influence and impact and how to stand..

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The science & the sales of ABM - Decoding the DNA of your ICP (ideal customer profile) to enable sales excellence

Decoding the DNA of your ICP. A look at a case study, methodology and takeaways. 

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The Top 10 Instagram Engagement Hacks of All Time (and What's Clubhouse Got to Do with It?)

The secrets behind how Larry blew up his Instagram 

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5 Practical (and Not So Obvious) Tips to Improve Your Marketing Automation Setup Today

This presentation looks the 5 not so obvious tips to improving your marketing automation. For instance, Tip 1: Track Data Source. 

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