Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed

What’s the difference betweenCustomer Data Management(CDM) vs. business intelligence platforms? Which platform provides the most actionable customer data insights?

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Will GPT-3 and Language Models Replace Your Content Team?

Though inferring word probabilities from context, LLMs can build an abstract understanding of natural language, which can be used for a bunch of different tasks. So will they replace your content..

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3 Excellent Examples of IoT Marketing Strategies

The use of IoT in marketing is about thinking outside the box and offering services in a valuable way for the customer irl.

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MarTech News: Round-Up 28/07/22

Contentsquare Raises $600M Microsoft Reveals Contact Center Platform Tealium Launches Pharma-Specific Package Freshworks and ZNet Technologies Partner InfoSum Launches New Data Clean Room Platform..

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5 Myths About Customer Experience

Experience is largely made up from emotion. So, aim for a sustainable service not unachievable myths. Find out the top five, here!

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Google Pushes Third-Party Cookie Demise to 2024: What This Means for You

Google's long promised move to block third-party cookies will now begin in the second half of 2024 — at least.

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Who is... Tom Goodwin?

Tom Goodwin is an expert in innovation and digital transformation, developing his image as a futurist and advocate for change over many years in the industry.

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What is The Future Of SalesTech?

Sales tech has seen quite a few years of sustained growth, with investment rising dramatically. But what does its future look like?

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How a DAM can improve content ROI

A guide to digital asset management platforms and the content challenges they can solve

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Financial Services Providers Need To Support Customers According To Their Evolving Needs

There’s a dichotomy in the behaviour of customers post-pandemic, but understanding your customers leads to business success.

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The Lead Funnel is Broken. Try Cross-Channel Activation Instead

More leads often just means more work for you, because if the funnel is stuffed full of contacts gathered just to meet goals, you’ll more likely create a blockage than create new business.

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Top Tips for Creating Effective Email Content

Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed

Will GPT-3 and Language Models Replace Your Content Team?

3 Excellent Examples of IoT Marketing Strategies

MarTech News: Round-Up 28/07/22

5 Myths About Customer Experience

Google Pushes Third-Party Cookie Demise to 2024: What This Means for You

Who is... Tom Goodwin?

What is The Future Of SalesTech?

How a DAM can improve content ROI

Financial Services Providers Need To Support Customers According To Their Evolving Needs

The Lead Funnel is Broken. Try Cross-Channel Activation Instead

LXA